Analysis of Music Magazine Kerrang!

Masthead is the specific font

and size that is always used on
every single Kerrang! magazine,
it is at the top of the page as
The grab quote These people
this meets the codes and
changed lives adds more detail to the
conventions of a magazine. The
main cover line and to the main
masthead clearly indicates that
image. It gives an idea to the reader
Kerrang is a rock magazine
about why these people are Rocks
because of the format its in.
greatest heroes There is a second
The mast head is being slightly
grab quote weve been throwing
covered by a head which shows
beanbags in the car park would
that Kerrang! Is a well
attract the reader because it is not the
established brand and doesnt
thing you would expect to read so they
need the whole masthead on
would want to buy the magazine and
show for it to be recognised.
read on because it is an interesting
The puff 10 amazing
cover line which are important.
posters uses the
colour scheme (red and
yellow) so it links with
the rest of the front
cover. It attracts
buyers because theyll
be getting 10 free
posters with the
magazine and a lot of
teenagers like to have
posters in their rooms
so this would appeal to
them. There is another
puff: Going to
university... this would
attract the older range
of the target audience
as the magazine is
relating to their lives.
The white and yellow
stand out on the red
background.

The bar code is a legal requirement on a

magazine and is usually in the right hand corner
however Kerrang breaks the codes and
conventions as on this magazine its towards the
left hand size and its not at the bottom; it is
slightly raised. The issue number and date
allows
the scheme
audienceKerrang
to stayuses
up to date with the
The
colour
magazine
and
know
which
edition
they are
The
is red,
mast
black
head
and
is yellow.
on the On
reading.
contents
nearly
every
pageedition
exactlythe
theMain
same
The informal language what the
as
cover
it is line
on the
is infront
yellow
cover
because
just it
hell shows that this is a
smaller
makes the
in size.
words
This
stand
reminds
out and
the
magazine aimed at teenagers
target
has a consistent
audience oftheme
the name
for the
of
because of the language used. If
the
magazine.
magazine,
In this
andedition
because
(the
the
it was aimed at adults it
brand
same is
aswell
many
established
others) the
it
probably wouldnt use the word
doesn't
masthead
matter
is black
thatathe
colour
end of
hell on the front cover. The
the
which
word
has
is connotations
covered on the
of rock
language used is the sort of
contents
music which
pageisas
the
well
genre
as itthe
being
thing a rock star might say so
covered
magazine
onfocuses
the front
on.
page.
this would help the reader

The target audience for

Kerrang! is males aged
between 14 and 18, who are a
White-British ethnicity and
their parents are in the
The main image shows well
known celebrities in the rock
scene, such as Kurt Cobain, by
using a medium long shot.
These well known artist will draw
in attention to the magazine by
appealing to fans of these
artists. It is uses a direct mode
of address which makes the
reader feel involved with the
magazine.
The main cover line is big
and bold so it stands out.
Its clearly the main
coverline because it is the
largest bit of text, apart
from the masthead. The
word Heroes is in block
capitals so this makes is
stand out and also it goes
across two hotspots (rule of
thirds) so the reader will be
drawn to look there. It
denotates that in the
magazine there will be an
article about heroes in the
magazine because it is
anchorage text, it also
relates to the main image
The exclusive cover line would
draw in the reader because they
would feel like they were getting
news and gossip before anyone
else and this would convince
them to buy the magazine as
they want to be up to date with
anything that is going on in the
rock world.
The footer bar is not clearly a
bar however at the bottom you
can see that there is more
information about what is in this
issue of the magazine.

Kerrang! Have stuck to the

codes
and conventions
Kerrang
costs 2.20 by
and this is
repeating
the
issuecost
number
andthe
an appropriate
because
the target
cover audience
date on the
contents
is teenagers
page
as
well
as
on
the
whose parents are infront
the
cover.
This again
allows
working
class so
theythe
wouldnt
reader
to
make
sure
that
they
have much money so couldnt
are afford
reading
the
up
to
date
issue
an expensive magazine.
of the magazine.

The title of the page (code and

convention) tells the reader
what the page is set to do tell
the reader what to expect in this
edition of Kerrang.

The columns on the contents

page are not obvious: there is
one clear column on the right
hand side with the page
numbers and an advert for
subscribing to Kerrang! On the
left there is a larger image and
the text underneath is split into
two columns. At the bottom the
editors message is split into 3
columns: a photograph in one
and the text in two. By splitting
the text it makes it easier and
Kerrang! have broken the codes
more appealing to read.
and conventions of magazines
because in most magazines the
page numbers are bigger than
the text on the contents page
but in Kerrang! the page
numbers are the same size as
the title of the page.

The message from the

editor makes the
audience feel more
involved with the
magazine as it gives
the magazine a
personal touch as
though it is just for
features
are,
NME,a
The main image is the band that the The
article
is about
solike
it gives
them. The photo allows
grouped
under
headers
which
visual
aid
for
people
to
quickly
see
which
band
it
is,
it
also
updates
the reader to put a face
allows
the
reader
to
have
some
the target audience with the bands visual style and how each band
to a name again making
routine
in their
reading
member looks because over their time
as a band
they
have and
the
magazine
haveisapromoting a
The
main image
allows
Kerrang
to
have
specific
changed
their
appearance
a
lot.
The
middle
two
band
members
The advert is encouraging the
T-shirt the photograph is on a
types
of
articles
each
week.
use direct
mode of
which would attract the audience, and
reader
to subscribe
to address,
the
purple background and has a
the
two
on
the
side
are
not
completely
direct but they arent
kerrang. This promotes there
white border around it. It is then
indirect
either.
None
of
them
are
smiling
which could suggest that
magazine so helps with their
in a black box. This image would
they take
very seriously as most of the target audience
branding
andtheir
also music
it is a suitable
appeal to the target audience as
are
serious
about
music
advert because if the readerasiswell they could possibly relate to this.
it is relating to a competition
The main
image takes
upthey
most of the top half of the page and adds
reading
this magazine
then
that theyshows
wouldwhat
be interest
in.
NEWS
category/section
this
The contents page does not
a visual
appeal
the magazine.
would
probably
be to
interested
in
The other
are
the photo
article
in,images
in
this
magazine.
It shows that this
The
33 is
days
and
still
no
include any social media links
getting a subscription as it
ofan
thearticle
editorbased
whichon/uses
gives a
is
reader
justice
for pussy
riot would facts so thewould
which stops the magazine being
personal
feel and and
the will
picture
ofto read this be cheaper and also get
will
be
interested
want
interest the target audience
able to reach out to their online
delivered straight to their house
the magazine
the advert.
section
sokeeps
thatin
they
up to date with
because
it
themcan
up keep
to
audience.
instead of them having to go the
news
on what
bandsisthat
they
date
with
going
on like.
shop. It also means that they
with bands elsewhere in the
would never miss an edition.
world and it also gets pussy
riot attention and if people
didnt know what was going
on they would look it up to
find out more.

The headline of
the article is the
largest text on
the page and is
bold to draw the
readers
attention to the
article if they are
skimming
through the
magazine it also
gives an initial
idea
of what
the
Kerrang
have
not
article
is about.
included
a large

Kerrang has
used a stand
first but
instead of
placing it
underneath
the headline
they have
placed it
above the
headline in the
middle of the
left hand top
half.

Kerrang does not use a drop

capital to visually indicate to the
reader that the article has
begun. A drop capital is a
common feature of an article in
a magazine.
The word Album being the
largest on the pager would grab
the readers attention because
they would relate the word
album to new music from the
band and if they were a fan of
the band then they would want
to hear more music and have
more released.

The page number at the bottom

of the page connects the article
to the contents page and allows
the magazine to flow. The reader
can find the article again easily
if they put it down as they will
know what page to find it on.

Using the Main Image as the

background makes the page
look more interesting more
appealing. I like the way that the
red hair and the red jacket
match with the colour scheme of
Kerrang! It makes everything
look linked together, it also
stands out on the white

quote as such
but they have
included a mini
interview on the
right hand side of
the page. This
changes up the
way the text is
presented and
adds more detail
to the article
without it getting
The writing is in columns,
keeping to the codestoo
andlong.
conventions of a magazine,
making it easier to read and
more appealing than a big block
of text. Teenagers would find it
difficult to be motivated to read
big blocks of text so it is better
that it is in columns.
A code and convention of
magazine is to give credit to the
person who wrote the article and
to the person who has taken the
photos for the article. However
Kerrang has not done this in this
particular article.