9-10 June 2015 | 27-28 October 2015, Armada Petaling Jaya

Checkout the latest dates and training venues on http://www.itrainingexpert.com/course-calender.asp

Course Overview
Copywriting is an all-consuming passion. The true writer devotes body, mind, heart and soul to this task.
This 2-day workshop provides them with the opportunity to dissect and analyse great copy, understand
the thinking that led to it, and how to develop their own ability to write like a God.
Learning Outcomes
By the end of the workshop, participants will:
Write an effective news release, "pitch letter," backgrounder, fact sheet, special events news
release, broadcast news release, and crisis news release
Respond to a critical letter to the editor
Write an "op-ed" column that will increase its chance of being published
Make advance preparations for crisis public relations writing
hold a press conference, press junket, or publicity tour step-by-step
Understand the differences between writing for television and radio audiences
Get dozens of practical insider tips
Writing for search engine optimization
Integrating social media into your public relations writing
Who Should Attend
PR personnel, editors, business owners and writers.
Course Outline
Day 1: 9.00am - 5.00pm
THE PRESS RELEASES
Structure - Inverted pyramid
How to structure points based on the priority
Compeling Introduction
The five Ws
Include the five Ws in your first paragraph, ideally in the first sentence:
Who? The main focus of your story; a person or group at the center of the story
What? The event or project with which your club is involved
ITRAININGEXPERT GLOBAL PLT (LLP 0000201- LGN)
Corporate Admin Headquarters: No 9, Jalan BK 8A/2 Bandar Kinrara, 47180, Selangor, Malaysia
Tel: +603-8074 9056
|
Fax: +603-8082 4164
Email: info@itrainingexpert.com
Website: www.iTrainingExpert.com

 Where? The location of the event, including a street address

When? The time, day, and date of an event, or the time period involved for a person or project
Why? The reason the event, person, or project is significant to the general public
BEYOND THE PRESS RELEASE
You can communicate stories to the media in many other ways, such as:
Media alerts
Letters to the editor Op-eds
Media kits
Day 2: 9.00am - 5.00pm
SPEECH WRITING 101
An outline of the speech writing process
Advice from speakers to speechwriters
How to improve clarity
Ways to use humour
Rules for using humour
Tips and techniques for writing speeches
WRITING FOR SPONSORED PUBLICATIONS
Writing for internal and external newsletters
Editorial considerations and guidelines for sponsored publications
EFFECTIVE FEATURE WRITING
Filled with instruction, tips, and ideas that will make you a more effective writer of feature articles-short takes as well as long stories.
How to get readers to read and to be receptive to the points you want to get across in your feature
writing.
Not much space? You'll learn how to bring a creative spark and human interest even to brief feature
treatments of just 300 words.
Pressed for time? You'll discover strategies to speed the writing process.
Bland material? You'll see how to spruce up the mundane and infuse drab information with dramatic
interest.
Same old story? You'll find out how to search out new points of entry to give routine articles a fresh
look.
Too much material? You'll learn to organize piles of notes and reference materials in the most
efficient way and quickly sift through to the best material.
Writing for the Web? You'll explore the simple but important steps to consider when writing articles
or adapting
Methodology
Interactive Presentation & input, lots of good and poorly written PR literatures, practical
exercises, peer and trainer evaluation.

ITRAININGEXPERT GLOBAL PLT (LLP 0000201- LGN)

Corporate Admin Headquarters: No 9, Jalan BK 8A/2 Bandar Kinrara, 47180, Selangor, Malaysia
Tel: +603-8074 9056
|
Fax: +603-8082 4164
Email: info@itrainingexpert.com
Website: www.iTrainingExpert.com

Investment
Normal price:
RM 2590.00 | US 900.00 per delegate
Early Bird Price:
RM 1990.00 | US 750.00 per delegate (Payment 14 days before the course
commence)
Group Registration: RM 1890.00 | US 700.00 per delegate for a minimum of 3 participants register
together.
i)
ii)

Fee inclusive of Buffet Lunch, Refreshment, Training Materials Certificate of Achievement.

Effective 1 April 2015, an additional 6% GST is applicable.

Course Leader
Hails from Australia, Belinda has been in the PR, Marketing and Communication field for the past 2
decades. Drawing from her experience, shes happy to share her skills and knowledge with the Asian
crowd.
Registration
Online: http://www.itrainingexpert.com/course/16/PR-Writing-with-Impact,-Influence-and-Inspiration.html
This Training Programme is SBL Claimable *Subject to PSMB conditions.
All registrations MUST be accompanied with PAYMENT 14 days after the issuance of invoice to
the event.
Completed registration form with CHEQUES should be made in favor of "ITRAININGEXPERT
GLOBAL PLT" and bank in to CIMB BANK BERHAD No: 800 356 1683.
Email or fax the pay-in slip to us at info@itrainingexpert.com or fax: +603- 8082 4164.

ITRAININGEXPERT GLOBAL PLT (LLP 0000201- LGN)

Corporate Admin Headquarters: No 9, Jalan BK 8A/2 Bandar Kinrara, 47180, Selangor, Malaysia
Tel: +603-8074 9056
|
Fax: +603-8082 4164
Email: info@itrainingexpert.com
Website: www.iTrainingExpert.com