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Business Intelligence and

Analytics services

New Delhi | Singapore | Riyadh | Cairo | Dubai


T: +91-120-6737900 W: www.i3C.in

This presentation is confidential and should not be reproduced (in whole or in part) nor summarised or distributed without the prior written permission of i3 consulting Private Ltd. The
recipient(s) of this report agree(s) to keep its contents strictly confidential and undertake(s) not to disclose the information contained herein to any person other than those of its/their
employees.

Value Proposition
Business Intelligence
Business Analytics
About i3 Consulting

Our services range from developing BI and analytics strategy to


enabling the organization execute analytics strategy
Strategic
management

Market communication
Cost management
Capital management
Product innovation

Value creation

Need focused
insight
generation

Information
processing

Data procurement

Consumer and
market insights

IT tools
Techniques

Marketing and
consumer
research

Data analysis

Internal data

Risk
management

Data mining

Mystery
shopping

Service
excellence
diagnostics

Consulting
approach

Secondary
research

Business
involvement

Internal
diagnostics

We handhold organizations in their journey for achieving best in class


BI and analytics program

BI driven
Focus on
post facto
analysis
and
dashboard
s for
decision
making

Predictive
Focus on
developing
predictive
models to
define
future
outcomes

Optimized

Focus on
optimizing
the
predictive
future
outcomes
for
business

Real time

Focus on
enabling real
time decision
making for
better
customer
value
maximization

Value Proposition

Business Intelligence
Business Analytics
About i3 Consulting

BI provide organizations a sustainable competitive advantage by enabling relevant


business users to take quick and accurate decisions
Business parameters

Customer

BI helps in achieving
success on these
parameters

Increases wallet share


Improves campaign

Internal
processes

Financial

Multi-source

analysis streamed in
effectiveness & efficiency
real-time
Discover cross-sell, cost
Shows correlations
reduction and customer
and relationships
experience improvement
between disparate
opportunities
data sets
Gleans unstructured
Increase process efficiency
(texts, blogs, forums,
Embedded intelligence in
etc.) data and
business processes
provide insights,
Adapt to changing scenarios, patterns & trends
contradictory information & Provides
uncertain judgments
dashboards on
mobile devices
Robustness of data
Identifies diverse
Accuracy in reporting
entities and trace
Optimal usage of existing
data lineage
resources

User-friendly, real-time and


Learning &
growth

BI does this by:

functional to support to
decision making
Enables creation of evidence
for future learning and
growth

To provide inputs
to strategy

Thereby creating a
sustainable
competitive
advantage

Strategy Formulation

Formulation of

initiatives
Creation of
roadmap for
implementation

Strategy Execution

Outcome-based

definition of key
metrics to track
Identification of BI
tool
Mapping of metrics to
data sources
Development of userfriendly dashboards
Development of
robust BI governance
framework

Sustainable
competitive
advantage

Typically, we start with developing an organization level business


intelligence strategy around three critical levers

Governance

Gather Business requirements


Creation of Business intelligence
centre of competence

Defining roles and personnel

Business intelligence
strategy
Metrics & Data

Involves understanding of

business processes and metrics


at the organization level
All these metrics are used to
define and capture KPIs in the BI
tools like dashboards, fixed
reports, etc

Tools

Involves data integration and data


warehousing options

Selection of BI tool which can be


configured as per organizational
needs

The key to building a successful business intelligence strategy is to


provide the right data to right people with the aid of right tools
Right people ; Right data ; Right tools

Executives

BI Dashboards
KPIs

Department managers
Data summary
Team managers
Data listings

Analysts

Detailed data

Information delivery portal


OLAP cubes
MS office
Web Report studio

Data mining software

followed by a proprietary four stage implementation plan


Develop SOPs for
BI governance

Need analysis &


Identification of
appropriate BI tool

Key
activities

Identifying specific BI
features

Defining reporting

dimensions like
frequency, types of
reports, etc
Defining users and their
specific analysis needs
BI presentation needs
Dashboards
Scorecards
BI integration needs
Appropriate tool, as per
the requirements of BI
would be selected
through RFP process

Define business
Metrics and map to
sources

Analysis of existing reports

and dashboards
Workshop for future needs
of analysis
Definition of key business
metrics at individual,
department and
organizational level
Aligning of Kpis with overall
business strategy
Alignment and unification of
Kpis at various executive
levels
Identification of internal and
external sources of data
Mapping of data to defined
Kpis
If required*, data integration
framework can be defined
either directly from OLTPs
or from data repositories

Develop visual
representation of
analysis

Introduction of new data


sources

Design and Develop


dashboards
Automate process for
refreshing data in the
dashboards
Select tools for automating
dashboards
Identifying partners for
implementing automation
of dashboards

* The Data integration and Data Warehousing requirements to be assessed as per organizational requirements, if needed

Modifications in existing
data sources
Modifications in
business metrics

Case study : Developed and implemented dashboard for campaign


management for a leading bank in KSA (1/3)
Background
The client is a leading bank in middle east created through alliance
with a foreign bank
Business Problem
Provide one stop shop that provides a single snapshot of
performance of retail banking (cards, consumer finance)
The tool should enable business to conduct root cause analysis by
pinpointing specific issues and thereby take corrective action

Impact / Result
Helped the client with identification and definition of key business
metrics to track, improve campaign execution to drive higher
customer profitability
i3C also monitored and tracked the performance of campaigns to
ensure optimal results
This lead to an increase in campaign effectiveness & efficiency,
reduction in cost of acquisition, higher customer satisfaction and
greater wallet share per customer

i3C worked as a partner helping the client with development of an


analytics tool to monitor business performance (2/3)
Analyzing the clients business along with its

key drivers
Creating a plan based on the understanding
to enable business transformation

Creating BI
Strategy

Identifying key

Analyze the
performance of the BI
initiatives and provided
inputs for tweaking of Bi
strategy based on
ground realities
Feedback and
improvement

Quick wins and


immediate cost
reduction

improvement
initiatives and align BI
strategies to be
implemented in the
near future

Executing the BI initiatives


For ensure smooth
implementation of the various
on-going and future BI initiatives,
monitored all BI initiatives by
defining and tracking their key
success parameters

Monitoring of BI
initiatives

Execution of the
BI initiatives
identified

identified in the previous


phase (Implement BI tools and
develop BI solutions)
Working with department
teams to ensure that the
initiatives are being executed
as per the defined BI strategy
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The dashboard with drill down feature improves predictability and helps
identify appropriate and profitable product-customer-channel mix (3/3)

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Case Study Dashboarding

Situation

A PE fund held a stake in a brokerage business which wasnt performing as per


expectation. The CEO was looking for a consultant that the PE fund was able to
recommend. The objective of the project was to create dashboards that helps the PE fund
get visibility on the performance of the company as well as provide right information for the
management

Value addition
by i3C

i3C started with detailed evaluation of all the major functions and the information needs for
the business and then designed the dashboards at:
Corporate level - provide information on the corporate and each business line going
down to profitability, business and turnover from customer segments and by vintage
Portfolio performance assess the performance of the portfolio managers by
providing various measures of risk and returns
Sales force trackers designed sales force trackers for the organization that helps in
identifying the performance and right levers of sales force performance drilled down to
sales officer level
Productivity tools Develop budgeting tool and custom designed HR performance
tracker tools

Impact

Loaded with the information the company was able to improve the operating profitability
of the business by 8.2% in the next six months
The sales force churned with new sales officers bringing in increased AUM of over 45%
New incentive policy rolled out focused on providing incentives for bringing in profitable
products and in turn improving the portfolio performance

Value Proposition
Business Intelligence

Business Analytics
About i3 Consulting

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i3C provides support to clients in developing and managing the


complete lifecycle of business analytics program
Requirement
gathering

Conducting
business
workshops to
define scope of
services
Conducting
business
meetings to
collect business
requirements
Showing end
state to all
stakeholders
Conducting
diagnostics
exercise and gap
analysis

Data preparation
and ETL
development

Conducting data
mapping exercise
Developing data
models
Conducting data
quality assessment
Conducting
cleansing,
standardization and
deduplication
exercise depending
on client needs and
data gap
assessment
Integrating
unstructured and
structured data
Developing ETL
scripts from clients
staging area

Modeling or IP
development

Installation and
Configuration of
system

Jointly
Installing the
developing
solution
Intellectual
Configuring the
Property for the
solution based on
client in the form
workflow and
of analytical
authority matrix
framework
agreed with the
Conducting
users
modeling
Conducting data
exercise to
migration
develop logic that
will be
implemented in
the solution
Seeking business
sign-off on the
models/logic/fram
ework

SIT, UAT and


trainings

Conducting SIT
on the solution
implemented
Jointly
developing test
cases and
coordinates UAT
Conduct training
on the tools,
administration
and business
trainings to
ensure adoption
of the tools and
business
application in the
organization

Case Study Developing cross selling proposition for banking products

Situation

DIB is one of the leading banks in UAE. They had a large customer base but they wanted
to explore possibilities of strengthening the relation by cross selling other products to them.
This was the beginning of their ambitious plan for analytics driven business for the rtail
division.

Value addition
by i3C

i3C started with understanding the business plan and priorities of the business heads and
carried out the following activities :
Complete customer visibility- Created a 360 degree view of the customer, including
all products they own and the transaction behavior on each product
Portfolio Analysis Analyzed the portfolio behavior to identify opportunities for cross
sell
Cross sell models Developed cross sell products for key products using SAP
analytics
Campaign Design and execution support Helped the bank develop campaigns
based on the results of the modeling exercise and provided execution support

Impact

The biggest impact the initiative had was a huge lift in the campaign results. Conversions
before the analytics driven campaigns were around 2% while the analytics driven
campaigns gave a conversion in excess of 12%
Additionally, the bank also started having a better visibility of the customer across
products and could plan initiatives based on the complete banking relation and not just
individual product relations

Case Study Developing analytics driven search engine for a job portal

Situation

Value addition
by i3C

Impact

Merajob is a job portal catering to recruitments across sectors. Since the effectiveness of
the portal depends on the effective search results, they wanted to develop a mechanism for
higher successful search r esults

i3C started with understanding the business model and the business objectivesand carried
out the following activities :
Analysis of past data Analysed the past search results, the search objectives, user
profile etc. to understand the corellation between the various factors resulting in
successful search results
Improvement on search engines Developed analytics models to develop algorithms
for better search results utilizing the knowledge of the users past search behaviour and
the user profile. This leads to better pre-screening of profiles to reduce the effort from
recruiters

Development of a proprietary service called SmartProfile which facilitates reduction in


hiring time and cost.
The result of the exercise was better search results leading to higher number of satisfied
customers.

Value Proposition
Business Intelligence
Business Analytics

About i3 Consulting

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Overview of i3 Consulting
i3 Consulting provides consulting services to senior management of
organizations to create long term value for their businesses
Our Clients
i3 Consulting has served more than 120 clients across the globe including several leading
organizations in the GCC region. We have a strong understanding of both local culture and international
best practices that blend into customized solutions for clients.

Our Presence

The Team
Founder

Riyadh

New Delhi

Cairo
Dubai
Singapore

partners bring with them valuable


experience in world class Consulting and
Business organizations to ensure high quality
solutions for clients
Senior consultant team comes with a cumulative
international experience of more than 100 years in
market leader organizations like McKinsey, Citibank,
Kantar, TNS and GCC banks like Al Rajhi
A young team picked from top institutions and
diverse backgrounds ensures high enthusiasm and
intellect to match client demands for superior delivery

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Value proposition of i3 Consulting

Maximum
impact

Our strategic inputs have a proven track record of delivering


value impacting solutions viz. net growth in sales or a
substantial decrease in cost of operations

Streamlined
transition

Our customized BOT model of project delivery allows


clients to adapt smoothly to change and maximise returns
on an ongoing basis

Robust
solutions

Organization specific and credible strategies that stem from


a rigorous fact based approach

Superior
analytics
capability

Our high quality and wide ranging analytics capabilities drive


immediate competitive advantages for the business

Local flavor

Our understanding of local markets ensures relevant


solutions that are effective and implementable
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Our knowledge and experience of the Middle East

Industries

Have worked with


more than 100 clients
in the last four years
ranging from large
corporations,
institutions to small
and medium
enterprises

Have a team of ~15


members in the
Middle East at any
point of time working
on different
engagements

Functions

Economic
environment

Feasibility
studies

Financial institutions,
Petrochemicals, Real Estate, Basic
material companies, Consulting
and Audit firms, regulators and
government agencies
Engagements ranging from
Strategic advisory to management
of operational matters: Sales and
Marketing, Risk management,
Operations
Evaluation of economic
environment, government
initiatives and their impact on the
economy, industrial developments,
GDP components and there
movement
Undertaken several Greenfield and
Brownfield projects and helped
companies develop businesses

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Why should you choose i3 Consulting?


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Strong problem solving ability


Team represents one of the best
problem solvers, who can handle
multi layered complexity and
uncertainty.
The team follows a flexible
approach to make quick
calibrations with ease to adapt to
the evolving situation

Ability to pick up technical design of


implementation software quickly
Team at i3C has the ability to pick up
technical design, architecture,
implementation and configuration within
a matter of a month.
This ensures companys ability to
translate its ability in one solution into
multiple product offerings with a
relatively small team

Implications for Client

Strong project management


reduces implementation cost
Higher business usage of the
solutions
4

Development of right technical team for


solution implementation
i3C has successfully built teams for
system implementations from multiple
companies starting from solution
architects to data management and
solution implementation in a short span
of time

Quick prototyping and rapid


application development thereby
bringing down development cost
i3C has a strong sense of business on
the basis of which it

Senses the need for an add-on

product
Quickly develops prototype for
bridging the gaps
Develop and conduct SIT and UAT
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for implementation
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