Professional Documents
Culture Documents
certified forests – an area equivalent to the size of The PEFC Logo Use Toolkit is designed to assist logo
users in applying the logo and labels consistently in
the whole of Mexico, or France, Germany, Italy and
terms of design and layout, and in line with PEFC’s
the UK combined.
technical requirements and branding.
2
contents
Section A: Section B: Section C:
General Logo and Label Use Requirements Alternative Label and Design Options Label Creation AND File Identification
This section contains all relevant information needed to To ensure appropriate flexibility in the application of the All label files are available in EPS, JPEG and GIF
use the PEFC logo and labels correctly. It allows you to label while at the same time ensuring a consistent look formats. It is highly recommended to use the EPS file for
identify to which Logo User Group (Chapter 1) you be- and feel, this section provides a defined set of labelling label creation to ensure full consistency with the Toolkit.
long and the corresponding Logo Use Options (Chapter options for the PEFC Certified (Chapter 7), PEFC Cer- This section provides additional information if the JPEG
2) available to you. The PEFC Logo and Label Elements tified and Recycled (Chapter 8), and Promoting PEFC or GIF files are utilised and assists in locating the
and the PEFC Standard Labels are explained in detail in Certification (Chapter 9) labels. correct file.
Chapters 3 & 4. The Chapter on Design Specifications
aims at ensuring that the PEFC logo and label are used B.1. PEFC Certified LABEL 14 C.1. File Specifications 18
correctly and consistently, and to avoid commonly encoun- B.2. PEFC Certified and Recycled LABEL 15 C.2. File Identification 19
tered infringements (Chapter 6). Official translations are
B.3. Promoting PEFC Certification LABEL 16
availabe for use of the PEFC logo and label in languages
other than English.
3
SECTION A:
GENERAL LOGO
AND LABEL USE
REQUIREMENTS
4
A.1. Logo User Groups
The PEFC logo license is available for four CoC Certified Companies Authorised Licensing Agents
different logo user groups: Chain of Custody These are entities along the value chain of forest-based These are entities authorised to issue PEFC logo licenses
(CoC) certified companies; sustainable forest products that have obtained PEFC Chain of Custody on behalf of the PEFC Council. Examples include national
management (SFM) certified forest owners/ certification. Examples include: manufacturers; processing PEFC members and PEFC promotion initiatives. (PEFC
managers; non-certified entities; and authorised industries; procurement organizations; traders; distributors; Logo User Group A)
and retailers. (PEFC Logo User Group C)
licensing agents. In addition, simplified licensing
requirements exist for entities using the logo on One-Time Users
SFM Certified Forest Owners/Managers
a one-time basis for illustrative or educational Simplified licensing requirements are available for entities
purposes (off-product only). These are entities owning/managing forests that have using the logo on a one-time basis for illustrative or
obtained PEFC-recognised certification for sustainable educational purposes (off-product only). Examples include
forest management. Examples include holders of regional media; newspapers; magazines; reports; and websites.
or group certificates; other entities participating in regional For further information about One-Time Users, please
or group certification (e.g. contractors); and individual contact PEFC International.
forest owners. (PEFC Logo User Group B)
Non-Certified Entities
These are entities selling certified products without
the requirement to obtain PEFC certification (e.g. Obligatory approval:
retailers or DIY shops as sellers of certified products, All entities, both certificate holders and non-certificate
uniquely identifiable, and labelled through suppliers) and holders, are required to obtain a Logo Usage License from
others that strive to promote and educate about PEFC PEFC Council or an authorized licensing agent (e.g. national
certification (e.g. government or banks as final consumers PEFC members or PEFC promotion initiatives) before
of certified products; and organizations and associations using the PEFC logo and label.
communicating about PEFC). (PEFC Logo User Group D)
5
A.2. Logo Use Options
Two logo use options exist: The use of the logo “On-Product” Use “Off-Product” Use
physically on a certified product and on stationary, (Available for CoC Certified Companies and SFM (Available for All Logo User Groups)
brochures or other documentation linked to the Certified Forest Owners/Managers) The PEFC logo is highly credible and allows companies,
product (“on-product”); and the use of the logo not Using the PEFC logo on a product is an excellent organizations, governments, associations and others
linked to a product, for instance for promotional or means for PEFC-certified entities to demonstrate their to communicate and promote their support for PEFC-
commitment to responsible forest management and to certified sustainable forest management. Off-product use
educational purposes (“off-product”).
promote their environmental and social credentials. It does not refer to specific products and the origin of raw
indicates to businesses along the value chain and to material from PEFC-certified forests.
consumers that the material used in the product is linked Off-product use includes the use of the PEFC logo and
to PEFC-certified forests, recycled and/or controlled labels to communicate PEFC certification on/in:
sources, and provides consumers with responsible options
• Annual, CSR, Sustainability report; brochures;
when purchasing wood-based products.
and other written material
On-product use includes the use on: • Information displays, posters in stores, at trade fairs
• tangible products themselves (unpackaged products), • Advertisements and flyers
products in individual packaging, containers, • Websites
Label Matrix
wrapping, etc.; or on large boxes, crates, etc. used for
Logo User Groups/ On-product Off-product transportation of products; and on
Logo Use Options • documentation associated or referring to a particular
• CoC certified companies PEFC-certified product (e.g. invoices, packaging lists,
• SFM certified forest 3 3 advertisements, brochures, etc.)
owners/managers
Note: Any use of the PEFC logo and label that refers to - or
• Non-certified entities
can be perceived as referring to - a specific PEFC-certified
• Authorised licensing agents x 3 product and/or the origin of the raw material used in its
• One-time users production is considered “on-product” use.
6
A.3. PEFC Logo and Label Elements
Required Elements XX%
Recycling symbol (“Mobius loop”)
XX% 4 Label name
1 1 The PEFC logo consists of two trees surrounded by a The recycling symbol, including the
32%
circle and the initials “PEFC.” PEFC claim
percentage line one
of recycled material contained
Label name 5
% PEFC
in the claimisline
product, two
an additional, required
2 The PEFC logo is a registered trademark and always
PEFC claim line one PEFCofclaim
element line three
the “PEFC Certified and
needs to be accompanied by the TM symbol.
PEFC claim line two PEFC claim
Recycled” line Mobius
label. The four loop is used
2
PEFC claim line three 3 The PEFC logo licence number uniquely identifies the in accordance with ISO 14021:1999
PEFC 01-00-01 www.pefc.org
PEFC claim line four logo licence holder.
3 PEFC/01-00-01 www.pefc.org 6 Note: The PEFC logo licence number is NOT identical
with the Sustainable Forest Management or Chain of PEFC Trademark
Custody certificate number.
The PEFC logo and the initials “PEFC” are the exclusive
property of the PEFC Council and are internationally
Optional Elements registered trademarks.
Recycled’ labels are available for on-product use, This product is This product is This product is
and Recycled
• at least 70% of wood from PEFC-certified forests • at least 70% of wood from PEFC-certified forests
www.pefc.org
that meets or exceeds PEFC’s sustainability that meets or exceeds PEFC’s sustainability
PEFC Certified
PEFC/XX-XX-XX recycledmanaged
material;
from sustainably and
• wood from controlled sources.
PEFC/01-00-01 forests and
controlled sources
Promoting Sustainable PEFC Certified
Forest Management.
This product is • wood from controlled sources.
For more info: PEFC/XX-XX-XX www.pefc.org
from sustainably
www.pefc.org
managed forests and
controlled sources Post-consumer recycled
PEFC/01-00-01
material must meet PEFC’s
PEFC/XX-XX-XX
PEFC/01-00-01 PEFC/XX-XX-XX
Promoting Sustainable Forest Management (available Promoting Sustainable Forest Management (available
for all Logo User Groups EXCEPT One-Time Users) for One-Time Users)
Claim: “Promoting sustainable forest management.” Claim: “Promoting sustainable forest management.”
Designed for educational or promotional purposes, this Designed for one-time use, special requirements govern
label indicates support for sustainable forest management the use of this label:
and PEFC certification. • Permission to use this label can only be given by PEFC Council
• Only off-product use is allowed.
• The logo must be accompanied with the PEFC Council
registration number “PEFC/01-00-01.”
• The claim “Promoting Sustainable Forest management” and
“www.pefc.org” must be used.
• The disclaimer “Reproduced with permission of PEFC Council”
must be included in close proximity of the label.
9
PEFC Certified PEFC Certified PEFC Certified
PEFC Certified
and Recycled PEFC Certified
This product is
70% sustainably managed
from sustainab
PEFC/XX-XX-XX www.pefc.org forests, recycled and
managed fores
controlled sources
PEFC/XX-XX-XX www.pefc.org controlled sou
Logo users can customise the standard PEFC Logo Direction Minimum Size
PEFC/XX-XX-XX www.pefc.org
PEFC/XX-XX-XX www.pefc.org
Promoting Sustainable
PEFC/XX-XX-XX www.pefc.org
PEFC/XX-XX-XX
This product is
PEFC Certified
from sustainably
PEFC/XX-XX-XX www.pefc.org
managed fores
controlled sou
Forest Management.
PEFC Certifiedwww.pefc.org
15 mm controlled sources
PEFC Certified
controlled sources
fromThis product is
sustainably Thisproduct
This
from productisis
sustainably This This product
product is
is sources
controlled This product is
from sustainably
managed forests and fromsustainably
from
managedsustainably
forests and from from sustainably
sustainably from sustainably This product is
X-XX managed www.pefc.org
forests and managedforests
forestsand
and managed forests
controlled sources managed
controlled sources managed forests and and managed forests and PEFC/XX-XX-XX
from sustainably
PEFC/XX-XX-XX www.pefc.org PEFC/01-00-01 managed forests and
controlled sources controlledsources
controlled sources controlled
controlled sources
sources controlled sources PEFC/01-00-01 PEFC/XX-XX-XX
Promoting Sustainable PEFC Certified controlled sources
1. Green 2. Black
APPEARANCE Clear Space PEFC Certified
This product is
PEFC Certified PEFC Certified from sustainably
PEFC Certified PEFC Certified PEFC/01-00-01 PEFC/XX-XX-XX
and Recycled managed forestsPEFC and Certified PEFC Certified
and Recycled PEFC Certified PEFC Certified
PEFC Certified PEFC Certified PEFC Certified
Promoting Sustainable PEFCPEFCCertified
Certified PEFC Certified PEFCsources
controlled Certified
This product is This product is PEFC Certified PEFC Certified
This product is from This product is from Forest Management. This product is This product is
from sustainably from product
This sustainably
is This product This
is product
This is product is This product is This product is
0-01 70% PEFC/XX-XX-XX
sustainably managed 70% sustainably managed managed forests and For more info: This product is This product is PEFC/XX-XX-XX This product
www.pefc.org is sustainably
from from sustainably
managed forests and from sustainably from sustainably from sustainably
from sustainably from sustainably PEFC/01-00-01 from sustainably This product is
PEFC/XX-XX-XX This product is
forests, recycled and forests, recycled and www.pefc.org from sustainably from sustainably from sustainably
managed forests and managed forests and
tainable PEFC Certified controlled sources controlled sources
managed forests and managed forests
managed and
managed
forests forests
and and managed forests and managed from
forests sustainably
and from sustainably
controlled sources controlled sources managed forests and managed forests and Promoting Sustainable Promoting
managed Sustainable
forests and sources
ement. controlled sources controlledcontrolled
sources controlled
sources sources controlled sources Forest Management controlled sources
Forest controlled
managed
Management. forests and managedcontrolled sources
forests and
This product is controlled sources controlled sources controlled sources
nfo:
X-XX PEFC/XX-XX-XX www.pefc.org www.pefc.org controlled sources
www.pefc.org controlled sources
www.pefc.org PEFC/XX-XX-XX
from sustainably www.pefc.org www.pefc.org www.pefc.org
org
managed forests and PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX
PEFC/XX-XX-XX www.pefc.org
www.pefc.org PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX www.pefc.org www.pefc.org
PEFC/XX-XX-XX PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX
PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX www.pefc.org
controlled sources PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX
www.pefc.org
3. White on solid background 4. 3D
Framed Unframed
Colour reproduction Pantone 368
specifications CMYK C 57 M 00 Y 100 K 00 PEFC Certified
PEFC Certified
and Recycled PEFC Certified
PEFC Certified
PEFC Certified
and Recycled
PEFC Certified and Recycled PEFC Certified and Recycled
for green logo: RGB R 123 G 193PEFCBCertified
27 DependingPEFConCertified your needs, please choose either the
This product is from
Clear space surrounding theThislabel ensures that the label
product is from
This product is from This product is This product is from
This product is 70% sustainably managed This product is 70% sustainably managed
from sustainably Web #7BC143 from sustainably framed or from thesustainably
unframed forests, version remains uncluttered
from sustainably and is
from sustainably 70%
easily recognisable.
This product is PEFC/01-00-01 70% sustainably managed
PEFC/XX-XX-XX sustainably managed
This product is recycled and forests,
forests, recycled
recycled and and
managed forests and forests, recycled and managed forests and
PEFC/XX-XX-XX PEFC/XX-XX-XX controlled sources managed forests and controlled
controlled sources
sources
0-01 PEFC/01-00-01 managed forests and Promoting Sustainable Promoting Sustainable
managed forests and controlled sources controlled sources
controlled sources controlled sources
0-01
ainable PEFC/XX-XX-XX
PEFC Certified Promoting Sustainable PEFC Certified
controlled sources PEFC/XX-XX-XX controlled sources Forest Management.
Forest Management
www.pefc.org
PEFC/XX-XX-XX PEFC/XX-XX-XX
PEFC/XX-XX-XX www.pefc.org
www.pefc.org
www.pefc.org
ement.
tainable This product
Promoting is
Sustainable
Forest Management.
PEFC/XX-XX-XX www.pefc.org
This product is
www.pefc.org www.pefc.org PEFC/XX-XX-XX
PEFC/XX-XX-XX
www.pefc.org
www.pefc.org 10
PEFC/XX-XX
PEFC/XX-XX-XX
nfo: For more info: PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX www.pefc.org
gement from sustainably
Forest Management. from sustainably
org www.pefc.org
managed forests and managed forests and
.org www.pefc.org
PEFC XX-XX-XX www.pefc.org PEFC XX-XX-XX www.pefc.org PEFC XX-XX-XX www.pefc.org
Thisforests
controlled
productand
from sustainably
managedsources
is
forests and
from sustainably
controlled sources
This product
managed
controlled
is
This product is
This product is
from sustainably
from sustainably
managed
from sustainably
forestsforests
and and
managed forests and
sources
controlled sources
controlled sources
This product is
This product is
from sustainably
from sustainably
managed forests and
managed forests and
controlled sources
controlled sources
www.pefc.org
PEFC XX-XX-XX PEFC XX-XX-XX www.pefc.org PEFC XX-XX-XX
PEFC XX-XX-XX managed forests and
www.pefc.org
www.pefc.org PEFC PEFC
XX-XX-XX
XX-XX-XX
PEFC
www.pefc.org
XX-XX-XX
www.pefc.org
www.pefc.org PEFCPEFC
XX-XX-XX
XX-XX-XX www.pefc.org
www.pefc.org
controlled sources
It is essential that the PEFC labels are reproduced PEFC XX-XX-XX www.pefc.org
PEFC Certified PEFC PEFC PEFC Certified
Certified PEFC Certified
PEFCPEFC
Certified PEFC Certified
consistently and correctly. The labels must not be Certified
This product is
from sustainablyThis product is
Certified This product
This product is is
from sustainably
from sustainably
This product is
from sustainably
altered in anyway except for the insertion of the managed forestsfrom
and sustainably
managed forests and
controlled sources
PEFC XX-XX-XX
This product is managed
managed forestsforests
controlled
controlled sources
and and
sources
This forests
managed productand is
controlled sources
controlled sources fromsustainably
This product is from sustainablymanaged forests from sustainably
logo license number, scaling, and modifications as PEFC XX-XX-XX PEFC XX-XX-XX
www.pefc.org www.pefc.org
PEFC Certified
and controlled sources
www.pefc.org
PEFC Certified
managed forests and PEFC Certified PEFC PEFC
PEFC Certified
XX-XX-XX www.pefc.org
XX-XX-XX PEFC Certified
www.pefc.org PEFC XX-XX-XX
PEFC Certified
managed forests and
www.pefc.org
controlled sources controlled sources
This product is This product is This product is
outlined in Section B. Proportions of the label shall This product is
from sustainably
from sustainably
managed forests and
This product is
from sustainably
from sustainably
This product is
from sustainably
managed forests and
from sustainably
managed forests and
Do not PEFC
change the proportions of the label content in any way
managed forests and
PEFC XX-XX-XX Do not changePEFC
www.pefc.org
controlled sources the typeface of the PEFC
managed forests and
label content
XX-XX-XX managed forests and
controlled sources www.pefc.org
controlled sources
not be changed when increasing or reducing the PEFC
controlled sources controlled sources controlled sources
label size.
PEFC XX-XX-XX
Certified
This product is
www.pefc.org PEFC XX-XX-XX www.pefc.org PEFC XX-XX-XX www.pefc.org
This product is
from sustainably
PEFC XX-XX-XX
from sustainably
managed forests and managed forests and
This product is from sustainably managed forests
controlled sources controlled sources
and controlled sources
PEFC Certified PEFC Certified PEFC Certified PEFC Certified PEFC Certified PEFC Certified
www.pefc.org PEFC Certified
www.pefc.org PEFC Certified PEFC Certified PEFC Certified PEFC Certified
PEFC XX-XX-XX
PEFC Certified PEFC Certifiedwww.pefc.org
PEFC XX-XX-XX
PEFC
Certified
PEFC XX-XX-XX
This product is
from sustainably
This product is
from sustainably • website.
This product is
from sustainably
managed forests and managed forests and managed forests and
controlled sources controlled sources controlled sources
controlled sources PEFC Certified PEFC Certified PEFC Certified This product is
Contact your Authorised LicensingThisAgent
product isfor
from further information.
from sustainably
PEFC/01-00-01 PEFC/XX-XX-XX This product is This product is This product is www.pefc.org www.pefc.org www.pefc.org sustainably managed
PEFC/XX-XX-XX PEFC/XX-XX-XX
managed forests and PEFC/XX-XX-XX PEFC/XX-XX-XX PEFC/XX-XX-XX PEFC/XX-XX-XX
PEFC/XX-XX-XX PEFC/XX-XX-XX PEFC/XX-XX-XX
PEFC/XX-XX-XX www.pefc.org from sustainably PEFC/XX-XX-XX from sustainably PEFC/XX-XX-XXfrom sustainably PEFC/XX-XX-XX forests, recycled and
Promoting Sustainable PEFC Certified controlled sources
managed forests and managed forests and managed
PEFC Certified andforests and
Recycled PEFC Certified and Recycled PEFC Certified and Recycled controlled sources
Forest Management. PEFC Certified controlled sources This product iswww.pefc.org
This product controlled
is sources controlled sources XX% www.pefc.org www.pefc.org 86% 70% 63%
For more info: www.pefc.org from sustainably
PEFC/XX-XX-XX www.pefc.org
from sustainably
PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX www.pefc.org
PEFC/XX-XX-XX www.pefc.org
www.pefc.org managed forests and PEFC Certified
managed forests and
controlled sources
controlled sources This product is
PEFC/XX-XX-XX PEFC/XX-XX-XX www.pefc.org PEFC/XX-XX-XX
PEFC Certified www.pefc.org from sustainably
www.pefc.org
managed forests and PEFC Certified and Recycled
Part of Product name controlled sources www.pefc.org
is from sustainably PEFC Certified PEFC Certified PEFC Certified
www.pefc.org
PEFC/XX-XX-XX
managed forests and and Recycled and Recycled and Recycled
controlled sources
Name of product is Name of product is Name of product is
70% from sustainably 70% from sustainably 70% from sustainably
PEFC/XX-XX-XX www.pefc.org
managed forests and managed forests and managed forests and
controlled sources controlled sources controlled sources
PEFC CertifiedThis product is from 14
www.pefc.org www.pefc.org www.pefc.org and Recycled sustainably managed
PEFC/XX-XX-XX PEFC/XX-XX-XX PEFC/XX-XX-XX
forests, recycled and
B.2. PEFC Certified and Recycled LABEL (On-Product)
PEFC Certified
PEFC/XX-XX-XX www.pefc.org
PEFC Certified
and Recycled
org
15
tified
cled
and Recycled PEFC Certified
This product is
from sustainably
PEFC/01-00-01 PEFC/XX-XX-XX
managed forests and
STANDARD LABEL
Promoting Sustainable
Forest Management.
PEFC Certified
This product is
ALTERNATIVE CLAIMS
controlled sources
Omission of Optional Elements
For more info: PEFC/XX-XX-XX www.pefc.org
from sustainably
www.pefc.org
The standard label consists of the claim “Promoting sustainable
managed forests and
controlled sources
The claims listed below may be used as alternatives to the The website (“www.pefc.org”) may be omitted if it were
www.pefc.org
forest management” and the label elements as displayed below. standard label by the respective logo users (modify text in to be unreadable or if placing it on the product would not
italics with appropriate term) be feasible
Non-Certified Entities
Certification bodies Exceptional use
• “[Certification body] is accredited for PEFC forest With prior approval from the Authorised Licensing Agent that
management certification” or “[Certification body] is has issued the license, the PEFC logo may be used without the
accredited for PEFC chain of custody certification” license number if the license number would not be readable.
Extraordinary members
• “[Entity] is a PEFC Extraordinary Member”
16
SECTION C:
LABEL CREATION AND
FILE IDENTIFICATION
17
C.1. FILE SPECIFICATIONS
All label files are available in EPS, JPEG and GIF. Specific Issues Concerning JPEG and TIFF Files
It is highly recommended to use the EPS format PEFC Certified 3
To ensure consistency with the Logo User Toolkit please
(specialised software required) for the creation take the follwing into account:
of the label to ensure full consistency with This product is 4
• The font Akzidenz Grotesk should be used whenever from sustainably
this Toolkit. JPEG files can be edited with free available. Arial can be used as a substitute. 2
managed forests and
software, such as Google Picasa and Windows • The type sizes below are given for the logo at 100% as controlled sources
Paint. shown in the diagram to the right. For all other sizes the
type should be scaled appropriately: 1 PEFC/XX-XX-XX www.pefc.org 5 PEF
18
C.2. File Identification
PEFC provides all Standard Labels in electronic format. The chart below demonstrates the naming conventions used for the classification of the label files.
PEFC highly recommends the use of the editable EPS file to ensure consistency.
PEFC-CER-B-L.eps
CER PEFC-Certified Standard Label (On-Product) GP Green Pantone 368 P Portrait eps eps (editable file)
REC PEFC Certified and Recycled Standard Label (On-Product) GCMYK Green CMYK L Landscape jpg jpeg
PRO Promoting PEFC Certification Standard Label (Off-Product) GRGB Green RGB (CER & REC gif gif with transparent
LOG PEFC Logo (incl. licence number) GWEB Green web hex only) background
MOB Mobius Loop (Recycling symbol) B Black
W White
3 3D
19
APPENDIX:
EXAMPLES
OF LABEL
APPLICATIONS
20
21
22
23
24
PEFC International
World Trade Center 1
10, route de l’Aéroport
1215 Geneva
Switzerland
t +41 22 799 45 40
f +41 22 799 45 50
2009 © PEFC
e info@pefc.org
www.pefc.org