Professional Documents
Culture Documents
What is the new face of futuristic fashion? The trend predicts an adaptation to
sustainability and stylish comfort. Dollar products have today gone beyond the
boundaries of the country. The lucrative export market beckons. Having
consolidated its position in Gulf countries the Company is now aggressively
looking at the rest of the world with collections that promise to redefine
evolution.
It is the vitality of the brand that will make the decisive difference. And brands
have to evolve to suit changing tastes, times and tempos. Discussions have
begun with the countrys leading fashion designers which promises to take the
brand to new heights. Dollar Industries Ltd is today ready to fashion a new
tomorrow for the innerwear market.
From a laid-back industry of the Fifties and Sixties to an avant garde market
that today is worth about 10,000 crore, the hosiery business in India has
undergone a remarkable metamorphosis, contributed in no small measure by
visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries Ltd. He
accomplished this by focusing on quality, insisting on innovation and forging a
series of business strategies that transformed Dollar from a slow moving and
self satisfied dinosaur into a lean, agile competitor.
From humble beginnings in 1996, the Company has
become a force to reckon within the innerwear
market. Today the Companys reach spans 26 states,
making us one of the countrys top five hosiery
undergarment manufacturers. Dollar received three
national awards in 2006, 2007 and 2009 for best brand and excellence in Mens
Innerwear from CMAI. The brand has a strong presence in international retail
chains like Carrefour and Lulus and a growing market in the Middle East.
But Dollar is always looking and thinking ahead. Our ongoing mission is to
continue to push boundaries to deliver the experience and excitement that our
customers expect. The Company anticipates a 400 crore turnover by the end of
2010-11.
The
Company
is
in
the
able
hands
of
four
brothers:
Shri Vinod Kumar Gupta, Managing Director; Shri Binay Kumar Gupta,
Director; Shri Krishan Kumar Gupta, Director and Shri Bajrang Gupta,
Director.
Shri Vinod Kumar Gupta, Dollars Managing
Director believes that it is quality that sets the
Company ahead of competition. "All Dollar products
are made with the country's finest yarns and
manufactured on imported machines. Our strength lies in the state-of-the-art
technology that goes into making quality hosiery products including vests,
briefs, thermal wear, casual wear, socks and sports wear that are high on
comfort and low on pricing."
The Gupta brothers belong to an era that follows the time honoured ethical
traditions of a business enterprise. They are completely in touch with the
changing profile of today's consumers. A market that is getting younger,
increasingly becoming a global entity, and one that is tuned to trends and
aspirations across countries and societies. As the company have grown in size
and sophistication, the simple commitment to its customers needs has
continued to be its hallmark and the secret of its success.
Innovation and Insight are a way of life at Dollar. Gaining insight into consumer
trends is the only way to grow. Our specialised team of trend-watchers keep a
close watch on what is happening to the consumer, what are the emerging trends
and above all, how we can add value to the Dollar experience so as to keep it
vibrant and relevant. A designer touch can be seen in the bold graphic prints for
Force Designer T-shirts. Texture adds its comfortable and distinctive touch to
Wintercare Ultramagic. Women too have not been forgotten; our Missy range
has diversified from camisoles and chemises to the ever-popular leggings which
are created from< a special textured fabric.
A nationwide network of representatives and distributors in 26 states across
India helps to reach Dollar products to every corner of the country. 17 branches
at Tirupur, Delhi, Jaipur, Patna, Ranchi, Indore, Guwahati, Cuttack, Vadodara,
Nagpur, Bengaluru, Hyderabad, Agra, Ludhiana, Rohtak, Raipur and Rudrapur
(Uttaranchal) cater to the growing needs of our customers. Our strong
marketing network has contributed in no small measure to our phenomenal
growth over the years. Strongholds continue to be in the important markets of
Rajasthan, Madhya Pradesh, Maharashtra, Uttar Pradesh, West Bengal and
Haryana.
The knitted innerwear segment, particularly in the mens category, has offered
starring roles to Bollywoods leading men. After Salman Khan, Bollywoods
original Khiladi Akshay Kumar has become the new face of Dollar Club
Innerwear. The new commercials featuring Akshay Kumar have hit the air and
are fetching rave reviews. In the words of Akshay himself, I am happy to be
associated with Dollar Innerwear because there is a perfect fit between Dollar
and me, since the brand stands for style of the future generation and I have
always been a style statement for younger generation.
VISION- MISSION
Mission
To be an Indian multinational providing trend-setting solutions to meet the
discerning needs of global consumers.
Vision
To be the most inspiring innerwear brand that will set quality standards for the
industry and, in turn, be a part of the life of every Indian.
Customer partnership
The benchmark for our success is customer satisfaction. At Dollar we treat
every day on the job as a new day; looking at the situation with a fresh
perspective and thinking how to get the maximum out of it. Dollar delights its
customers through a range of products that not only deliver on comfort but are
constantly upgraded to keep the styling in line with the latest trends.
Respect for people
People are Dollars greatest strength. Employee initiative, enthusiasm and
teamwork have built our reputation for service and product excellence. The
organisation is responsible to its team members, customers and the communities
in which we live and work. We develop our business in the context of our
customers and support a culture of service. Excellence and initiative are
rewarded. We promote training, participation and equal-opportunity. Teamwork
and leadership are part of our culture at every level.
4
Integrity
Business integrity is a way of life at Dollar. The Company is proud to stand by
integrity and transparency in all its dealings and ensures adherence to the
highest standards of business ethics.
Customer satisfaction is our mantra at Dollar. We not only settle for nothing but
the best for everything at the manufacturing stage but also innovate
continuously so that our customers receive the product thats best in terms of
both comfort and style. We even have a dedicated team of trend watchers to tell
us how to keep our products moving and relevant in the market.
Business integrity is a way of life at Dollar. We are proud to stand by integrity
and transparency in all our dealings and adhere to the highest standards of
business ethics.
Dollar, is its people. We try and provide the best possible work environment to
them so that team Dollar works more like a family. Excellence is rewarded,
initiatives are appreciated and participation is encouraged so that it empowers
people in working with utmost dedication, responsibility and accountability. We
are an equal opportunity employer.
Market Characteristics
Genesis
Foreign manufacturers were responsible principally for popularizing under
garment products in India. The first trendy movement for both men and
women was seen when Associated Apparels Pvt. Ltd., producers of Liberty
shirts, introduced the world famous Maiden Form bras, Jockey men's
underwear and Jantzen swimwear in 1962 in India. But due to the
government's restrictions for foreign brands, the company discontinued the
overseas tie-up and changed the names to Libertina for lingerie and Liberty
for men's underwear in the late 70s.
The 70s witnessed the entry of under garments in India when Peter Pan
from Dawn Mills entered in the market with lingerie styles of the West. The
brand was popular amongst the Indian women, but two decades later it
vanished from the market. VIP was the pioneer in introducing
undergarment products in Indian market in 1971. Another leading company
Rupa & Co came in to the market in 1985. Since the 80s till now, a large
number of companies- both foreign and Indian had come on the production
steam.
Imported Market
Euro 1.1 million
Women
Euro 966 million
Men
Euro 520 million
Imports
0.55
1,049.87
Men
514
Women
535
Assessment of Demand
Indian undergarment market by volume had grown at a compounded annual
growth rate (CAGR) of % in the last 3 years. Population growth, increasing
disposable incomes of consumers and the demand emanating more from
women segment due to change in demographics influenced growth in
demand.
However, the growth of the sector slowed down considerably during 200809, as compared to the high growth maintained during the previous years.
This was due to the impact of the global economic crisis, during which
Indian apparel industry was one of the worst affected.
few years. Sustained growth in economy in the past few years has
contributed
to the growth of massive middle income groups. This has
past few decades. Indian has one of the youngest population in the world.
An increasing
shift of population in favor of the younger generation would
partnering with the global luxury brands. This has helped them not only to
10
extend their portfolio into the luxury super-premium and premium segments
but also makes them preferred sourcing partners for these brands in India as
well as internationally.
Preference for recognizable brands and rapid growth of organized retail is
anticipated to increase the current share of the organized lingerie market.
Even though organized retailing is still at its nascent stage in India, restricted
mainly to urban cities, undergarment market is likely to proliferate through
increasing network of shopping malls across India and its geographical
spread in the rural sector as well.
Large number of professional fashion and designing schools across the
country, work of high profile designers towards innovative creations, media
exposure, use of movie stars both for advertising campaigns and as brand
ambassadors are important instruments for popularizing demand for
undergarments in the years to come.
11
Market Segmentation
Market Segmentation by types of Suppliers
Indian
Undergarments
Market
Structure
Importers
Formal Sector
Informal Sector
Small
Scale
Unit
Organized
Sector
Large Indian
Corporate
Houses / MNCs
12
Indian market structure of under garments has evolved over the decades.
From a rudimentary poor production and marketing infrastructure of the
mid-50s, it has come a long way. Indian marketing structure is evolving
and yet caters to the diverse requirements of teeming millions male and female. The Indian under-garment market is well- diversified and
spread across various regions.
The size of the unorganized or informal sector is much larger in India
According to some estimates, informal sector accounts for more than 60%
of Indian production. The products positioned in this segment are the
cheapest even though the quality leaves much to be desired.
India is also one of the most scattered retail markets in the world. The
products, so far, have been mainly marketed as a commodity and are price
and margin oriented.
13
14
with
international
companies.
15
The
consumer
behavior
of
particular
region
which
is
decisions
combination
of
of consumers
demographic
anywhere
are
guided
factors,
such
and psychometric
more
a
as,
16
However, Indias economy during the past few months has shown signs of
recovery. Government of India has projected GDP growth rate of 6.5% for
2009-10. This is much better economic situation when one compares with the
developed western countries.
The future growth of the apparel industry is expected to remain slow at least
for the year 2009-10, due to drop in demand from external markets like the
US & EU, which resulted in contraction in exports by about 30% and
anticipated fall in production by 20 to 30% since April, 2009. As per the
available data, orders received in the third quarter of 2008 by leading
exporters slumped to the tune of 15-20% on an average whereas the sales in
domestic market also decreased by 10-15% on year-on-year basis.
Intensity of financial meltdown which affected Indian economy is much less
in relation to west. Indian economy has shown tremendous resilience and
economic indicators seem to point out that market is gradually getting back
on track with rising consumer demand.
In a volume driven market, low and economy range products constitute the
bulk of the market. Purchase of undergarments is essential for any one
irrespective of income category he / she belongs to. Recessionary trend
may somewhat impact the demand for higher priced products and in such an
eventuality, the consumers are likely to switch over to lower quality
products without having much adverse impact on the overall growth of the
market in quantity terms.
Considering all these aspects, the growth trend which was marginally above
7% in the past 3 years may slow down marginally. Discussions with a crosssection of manufacturers, industry experts lead us to presume that growth of
about 6.5% by volume is likely to materialize in the next 3 years.
17
They prefer high value consumer products, but often have to settle for the
more affordable one. These habits in turn affect their purchasing habits
where they are trying to go for the middle and upper middle level priced
products.
The Working Women: The working womens segment is the one, which
has seen a tremendous growth in the late nineties. This segment has opened
the floodgates for the Indian retailers. The Indian women have grown out
of their long-standing image of being homemakers. Working women have
their own mind in decision to purchase the products that appeal to them.
The Rich: India has over 1 million rich households (income greater than
Euro 8,000 per annum). These people are upwardly mobile. Some of them
in this category are Double Income No Kids (DINK) households. They
spend more on leisure and entertainment-activities than on future looking
investments.
Indian consumers are also associated with values of nurturing, care and
affection. These values are far more dominant that values of ambition and
achievement. Product which communicate feelings and emotions gel with the
Indian consumers.
19
Preferred Brands
Well known national brands at the entry level operate through the medium
priced segment. Premium and super-premium product categories-highly
branded and distinguished for exclusive product features operate at the
high ends of the market. Logistics, efficient supply chain management
system and media exposure have largely contributed to the popularity of
these brands across the board. These are available in plenty at retail outlets
in each region especially in the metros/ state capitals.
venture partner.
Reputation of international companies
20
Hoardings
Gift Vouchers
Fresh arrivals
Event Sponsorships
Discount Offers
Celebrity Endorsements
Consumers in general look for certain suitable attributes in a store for such
purchase. These include:
Availability of multiple brands- foreign and Indian under one roof
21
22
Production in India
4.1
Production Trend
from
Associated
Chamber
of
Commerce
&
Industry
23
4.2
24
25
4.3
Industry Structure
Indigenous small scale manufacturers Bulk
of
the
Indian
market and are exported to various destinations the world over. These
products are positioned in the low / economy priced segment.
Maxwell Industries Ltd, Rupa & Co ltd, Pawan Hosiery Ltd, Biswanath
Hosiery Mills Ltd, HP Cotton Mills Ltd are some of these manufacturers in
this category.
than investing in their own outlets. The rationale of using this strategy is
cost effective and faster way of retail net-works and increase the spread of
product distribution.
4.4
Key Players
Manufacturers
backed
by
sound
production
and
marketing
27
Product range
Undergarment manufacturers have
28
29
30
Competition
Large numbers of Indian manufacturers have come in to the market with a
variety of products on offer. Many international giants have also entered
Indian market with wide array of sophisticated products with distinctive
features. Wide varieties of imported products are available in plenty. In
essence, Indian consumers have now wide options to choose from. Under
the circumstances, Indian market is becoming more and more fragmented
and diversified to service the requirements of different categories of
consumers. Competition is getting more intense.
6.1
Based on quality and price divide, Indian products in the formal sector may
be stratified under the following categories:
Low-end
Category
Economy
category
Medium
category
Premium category
Super-premium category
Low-end category of products may be defined as those products which
carry the lowest price tag and its quality is inferior. These products are
unbranded and available in every nook and corner of the country. Men and
women in the lowest income category are the major customers. Since price
is the sole criterion, the market is highly price-elastic.
Economy range of product is is relatively superior in terms of quality.
Product labels have been introduced and are being marketed. Market
feedback indicates that a few large and established manufacturers operate in
this segment using low price as a strategy to make a dent in this large
31
segment. Rupa & Co, Lux Hosiery , Grover Sons, to name a few, are seen to
operate in this market. Medium priced segment is the entry level for
established players who operate both as regional players as also national
players. Each manufacturer offers number of product variants and use subbrands for popularizing the same, Maxwell- VIP, Rupa &Co, Body Care,
Body Line, are a few illustrative names.
Premium refers to specialized category of products that conform to
international
consumers. Affordability is the criterion and the consumers pay for wellcrafted brands. The manufacturers are either international players or
premier Indian players in joint venture with well known foreign names.
Enamor, Jockey, Triumph etc. are some of the major ones.
Super-premium is the highest priced product category and clearly
differentiates itself also from the premium category both on quality and
price considerations. The same set of players operate in both premium and
super premium segments.
32
33
34
counterparts,
particularly
those
with
strong
front-end
capabilities, in a bid to access global markets, tap technological knowhow, design skills and branding and retailing ability. The alliances have
been struck in most cases by way of JVs or stake acquisition. Tie-up with
overseas companies will help them move up the value chain and focus on
the more lucrative branding and retailing business.
Major European brands which have dominated Indian market include:
Barbara, Paris
Frivole, France
Triumph International, Germany
Felina, Germany
Valojet Spa, Italy
Calida, Switzerland
Mark & Spencer, UK
35
7.4
magazines etc
The Indian market is extremely important European companies in view of
the large and growing domestic market; increasing purchasing power and
consumerism
36
communication between the foreign company and the entities in India and
collection of information about possible market opportunities. Liaison
office can not undertake any commercial activity directly or indirectly and
cannot, therefore, earn any income in India.
-
projects. Such offices can not undertake or carry on any activity other than
the activity relating to execution of the project.
-
Branch
consultancy
Office
services,
is
allowed
for
trading,
professional
or
37
Trade channels
materials
Organizing marketing campaign domestic & overseas market
38
Sales
Business
Development
Marketing
Dy.
Manager
Outside
Agencies
39
Sales Network
Direct sales (institutional) take place from Marketing Department and
Retail sales are organized through company-owned retail outlets. Major
sales, however, are routed through distribution net-work. Distribution network which is the most important channel has been re-vamped through
large distribution net-work for maximum penetration.
Maxwell-VIP has appointed 400 dealers, 200,000 retail outlets,6 regional
offices and sales brigade of 700 personnel. Pawan Hosiery (Body Care) has
appointed 150 distributors and has presence in 1800 retail outlets. More
than 300 sales personnel are involved in distribution work. Page
Industries (Jockey) mans 50 exclusive outlets and has presence at countrys
16,000 retail outlets. Some of the foreign manufacturers like Triumph
(India) International operate in India through franchisee system. Triumph
is available in 55 cities through 500 points of purchase including
departmental stores, lingerie retailers and multi-brand outlets. It has 4
exclusive franchisee outlets in Kolkata, Mumbai and Bangalore.
40
Distribution Network
Manufacturer
Distributor
Sub-distributor
Wholesaler
Retailer
41
43
Market opportunities
While doing apparel business in India, European manufacturers rely on the
intrinsic strengths of:
Large and growing domestic market
competitive advantage.
44
India for marketing of products in India, with the Indian partners being
responsible for market promotion, brand
building, distribution and retailing in India. Besides, the Indian partner
should also take care of compliances with Indian regulatory requirements.
-
45
Products
For all the macho men out there, heres our elaborate range for you. Tough,
stylish and strongjust like you.
DOLLAR CLUB BIGBOSS PREMIUM VEST RNS
- Made from 100% Super Combed Cotton Yarn
- Body hugging cut to reveal superior body shape
- U neck with sleeves for distinctive styling
- Itch-free fusing label
- Specially processed for shrinkage control and long lasting shape
46
47
DOLLAR COMMANDO
- 100% soft combed cotton
- Body hugging comfort
- Double pouch for support and contour
- Super soft signature elastic waistband
- Functional fly front
48
49
50
Brands
Undergarments are the most important part of your clothing. Just like, a right
undergarment can make you feel great throughout the day, a wrong one can take
away all your comfort and even change the way you look. And this applies for
both men and women. Therefore, choosing the correct undergarment is as
important as choosing your clothes. And taking proper care helps them last
longer. So why not spend those few extra minutes to look after those little
pieces that stay closest to your skin. Dollar brings you the quickest and the best
methods to keep your undergarments happy and last longer.
Bravery
100% Super combed cotton yarn to provide maximum air permeability. Fusing
label for superior non-itch comfort needle drop inter lock fabric for chive look
specially processed for shrinkage control & long lasting shape.
Controlled arm hole for maximum flexibility and 24 x 7 freedom of movement.
Comfort
Manufactured from 100% super combed cotton yarn body hugging hip brief
features a durable plush signature logo waist band specially covered super soft
elastic waistband to prevent body marks order free anti bacterial fabric wide
range of colors to choose form.
INTER LOCK
100 % Soft combed cotton Double Pouch for added support inter lock knit for
stretchable to Board waist band for better grip stylish, long-lasting sung fit.
51
BIGBOSS
Bigboss is cut to size for better body shape with a square neck for distinctive
style. Specially processed for shrinkage control and long lasting shape. The
range includes bigboss Mini, long & Boxer Trumps and is Available for juniors
too.
LEHAR
MADE FROM 100 % Super fine cotton Leharr is Ideal for Those looking for
economical and affordable comfort wear. Available in a wide range of Colors, it
Comes in Junior Size too.
52
How to Do
Care Instruction
Undergarments are the most important part of your clothing. Just like, a right
undergarment can make you feel great throughout the day, a wrong one can take
away all your comfort and even change the way you look. And this applies for
both men and women. Therefore, choosing the correct undergarment is as
important as choosing your clothes. And taking proper care helps them last
longer. So why not spend those few extra minutes to look after those little
pieces that stay closest to your skin. Dollar brings you the quickest and the best
methods to keep your undergarments happy and last longer.
Washing
The best way to wash your undergarment is to hand wash it in cold water.
It retains the shape of you underwear longer
For delicate undergarments, its always better to use a liquid detergent
Avoid hard detergents and bleaches. They might damage the fabric
permanently
When washing undergarments, it goes same as washing clothes. Never
mix the whites with the coloured ones
The best way to wash your daily wear undergarments is to soak them in
detergent mixed cold water for about 5 minutes. Rub them with hands
before rinsing them in plain water
Avoid using brushes on undergarments. If you want to use a brush,
choose one with softer bristles and rub it gently on the undergarment
53
54
55
I. Situation Analysis
A thorough analysis of the situation in which the firm finds itself serves as the
basis for identifying opportunities to satisfy unfulfilled customer needs. In
addition to identifying the customer needs, the firm must understand its own
capabilities and the environment in which it is operating.
The situation analysis thus can be viewed in terms an analysis of the external
environment and an internal analysis of the firm itself. The external
environment can be described in terms of macro-environmental factors that
56
57
problems and opportunities and to assess how well the firm is equipped to
deal with them.
many aspects such as questioning and listening skills, giving and receiving
criticism and praise and using assertive behaviour.
3) First impressions really count
If you are having your first meeting, first impressions are really important.
Majority of people make their first impression in 15 seconds of meeting you. To
feel confident, you need to look confident. Make sure you look you clean, tidy
and are dressed appropriately. Do not wear jeans to your first meeting; even if
they are a casual company, the first meeting is always about looking and
appearing smart.
4) Starting a client relationship
Once you''ve made the first contact, you need to build on the relationship. It is
important to listen and understand their business needs. Once you''ve built that
relationship, shown you understand, and earned their trust, you are on the right
track to making them a regular customer.
5) Relationship Building
To build on the relationship it is important to maintain regular contact with the
client. If you don''t then they will either go to your competitor or lose trust in
you. Make sure they know that they can contact you on your email, work
number and mobile.
6) Listening to your client
Your client might mention a problem that they are currently experiencing at
work. If you can solve this problem, don''t be afraid to give them your
professional advice, even if they don''t ask for your help. You have to be
confident in finding solutions to their work.
60
61
62
b)
c) Moderate
d)
Good
not good
e) Bad
12
10
8
NO. of Respondents
6
very good
good
moderate
not good
bad
63
b) agree
c) Cant say
d) disagree?
e) Strongly disagree
64
b) agree
c) Cant say
d) disagree?
e) Strongly disagree
No. of respomndents
10
8
6
4
2
0
yes
no
dont need
65
Que. 4- Are You Satisfy with the pop material supply by the company?
a) Yes
b) no
c) Dont need
10
8
6
4
2
0
yes
no
dont need
66
Que. 5-Did you fell any difficulty to explain the factor of any product though
catalogues or information broachers?
a) Never
times
b)some
c) Always
67
Difficulty to Explain
25
20
15
No. of Respondent
10
never
some times
always
a) Strongly agree
c) Cant say
b) agree
d) disagree?
e) Disagree
68
Easy to Convinse
8
7
6
5
4
No.of Respndent
3
2
1
0
A) Very important
c) Moderate
b) important
d) not important
69
Significance of Display
30
25
20
No. of respondents
15
10
very important
important
moderate
not important
Que. 8-what is your perception on news paper articles and advertisement in order to
brand positioning to a customer?
a) Very Effective
c) Moderate
b) effective
d) not important
e) Cant say
70
Brand Positioning
14
12
10
8
No. of respondents
6
very effective
effective
moderate
not important
OBJECTIVES
71
RESEARCH METHODOLOGY
72
73
# To conduct this research the target population was the garments users,
Who are using undergarments technology.
# Target geographic area. Sample size of 100 was taken.
# To these 100 people a questionnaire was given, the questionnaire was
a combination of both open ended and closed ended questions.
# The date during which questionnaires were filled.
# Some dealers were also interviewed to know their prospective.
Interviews with the managers of providers were also conducted.
# Finally the collected data and information was analyzed and compiled
to arrive at the conclusion and recommendations given.
Sources of secondary data
Used to obtain information on, dollar unitechs history, current issues,
policies, procedures etc, wherever required.
# Internet
# Magazines
# Newspapers
# Journals
74
SUGGESTIONS
1. PRODUCT
*Modification must be brought about in dollar, in terms of
quality price and benefits
2. PRICE
* competitive pricing in plan and gifts.
3.PHYSICAL DISTRIBUTION
*A comprehensive strategy to make the product available
at all of stores
75
4. PROMOTION
*Company
must
undertake
extensive
promotional
76
CONCLUSIONS
I conducted a research to find out, how many people know about the company.
To my help I designed a Questionnaire .After doing data collection and analysis
of the Questionnaire, finding showed that many people know the term of
marketing and they used internet and they are customer of market survey . And
who people do use dollar. Now they want to use big boss through dollar .
In my opinion my suggestion to the company is that they inform more and more
schemes to the customers and they provide good facilities. The following
limitations can be counted in my period of research: My sample size was limited to the 50 people, which I found in
Muzaffarnagar so it may affect the quality of the report.
There was a delay in taking appointments with the company dollar due
to that less timing was given for doing the analysis.
77
BIBLIOGRAPHY
In this project report, while finalizing and for analyzing quality problem in
details the following Books, Magazines/Journals and Web Sites have
been referred. All the material detailed below provides effective help and
a guiding layout while designing this text report.
Websites:
www.dollarworld.com
www.google.com
www.india.com
Magazines:
Dollar bigboss (2 July to 10 July 2004)
India page of HT paper (Thursday 1December 2004)
Cowards India (26 December to 4 Jan. 2004)
78
Annexure
Que. 1- What is Your Perception about the dollar brand?
b) Very Good
c)
Moderate
b)
Good
d) not good
e) Bad
Que. 2 - Is Dollar branding and Promotional strategy is good?
a) Strongly agree
b) agree
c) Cant say
d) disagree?
e) Strongly disagree
Que.3- Purchasing Behavior of consumers is influenced by the pop materials?
a) Strongly agree
c) Cant say
b) agree
d) disagree?
e) Strongly disagree
Que. 4- Are You Satisfy with the pop material and equipments supply by the
company?
b) Yes
.
b) no
Que.5-Did you fell any difficulty to explain the factor of any product though
catalogues or information broachers?
b) Never
b)some times
c) Always
Que.6- is it easy to convince a customer to buy any product of Dollar brand?
a) Strongly agree
b) agree
c) Cant say
d) disagree?
e) Disagree
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b) important
c) Moderate
d) not important
Que. 8-what is your perception on news paper articles and advertisement in order to
brand positioning to a customer?
b) Very Effective
b) effective
C) Moderate
d) not important
e) Cant say
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