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    Technology – back-end advances and social media alike – has changed the way we are able to make change. And it continues to shift every day. As campaigners, nonprofit organizations, advocates, and changemakers, how do we best adopt and adapt to be as effective and efficient as possible? NTEN’s research shows that organizations at the leading edge of the spectrum do a few key things differently, including putting technology in their strategic plans. How do we budget and plan for the tools we need? And most importantly, how do we ensure we don’t carry the work alone – what are the best practices for creating community-driven campaigns and bringing all of our community members online together in creating our future?

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    Technology – back-end advances and social media alike – has changed the way we are able to make change. And it continues to shift every day. As campaigners, nonprofit organizations, advocates, and changemakers, how do we best adopt and adapt to be as effective and efficient as possible? NTEN’s research shows that organizations at the leading edge of the spectrum do a few key things differently, including putting technology in their strategic plans. How do we budget and plan for the tools we need? And most importantly, how do we ensure we don’t carry the work alone – what are the best practices for creating community-driven campaigns and bringing all of our community members online together in creating our future?

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    57 views56 pages

    rc15 "Creating Change Online" - Amy Sample Ward

    Uploaded by

    reCampaign
    Technology – back-end advances and social media alike – has changed the way we are able to make change. And it continues to shift every day. As campaigners, nonprofit organizations, advocates, and changemakers, how do we best adopt and adapt to be as effective and efficient as possible? NTEN’s research shows that organizations at the leading edge of the spectrum do a few key things differently, including putting technology in their strategic plans. How do we budget and plan for the tools we need? And most importantly, how do we ensure we don’t carry the work alone – what are the best practices for creating community-driven campaigns and bringing all of our community members online together in creating our future?

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    © All Rights Reserved
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    of 56

    CREATING CHANGE

    ONLINE

    Amy Sample Ward


    CEO, NTEN
    @amyrsward
    #rc15

    ESTABLISHING BENCHMARKS


    TECH BENCHMARKS
    Thinking about your nonprofit
    organization, please indicate the
    degree to which you agree or disagree
    with the following statements, on a
    scale of 1-5:
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    We have the technology (hardware and
    software) we need to do our day-to-day
    work effectively.
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    We have enough skilled staff to support
    technology functions/needs for the
    organization.
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    We have enough training for all staff to
    use technology effectively for their
    day-to-day work.
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    We make effective use of technology to
    support our programmatic work/our
    services.
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    We make effective use of technology to
    support our fundraising/development
    work.
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    We make effective use of technology to
    support our marketing/communications
    work.
    1 = "Strongly Disagree
    5 = "Strongly Agree


    TECH BENCHMARKS
    Which of the following descriptions
    most closely reflects your organization's
    current approach to technology and
    technology decisions:


    TECH BENCHMARKS
    Type 1 - we are struggling; we have a
    failing infrastructure, and our
    technology time and budget generally
    go towards creating work-arounds,
    repairing old equipment, and
    duplicating tasks.


    TECH BENCHMARKS
    Type 2 - we keep the lights on; we have
    basic systems in place to meet
    immediate needs. Leadership makes
    technology decisions based on
    efficiencies, with little-to-no input
    from staff/consultant.


    TECH BENCHMARKS
    Type 3 - we keep up; we have stable
    infrastructure and a set of technology
    policies and practices. Leadership
    makes technology decisions based on
    standard levels according to industry/
    sector information and gathers input
    from technology staff/consultant
    before making final decision.


    TECH BENCHMARKS
    Type 4 - were innovators; we recognize that
    technology is an investment in our mission,
    and leadership integrates technology
    decisions with organizational strategy.
    Technology-responsible staff are involved in
    overall strategic planning, helping to craft
    the future of the organization and the plan
    for how technology can support that work,
    both inside the organization and through
    public-facing technologies.

    ESTABLISHING YOUR
    BENCHMARKS


    TECH ADOPTION


    TECH ADOPTION


    TECH EFFECTIVENESS


    TECH EFFECTIVENESS


    STAFFING


    BUDGETS


    TECH IN STRATEGIC PLANNING


    TECH IN STRATEGIC PLANNING


    TECH IN STRATEGIC PLANNING


    LEADERSHIP VOICE


    LEADERSHIP VOICE


    LEADERSHIP VOICE


    TRAINING BUDGET


    TRAINING BUDGET


    TRAINING BUDGET


    TECH BUDGETING


    TECH BUDGETING


    TECH BUDGETING


    RETURN ON INVESTMENT


    RETURN ON INVESTMENT


    RETURN ON INVESTMENT

    TECHNOLOGY < PEOPLE

    WHOS YOUR COMMUNITY?

    WHAT DO YOU REALLY KNOW


    ABOUT YOUR COMMUNITY?


    IS YOUR COMMUNITY:
    Online?


    IS YOUR COMMUNITY:
    Online?
    How:
    Broadband
    Mobile
    Public access


    IS YOUR COMMUNITY:
    Skilled?


    IS YOUR COMMUNITY:
    Skilled?
    How:
    Basic Internet use
    Social media
    Secure and safe communications


    IS YOUR COMMUNITY:
    Ready?


    IS YOUR COMMUNITY:
    Ready?
    How:
    Have basic organization or campaign
    info
    Understand and can use the tools
    Have personal story to share

    YOUR CAMPAIGN SUCCESS


    Investing in success for your
    organization:
    -

    Focus on the right tools for your


    people
    Train staff year-round
    Evaluate what is working and why

    YOUR CAMPAIGN SUCCESS


    Investing in success for your
    community:
    -

    Focus on the right tools for your


    people
    Offer direct training
    Ask for feedback and put community
    in leadership role of your campaign


    QUESTIONS?

    @amyrsward
    #rc15

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