SON + JOH

JOHN ACTIVE NATURALS NSON

AVEENO
R

B ODY BA R
BRI TTA NY

AUSTIN

TABLE OF

PL
ST YLE GUI
F L AT P AC K A
PHOTOGRPA
A DVER TI SEME

A N
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GE
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C ONTE NTS

PLA N
PRODUC T NAME:
Johnson & Johnson Aveeno
Body Bar
L avendar & C hamoline
TA RGE T GROUP:
The target audienc e for Aveeno products
is women 1 4 years old and up. Aveeno is a
product that women of all ages use
because it is known for its anti-aging and
all natural producti on.
BRIEF HI STORY:
Aveeno is a manufa cturer of skin care and
hair care products and is owned by
Johnson & Johnson. Aveeno has a
missi on to help inspire you to disc over
natural beaut y and well-being in your life
by using hig h-qualit y natural ingredients,
d eveloping products rec ommend ed by
professi onals, and bringing c ommunities
ba ck to a healthier, more naturall y
beautiful state.
BIG IDEA:
Aveenos products reall y need help to
stand out on the shelf. My big id ea is to
create a d esign that will give the
product a distinct look that is more
c oncise to their missi on statement.
I will be creating something reall y
different but that is also geared to the
target audienc e of women who prefer
natural products. I also reall y want to use
Aveenos missi on to make something
natural, minimal, and beautiful. That would
evid entl y increase sales.

ST YLE
F ONT

C OLOR
N
P
C
R
H

AME: E VERGREE N
A NTONE: 560 5 C
MYK: 71 57 75 67
GB: 38 46 33
EX: # 262E21

NEXA

B ODY:
LOGO:

LIGHT
SI ZE
8PT
1 2PT

KERNING
391
N
P
C
R
H

N
P
C
R
H

AME: BLAC K
A NTONE: BLAC K 6C
MYK: 75 6 8 67 90
GB: 0 0 0
EX: # 000000

AME: TOFFEE
A NTONE: 4 80 C
MYK: 24 29 41 0
GB: 1 96 174 1 50
EX: C4AE96

NEXA B OLD

HEA D ING:
LOGO:

SI ZE
36PT
36PT

KERNING
391
ALEO
SI ZE
LOGO: 70
KERNING
0

GUIDE
LOGO

SON + JOH
JOHN ACTIVE NATURALS NSON

AVEENO

LOGO SI ZE:

335

PX

90

PX

PLAC EME NT: For spa cing use the size of

the heig ht of the Johnson+Johnson secti on
of the logo to know how much spa c e on the
top, bottom, and sid es.

F L AT
PAC KAGE
The pa ckaging c onsists of the outer
shell along with an interi or box that
the soap will sit in.

SON + JOH
JOHN ACTIVE NATURALS NSON
Questions? 1-866-4AVEENO or visit aveeno.com
CONSUMER PRODUCT COMPANY
MADE IN SKILLMAN, NJ

J&J CCI 2001

726428

SON + JOH
JOHN ACTIVE NATURALS NSON

AVEENO

+
B ODY BA R
+
L AV E N D E R

O AT M E A L

3.5 O Z

L AV E N D E R

O AT M E A L

AVEENO BODY BAR looks and feels different because it contains lavender plus oatmeal to cleanse and gently soothe your skin.
This Body Bar is natures own gentle cleanser, with skin softening moisturizer and calming scents. The natural ingredients work
together to absorb dirt and oil then gently rinses them away. Aveeno is for you and Dermatologist recommended for over 60 years.

SON + JOH
JOHN ACTIVE NATURALS NSON

AVEENO

B ODY BA R
+
L AV E N D E R

O AT M E A L

3.5 O Z

PHOTO
BEF ORE + AF TER

GRAPHY
F INA L

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