Drag on s Den

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Dragons den index

what is dragons den
plan your life

Plan your life

PLAN your Life

discover
mind maps
what is my target audience
who should i talk to
define

2015
Influences
+
competition

2014

2015

Service
Design

IDEO
uses design thinking approach to
develop a range of projects
including products, services and
branding.

interaction
between people,
products +
services

social
branding

i need to develop
a well rounded set
of skills to give me
the ability to convey
ideas and solve a variety
of problems to align my
self with the companies
i would like to work
for and my competition .

2016

BLINK

develop

Empathy
uses design thinking approach to
develop a range of projects.
wellingon based.

adobe suite
in design
illustrator

Employment
in design
agency

product design
photography
prototyping process

concept
development

DNA
product
design

plan your life was a week long project carried out

the week before dragons den started.

knowledge
and skills

community project

deliver

Plan your life

community
development

design
thinking

I have chosen to focus

and develop my skills as
a service designer
throughout 2015 as i
believe there are more
career opportuinities

solving problems
with design solutions
which influence our future

plan
your
life

design experiences and brands

to make peoples lives better

design thinking
practice
research and process

in particular movement
within CBDs

Professional Skills

GOVT.
design
thinking

goverment departments are now

hiring service designers to ensure
that the decisions that are made
are a reflection of what people
want and need.

organisation
time management
personable skills/talking to public
Documentation of process

mid year break

toast
masters

start up
weekend
22-24 may

Grad
exhibition

intern at
furnware

exhibition
proposal

dragons den
ideas of the year

develop service
graphic design/ product/ experience
broaden knowledge of design thinking +
service design with research
business and personal skills

Develop branding skills

illustrator/in design
website development

c ontinuously develop website

Documentation
defining what is important to show

exhibition project

develop service
graphic design/ product/ experience
broaden knowledge of design thinking +
service design with research

plan your life was set to ensure that the project that
we were about to take on was ensuring we had a
direction and a purpose that was to get us to where
we need to be at the end of our degree with a
portfolio to take to potential employees.
This image shows where i want to position myself
to be at the conclusion of my degree. concentrating
on service design and design thinking approaches
i want to ensure i take on a project that covers an
area i have not yet covered to ensure i have a well
rounded portfolio to show to design companies in
2016.
I want to build on some aspects that i have already
shown strength in such as website design and
branding and build while taking on a new issue
that i have not yet approached. I want to build my
adobe skills especially in inDesign and Illustrator.

TIme table

Mind Maps
summary and development

take photos of mind maps and brain dumps

First steps

where to start? - design thinking

From my brain dumps i identified a problem to deal with - ensuring tertiary students can maintain a healthy diet. This is something I struggled with at
university and so I feel like its a problem I personaly want to tackle and come up with a solution for. Where to start? I think that if i take this problem and go
through a design thinking process I will have a multi-functional platform that I will be proud to present to the dragons.

market research
user research
students
nutritionists
health clinics

d
ev
el
o
p

er
iv
el
d

e
in
ef
d

D
is
co
v
er

Design thinking
Design thinking is a human-centered approach to
innovation that draws from the designers toolkit
to integrate the needs of people, the possibilities
of technology, and the requirements for business
success. Tim Brown, president and CEO

understand the problem by looking at

the

design research
service design
app design
user experience
history
nz health in students
context
tertiary students stats
health in todays students
passing rates

understand the problem by looking at interpretation of information

the
synthesis and identification
project refinement
market research
project managment
user research
project greenlight
design research
history
context
objects
people - through interviews
look for patterns
build questions
empathetic modeling

design led concepts

ideation
multi-disciplanry working
visual management and progress
testing and prototyping
review and improvement

final testing and approval

production
launch
evaluation
feedback
future projection

objects
apps
services
people - through interviews
students
nutritionists and health officials
look for patterns
how students shop/eat
build questions
empathetic modeling

o week research

Healthy eating in students do we need to address this problem ????.

Target market
name of website
in 2013 there were approx 105,000 tertiary students
between in the under 17 catagory to the age of 24.

student health clinic

talk with students

no nutritionist - although nurses are happy to talk to

were given no nutritional information at O
students about nutrition
week.
one pamplet about feeling tired which was an
advertisement for selling iron tablets and only lightly health clinic
touched on food with iron.
The Lifestyles for Well-being project
This program aims to teach people how to change
o week information
their habits, develop or adapt routines that
support a healthier, more enjoyable and satisfying
i spoke with a district health nurse, there was no
lifestyle. Components will include education,
information on nutrition readily availble however
said that if i was interested clinics are available if you discussion and group problem solving and
individual sessions.
are registered to a doctor within hawkes bay and
http://www.aih.aut.ac.nz/community
you would like seek this information.
pamphlets are available at
wellesley road doctors on nutrition (have been
included on following page)

talk with students

were given no nutritional information o
week
I also found it extremely hard to find any
information about doctors or health clinics on
their website.

This programme is however aimed at people

with problems such as arthritis rather than
general well being. Unlikely for students to
seek out these clinics

Summary
through breif talks to students at these universities, their health clinics and searching their websites it was very hard to find any nutritional information anywhere
that was easily available to students. This has made me feel there is a need for a a service to be put in place to improve the way students recieve information
and try promote healthy eating habits while studying.

round table 1

BReiF

Brief is written still very broad.

Make your own project proposal brief

Timetable has been made with room for changes It is based around the double diamond approach of
discover, define, develop and deliver.
Last week and this week have been set for research as I think I am really going to need a lot of knowledge
behind this project.
Have spoken to students at EIT, AUT and Auckland University students about nutritional information given to
them and found that there is not a lot.
Have visited EIT medical centre was told about clinics at Napier Medical Centre and have been given contact
there to call.
I was also given a contact for a nutritionist at Greenmeadows Doctors to contact who may be more
approachable.

Introduction
In todays society too many people suffer from fatigue and this has a profound
affect on the way we live daily life.
Brief
My project is based around building an awareness of what we eat.

Spoke to Wendi Wolfen Duvall health education resource co-ordinator at Wellesley Road Medical Centre.
I have also started research NZ Tertiary statistics.
120 000 tertiary students enrolled in 2013. 87.6% were between the ages of 17-24 . Havent been able to find
2014 stats but could do that this week.
So in NZ that does give me a rough target market of 105,000 in NZ alone
How do I reach these people and convince them that they need to be more aware of their health?
Ive also been looking at other health websites and apps.
Food journals in particular all seem really calorie and weight loss based rather than general well being and
feeling.
I could approach this type of idea but with a more holistic approach.
Ive also started thinking about affective ways to present which could also be promotional of my product and
service and thought that a video would probably be a good option as it could be real life but that could be
getting ahead of my self.
Problems
Does this have potential for a profitable business?
Plans for this week
Continue research of other products really analyse what is working/not working.
Contact
Deb Bednarrel nutritionist that is aware of clinics run in HB that are available to students.
Avril Turvey holistic nutritionist.
Talk to more eit students
Define brief
Feed back
how to get through to people

Objectives
Sustained and focused studio practice
Aims
I aim to produce a multi- disciplinary out come that is well informed by social
and scientific knowledge that helps people become aware of their diet and
how it affects the way they live their life.
Tone of Voice
Informative
Machanic/ Contents
Mandatory inclusions/ restrictions
References

live the dream - nz design initives

APPS FOR STUDENT ORGANISATION reviews on itunes and downloaded the free versions to look at the user experience.

apps with stong/original graphics

-original concept
-minimalist design with strong use
of colour and typography
-humourus

-simple tone to graphics.

-turn the wheel to change the
- graphics easily show what

iHomework

myHomework - free
I nd this app has a very
sterile feel to it due to the
colour palate. While it

giving a bad user experience and no want

to return to this app. Grpahics are much

not make me want to use the

app, i think it wouldnt hold
Has a PC feel to it.

Weather App by Timm Kekeritz includes

background nor accustomed graphics
or temperature sign, all you get is a

of meteorology, based on a completely

-natural elements
-simple colour scheme

experience.

Remember the Milk

-Dates of tests works well

name.
Has a slightly unique

-Can be linked to other

accounts eg. teachers

Combines other apps

eg. email.

devices

who like to complain about the weather.

-simple colour scheme

SuperNotes - free / $4.95

The graphics of this app are slightly more

- notes
- memos
- lectures

and computer. Possibility of having a summary of

the weeks recordings online/on the computer.

- photos (maybe unnecesary)

unimposing/annoying.

Weather app by Michal Galubinski and

thoke design is driven by vector graphics
clear. Moreover, visual components are

Has ads for tness apps to pay for free version.

Chamonix Experience iPhone app relies on

an immediate idea about the weather outside.

Greenlight - change in plan

redirection of target market

feedback
rodger kelly / ideaschool tutor
andrew kersley / axia design

andrew kersley / axia design

With a masters degree in Technology majoring in
product development plus industrial experience
from NZ, UK and USA working with high end
brands like Apple. Andrew brings a very broad
combination of Design and Project Managment
skills to the AXIA team.
Andrew frequently works on site - I know good
relationships help achieve successful outcomes
and understanding your client is the first step in
understanding thier needs.
how will you make people realise they want this
product?
how will investors make their money?
female /
idea of digital care package/physical care pack
how am i going to market?

Branding research - brain dump

Branding + packaging research - Brain Dump/mood board

TOSS - consider different
shapes
this could be a way to make
younger children interested.

ELEMENTAREE

Colour pop

packaging that has seperate

compartments.
numbered ingredients

brown packaging gives the

illusion of a more eco-friendly
product although other
coloured packaging can be
just as eco-friendly
brown/ pop of colour especially green is effective

double boxes

Minimal

Branding + packaging research

http://www.greenpackaginggroup.com/industry-experts/globeguard-light-rate-box-ideal-jewelry-e-juice-packaging/

Market research

company and service

american based company.
maximise convenience for busy lifestyles
high-protein, energy boosting, light, or satisfyingly
sweet option - dietary preferences.
curb your bad snacking habits caused by deskbound waves of cravings without compromising
good taste. Eat guiltlessly.
website
easy to navigate - alot of
written information.
nutritional information is
avalable on the website.
branding
reflects the fact it
delivered to you through
the bird
orange/grey - orange
seems to be used alot
in food branding. this
might be due to it being
vibrant colour seen in a
natural/healthy food.

summary:

company and service

receive a monthly assortment of the best healthy
food, snacks, beverages and lifestyle products on
the market.
cater to - diets

- kids

- breakfast/lunch/dinner
bring in other companies products and redistributes
them as testers
website
everything on the website is rather large - hard to
navigate.
lots of options.
branding
female orientated.
I am unsure whether redistributing other
companies products would work for students
as the return buyer may not be a large number
due to their low budgets. Using ingredients
will be more economical i belive - also will teach
students to cook for themselves and how easy
it is.

i personally found the websites with a lot of information and a lot of options overwhelming and hard to choose which would potentially put me off using their
services. i like that there is nutritional information - however not a lot of people understand these, especially when they are not particularly interested - i could
maybe make an easy to read nutrition fact sheet to go with each package.

Healthy eating - the benifits of snacking

Healthy eating - NZ market

Why eating little and often is best - excerts

by HELEN FOSTER, Daily Mail

Research from market analysts Datamonitor has found that the average Briton doesnt have time to sit down for a big meal three times a day and, instead, is more likely to fit in
five or six mini meals.
The result is weve become a snack-obsessed society. There are coffee bars and sandwich shops on every corner, and companies are coming up with endless new ways to
package foods we can eat on the run.
But while all this may sound like its harming our health, nutritionists are welcoming our move away from traditional eating patterns.
Grazing was the way our body was designed to eat, says nutritionist Antony Haynes. Large meals burden the digestive system, often causing bloating and lowered energy
while the body struggles to digest them.
By eating smaller meals you prevent this, and the body functions more efficiently throughout the day. When we eat a big meal, the sugar level in our blood rises, but once that
meal is digested that blood sugar level falls, taking your energy and mood with it.
The problem is, the bigger the meal, the bigger the crash - and the higher your need for sugary snacks to refuel your body.
The regular influx of food with a little-and-often approach keeps your energy level stable and makes it easier for you to cope with everything you have to do in a day, says
nutritionist Natalie Savona.
And its not just energy and sugar levels that stay stable. According to the Medical Research Councils Human Nutrition unit, measurements of fatty acids in the blood also
remain stable when you eat little and often.
This is good news because peaks and troughs in these have been shown to increase risk of heart disease.
Finally, done properly, the little-and-often approach makes it easier to get all the nutrients you need.
On average, the three-meals-a-day eater relies on the same six to seven foodstuffs - whereas, for optimum health, doctors say we should be aiming for 16 different types over
two or three days.
When we studied eating patterns, we found that regular grazers actually had healthier diets than those eating the traditional three square meals a day approach, says Dr
Sandra Drummond from Queen Margarets University College in Edinburgh.
They ate less fat, more carbohydrates and more fruit and vegetables. Other studies have found grazers to have higher levels of vitamin C and other nutrients - they also tend
to have lower levels of body fat.
Natalie Savona says: The problem is that people see the word snack and think chocolate or crisps. But these high-fat, high-sugar foods contain little or no nutrients and are
loaded with calories, boosting risk of weight gain.
So what should you be doing to make your snack attacks work for you?
The most important thing is to set yourself what the Americans call a calorie salary. Snacking works against people when they add the extra food on top of their normal daily
intake - rather than adjusting portion sizes accordingly, says Dr Drummond.
Youre not trying to live out of wrappers, says Antony Haynes. Thats when the snacking approach fails. Instead, you should ensure that every time you eat, the food is low in
fat and ideally freshly prepared.
You need lots of fruit and vegetables and, to maximise effects, you should also ensure that whenever you eat carbohydrates you combine them with a little protein because
this stabilises blood sugar further.
If this is too hard at first - it takes a while to adjust mentally to smaller portions, plus getting used to preparing food and stopping to eat more often - then take the split meal
approach.
If you normally have toast, cereal and fruit for breakfast, have the cereal first, the toast and fruit an hour later.
At lunchtime, eat half your sandwich with a piece of fruit, then have the other half an hour later with some soup or a small salad; eat a smaller dinner than normal then have
more fruit, a yoghurt or a small sandwich an hour later.
Sit down with your family, talk about the day and enjoy the flavours of the food. All thats different is how much is on your plate not how much you should enjoy it.
http://www.dailymail.co.uk/health/article-53111/Why-eating-little-best.html

Nadia Lims - food in a bag

Branding - philosophy

how does this apply to my

philosophy for this project??
helping people work and learn to the best of their ability

A
d

l
s

who am i?
what do i stand for?

building healthier comminities teaching healthy eating habbits from a

young age

design thinking process - start from the bottom and work my way up
i will be talking to people - to find out what they want? and what would
make them excited about eating healthy eating
personal to me as this was a time in my life that i found it hard to make
healthy eating habits and identify what was the right food for my body

helping people
community development
design thinking

equity
strategy
what is your stratergy???
create a buzz and an excitement about healthy eating.
idea what is the idea for the brand?
teaching people healthy choices/ habbits
archeticture build it room by room what are you going to do?
attack social media sites
target parents

personality how does it look, how does it walk? this is important to the
people within the organisation also they can come back to that personality
when looking at the future/ how to act in public view.
clean, building basics

teaching healthy habbits

wanting people to achieve and

work to the best of their ability

experience eg. smart phones

better quality of life
more energy
better marks

management how do you keep it together, cant let it slip

education
energy

Branding - build a brand

performance how are you tracking its performance eg. does the iphone
work.

philosophy
simple and easy

structure
healthy food choices

brand value

promise
this is how people buy in eg. volvo / safety
quality of life if you buy into my brand.
improved lifestyle
become more aware

Ambassadors

recipe 1
raw cacau energy balls

ambassadors serve as a public marketing platform.

INGREDIENTS

The brand ambassador is a marketing model that

employs trusted, credible personalities to promote
and give greater visibility to its brand products. But
outside of the traditional, big money advertising
world, where famous actors or sport stars are
utilized as ethical promotional promoters of
unique events or services, the idea of a new kind
of brand ambassador, a grassroots conceived-one,
has yet to trickle down the marketing strategies
adopted by successful companies.

1/2 cup almond meal

1/2 cup raw cacao/cocoa powder
2 teaspoons spirulina
3 teaspoons protein powder
1 tablespoon honey
5 tablespoons coconut water (or just water)
desiccated coconut, for rolling
METHOD
Combine all ingredients (except coconut) in a bowl.
Work together with your hands, until mixture binds.
Roll mixture into bite-sized balls. Roll balls in
found on the bondi harvest website
desiccated coconut.
Store in refrigerator for up to two weeks.
Health Benifits

Costs

Link: http://www.masternewmedia.org/
the-brand-ambassador-marketing-modelguide/#ixzz3V9S7lCQE