Professional Documents
Culture Documents
Analytics services
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Value Proposition
Business Intelligence
Business Analytics
About i3 Consulting
Market communication
Cost management
Capital management
Product innovation
Value creation
Need focused
insight
generation
Information
processing
Data procurement
Consumer and
market insights
IT tools
Techniques
Marketing and
consumer
research
Data analysis
Internal data
Risk
management
Data mining
Mystery
shopping
Service
excellence
diagnostics
Consulting
approach
Secondary
research
Business
involvement
Internal
diagnostics
BI driven
Focus on
post facto
analysis
and
dashboard
s for
decision
making
Predictive
Focus on
developing
predictive
models to
define
future
outcomes
Optimized
Focus on
optimizing
the
predictive
future
outcomes
for
business
Real time
Focus on
enabling real
time decision
making for
better
customer
value
maximization
Value Proposition
Business Intelligence
Business Analytics
About i3 Consulting
Customer
BI helps in achieving
success on these
parameters
Internal
processes
Financial
Multi-source
analysis streamed in
effectiveness & efficiency
real-time
Discover cross-sell, cost
Shows correlations
reduction and customer
and relationships
experience improvement
between disparate
opportunities
data sets
Gleans unstructured
Increase process efficiency
(texts, blogs, forums,
Embedded intelligence in
etc.) data and
business processes
provide insights,
Adapt to changing scenarios, patterns & trends
contradictory information & Provides
uncertain judgments
dashboards on
mobile devices
Robustness of data
Identifies diverse
Accuracy in reporting
entities and trace
Optimal usage of existing
data lineage
resources
functional to support to
decision making
Enables creation of evidence
for future learning and
growth
To provide inputs
to strategy
Thereby creating a
sustainable
competitive
advantage
Strategy Formulation
Formulation of
initiatives
Creation of
roadmap for
implementation
Strategy Execution
Outcome-based
definition of key
metrics to track
Identification of BI
tool
Mapping of metrics to
data sources
Development of userfriendly dashboards
Development of
robust BI governance
framework
Sustainable
competitive
advantage
Governance
Business intelligence
strategy
Metrics & Data
Involves understanding of
Tools
Executives
BI Dashboards
KPIs
Department managers
Data summary
Team managers
Data listings
Analysts
Detailed data
Key
activities
Identifying specific BI
features
Defining reporting
dimensions like
frequency, types of
reports, etc
Defining users and their
specific analysis needs
BI presentation needs
Dashboards
Scorecards
BI integration needs
Appropriate tool, as per
the requirements of BI
would be selected
through RFP process
Define business
Metrics and map to
sources
and dashboards
Workshop for future needs
of analysis
Definition of key business
metrics at individual,
department and
organizational level
Aligning of Kpis with overall
business strategy
Alignment and unification of
Kpis at various executive
levels
Identification of internal and
external sources of data
Mapping of data to defined
Kpis
If required*, data integration
framework can be defined
either directly from OLTPs
or from data repositories
Develop visual
representation of
analysis
* The Data integration and Data Warehousing requirements to be assessed as per organizational requirements, if needed
Modifications in existing
data sources
Modifications in
business metrics
Impact / Result
Helped the client with identification and definition of key business
metrics to track, improve campaign execution to drive higher
customer profitability
i3C also monitored and tracked the performance of campaigns to
ensure optimal results
This lead to an increase in campaign effectiveness & efficiency,
reduction in cost of acquisition, higher customer satisfaction and
greater wallet share per customer
key drivers
Creating a plan based on the understanding
to enable business transformation
Creating BI
Strategy
Identifying key
Analyze the
performance of the BI
initiatives and provided
inputs for tweaking of Bi
strategy based on
ground realities
Feedback and
improvement
improvement
initiatives and align BI
strategies to be
implemented in the
near future
Monitoring of BI
initiatives
Execution of the
BI initiatives
identified
The dashboard with drill down feature improves predictability and helps
identify appropriate and profitable product-customer-channel mix (3/3)
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Situation
Value addition
by i3C
i3C started with detailed evaluation of all the major functions and the information needs for
the business and then designed the dashboards at:
Corporate level - provide information on the corporate and each business line going
down to profitability, business and turnover from customer segments and by vintage
Portfolio performance assess the performance of the portfolio managers by
providing various measures of risk and returns
Sales force trackers designed sales force trackers for the organization that helps in
identifying the performance and right levers of sales force performance drilled down to
sales officer level
Productivity tools Develop budgeting tool and custom designed HR performance
tracker tools
Impact
Loaded with the information the company was able to improve the operating profitability
of the business by 8.2% in the next six months
The sales force churned with new sales officers bringing in increased AUM of over 45%
New incentive policy rolled out focused on providing incentives for bringing in profitable
products and in turn improving the portfolio performance
Value Proposition
Business Intelligence
Business Analytics
About i3 Consulting
13
Conducting
business
workshops to
define scope of
services
Conducting
business
meetings to
collect business
requirements
Showing end
state to all
stakeholders
Conducting
diagnostics
exercise and gap
analysis
Data preparation
and ETL
development
Conducting data
mapping exercise
Developing data
models
Conducting data
quality assessment
Conducting
cleansing,
standardization and
deduplication
exercise depending
on client needs and
data gap
assessment
Integrating
unstructured and
structured data
Developing ETL
scripts from clients
staging area
Modeling or IP
development
Installation and
Configuration of
system
Jointly
Installing the
developing
solution
Intellectual
Configuring the
Property for the
solution based on
client in the form
workflow and
of analytical
authority matrix
framework
agreed with the
Conducting
users
modeling
Conducting data
exercise to
migration
develop logic that
will be
implemented in
the solution
Seeking business
sign-off on the
models/logic/fram
ework
Conducting SIT
on the solution
implemented
Jointly
developing test
cases and
coordinates UAT
Conduct training
on the tools,
administration
and business
trainings to
ensure adoption
of the tools and
business
application in the
organization
Situation
DIB is one of the leading banks in UAE. They had a large customer base but they wanted
to explore possibilities of strengthening the relation by cross selling other products to them.
This was the beginning of their ambitious plan for analytics driven business for the rtail
division.
Value addition
by i3C
i3C started with understanding the business plan and priorities of the business heads and
carried out the following activities :
Complete customer visibility- Created a 360 degree view of the customer, including
all products they own and the transaction behavior on each product
Portfolio Analysis Analyzed the portfolio behavior to identify opportunities for cross
sell
Cross sell models Developed cross sell products for key products using SAP
analytics
Campaign Design and execution support Helped the bank develop campaigns
based on the results of the modeling exercise and provided execution support
Impact
The biggest impact the initiative had was a huge lift in the campaign results. Conversions
before the analytics driven campaigns were around 2% while the analytics driven
campaigns gave a conversion in excess of 12%
Additionally, the bank also started having a better visibility of the customer across
products and could plan initiatives based on the complete banking relation and not just
individual product relations
Case Study Developing analytics driven search engine for a job portal
Situation
Value addition
by i3C
Impact
Merajob is a job portal catering to recruitments across sectors. Since the effectiveness of
the portal depends on the effective search results, they wanted to develop a mechanism for
higher successful search r esults
i3C started with understanding the business model and the business objectivesand carried
out the following activities :
Analysis of past data Analysed the past search results, the search objectives, user
profile etc. to understand the corellation between the various factors resulting in
successful search results
Improvement on search engines Developed analytics models to develop algorithms
for better search results utilizing the knowledge of the users past search behaviour and
the user profile. This leads to better pre-screening of profiles to reduce the effort from
recruiters
Value Proposition
Business Intelligence
Business Analytics
About i3 Consulting
17
Overview of i3 Consulting
i3 Consulting provides consulting services to senior management of
organizations to create long term value for their businesses
Our Clients
i3 Consulting has served more than 120 clients across the globe including several leading
organizations in the GCC region. We have a strong understanding of both local culture and international
best practices that blend into customized solutions for clients.
Our Presence
The Team
Founder
Riyadh
New Delhi
Cairo
Dubai
Singapore
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Maximum
impact
Streamlined
transition
Robust
solutions
Superior
analytics
capability
Local flavor
Industries
Functions
Economic
environment
Feasibility
studies
Financial institutions,
Petrochemicals, Real Estate, Basic
material companies, Consulting
and Audit firms, regulators and
government agencies
Engagements ranging from
Strategic advisory to management
of operational matters: Sales and
Marketing, Risk management,
Operations
Evaluation of economic
environment, government
initiatives and their impact on the
economy, industrial developments,
GDP components and there
movement
Undertaken several Greenfield and
Brownfield projects and helped
companies develop businesses
20
20
product
Quickly develops prototype for
bridging the gaps
Develop and conduct SIT and UAT
21
for implementation
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