Mobile World Congress Day 2

MWC15 Daily DAY2.
qxp_DAY1 02/03/2015 18:58 Page 1
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
BROUGHT TO YOU BY:
IN THIS ISSUE
ANALYSIS: MVNOS
ACCORDING TO GSMA INTELLIGENCE THERE WERE ALMOST ONE
THOUSAND MVNOS IN OPERATION WORLDWIDE IN 2014. PAGE 35
ANALYSIS: MOBILE INTERNET

GSMA INTELLIGENCE FORECASTS HALF OF THE WORLD'S
POPULATION WILL BE SUBSCRIBED TO MOBILE INTERNET
SERVICES BY 2020. PAGE 36
SHOW IN PICTURES
ALL THE ACTION FROM THE SHOWFLOOR AND CONFERENCE
SESSIONS. PAGE 56
D AY T W O T U E S D AY 3 R D M A R C H
Operator CEOs
call for same
service, same
rules principle
By Joanne Taaffe and Ken Wieland
egulators
should
stop
treating network operators
and
internet
players
differently, argued leading mobile
industry figures at yesterdays
opening keynote of Mobile World
Congress (MWC).
Chief executives from Deutsche
Telekom, Telefonica, Telenor and
Vodafone claimed un-level playing
fields threaten network investment
and economic growth, and go
against consumer interests.

Timotheus Hoettges, Deutsche
Telekom
Group
CEO,
said
Facebook was a communication
service, yet not regulated as one.
He then argued there was a clash
of business models between
network operators and internet
firms, and that network players
were left holding the short straw.
We are an asset-heavy industry,
where everything is interoperable
and open, said the Deutsche
Telekom chief, pointing out that
interoperability even extended to

closed networks, such as Google
and Facebook. He ruefully added
that internet giants were asset light
and could offer services for free.
How can you compete with a
voice, SMS or video service which
costs nothing? asked Hoettges.
Cesar Alierta, CEO of Telefonica
Group, said operators were
competitively disadvantaged with
over-the-top players, owing to
heavy infrastructure investment. He
reckoned regulators should apply
the principle of same service,
same rules to players of every hue,
and that consumers should have a
portable digital life where its just
as easy to switch digital ecosystems

as it is networks.
Putting himself in the shoes of
customers, Vittorio Colao, CEO of
Vodafone Group, was prepared to
admit that the likes of Facebook,
Google and Amazon were
brilliant services. In the same
breath,
however,
Colao
highlighted how consumers digital
lives were dominated by just a few
internet
players.
Echoing
comments made by Alierta, the
Vodafone chief said customers
were beginning to question the
lack of portability between
different digital platforms.
Cont. on P3 f
Google opens
up on mobile
strategy
By Anne Morris
undar Pichai, SVP of

products at Google, said
the
company
should
announce plans to offer its own
mobile services in the coming
months, although he stressed
that Google does not intend to be
a network operator at scale.
Cont. on P3 f
Zuckerberg
makes case
for free
mobile data
By Ken Wieland
ark
Zuckerberg
told
delegates at Mobile World
Congress (MWC) that
offering free basic internet services
can help mobile operators grow their
businesses faster in emerging markets.
Under questioning from Wired
Magazines Jessi Hempel, the
founder and chief executive of
Facebook said internet.org works.
A
Facebook-led
initiative,
internet.org has the aim of connecting
everyone on the planet. As part of
making that happen, the Facebook
CEO wants to raise awareness of the
internet. One way, he contends, is for
mobile operators to offer some
services for free. And once users get a
free taste of the internet so this
argument goes theyll be more

inclined to pay for mobile data.
The internet.org app, rolled out in
six countries since its mid-2014
launch in Zambia, offers a suite of
basic services including Facebook
without charge. Zuckerberg said
there was no cannibalisation of
revenue among operator partners,
with customers not deserting paid
data for free services.
Mario Zanotti, senior vice
president of operations at Millicom,
an internet.org partner, said first
signs were encouraging. Joining
Zuckerberg on stage, Zanotti said
there was a 30 per cent increase in
data users when free data packages
were launched in Paraguay, which
then led to more paid data users. In
Tanzania, he said there was a 10 per

cent increase in smartphone sales
after internet.org was launched,
although he stressed it was still
early days.
Christian De Faria, chief executive
of Airtel Africa, another internet.org
partner, would not be drawn on
detail regarding the internet.org
business, only to say there was no
adverse business impact.
Jon Fredrik Baksaas, chief
executive of Telenor Group which
is not an internet.org partner was
the most sceptical among the panel.
He maintained that any initial
encouraging statistics would need
to be sustainable. Only then, he
said, would there be a business
proposition.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
Tuesday 3rd March
PAGE 1
MWC15 Daily DAY2.qxp_DAY1 02/03/2015 00:07 Page 2
Measuring mobile internet services penetration
7.05 billion
6.50 billion
(data as of 2014)
3.64 billion
1.20 billion
2.44 billion
5.39 billion
7.29 billion
97%
6
penetration
4%
of which,
mobile broadband
74%
penetration
89%
penetration
1.79
50%
SIM cards
penetration
33%
penetration
Registered
mobile
connections
Active
mobile
connections
Average number
of connections
per subscriber
Connections are
traditionally
reported by mobile
operators and
regulators, often
refered to as
subscriptions but
also incorrectly
labelled as
customers or
subscribers
The registered
connection base
can include
inactive SIM cards
Defined as the
number of SIM
cards, excluding
M2M, that have
been used for
voice, messaging
or data activity on
the mobile
network over
operators activity
period (typically
90 days)
GSMA Intelligence
Unique
mobile
subscribers
Unique mobile
subscribers is the
number of people
who subscribe to
mobile services
Unique
subscribers
(individuals)
actively use
multiple
connections
The SIM ratio
represents all
devices and not
just phones
The ratio is
derived from a
consumer survey
conducted across
44 countries
This differs from

the number of
people who own
a mobile device,
which tends to be
lower than the
SIM ratio in
developing
economies
Voice and
text-only
subscribers
Mobile
internet
subscribers
Mobile internet
subsscribers
represent the %
of subscribers
that have
actually used
the mobile
internet, rather
than simply
having the
technology to
do so
This metric is
derived from
our consumer
survey
Mobile internet
services are
defined as any
activity that
consumes
mobile data (i.e.
excluding SMS,
MMS and
cellular
voice calls)
Addressable
population
Total
population
Ceiling above
which overall
unique
subscriber
penetration is
expected to
stall
Some
population
groups are
unable to
subscribe to
mobile services
due to
socio-economic
factors
Estimate based
on age, which
excludes
population
under 14 years
of age,
representing
26% of the
Worlds
population
according to
the World Bank
gsmaintelligence.com info@gsmaintelligence.com @GSMAi
NEWS
j GOOGLE Cont. from P1
During his Monday Mobile
World Live Extra session at
Congress, Pichai said in
response to questions about the
launch of a possible Google
MVNO that the company is
working on a project together
with carrier partners. Our goal
here is to drive a set of
innovations, he said, comparing
the companys approach to its
Nexus smartphone programme,
where Google leaves others to
serve the mass market.
I think we are at the stage
when its important to think
about hardware, software and
connectivity together, he added.
In general, Google and Facebook
are both seeking ways to connect
more people in developing regions
of the world, although the two
internet giants are taking very
different approaches.
While Facebook is focusing on
the Internet.org project to bring
free online services to users
through collaborations with mobile
operators, Google is engaging in
large-scale projects to explore
some highly futuristic ways of
providing internet access to areas
with little or no access.
For example, Project Loon,
Project Link and Project Titan are
seeking to provide internet access
using balloons, fibre and drones
respectively. Pichai pointed out that
while people in the developed
world now take connectivity
largely for granted, there are many
parts of the world where people
are offline, he said, estimating the
global unconnected population at
more than 4 billion.
Pichai confessed that when
Google co-founder and CEO Larry
Page first broached the idea of
putting large balloons in the sky to
provide mobile internet coverage,
he thought it was a crazy idea...it
sounded like science fiction!
Now, Pichai seems convinced
that Project Loon will work, and
said he expects to see real
services in a couple of years.
Vodafone in New Zealand,
Telefonica in Latin America and
Telstra in Australia are all
involved in trials, for example.
On the subject of Facebooks
approach, Pichai said he was
very happy to work with them on
Internet.org by providing Google
services, but commented that
Google is doing something
different as it is seeking to provide
actual physical connectivity.
j OPERATOR CEOs Cont. from P1

Why do I pay twice for the same
app? he asked, referring to the
dominance of Apples iOS and
Googles Android in the mobile OS
space. I can choose operators, I can
change operators, and I want to
choose in the converged new world.
Anne Bouverot, director general
Sony talks up
mobile commitment
By Steve Costello
ony Mobile used its press

event at Mobile World
Congress to address questions
about its continued commitment to
the mobile sector, with Kazuo Hira,
group CEO, stating at the outset that
mobile remains an important part
of Sony.
The smartphone market, of
course, is highly cost-competitive,
and we expect the commoditisation
we are seeing to continue. So we
have to make changes to how we
manage the business as well. But
one thing has not changed. Mobile
remains an important part of the
Sony group. And the reason for that
is quite simple. Smartphones,
tablets, smart wear, mobile devices
and services are firmly rooted in our
daily lives, he said.
His sentiment was echoed by
Hiroki Totoki, recently installed
head of Sonys Mobile unit.
You cannot cost-cut your way to
NEWS IN BRIEF...
M2M alliance
leads to batterylife uplift
Teclo Networks and Stream
Technologies have announced
a tie-up to improve the
performance of M2M network
performance, including a
significant increase in battery
life cycles. The pair have used
Stream Technologies' SSeries solution to achieve
faster data transfer times
between connected devices,
this means such devices use
less power when they
communicate with one
another.
success. Instead our success will

come from not just optimising our
core smartphone business, but from
new
ideas,
new
business
opportunities, and even new ways of
working. So that whatever changes
we encounter, we will develop
products that excite and entertain,
but do so with profit, he said.
Of course, there were new devices
to show, but the company shied away
from joining the premium-tier
smartphone battle initiated by HTC
and Samsung on Sunday.
It showcased its Xperia M4 Aqua,
which is a mass-market device that
is also its first octacore 64-bit
smartphone
powered
by
a
Qualcomm
Snapdragon
615
processor, and said to represent
our renewed mid-range focus
with no compromises.
And the company also unveiled
its Xperia Z4 Tablet, with 10.1-inch
2K display. It is powered by
Qualcomms flagship Snapdragon
810 processor.
Jasper forms IoT

partnership with
Salesforce
Jasper has partnered with
CRM specialist Salesforce to
enable enterprises to lower
the cost, reduce time-tomarket and enable global
scale for their Internet of
Things (IoT) deployments.
CSG International
launches new
digital platform
f operators do not find a way to

offer premium content, then
they risk earning less from
quadplay than they currently do
from stand-alone fixed and mobile
services.
Today quadplay is a discount
play, admitted Philip Humm,
Regional CEO Europe, Vodafone,

speaking on the MMIX panel at
yesterdays Mobile World Congress
even though Humm also
described quadplay as reducing
churn by a factor of three.
In Spain and Portugal
between 60 per cent and 80 per
cent of what we sell is quadplay in
the markets where we discount less
[ie. Northern Europe] quadplay is

smaller, explained Humm.
However, the dominance of
YouTube as a music channel and the
expectation that Apple will integrate
Beats Music streaming into iOS,
iTunes, and Apple TV seem to rule
out music as a sizeable source of
future income as operators roll out
4G networks capable of distributing
more content, faster.
YouTube is the ultimate free
service, said will.i.am, pointing out
that YouTube is the first port of call
for most people looking for music
and videos -- including himself.
No one is going to subscribe if
you have YouTube on your device,
said the musician and entrepreneur.
Will.i.am, who played a key role
in inspiring Beats Electronics, in
which he owns a founding,
undeclared stake, is optimistic
about how Apple will integrate
Beats into its products although
he gave away no details about the
new service expected mid-2015.
Apple bought the streaming music
service Beats Music, and Beats
Electronics,
which
makes
headphones, speakers and audio
software, for a total of $3 billion in
May 2014.
of the GSMA, emphasised how

mobile and the Internet of Things
has a far-reaching role to play across
all industry sectors, with the
potential to drive a new phase of
European industrial growth. Mobile
changes everything, she said.
To safeguard network investment,
Hoettges called for a single regulatory
environment to cover all players in

the digital eco-system the scaling
back of wholesale price regulation,
and coordinated spectrum policies.
The Deutsche Telekom chief also
wants a more nuanced discussion on
net neutrality. While supporting the
principle that all web traffic should be
treated equally, Hoettges said this
was not always possible. The

connected car, for example, would
always have a stronger claim on
network resources than someone
listening to Spotify. Rather than fullblown net neutrality, Hoettges
advocated that regulators leave room
for quality classes in order to cater
for different types of internet traffic.
Music is not
quadplays silver bullet
By Joanne Taaffe
CSG International, a provider

of transaction-driven
solutions, unveiled a new
digital services platform
called Ascendon, which it
claimed will allow
communications service
providers (CSPs), content
producers and retailers to
launch, scale and monetise
new digital services (such as
movies, music, games and
home security).
Openwave
Mobility first to
optimise
encrypted video
streaming
Openwave Mobility has
announced a solution called
Secure Traffic Manager that
optimises encrypted mobile
video and audio streaming
traffic. It claims to help
operators achieve 50 per cent
data savings on encrypted HD
video, delivering an improved
user experience for
congested networks without
compromising subscriber
privacy.
Tuesday 3rd March
PAGE 3
NEWS
Jolla guns for

third mobile
OS spot
By Anne Morris
olla has set itself the

ambitious target of forming
the third mobile ecosystem
after Android and Apples iOS,
ousting Windows Phone.
We expect to be the third,
said Marc Dillon, co-founder and
COO of the company, which is in
the process of rolling out the
second generation of its Sailfish
OS and the first Jolla Tablet.
Dillon, who was speaking
during a media event at Mobile
World Congress, said his
expectation is that the company
will have a double-digit
percentage market share in a
few years, although he was
unable to be specific on timing
or current share.
Jolla believes it will be able to
achieve its targets with Sailfish
2.0 because the OS offers
something different from what
Dillon
described
as
the
monopolistic tendencies of the
two dominant players.
We are the only independent
OS, said Dillon. We are not
dominated by one companys
strategy.
He was particularly critical of
what he described as the anticompetitive practices of Google,
also noting that Android was
designed to capture data from
users and profit from it.
We have said that we are not
going to sell user data, said
Dillon, who sees the companys
focus on openness, privacy and
security, and a high level of
integration
with
regional
partners, as among the two key
attributes of Sailfish 2.0.
After the launch of Jolla
smartphones, the first Jolla Tablet
will start shipping in the second
quarter of this year at an expected
retail price of about US$249. The
tablet is based on Intel
architecture and was also funded
though crowdsourcing. The next
step will then be to license Sailfish
2.0 to other vendors to drive the
companys expansion.
Jolla and Sailfish certainly
have their work cut out: latest
research from IDC indicated that
Android and iOS accounted for
96.3 per cent of all smartphone
shipments in 2014, with
Androids share at over 80 per
cent. Windows Phone accounted
for a relatively small share of 2.7
per cent.
PAGE 6
Intel updates mobile

products; wont be drawn
on shipment targets
By Steve Costello
ntel bolstered its position in the

mobile market yesterday with
the announcement of a number
of new products which Brian
Krzanich, its CEO, said will enable it
to compete more effectively in the
mobile device space.
The CEO said that while it may
have been down in mobile, it isnt
out, with a growing tablet business
and improved products for
smartphones.
Tablets were one of those things
we had to get into quickly. It was
talked about that tablets were
eroding the PC share, so we had to

get in there and be a part of it, get
there very quickly.
Phones have been around a bit
longer, its a little bit more of a
mature market. Id rather get in
there with the right product and the
right silicon. So Im willing to take
my time.
But he would not be drawn on the
companys targets for mobile
phones. I do think that there will
come a time when I stand up on
stage and say were going to ship
whether its 50 million or 100
million, I just dont think its quite
yet.
The computing processor giant

announced its Atom x3 processor
series, which it described as its first
integrated platform for entry and
value devices. The product, previously
codenamed SoFIA, combines 64-bit
multi-core Intel Atom processors with
3G or LTE connectivity.
Twenty companies, including
Asus and Jolla, have committed to
delivering
Atom
x3-powered
products.
And it also introduced its first
14nm Atom SoC, Atom x5 and x7
(previously codenamed Cherry
Trail), for next-generation tablets
and small-screen 2-in-1s. Products
can be paired with LTE-Advanced

connectivity, to power a range of
mainstream to premium devices.
Intels event wasnt just about
mobile devices: You dont want to
just sit here and talk about a modem
or a piece of silicon. What you really
want to talk about is the complete
solution stack, from the silicon that
you start with on the device, whether
that be an internet of things device,
a mobile device, and how it goes all
the way through the experiences
that you want to have with those
devices, through the network.
Krzanich noted how Intel is
working with companies such as
Alcatel-Lucent (virtualised RAN),
Ericsson (data centre platforms)
and Huawei (cloud technology).
And Intel also noted that
Samsungs Galaxy S6 and Galaxy
S6 Edge smartphones will feature
built-in and activated antivirus
technology from its McAfee arm.
Microsoft previews Windows

10, reveals new devices
By Saleha Riaz
icrosoft announced two

new smartphone devices
in the affordable category,
Lumia 640 and the slightly bigger
640 XL, at its press conference
yesterday, as well as previewing
Windows 10.
The company claimed Windows
10 is promised to be launched later
this year with a steady drum beat of
further reveals around it, along with
new devices in the flagship tier.
Microsoft said it has increased the
size of its unified platform to attract
developers and launched a mobile
Office suite for small businesses in
partnership with AT&T.

Lumia 640 comes with a 5 inch
HD display, single and double SIM
capabilities in both 3G (139) and
4G LTE (159) versions and an 8
megapixel camera.
The 640 XL has a screen that is
0.7 inches bigger, a battery that lasts
longer and a 13 megapixel camera.
It costs 189 for 3G and 219 for
LTE.
You can buy three of these
phones for the price of one
competitive flagship device with
parallel business features, said
Stephen Elop, executive vice
president of the Microsoft Devices
Group, explaining why the phones
have superior value, especially to

business users.
The phones come in cyan,
orange, black and white among
other colours and currently feature
Windows 8.1, but will be
upgradeable to Windows 10 once it
is launched.
Microsoft has thrown in some
freebies to attract customers: the
new smartphones come with an
incentive of free Office 365
subscription for a year, an Office
license for an additional device, plus
one terabyte of OneDrive storage.
Elop said the company is shifting
its focus to obsess about not the
mobility of devices but the
mobility of experience.
Windows 10 will integrate a rich
communication suite with Skype
through its universal apps platform,
which the company said is a big
focus area.
Silent Circle launches BlackPhone2

and the Blackphone+ tablet
By Anne Morris
ilent Circle expanded the

range of its highly secure
enterprise mobile devices
with the launch of the BlackPhone2
and a privacy-focused tablet called
Blackphone+, as it enters what it
describes as its second stage of
growth.
The devices, which are based on
the ZRTP mobile architecture and
follow
the
first-generation
Blackphone, are designed to
address enterprise concerns about
the use of mobile devices following
some recent high-profile cyber
attacks. ZRTP is a cryptographic
key-agreement
protocol
to
negotiate encryption keys required
to establish an end-to-end secure
VoIP call.
Everything we do is designed to
help global enterprises achieve real
Tuesday 3rd March
privacy without compromising

productivity,
said
Phil
Zimmermann, Silent Circle cofounder and chief scientist. This is
much more than simply another
product launch. I have built my
career around the principle that
privacy is a right. Now, in a postSony world, the way to protect an
individuals right is through the
enterprise.
The company, which recently
raised $50 million in funding to
support its future growth and also
assumed full ownership of
Blackphone after buying out
Geeksphones stake in the joint
venture SGP Technologies, said the
three devices form part of what it
claims to be the worlds first
enterprise privacy platform.
Both new products will be
available from the second half of
2015.
Hall 2, Stand 2J60

www.juniper.net
CONTACTLESS MOBILE
PAYMENTS WITH
SAMSUNG PAY AND THE
SAMSUNG GALAXY S6:
CONVENIENT
MASTERCARDS
END-TO-END
TOKENIZATION
SERVICE:
PRICELESS
MasterCard, the MasterCard Brand Mark and Priceless are registered trademarks of MasterCard International Incorporated. 2015 MasterCard. All rights reserved.
All third party trademarks and logos shall belong to their respective owners.
NEWS
NEWS IN BRIEF...
Morpho and WLocate partner in
Thailand
Morpho, a provider of identity
and security solutions, has
signed a partnership with WLocate to embed geo-location
technology in its SIM cards
thanks to which Thailands
mobile operator AIS has
launched Mobile Track and
Trace, an enterprise-specific
SIM-based LBS solution.
Argyle Data and

Gigamon team on
fraud detection
Gigamon and Argyle Data are
partnering to deliver fraud
detection and revenue protection
for communications service
providers, which will help them
quickly respond to fraud while
ensuring operational stability
and performance of the
operational network.
Smartphones
need to know their
place
TV remote controls may be less
versatile than smartphones, but
their simplicity means they still
have their uses, according to
new research by ruwido, which
highlights the importance of
simple navigation, adapted to
users needs.
BSS software
companies demo
ETSI/NFV proof of
concept
Openet joined fellow BSS
(business support systems)
software companies Opennet,
Procera and Amartus, as well
as Red Hat and Intel, at
Mobile World Congress to run
a real-time OSS/BSS in a
virtualised environment. The
ETSI NFV proof of concept
was endorsed by Vodafone.
TEOCO expands
network planning
range
TEOCO, which provides
planning, assurance, analytics
and optimisation tools, has
developed two new network
planning tools; Velox, a small
cell planning tool, and ASSET
Geo, which visualises geolocated traffic and
performance data.
BSH Home
Appliances cooks
up the connected
kitchen
By Paul Rasmussen
he concept of a fully
connected lifestyle will take
many forms, according to
the speakers at Monday mornings
second keynote session. Likely
sectors where interconnection will
first take place include transport
systems, B2B, B2C, tourism, and
within the home especially the
kitchen.
Making the case that the kitchen
will be a key starting point for
connectivity, Karsten Ottenberg
(pictured), CEO of BSH Home
Appliances, said that next year will

see the majority of new kitchen
appliances enabled for connection.
Itll be about being able to
personalise these devices to how you
want to access and monitor them.
We have been surprised by the
strong interest of consumers to the
connected fridge. Were launching
such a device this year that will
have two cameras fitted so owners
can remotely observe what
consumables it contains.
Of note, Ottenberg said that
consumers are closely watching
what added-value connectivity can
provide to white goods. However,

he acknowledged that, while the
business opportunity was growing,
the process of cooking using
connectivity needs a complex
combination of analogue and
digital technology.
The processes associated with
cooking are a very different world,
he observed.
Moving to how connected
devices within the home should be
made secure, Ottenberg said that a
clear policy was needed to reassure
Ericsson adds industrial Ford launches

strength to cloud with app to manage
electric car
Intel partnership
By Paul Rasmussen
ncreasing concerns over cloud

security and governance could
be laid to rest following a new
partnership
deal
announced
between Ericsson and Intel. The
agreement will see software and
hardware from the two firms being
combined to enable operators to
offer cloud services to rival the
capabilities from todays largest
cloud service providers.
Labelled the Ericsson HDS 8000
Hyperscale Datacentre System, the
new cloud system will take
advantage of Intels rack scale
architecture to host Ericssons
secure cloud storage and its
Continuum technology to provide a
platform for hybrid cloud services.
This partnership with Intel
enables non-cloud providers to
compete with the biggest names in
the industry, said Hans Vestberg,
Ericssons CEO. Our proposition is
about more than realising a cloud
solution. It is about realising a
digital industrialisation strategy.
This is an offering aimed directly
at operators. It provides them a data
centre and software to manage all

aspects of the cloud. From this they
can develop and build a cloud
service that best meets their needs,
giving them a key competitive
edge, he said.
The company maintains that
demand
for
cloud
agility,
operational scale and associated
economics is growing but existing
concerns around security and
governance are slowing the full
adoption of cloud technologies by
the worlds largest enterprises.
Intels CEO, Brian Krzanich,
added: Our rack space system
brings much improved capabilities
and performance together with
significantly
lower
cost
of
ownership. The new hyperspace
datacentre system is the foundation
for operators wanting to transfer
their services to the cloud. This is a
ground-breaking development for
the cloud and data centres.
Intel claims that its development
effort with Ericsson will see its rack
scale technology used to provide a
disaggregated hardware approach
to dramatically improve efficiency,
utilisation and automation.
charging
By Joseph Waring
ord Motor Company yesterday

introduced a smartphone app
in Europe that allows drivers
to remotely manage the charging of
their electric vehicles.
With the MyFord Mobile app,
users can manage the status of their
car, check the range and plan
journeys to include charging stops.
The company said it took
inspiration from gaming and
personal fitness apps to develop the
app, which can also display CO2
savings and offer tips on how
efficiency might be improved.
The app can also be used to set a
specific temperature inside the car.
Among the first cars to offer
MyFord Mobile in Europe will be the
zero emission new Focus Electric
that will feature its SYNC 2 voiceactivated connectivity, which Ford
said will be available in the spring.
The app also is available for the
C-MAX Energi plug-in electric
hybrid vehicle.
MyFord Mobile makes owning an
electric
vehicle
even
more
consumers on what data from these

devices would be collected, and
how it would be analysed and used.
Basic
security
must
be
embedded by the white goods
manufacturer. Users will want to
personalise their appliances, but
they must be made secure.
We certainly dont want a
washing machine to become infected
with the Struxnet virus. But, last year
a connected fridge in the US did start
operating as a botnet sending out
spam, added Ottenberg.
convenient. It shows how further

energy efficiencies can be achieved in
a way that is easily understood, said
Don Butler, executive director of
Fords connected vehicle and services.
Electric car drivers want to
understand the environmental
benefits their vehicle brings. MyFord
Mobile helps them to do this.
MyFord Mobile is supported by a
website and is available for iOS and
Android smartphones. It connects to
the car via an on-board modem that
sends data directly to a remote server.
Ford also announced it is running
an experiment to study how electric
bicycles can be used together with
cars and public transport to reduce
daily commute times and save energy.
The project, called Handle on
Mobility, developed two prototype
e-bikes equipped with a 200-watt
motor, powered by a 9-amp-hour
battery that allows speeds of up to
25 km/h. The foldable bikes are
designed to fit into Ford vehicles,
allowing commuters to park on the
city outskirts, take the bike onto
public transport and travel to the
city centre, then ride the e-bike to
their destination.
The bikes have an alert system,
driven by a rear-facing ultrasonic
sensor, that warns the cyclist when a
vehicle is overtaking, by vibrating
both handlebars, and alerts motorists
of the presence of the e-bike by
illuminating handlebar lights.
*
U
B
M
J
B
O
4
U
B
S
U
VQT

B
OE
U
F
D
IOPM
PHJ
F
T

B
U
.0#*
&

803%
$0/(3&
44

PAGE 8
Tuesday 3rd March
SK TELECOM
| INTERNET OF THINGS
Lee Hyung-hee,
President of Network Operations Business of SK Telecom
& Chairman of Korea IoT Association
Wearable computers, personalized

advertising billboards and selfdriving cars are some of the items
that appeared in science fiction
blockbusters like the Minority
Report to depict a futuristic world.
Now, in 2015, this scene has become
a reality. With the spread of smart
devices, evolution of mobile
networks and growth of smart
technologies encompassing sensors,
cloud computing and Big Data, the
era of the Internet of Things (IoT)
has finally arrived.
Telecommunications
Companies, True
Enablers of the IoT Era
lobal market research firms predict a

rapid growth for the IoT sector:
Gartner, Inc. forecasts that the
number of connected things, which excludes
PCs, smartphones and tablets, will increase
from 4.9 billion in 2015 to 25 billion by 2020;
and International Data Corporation (IDC)
predicts the global market for IoT solutions to
grow from USD 1.9 trillion in 2013 to USD 7.1
trillion in 2020.
Against this backdrop, mobile operators,
manufacturers, chip makers, solution
providers and internet related service
companies around the globe are aggressively
entering the world of IoT to gain an early
movers advantage by leveraging their
existing strength. Thus, there is a growing
interest in who will gain leadership in this
new IoT market.
Here, the telecommunications companies
have an important role to play. As pioneers of
the era of Internet and mobile, they hold an
invaluable set of tools, - including seamless
connectivity based on a strong network
infrastructure, innovative convergence
services designed to meet customers varying
needs, and extensive experience in service
delivery, - that will allow them to open a
whole new world of opportunities in the IoT
era by setting up an ecosystem where anyone
can join to create, deliver and share value.
The core concept of IoT is that anything
and everything can be connected. And
telecommunications companies are the only
ones with the accumulated power of
connectivity. At present, mobile operators in
many countries across the world have
launched 4G networks and are now focusing
on further strengthening their networks to
better
support
IoT.
In
particular,
telecommunications companies in Korea are
making aggressive efforts to keep advancing
their networks towards the next-generation
mobile network system, or 5G. To this end,
they have recently commercialized tri-band
LTE-Advanced Carrier Aggregation that
supports up to 300Mbps speeds. With the
realization of the 5G network, the size of the
IoT market will grow exponentially as the
evolved network will support giga-level
speeds, massive data transmission and ultrareal-time connectivity.
Meanwhile,
with
the
spread
of
personalized smart devices such as
smartphones and wearables, there will be an
increasing chance for telecommunications
companies to not only tap into the
government and enterprise markets, but also
the individual consumer market with their
IoT services. In the IoT market, near-field
wireless communication technologies that
connect individual devices and things to the
gateway will become of greater importance.
Thus, telecommunications companies are
also focusing on advancing their wireless
personal area networks (PAN) through
technologies such as Bluetooth low energy
(BLE) Beacon and Wi-Fi, while constantly
developing their wide area networks (WAN).
If seamless connectivity forms the basis for
an IoT ecosystem, platform will serve as the
main engine that powers the virtuous circle of
the ecosystem. Without a platform that
enables anyone to come with their innovative
ideas and create new and added value,
telecommunications companies will be
relegated to mere dumb pipes. Thus, they
must build an attractive platform to succeed
in the era of IoT.
The following are the key requirements for
an ideal IoT platform: It needs to support both
fixed and mobile networks; take an open
Application Programming Interfaces (API)
approach to provide a high level of
accessibility; support registration and
management of smart devices (and their
applications); and provide a cloud
infrastructure to accommodate data. Such a
platform will enable diverse players to provide
end-users with value-added, customized
services by combining their ideas and
technologies regardless of device, thereby
promoting a virtuous cycle in the IoT market.
Moreover, telecommunication companies
can further expand the IoT market through
intelligent, customized services created by
analyzing Big Data generated and
accumulated upon the network and platform.
For instance, IoT can be used as an important
means to enhance productivity and
profitability of other industries. In October
2014, the Korean Government created
Changjo (Creative) Village in Sejong Special
Autonomous City to promote sophistication
Figure 1: Concept of an Open IoT Platform
of the agriculture sector through advanced

ICT. To date, an IoT-based intelligent
greenhouse management solution named
Smart Farm has been applied to 100 farms
that grow fruits and vegetables. Smart Farm
allows farmers to remotely control
temperatures, humidity and water supplies at
greenhouses with their smartphones, thus
enabling them to take immediate and
appropriate
action
against
sudden
temperature changes or equipment errors.
Studies show that farmers are showing a high
level of satisfaction as they can spend less
time, cost and energy on farming. Going
forward, once such IoT solutions are
developed for and applied to other areas of
farming, the productivity of the overall
industry will be maximized. In the long term,
these solutions collectively can even play a
part in resolving one of the most difficult
issues in the world, including food shortage
and climate change, as the massive amounts
of data they generate can be gathered,
analyzed and mashed-up to turn into valuable
intelligence.
Over the past 30 years, telecommunications
technologies have transformed peoples lives.
Mobile technologies, in particular, have
evolved from voice-centered communication
to data communications to todays
smartphone-based smart lifestyle services,
Figure 2: Concept of IoT Solution

for Farming
innovating how people work, play and

communicate. In the IoT era, the results of
innovations taking place in each and every
industry will be connected and optimized,
followed by meaningful convergence, to
constantly create greater value and infinite
opportunities.
Telecommunications
companies, which already have unmatched
strength in connectivity, hold the power to act
as true enablers in the IoT era by creating and
delivering new value through its open IoT
platform, and then sharing the value with the
society to contribute to increased well-being
and happiness of all.
Tuesday 3rd March
PAGE 9
NEWS
Q&A r
Evan Sharp,
Co-founder, Pinterest
Content Evolution for the

Multi Form Factor Future
Samsung unseats
Apple for mobile
ad impressions
By Ronan Shields
Hall 4 Conference Village Auditorium 5

Tuesday, 3 March, 14.00-15.30
The beta version of Pinterests first advertising product Promoted Pins has
been launched. What are your expectations of this product?
In May 2014, we launched our first paid advertising campaigns in the US
through our Promoted Pins beta program with leading brands, such as Kraft
and Target.
The results have been strong: advertisers achieved 30 per cent earned media (free
impressions), and 5 per cent more in the month following the end of the campaign.
As a result, we opened up the brands CPM product to all US advertisers on 1
January.
Were committed to ensuring that Promoted Pins are tasteful, transparent and
relevant, and will be improved over time based on Pinner feedback.
What are the uses of the Guided Search feature?
Last year, we took the next step in helping people discover the best and most
relevant Pins with Guided Search.
Guided Search is a visual, mobile and exploratory search that guides you from
one idea to inspiring Pins with endless possibilities.
It makes it easy to search the more than 30 billion Pins on Pinterest that have
been hand-picked by Pinners across more than 750 million boards. Guided
Search lets you explore all the possible answers.
Can you tell us about your firms plans to open up user data to help target
advertisements?
We currently allow advertisers to target people who have expressed an interest in
a topic by searching or visiting a category feed, such as home decor. As part of
our focus this year, we will be offering additional targeting options to advertisers.
For example, in the future an advertiser could target "outdoor enthusiasts"
which is an aggregate group of users based on their interest in outdoor
activities. We will not share individual user data with advertisers. These options
will be based on aggregate anonymous data.
What future developments for Pinterest are you most excited about?
Were excited about making Pins more useful and actionable so people can save,
discover and do. The most recent example is App Pins, which we announced with
Apple to make it possible to install apps without leaving Pinterest.
App Pins are a new type of Rich Pin and the first truly actionable pin.
While we cant share specific future product plans, were looking forward to
continually offer ways for Pinners to discover content on Pinterest from any
location and any device.
amsung overtook Apple as the

single-biggest manufacturer
generating ad impressions on
the Millennial Media network last
year, with devices such as the
Galaxy S generating 35 per cent of
clicks, compared to the iPhone
manufacturer's 33 per cent.
A year previously, Apple's iOS
devices generated the most ad
impressions (36 per cent) on the
network, with Samsung in second
spot on 29 per cent.
Free internet key in times

of crisis, says Facebook exec
By Ken Wieland
n open and robust internet,

accessed for free, can play a
pivotal role in times of
humanitarian crisis. Its a view
strongly held by Chris Weasler,
Facebooks director of global
connectivity.
The Ebola crisis in West Africa is
an example of a place where a crisis
may have been exacerbated by the
lack of good connectivity, he told
Mobile World Daily ahead of his
presentation at this weeks
conference session on Connected
Citizens, Managing Crisis.
Since the internet is an enabler
for so many basic needs like
Malaysias YTL combines internet

and cloud to close digital divide
By Joseph Waring
alaysias YTL, which has

built out a nationwide 4G
network to help close the
countrys digital divide, has also
created what it says is the worlds
first national education cloud that is
deployed in all 10,080 primary and
secondary schools in coordination
with the governments education
transformation blueprint.
Coupled with our national 4G
footprint and our understanding of
the synergies between mobile
internet and cloud-based services,
we have been able to accomplish
something no one else has been able
to achieve, and Im excited to share
PAGE 10
what we have done at the Mobile

World Congress, said YTL group
managing director Francis Yeoh
Sock Ping (pictured).
Dr Yeoh spoke to Mobile World
Daily ahead of his participation on a
panel session Tuesday on Health &
Education for Connected Citizens
at 16:00 in Auditorium 3.
He said he is encouraged to see
US President Obama's ConnectED
initiative and similar connected
learning initiatives taken by
countries such as Finland and South
Korea. He noted that Malaysia is
lucky to have a progressive
government that is bold enough to
drive this on a national scale.
While applications and content
Tuesday 3rd March
Devices using Google's Android

OS generated 61 per cent of
impressions on the network during
the period, while those using
Apple's iOS accounted for 34 per
cent. Meanwhile, Blackberry's
share of ad impressions on the
network fell to 4 per cent from 7 per
cent in 2013, as Microsoft Windows
Phone's percentage share remained
flat at 1 per cent during the period.
The statistics were revealed as
part of Millennial Media's Mobile
Mix report, which analyses data
generated from over 600 million
monthly device users from across

the globe.
The report also examines the
type of ad formats used by media
owners selling inventory via the
network, and found they are
increasingly using "rich media"
(those
with
multi-media
capabilities, such as animations),
which typically generate higher
revenue compared to "standard", or
static, banner ads.
Millennial Media's figures reveal
that 81 per cent of publishers used
"rich media" banner ads in 2014,
compared to 68 per cent the year
beforehand, while those using "rich
media interstitial" formats (ads that
play while a page is loading on a
device) increased from 25 per cent
in 2013 to 35 per cent last year.
Meanwhile, the number of
publishers using video ad formats
increased to 29 per cent, from 23
per cent the year beforehand.
are important, Dr Yeoh said YTL

prefers to take a broader approach
where the entire end-to-end
experience is crafted and optimised
with the stakeholders in mind.
For example, with its 4G network,
he said the company can offer
anytime, anywhere learning. But
we have put in extra measures to
create
an
VLAN-over-4G
architecture to protect the children
while they are connected. And we
built a cloud-based learning
platform, called Frog VLE (virtual
learning environment), to create an
intuitive experience for students,
teachers and parents.
In other words, we believe that
taking a holistic platform level
healthcare and education, we want

to use our resources to leverage the
power of connectivity for those who
need it most, he added. Facebook
believes that the benefits of
technology should be shared by all.
Through its internet.org initiative,
Facebook is working to connect the
near 60 per cent of the world not
yet connected. The internet.org app,
which allows users to access basic
internet
services,
including
healthcare information, is already
available in six emerging markets.
Facebook has been active, too, in
tackling Ebola. We recognised that
connectivity was a critically
important tool for the brave nurses,
doctors, health professionals and
NGO leaders that were on the front

lines, so we came up with a three
part plan, said Weasler.
This involved a donation button
on Facebook newsfeed to collect
funds for the relief effort, a
partnership with UNICEF to
provide health information to
people living in the Ebola region
to help them diagnose and respond
to any Ebola conditions and a
multipartner effort dubbed the
Ebola Response Connectivity
Initiative (ERCI) to provide
connectivity solutions.
In total, the partnership will
deliver and implement sustainable
connectivity solutions in 100 critical
treatment locations, said Weasler.
approach is perhaps more important

than throwing points solutions and
see which one sticks.
Many may think that by virtue of
being in the telecommunications
sector, YTL by definition is a
technology business, he said. But
Ive learnt that in the end, all
businesses are about people. So we
never take for granted any largescale transformation effort we
must always consider change
management. Simply put, we must
help our stakeholders see for
themselves the reason for change
and be inspired and motivated to
embrace the change because it is
fundamentally good for them.
Looking ahead, he said YTL aims
to deliver better and more costeffective 4G services and devices.
But we wont stop there. We believe
that our larger calling is to use
mobile internet as a force of good to
touch all walks of lives in Malaysia
and beyond.
NEWS
MediaTeks
$300M venture
fund targets
wider ecosystem
By Joseph Waring
ediaTek has set up a $300

million investment venture
that will initially look to
fund startups in greater China,
Japan, Europe and North America.
MediaTek CFO David Ku
(pictured) told Mobile World Daily
that the aim of the fund is to extend
its reach to the broader electronics
value-chain, covering everything
from semiconductors and devices
to the internet infrastructure and
IoT sectors.
Headquartered in Hsinchu,
Taiwan, MediaTek Ventures has
been allocated $300 million to
invest in startups over the next three
to four years. Ku said that its
investments would cover all stages
of funding and could increase if it
identifies promising entrepreneurs.
Last March, the company set up
MediaTek Labs to expand its reach
to the developer community.
The chipmaker also introduced a
supply-chain partner programme at
Mobile World Congress that will
help developers of wearables and
IoT devices design and introduce
products by matching them with
members of MediaTeks network of
partners.
Taking any wearable or IoT
project beyond the prototype stage
can be a daunting prospect,
whether youre a small startup or an
established company making its
first foray into new devices, said
Marc Naddell, VP of MediaTek
Labs. To make the path to market
easier, MediaTek Labs Partner
Connect will help companies find
the partners they need to make an
idea a reality.
Partner
Connect
provides
registered developers of MediaTek
Labs with matchmaking services to
enable them to find appropriate
supply-chain partners to support
design,
development
and
manufacturing, as well as source
MediaTek chipset modules and
other key components.
The company also said it has

started mass production of what it
claims is the industrys first
multimode
charging
ASIC
(application-specific
integrated
circuit) for use in mobile devices
such as smartphones, tablets and
wearables.
MediaTek said the reference
design of the MT3188, which
includes the power electronics,
supervisory circuit and resonator, has
already been certified by the A4WP,
WPC and PMA standards groups.
MediaTek offers a path to speed
up the wireless charger market
development, said Jerry Chi,
president of
Billion Digital
Technology, better known under
the Kupiin brand.
Global standards are the reason
the wireless charger market will ramp
up, but the endless standards battle
currently slows the growth, and there
is no sign these standards will be
unified. MediaTek really sees the
problem and has provided the
solution to jump the hurdle, Chi said.
1B new mobile subs

by 2020 GSMA study
By Joseph Waring
n additional one billion

people will subscribe to
mobile services over the
next five years, according to a new
GSMA report released at Mobile
World Congress.
The Mobile Economy: 2015 report
forecasts that the number of unique
mobile subscribers will increase from
3.6 billion at the end of 2014 to 4.6
billion by 2020. By the end of the
decade, almost 60 per cent of the
global population will subscribe to
mobile services, up from half of the
population at the end of last year.
The study also highlights a rapid
migration to 3G/4G mobile
broadband networks and rising
smartphone adoption, which is
fuelling growth in mobile data
services and applications.
A decade ago, just one in five of
the global population was a mobile
subscriber we have now surpassed
the 50 per cent milestone and can
look forward to connecting a billion
new subscribers over the next five
years, said GSMA director general,
Anne Bouverot. Mobile sits at the
heart of a new ecosystem that is
uniting the digital and physical worlds,
and powering economic growth. At
the same time, mobile operators
continue to deploy networks to all
corners of the globe, connecting
unconnected citizens and addressing
socio-economic challenges in areas
such as digital and financial inclusion,

healthcare and education.
Mobile penetration varies widely
by global region. In Europe, nearly
80 per cent of the population were
mobile subscribers at the end of
2014, while in Sub-Saharan Africa
the figure is only 39 per cent.
Global subscriber growth over the
next five years will, therefore, be
concentrated in the developing world,
driven by the increasing affordability
of mobile devices and services and
rapidly expanding mobile coverage
that serves to connect currently
unconnected populations, especially
those in rural areas.
The number of global SIM
connections (excluding M2M
connections) is forecast to grow
from 7.1 billion in 2014 to nine
billion by 2020. This implies that
every unique mobile subscriber will
continue to account for roughly 1.8
SIM cards each, on average, during
this
period.
Cellular
M2M
connections are forecast to reach
one billion by 2020, bringing the
total number of mobile connections
to 10 billion by this point.
Mobile broadband accounted for
40 per cent of SIM connections in
2014, but will increase to almost 70
per cent of the total by 2020 as
subscribers migrate away from 2G
networks and devices. Smartphones
accounted for 37 per cent of SIM
connections in 2014, a figure forecast
to rise to 65 per cent by 2020.
MANAGING EDITOR:
Justin Springham
SENIOR EDITOR:
Steve Costello
CONTRIBUTORS:
Saleha Riaz, Ronan Shields, Richard Handford,

Paul Rasmussen, Anne Morris, Joanne Taaffe,
Joseph Waring, Ken Wieland
ALL ADVERTISING ENQUIRIES TO:
showdailysales@mobileworldcongress.com
PUBLISHER:
Rick Costello
PRODUCTION MANAGER:
Samantha Burke
ART DIRECTION & PRODUCTION:
Russell Smith, IntuitiveDesign UK Ltd.,

13 North St, Tolleshunt DArcy, Maldon,
Essex CM9 8TF, UK,
email: russell@intuitive-design.co.uk
PRINTED BY:
Servicios Grficas Giesa, Barcelona

Whilst care has been taken to ensure that the data in
this publication is accurate, the publisher cannot
accept and hereby disclaims any liability to any party
to loss or damage caused by errors or omissions
resulting from negligence, accident or any other
cause. All rights reserved . No part of this publication
may be reproduced, stored in any retrieval system or
transmitted in any form electronic, mechanical,
photocopying or otherwise without the prior
permission of the publisher.
A GSMA Publication
All content GSMA Ltd. 2007-2015. All
rights reserved.
In an effort to minimise the environmental impact of

our event, the GSMA promotes the usage of recycled
materials and waste reduction wherever possible.
Building on this commitment, we are now pursuing
official Carbon Neutral certification of Mobile World
Congress under the international standard PAS 2060.
Forbes exec opens up on mobile benefits

By Saleha Riaz
usiness publication Forbes is

seeing website exposure
time over five seconds
higher on mobile than desktop,
according to chief revenue officer,
Mark Howard (pictured).
Whats more, 46 per cent of the
audience on Forbes.com comes
from mobile, as does just under 10
per cent of its digital ad revenues
with this set to grow.
In 2014, the company saw its
mobile ad revenues double, and it
expects them to double again this year.
Howard believes that, on the
desktop, there are a number of
variables that make it impossible to
have 100 per cent of ones inventory
viewable, and while mobile devices
face similar challenges, the intimacy

of the device and the limited amount
of space on the screen provide more
opportunities for the advertising to
have a significant amount of share of
the screen.
The focus of the company is to
develop the right impression for site
visitors and create an engaging site
experience, while balancing the need
to provide greater value for advertisers.
As CRO, the measurement of how
users are spending their time on the
pages, how far they scroll, how fast and
to what depth are all key indicators
Howard says he looks out for.
Layering in ad exposure metrics
on top of the content analytics
provides visibility into the value of
the inventory you have to offer
advertisers, he added.
Forbes also works with a number

of data providers that offer crossdevice audience mapping, helping
them to apply the sophistication of
desktop targeting to mobile.
Tuesday 3rd March
PAGE 11
NEWS
Q&A r
Stephen Shurrock,
CEO, Consumer, Telefnica
Wearables

Tuesday, 3 March, 14:0015:30
We have seen a massive increase in the number of wearable devices available:
is customer demand increasing at a pace that supports this?
Were still in the early adopter phase when it comes to wearables. We recently
carried out some research and found that while 60 per cent of people surveyed
were aware of smartwatches, only 2 per cent owned one; however, a significant
number said they would consider buying a wearable in future. Theres certainly
increasing appetite, but most people arent quite ready to take the leap just yet
this will start to change in 2015.
Theres lots of awareness and focus on smartwatches in particular, but as
connectivity moves beyond just watches and bands to things like t-shirts and
footwear and all of these things talk to each other as well as your smartphone
and tablet, this opens up a whole new world for people and connectivity providers
like Telefnica who can help to make the cross-device experience seamless.
What do you think it will take to make wearables a mass market proposition,
rather than a niche for geeks/fitness fans?
I think there are five main factors that will accelerate the transition of wearables
to mass market:
Form: they have to be fashionable (or easily concealed) and most importantly
comfortable to wear.
Functions: people want services and applications that are designed for a
wearable experience, not tablet functionality poorly adapted to a smartband. The
number of positive use cases is key to maximising interest and sustaining it.
Usability: It has to be quick and easy for people to access and make use of the
data captured by any wearable. Battery life is an important factor too having
to recharge a smartwatch overnight when its supposed to be capturing data
about the quality of your sleep would be frustrating for users.
Price: At current prices many wearables are regarded by consumers as
significant purchases, not as something they might pick up to experiment
with or give it a go.
Education: Most people have heard of wearables particularly smart
watches/bands for your wrist or smart glasses, but its questionable how
many people have tried them out or really understand what they can do. The
benefits of wearables are certainly not crystal clear to people right now.
What is the key to increasing user engagement?
A big problem with wearables particularly those that are used primarily for
quantified self purposes like fitness and health is that people reach their
goal or target and then stop using the device. Recent research by Endeavour
Partners suggested that a third of people in the US stopped using their
wearable device within twelve months.
In a way this is human nature. Weve all bought those January gym
memberships that steadily decline in use as the year goes on. But theres no
getting past the need for better functionality and more engaging services and
applications designed specifically for a wearable device.
To increase and sustain engagement levels we need to move to a place where
these devices tackle life problems and help to make everyday activities easier
paying for things or detecting certain illnesses, for example. There should also
be stronger entertainment factors, be that exciting content like games or an
element of competition where youre encouraged to compete against friends or
interest groups to reach a particular goal. There are already a number of standalone apps that have successfully used this approach.
Ultimately though this is all dependent on the device in question and the amount
youre paying for it. The expectations people have for a small, cheap microchip
that fits on existing clothing vs a top of the range smartwatch are quite different.
Theres no silver bullet for increasing engagement levels, but more generally its
all about the functionality and the services you get from the device that either
meets, or ideally exceeds, your expectations.
Where do you see the opportunity for mobile operators?
Where a wearable links directly to a smartphone to sync up text messages,
emails, social media notifications and so on then theres clearly a distribution
opportunity whereby these devices are sold alongside smartphones or as addons afterwards. Similarly, where a wearable device has its own in-built
connectivity then we can provide reliable and fast connectivity offering various
cross-device deals where needed.
PAGE 12
Tuesday 3rd March
Consumers show
strong interest
in connected
household devices
By Anne Morris
round 89 per cent of people

want to wirelessly connect
all their household devices
to the internet in future, with
perceived benefits including cost
savings, peace of mind and security.
According to a new report titled
The Impact of the Internet of Things:
The Connected Home by KRC
Research and GSMA Intelligence,
consumers have a strong interest in
connecting virtually everything in
their homes including security
systems, thermostats, smart meters,
lighting and cars, as well as health

monitors, washing machines, smart
watches, activity trackers, ovens and
refrigerators.
Multiple machines, devices and
appliances are being connected to
the Internet through numerous
networks and are providing
consumers and businesses with
innovative new services. The
Internet of Things may sound like a
futuristic buzz term, but it is already
here and improving our lives, said
Alex Sinclair, CTO of the GSMA.
At present, around one in four
people in Germany, Japan, the UK
IoT and wearables

could be costly market
distractions warns study
By Ken Wieland
new study launched by

Syniverse, and researched
by
economists
from
Strategic Economic Engineering
Corp (SEEC), threw cold water on
the hype surrounding Internet of
Things (IoT) and wearables. It
warned mobile operators that these
newer innovations could be
market distractions and carry an
opportunity cost of up to a
staggering $46 billion.
Key to operators reducing risk,
concluded
the
report, was
aggressive and compelling retail
roaming offers.
Syniverse would no doubt
welcome the findings, not least
because it helps mobile operators
facilitate global roaming agreements.
The company argued, however,

that opportunities for roaming
revenue growth were much more
immediate than the more allusive
sales potential of IoT and
wearables.
According to the survey, todays
$57 billion global roaming services
market could grow by more than
$30 billion in the next three years if
roaming pricing is proactively
addressed. In comparison, newer
innovations look set to deliver
around $3.3 billion to global
operators.
The pace of change in todays
mobile ecosystem sometimes
makes it difficult to keep focus on
core business areas like roaming
that still carry tens of billions of
dollars in revenue opportunity,
said Mary Clark, Syniverses chief
and the U.S. already own a

connected device such as a smart
meter (28 per cent), security system
(23 per cent), lighting system (23 per
cent) or health monitor (23 per
cent), the report says.
The survey also confirmed that
the opportunity to save money was
the most compelling benefit of
purchasing connected devices for
the home: for example, 70% of all
respondents believed that this was
the most important aspect of
owning a connected energy system.
Connected healthcare devices
were also well received by consumers
with 83 per cent of respondents who
already owned such devices
reporting that their sense of wellbeing had improved and that their use
provided peace of mind and helped
with lifestyle improvements.
The GSMA Connected Living
programme will be present at the
GSMA Innovation City at Mobile
World Congress this week in Hall 3,
stands 3A11 and 3A31.
marketing officer. Its critical for

operators to take action to protect
and drive revenue in the face of
fierce battles for subscribers.
Number crunchers from SEEC
added that $16 billion in roaming
revenue may potentially be at risk if
major operators didnt introduce
compelling roaming offers for
customers in the US, the UK and
Germany.
Our analysis shows the
competitive importance of roaming
pricing, and, as a result, were
advocating measures for mobile
operators to focus resources on
their long-term roaming strategies
and deliver the proactive offers and
experiences their end users
increasingly expect, said Sam
Brown, SEECs CEO. While there
is a competitive threat, its not all
risk and downside. There are
billions of dollars up for grabs for
mobile operators that can find the
right intelligent roaming solutions
to unlock end-user demand a
simple evolution of current
practices.
Panasonic Cameramanager, a
provider of video surveillance asa-service (VSaaS) in Europe, is
introducing Nubo, the worlds
first 4G-enabled monitoring
camera which will allow
consumers to monitor property
and belongings without needing
Wi-Fi connectivity
Nubo is weather resistant and offers
sensor connectivity through an
integrated wireless radio and claims
to deliver a complete platform,
including a mobile camera, data
plan, app and secure cloud storage
offering
THE REVOLUTION CONTINUES:

THE FUTURE OF IN-BUILDING COVERAGE
idDAS
8FMJWFJOBXPSMEXIFSFPGNPCJMFUSBGmDDPNFTGSPNXJUIJOBCVJMEJOH
BOEXFFYQFDUUPCFDPOOFDUFEBOZUJNF BOZXIFSF/PXUIFSFJTBNPSF
BGGPSEBCMFBOETNBSUFSXBZGPSNPCJMFPQFSBUPSTUPNFFUUIJTOFFE
A system that can breathe and dynamically react to user demand

7JTJUVTPOTUBOE6D50BU.8$UPTFFBMJWFEFNPBOEUBMLUPPVSUFBN
$POUBDUVT]FWFOUT!BYFMMXJSFMFTTDPN]XXXBYFMMXJSFMFTTDPN
"YFMM8JSFMFTT XPSMEMFBEJOH%"4QSPWJEFS XJMMCFKPJOJOH$PCIBNTOFXFTU
CVTJOFTTVOJU $PCIBN8JSFMFTT JO+VMZTBMLUPPVSUFBNBU.8$UP
mOEPVUIPXCFDPNJOHQBSUPGUIF$PCIBNGBNJMZXJMMQSPWJEFPVSDVTUPNFSTXJUIDPOUJOVFEUFDIOPMPHZ
JOOPWBUJPOBOETFSWJDFFYDFMMFODF
NEWS
Mobile
money
active users
jump 41%
GSMA report
Telstra prepares
for data tsunami
by avoiding
'unlimited' data
By Ronan Shields
obile operators must avoid

the
over-supply
of
unlimited and free data
plans in order to maintain the
network investment necessary to
cope with the upcoming "data
tsunami", fuelled by growing demand
for next-generation services, such as
connected cars and LTE broadcast,
according to Mike Wright (pictured),
Telstra, general manager, networks.
Speaking with Mobile World Daily
ahead of a panel session scheduled
to take place on Thursday, where
he will discuss the challenges of
transitioning from a voice-centric
network provider to a data-led one,
Wright said operators need
recurring data-generated revenue
streams to keep pace with
consumer demand.
Wright added: "Revenue underpins
investment so we need to avoid
unlimited and free data. Our

foundation has been volume-based
charging and providing our
customers with value through options
like shared data plans - packages that
allow customers to share their
monthly data allowance between
their mobile and data devices."
Telstra, the biggest mobile
operator in Australia with over 16
million domestic retail mobile
customers, invested $850 million
on its network infrastructure in the
last year, according to its 2014
annual report.
Wright said this level of
investment had to be maintained if
Telstra is to meet with customer
demand, especially as consumers
are increasingly asking for "value
add services" - such as connected
cars and LTE Broadcast - which
require expanded network capacity.
"The challenge for carriers is
staying ahead of the curve to meet
By Joseph Waring
customer demand, now and into

the future as the data tsunami
continues," he said. "We have a
strong focus on ongoing, strategic
network investment and innovation
to maintain and grow - our
customer base. We are competing
not only on coverage which in a
country the size of Australia is a
challenge but on the quality of
service."
Other participants in the Thursday
panel session, which will be hosted
in auditorium 5, include: Vasyl
Latsanych, MTS CMO; Yogesh
Malik, VimpelComs group CTO; and
Graham Wilde, BWCS CEO.
Mobile phone ownership

report reveals gender
gap of 200M women
By Anne Morris
ore than 1.7 billion females

in low- and middle-income
countries do not own
mobile phones, creating a gender
gap of 200 million fewer women
than men owning mobile phones.
According to a new report from
the GSMA titled Bridging the
Gender Gap: Mobile Access and
Usage in Low- and Middle-income
Countries, women on average are
14 per cent less likely to own a
mobile phone than men.
In particular, women in South Asia
are 38 per cent less likely to own a
phone than men, highlighting that
the gender gap in mobile phone
ownership is wider in certain parts of
the world. Even when women own
mobile phones, there is a significant
disparity in mobile phone usage.
However, the report found that
mobile phones are important tools
for enhancing the lives of women in
low- and middle-income countries.
Whats more, achieving parity in
ownership and use between men and
PAGE 14
women in low- and middle-income

countries could unlock an estimated
US$170 billion market opportunity
for the mobile industry by 2020.
By addressing the gender gap in
mobile phone ownership and use,
we will deliver substantial benefits
for women, the mobile industry
and the broader economy, said
Anne Bouverot, director general of
the GSMA.
The top five barri ers to women
owning and using mobile phones
from a customer perspective are
cost; network quality and coverage;
Tuesday 3rd March
he number of active mobile

money users expanded 41 per
cent last year to more than
100 million, according to a report by
the GSMAs Mobile Money for the
Unbanked (MMU) programme.
The report found that in threequarters of the markets where
mobile money is available agent
outlets outnumbered bank branches,
and in 25 markets there are more
than ten times as many mobile
money agents as bank branches.
Half of all new mobile money
launches took place outside of the
Sub-Saharan Africa region. In Latin
America and the Caribbean, for
example, the number of active
accounts increased by 50 per cent.
The fourth annual report, entitled
Mobile Financial Services State of
the Industry, provides a quantitative
assessment of the state of mobilebased financial services, including
money, insurance, savings and
credit. The report draws on the
security and harassment via mobile;

operator or agent trust; and technical
literacy and confidence issues.
Taken together, our research
indicates that the gender gap in
mobile ownership and use is driven
by a complex set of socioeconomic and cultural barriers that
negatively affect women. Without
targeted intervention from the
mobile industry, policy makers, and
other stakeholders, the gender gap
in ownership and use is unlikely to
close naturally on its own,
Bouverot said.
results of the annual MMU global

adoption survey of mobile financial
services, as well as data from the
online MMU deployment tracker.
As this report demonstrates,
mobile financial services have an
important social and economic
impact on millions of people in
emerging markets around the
world, said GSMA chief regulatory
officer, Tom Phillips. Mobile is a
key enabling tool for financial
inclusion and over the last year,
weve seen significant growth in
mobile financial services, not only in
the number of services and
geographies served, but also in the
breadth of products that are now
available to previously unbanked
individuals.
Mobile money has been growing
rapidly over the past few years, and
with 255 services in 89 countries,
mobile money is now available in
61 per cent of developing markets.
Mobile operators have led in the
provision of 149 of these services,
demonstrating the growing role
they are playing in the development
of the mobile money industry.
In Sub-Saharan Africa, the
birthplace of mobile money, over
50 per cent of all mobile operators
have already launched a mobile
money service and by the end of
last year, 23 per cent of all mobile
connections there were linked with
a mobile money account.
MasterCard launches
mobile remittance services
in Zimbabwe and Nigeria
By Anne Morris
asterCard has teamed up

with financial service
providers in Zimbabwe
and Nigeria to make mobile money
remittance services available to
banking customers via the
HomeSend international money
transfer hub.
In Zimbabwe, the partnership
with Steward Bank means that the
banks 1.5 million customers will be
able to receive funds sent by family
and friends abroad directly into
their Steward Bank accounts.
In the next phase, Steward Banks
sister company EcoCash will also
connect to HomeSend to enable
more than four million EcoCash
mobile money customers to receive
remittances into their mobile
money wallets.
Thousands of under-banked
Zimbabwean
families
are
dependent on funds sent by
relatives working in other countries.
Now, through the partnership with
MasterCard and HomeSend, these
citizens have access to affordable,
convenient
money
transfer
services,
said
Dr
Lance
Mambondiani, acting CEO of
Steward Bank.
In Nigeria, MasterCard has

formed an agreement with
eTranzact International, a panAfrican mobile banking and
payment services company, in
order to make international
remittance services available to
millions of consumers in Nigeria.
Our
partnership
with
MasterCard enables us to bring a
new, cost-effective, cross-border
remittance service to Nigerians,
many of whom have previously
struggled to access such facilities as
they do not have formal bank
accounts, said Valentine Obi, CEO
of eTranzact International. Instead
of travelling long distances and
waiting in long lines, Nigerians will
now be able to electronically
receive cash transfers from family
overseas with the convenience of
their mobile devices.
The remittances are sent via
HomeSend, which was established
as a joint venture by MasterCard,
eServGlobal and BICS to bridge the
gap between the finance and
telecommunication worlds by
integrating the systems of multiple
providers - be they mobile or
electronic wallets, traditional
money transfer systems or banking
systems.
HUAWEI
| 5G
Ken Hu, Deputy Chairman and Acting CEO, Huawei Technologies
5G - The Road to
a Super-Connected
World
Some people ask whether it's too
early to discuss 5G. In many
countries, 4G deployment has just
begun, with just 8% of global
mobile connections relying on 4G,
and more than 60% still using 2G.
ven so, the time to start discussing 5G is
now. As we move toward the Internet of
Things (IoT) and the Industrial Internet,
new technologies are reshaping industries and
society. This transformation, while exciting,
poses huge challenges for mobile
communications technologies. A few
examples:
Connections required by IoT: As impressive

as 4G is, it can only support connections
numbering in the tens of billions. In the era of
IoT, the number of connections will reach
more than 100 billion. Everything we see will
be connected: our toothbrushes, sneakers,
glasses, and watches, as well as the forklifts and
robotic arms used in factories. The connection
capabilities of 4G are not enough to meet this
future demand.
Latency required by the new industrial
Internet: Applications from self-driving cars
to industrial control systems will require
much lower latency than existing networks
can offer. For example, with 4G networks, a
self-driving car travelling at 100 km/h will
continue moving 1.4 meters from detecting a
failure to applying the brakes. This can be the
difference between life and death. A latency
of 50ms is too high for self-driving cars.
Greater bandwidth. Existing 4G technology
does not support the bandwidth required by
holographic technology and other modes of
communications emerging on the horizon.
WHAT DEFINES 5G
We believe 5G will possess the following
characteristics:
Ability to support a 100-fold increase in
connections. The connections provided by
5G for each cell will number in the millions
exponentially more than 4G networks. 5G
networks will increase the total number of
global connectable smart nodes to more than
100 billion.
An ultra-low latency of one millisecond.
This will increase the response speed of 5G
networks 50-fold compared to 4G.
A 10 Gbit/s user data rate. The peak data
transfer rate of 5G will be 100 times faster
than what is currently achievable with 4G.
This means the time required to download a
high-definition movie will be reduced from
two or three minutes with 4G to two seconds
with 5G. At such speeds, real-time visual
communications and holographic multimedia
interaction will become a reality. Remote
education and telemedicine platforms will
also be able to offer a better user experience.
GETTING THERE FROM HERE

Making the transition to 5G will involve
several steps, each with its own challenges.
1. The development of 5G requires more open
cooperation across industries. Developing 5G
requires synergies between application needs,
technical standards, and technological
innovations. Driven by this concept, the telecom
industry should open its doors and proactively
embrace and dialogue with other industries to
jointly define 5G standards.
The current situation still falls short of
expectations. Take the Internet of Vehicles
(IoV) as an example. The widely accepted

standards in the automobile industry are the
US's WAVE and Europe's C-ITS. In the
wireless industry, 3GPP has set LTE-V
standards. But too many standards mean no
clear standard. Stakeholders should
establish dialogues that recognize shared
needs and unify standards. We also hope
governments and industry standards
organizations can play a more constructive
role in this process.
2.5G requires many technological
innovations. Rather than simply upgrade
networks, 5G will totally revamp them.
Ultra-high bandwidth, ultra-low latency,
massive numbers of connections, superfast mobility, all-spectrum access all of
these require 5G technology in order to
advance to the next level. A few examples:
New 5G air interface technology will
significantly increase spectral efficiency.
From 2G to 3G and from 3G to 4G, spectral
efficiency for air interfaces increased more
than three-fold. New 5G air interfaces should
be designed to maintain this pace of
development. A recent development is an
adaptive and software-defined air interface
framework technology that includes sparse
code multiple access (SCMA), FilteredOFDM, and Polar coding. This will
significantly increase spectral efficiency and
allow for more connections and an ultra-low
latency of one millisecond.
Virtualization technology will enable a new
5G network architecture. 5G networks will
adopt an open and software-driven
architecture that will enable tens of
thousands of 5G application scenarios, such
as the IoV, IoT, and mobile broadband
networks.
All-spectrum access. Spectrum is the scarce

resource for wireless communications. We
expect a five-fold increase in bandwidth as we
go from 4G to 5G. This is a huge challenge as
spectrums below 6 GHz are rather limited for
mobile communications. To achieve allspectrum access, we need technological
innovations, combined with more spectrum
allocated by regulatory authorities.
3.Adopt
effective
technology
commercialization strategies.
On the road to 5G, operators will be able to
apply innovative technologies prior to largescale commercial deployment. These
technologies can be integrated into existing
networks to increase performance and
improve user experience. Operators will also
enjoy more benefits, stimulate user demand,
explore new markets, and get ready for the
arrival of 5G.
For example, LTE-M, which allows for 100
times more connections and fully meets the
demands of various scenarios such as meter
readings. We think such commercialization
strategies will support a smooth evolution
from 4G to 5G, which will fully protect our
customers' investments. These efforts will
help to maximize network performance and
better stimulate demand for 5G.
Ultimately, the success of 5G will depend
on the success of the entire ecosystem, one in
which innovation will become the key driver
behind 5G development market demand. Our
ability to imagine the future is still quite
limited, but we know it will be a superconnected, super-intelligent world. The doors
to technological and business innovation
have just begun to open, and we are at the
beginning of the beginning.
Tuesday 3rd March
PAGE 15
VoLTE | MAVENIR
Pardeep Kohli, President and CEO, Mavenir
The Service
Revolution
The time is now for network operators to not just virtualize, but
revolutionize. The switch to all-IP LTE and IMS networks based upon NFV and
SDN architectures is bringing revolutionary change to mobile operator
services and the vendor supply market. The underlying transformation,
driven by software methodologies, will impact every aspect of the mobile
operator ecosystem starting with voice, the most fundamental yet most
constrained telephony service.
MAKING VOICE PORTABLE IS A
CATALYST FOR CHANGE
In a connected world, we cant expect voice
service to stay tied to a single device with a
single phone number. Smart apps offer a
diversity that impacts our lives in a myriad of
ways, from touch to non-touch, wearable to
hearable, and handy personal devices to fixed
appliances. Voice calls shouldnt be restricted
to phone-to-phone calling with a finite
beginning and ending. Rigid usage
marginalizes their potential to be part of
users everyday lives, despite the universal
reach of operators services. Until now.
The VoLTE ecosystem and accompanying
software networks provide operators with a
platform for change and opportunity,
delivering access to technology that enables
them to adapt to changing customer lifestyles
with greater flexibility, and to build services
that address real-life needs. VoLTE provides
numerous technological and cost benefits,
such as spectral efficiency, faster call setup
times, HD voice, and more. It also directs
operators toward an all-IP network for
delivery of their core services, which
fundamentally changes the reachability of
those services.
VoLTE allows operators to separate the
services they offer from the network
technologies over which those services are
accessed.
IP technology enables operators to fully
participate in the disaggregation of services
and access them in the same way that Skype,
Viber, WhatsApp, and others pioneered
Internet services. VoLTE is the catalyst for
change for mobile operators, due to the all-IP
nature of LTE and IMS core networking
technologies. Operator deployment of VoLTE
services will not only help improve the user
experience, but also provide the means for
operators to change their business model and
innovate new services. With the VoLTE
platform, mobile operators can turn voice
PAGE 16
Tuesday 3rd March
service into a truly portable and seamless

service across devices, networks, and
geographical boundaries.
Similarly, NFV and SDN provide the
separation of software from the underlying
hardware. They drive operational efficiencies
and reduce capital and operational expenses,
while transitioning network services to a
standardized commodity infrastructure.
Regardless of the hosting mechanism
hypervisors-based virtual machines or
container-based
applications
the
virtualization process externalizes the
management of network nodes and makes it
possible to program their utilization. And
though their scope is slightly different, both
NFV and SDN separate both network and
routing function software logic from their
deployed
hardware,
and
provide
programmability and automation of the
deployment and management of network
services. This enables fast, efficient rollout of
network services and enhancements, with
minimal disruption and easy scalability.
THE NETWORK OF THE FUTURE WILL

BE BUILT ON SOFTWARE
Adding VoLTE capabilities to NFV- and SDNbased networks powers the service delivery
revolution to drive new operator business
models. While baseline VoLTE provides
tremendous service upgrades, it cant be
enhanced for new service dimensions if its
boxed in like legacy 2G/3G voice services.
The mobile marketplace is intensely
competitive, and traditional service providers
need to evolve to maintain their relevance to
their customers. The software application
model is relevant only if VoLTE is
implemented as a platform that inherently
uses suitable software design patterns to
handle flexible call models, manage multiple
endpoints and identities logic, and support
multi-modal enhancements. Having an endto-end software network provides the
necessary tools for operators to incubate and

host new solutions that lead to new revenue
opportunities.
Here, too, is where virtualization as an
enabling technology will dramatically reduce
the cost and time to implement new mobile
operator services. Customer expectations
have changed as well, driven by the
smartphone revolution, an app-driven
environment, and the power of digital and
social media all of which have combined to
deliver a constant stream of new features and
must-have capabilities. With virtualization
technologies as the basis for service
deployment and operation, operators can
innovate more rapidly, experiment more
freely, and ultimately succeed in less time
with greater frequency. The goal will be to
create network services that are both reliable
and dynamic, and offer users the benefits of
Internet technologies with the security and
privacy of a trusted network operator.
VOLTE AND BEYOND

2014 was a transformative year for VoLTE.
Early adopters proved the feasibility of
VoLTE implementation and validated many
of its technical and business benefits. And
several operators worldwide took the first
steps toward VoLTE as their new service
model. As they become increasingly
comfortable with their service rollout, we
anticipate expanded offerings, including

video calling and video interoperability.
Moving forward, well also begin to see the
introduction of new services and new multinetwork and multi-device access to services.
Because VoLTE is inherently an all-IP network,
operators can move beyond delivering service
to only those users connected to their network
or roaming partner network. Connection
types, devices, and geography will also no
longer be limiting factors.
The service revolution will not end with
VoLTE. On the network of the future,
operators will be able to introduce ideas such
as second party pays and communication
services embedded in websites. It will allow
them to provide a wholesale infrastructure to
enterprises and other businesses, and create
new revenue streams and business
opportunities not previously available. At the
same time, there will be new communication
services replacing or converging legacy
touch-points
with
hyper-productivity
solutions that better meet customer needs.
VoLTE is an inflection point where Internet
technology and telecommunications services
come together to underpin a wide range of new
operator services. We believe the right portfolio
of services can drive operator networks of the
future, become the catalyst for changing service
delivery models, and make core operator
services, beginning with voice, truly portable.
MWC15 Daily DAY2_DAY1 23/02/2015 21:17 Page 17
More
More
Speed
Mobility
More
More
Virtualization
Services
More
More
Convergence
Compatibility
Customers Expect MORE Than Ever Before
More
Cost
Effective
Todays mobile customers want more and Mavenir empowers you to give them more.
With over 30 software-based products, Mavenir enables mobile service providers
to deliver next generation services over 4G LTE networks. Our fully virtualized
portfolio of Voice/Video, Messaging and Mobile Core products includes IP Multimedia
Subsystem (IMS), Evolved Packet Core (EPC) and Session Border Controller (SBC).
Mavenirs flexible solutions are built on the mOne platform, leveraging NFV and
SDN technologies and a cloud-based infrastructure to help you deliver a better quality
mobile experience.
We do more for your networkso you can do more for your customers.
www.mavenir.com
FEATURED INTERVIEW | GUAVUS

Anukool Lakhina,
CEO and Founder of Guavus
MNOs are Moving

Forward with Data
Analytics
Many mobile network operators struggle to benefit from the huge and growing amounts of structured and unstructured data that they, their partners, and
their customers generate. The growth of the Internet of Things is further complicating matters. Anukool Lakhina, CEO and Founder of Guavus, a big data
analytics company, tells Mobile World Daily how mobile carriers can turn big data to their advantage as they develop new services and partnerships, enhance
customer experience and deploy technologies such as NFV and SDN.
MOBILE WORLD DAILY (MWD):

WHAT ARE THE MOST IMPORTANT
CHALLENGES THAT MOBILE
OPERATORS FACE TODAY WHEN
TRYING TO MONETISE OR EVEN
SIMPLY MANAGE BIG DATA?
Anukool Lakhina (AL): We've been around
for more than a decade and it is interesting to
see how practices and attitudes have evolved.
Data management is still about the challenge
of dealing with the volume, velocity and
variety of data, but how it is dealt with is
increasingly sophisticated and has become a
real area of concern for C-level executives. At
the board level there is a realisation that data
analytics is not just about filtering and storing
information appropriately; it is about
extracting and understanding information in
a timely manner and ultimately, not just using
it to answer questions in ways that enable
businesses to derive value, but to take
immediate actions.
The network centre and the call centre, for

example, are probably the two biggest silos
that exist today. Organizational and technical
boundaries inside carriers often meant
resistance to breaking them up. Today,
however, big data has become a C-level topic
and there is a top-down move to use analytics
to eliminate silos that get in the way of doing
business leading to a more holistic way to
spot intelligence across the different
organizations.
Of course carriers face a growing
aggregation challenge, but when it comes to
volume it is a question of sizing the problem,
and is it possible to store volumes in a costeffective way.
When it comes to dealing with the variety
of data, carriers are a lot more sophisticated
than they were previously and there is a new
appreciation of the complexity issues. The
traditional way to deal with disparate data
sources had been to bring everything into one
place and look for insights. But successful
Data analysis is a critical piece of

enabling that cooperation, as both the
OTT and MNOs bring complementary
sets of information that, when combined,
can be used to help improve customer
experience.
PAGE 18
Tuesday 3rd March
data management is about being able to

make correlations between different data
groups and draw conclusions that add value
as the data hits the network or to even predict
what it is going to happen in the future. The
carriers that are most successful in managing
data are those that are able to make useful
associations that assist in decision-making.
The other problem of course is the sheer
velocity with which data travels, which can
leave operators wondering how to take
action. The smartphone was a real game
changer. Five years ago North America saw
the impact of the smartphone and carriers
had to adjust how they prepared their
networks. The question then moved from
being 'how do I keep my network from
choking?' to 'how do I deliver a better
customer experience?' It's a shift that
operators in some other regions are going
through now, as they evolve from marketing
subscriptions.
Again it's a question of understanding what
you are dealing with and the effects of the
actions you take. If a customer is watching an
online video, an operator with the right
information can handle network issues by
dynamically making changes to the
bandwidth and avoiding service degradation
issues.
MWD: WHAT DOES THE ROLL OUT OF

NFV AND SDN MEAN FOR
OPERATORS' ABILITY TO GATHER
AND ANALYSE INFORMATION IN REAL
TIME?
AL: The shift to SDN and NFV makes it

easier for operators to manage more
elements of their network -- whether it is
congestion, the routing of traffic, or the
response to failures and to do so with
greater flexibility. This ability to fine tune the
network goes hand in hand with the
generation of much richer network data. But
if operators are going to reap the full benefits
of SDN and NFV deployment and use
network data to improve customer service or
to develop new products, then they cannot
rely on manual intervention. Instead there
will be an even greater move to automate the
analysis of data and any resulting actions.
Virtualizing network functions also means
that some of the legacy reporting and
element management systems might not be
at par with the newly deployed technologies.
MWD: CAN THE USE OF DATA

ANALYTICS IMPROVE OPERATORS'
COMPETITIVE POSITION IN AN
ENVIRONMENT WHERE SERVICES
SUCH AS WHAT'SAPP ARE
IMPACTING REVENUES?
AL: At the heart of the debate is the mobile
operators' business model. They lost part of
the consumer value chain to companies such
as Google or Apple, but carriers cannot afford
to look at OTTs merely as killers of voice or
SMS revenue. If you take a step back it is clear
that both carriers and OTTs want to deliver a
high quality experience to customers, and to
do that they need to co-operate more.
GUAVUS
But successful data

management is
about being able to
make correlations
between different
data groups and
draw conclusions
that add value as
the data hits the
network or to even
predict what is
going to happen in
the future.
Data analysis is a critical piece of enabling
that cooperation, as both the OTT and MNOs
bring complementary sets of information
that, when combined, can be used to help
improve customer experience. For OTTs,
better analytics means making better use of
network APIs.
On the network side,
information on OTT service quality of
experience can result in proactively taking
targeted actions to improve the service and
manage the network load.
MWD: HOW DOES NET NEUTRALITY

IMPACT WHAT OPERATORS CAN DO
WITH NETWORK DATA?
AL: Rather than viewing net neutrality as
either good or bad, it can be seen as a question
of how you use analytics. With the right
metrics you can partner in meaningful ways.
MWD: WHAT DEMANDS WILL THE

INTERNET OF THINGS MAKE ON DATA
MANAGEMENT?
AL: Given that M2M ARPUs are low, the cost
of supporting sensors has to be significantly
below that of supporting subscribers. If
operators are going to cost-effectively manage a
huge number of new devices in their networks
then they need an understanding of the
machine's environment and enough information
to trigger rapid automated responses to any
changes that affect service performance.
A failure to use automated systems to
access, analyse and act on pertinent data
from the machine's environment erodes the
M2M business case. Especially when the
operator is in an IoT partnership.
After all, if there is a problem with the
connection to the thermostat of a customer's
refrigerator then the customer is going to call
the mobile carrier -- not Google Nest,
regardless of the cause.
IoT is not just about network connectivity; data
is the real value that many carriers can bring to a
partnership, whether it is with automobile
manufacturer or a healthcare company.
| FEATURED INTERVIEW
MWD: CAN YOU PROVIDE EXAMPLES

OF HOW OPERATORS HAVE
INCREASED REVENUES, REDUCED
COSTS OR IMPROVED SERVICE
THROUGH A BETTER ANALYSIS OF
DATA?
AL: There are many examples of significant
returns on investment in data analytics. One
of the worlds largest cable operators, for
example, was rolling out a lot more trucks
than it needed to address customer
complaints. One reason it was making such a
costly mistake was that call centre employees'
performance was measured by how quickly
they dealt with a customer. So when
customers rang to complain their cable
modem wasn't working it was in the call
centre's staff's interest to find the fastest
resolution possible and usually that meant
sending out a truck to the customer's home.
Often, however, the fault was with the network
and there was nothing the repairman could do
when he reached the customer's premises.
Time and money were wasted, and
customers, who may have taken time off work
to wait for the cable company, were annoyed.
The answer was to analyse call centre data
and network data to understand why the
customer had called, and then work to fix the
fault before the operator received another
complaint. The operator managed to save $50
million in the first six months, mainly through
truck roll deflection. And that figure does not
include the gains made in customer experience.
Mobile operators face different challenges.
One wireless operator we worked with

noticed that in New York City a single
application was using 5% of its network
capacity each weekday at 9am, 12pm and
5pm. We detected the root of the anomaly
and discovered that a taxi cab company had
re-jigged its credit card connection to carry
live video broadcasts so that its customers
could sit in the back and watch breaking news
and headlines. Not only did the video app use
a lot of network capacity, the taxi cab was
running it over a very low-cost M2M
connection. Once the operator had this
information it was able to renegotiate the
contract on the basis of a video service rather
than M2M.
A failure to use
automated
systems to access,
analyse and act on
pertinent data
from the machine's
environment
erodes the M2M
business case.
Tuesday 3rd March
PAGE 19
CONNECTED FUTURE | GEMALTO

Rmi de Fouchier, VP Marketing Communication, Gemalto
Back to the present

a few key ways in which the vision of Hill
Valley 2015 differs from todays reality
As we hit the 30th anniversary of
Back to the Future and the year
into which Marty McFly and Doc
Emmett Brown travelled in Back to
the Future 2 we take a look at
some of the predictions the film
made and compare them to
todays reality.
ts 2015. For Marty it is a pivotal year: the
date of his first glimpse of the future after
he and Doc got together on that fateful
day in 1985, travelling through time in an
amazing flux-capacitor powered Delorean
time-machine.
For us in the mobile industry, its
interesting to reflect on how a 26-year-old
Hollywood-tinted vision differs from todays
reality, and to cast our gaze to what things
might look like if we were to travel back to
the future, to 2025 or beyond.
Here are a few key ways in which Hill
Valleys future is different to what was
imagined, and how it may yet change.
In reality, a lot of this sort of technology uses

the smartphone as the hub of the
experience, with apps and potentially even
Mobile ID providing a route to secure
authentication and control over the
connected home: after all, the security
implications of unauthorized access here are
significant. But given that Back to the Future
assumed fax would remain dominant for
data communications, its understandable
that it didnt imagine a future in which these
sorts of commands could be transmitted
securely, wirelessly, from a pocket device to
a connected home.
In our reality, the very fact of this possibility
emphasizes the need for strong security
mechanisms, from the core of a system to the
edge, to protect users from unintended
consequences or malicious attack.
NO (MAINSTREAM) FLYING CARS

YET
The power systems required for flying cars
(and indeed, the 1.21 gigawatts needed for
time travel) arent quite at the point where we
have mainstream models. However, a key
differentiator of cars of the future will be how
connected they are. As Dieter Zetsche, Chair
of Daimler AG and head of Mercedes-Benz
worldwide said earlier this year: The car of
the future [is] a smartphone on wheels.
This highlights the importance of in-car
connectivity. The market is anticipated to
grow from 45 million connected cars on the
road just a couple of years ago to 420 million
connected cars in the next three years. Unlike
smartphones, these cars need to last a decade
or more, transcend multiple generations of
network technology, and be rugged enough to
ensure a cyber-security breach doesnt cause
a risk to real-world security. After all, as cool
as NFC or Bluetooth locks might be, if
someone can just stroll right up and steal
your Delorean, and travel back to 1955 to
give their younger self an Almanac of all the
sporting events from 1955 to the present
day well, the results could be catastrophic.
PAGE 20
Tuesday 3rd March
DELIVERING OUR CONNECTED

FUTURE
This connectivity will deliver a wide range
of applications, of which NFC car keys are
just the tip of the iceberg: cars have
incredibly sophisticated in-car entertainment
systems already, and the sensing and
mapping systems are so advanced that weve
seen some impressive early autonomous
vehicle demonstrations and proof of
concepts developed, from Audi, Google and
others. Realtime vehicle location data is
already being used by insurance firms to
improve tariffs, and by emergency and rescue
services to improve response times to drivers.
HILL VALLEY 2025: A SMARTER CITY

Some of the things imagined in Back to the
Future 2 were remarkably prescient.
Contextual advertising for one: who doesnt
remember the shark from Jaws 19 leaping out
from a billboard and targeting Marty as he
walked past. Of course: the Jaws 19 billboard
was relatively dumb proximity driven.
Todays reality is already significantly more
personalized, with advertisers and mobile
operators sharing data to ensure that when
opted in to promotions consumers get a
relevant, personalized and engaging
experience.
Voice recognition and the cashless society
too Marty doesnt offer any form of
payment when he asks the cafeterias virtual
waiter for a Pepsi. Perhaps he had a secure

payment NFC tag woven into his self-drying
coat? We didnt see anyone on public
transport in the film, but imagine that the
problem of a lack of loose change would
have persisted. In one scene, Biff does pay for
his taxi using a thumbprint, correctly
anticipating the surge in biometric
authentication weve seen. In our reality,
weve seen a rise in contactless payments on
public transport, an increasingly common site
today in many cities around the world.
The film was fairly accurate in anticipating
how we communicate and consume
entertainment, anticipating the rise of 3D
Films, video telephony and Google-Glass like
devices for video calling. It didnt quite
predict the rise of the internet-enabled
smartphone, however, and thought the fax
machine would be more important in 2015
than it has been. We can all be grateful for the
fact that Siri and Cortana are less irritating
than the stuttering virtual waiter in Back to
the Future 2s 2015.
Most exciting, though slightly misjudged,
was the vision of the connected home we
glimpsed: our home knowing its owner,
unlocking on recognition presumably
facial or DNA ID of some kind, to let young
Jennifer through and then responding to
voiceprinted commands to turn the lights on.
As became clear in the last example, the

defining factor in delivering all of these
services and applications has been, and
continues to be, trust. If you dont trust an
NFC chip in your phone to protect your
personal data, you wont use it. If you dont
trust advertisers, mobile phone providers or
operators to respect your interests and
personal details, you wont provide them with
access to your data. And if you dont trust
urban infrastructure to keep your data secure,
you will avoid using it as much as possible.
When you do trust these services, as the
youth of Hill Valley did, using these systems
becomes so natural and ubiquitous as to be
virtually invisible; an automated reflex, much
as EMV payments are for European
consumers today.
Back to the Future may not have scored
100% in its predictions for the future, but it
has had enduring value as a piece of science
fiction and consumer entertainment. My
prediction: building the reality of our future
will happen in step with the development of a
bedrock
of
trusted
services
and
infrastructure. And by 2025, perhaps the
flying car will seem as anachronistic as the
fax machines of Back to the Future 2s 2015,
as we all zoom around on our jetboots or fire
our consciousness off into virtual avatars
around the globe.
Building trusted digital lives

Billions of people worldwide want the freedom to communicate, travel, shop, bank, entertain, and work,
anytime, anywhere, and in ways that are enjoyable and safe.
Gemaltos Mobile Trust Net, now comprising SafeNet solutions and services, delivers innovative, fully secure,
and scalable value-added mobile solutions, so you can offer the most trusted and convenient digital services
your customers need.
NFC
Mobile Marketing
Cloud
OEM
Connectivity
TRUST
IoT
mCommerce
Wearable
Automotive
Mobility Mobile ID
Enterprise M2M
Meet us in Hall 5, to see how we can build trusted digital lives together.
GEMALTO.COM
Gemalto 2015. All rights reserved. Gemalto, the Gemalto logo, are trademarks and service marks of Gemalto and are registered in certain countries. February 2015 - Credit photos: Thinkstockphotos - Design: Jubemo
NETWORK EXPERIENCE | AMDOCS NETWORK SOLUTIONS

Avi Schechter, President, Amdocs Network Solutions
How good is your

network experience?
The proliferation of smart devices
coupled with the dramatically
increased demand for data services
has created an inflection point for
mobile service providers. As revenue
streams dry up in the face of
competitive threats and mobile
networks
become
capacity
constrained, the ability to deliver a
better quality of experience (QoE) for
the end user is a serious challenge.
n Amdocs annual whitepaper report
State of RAN 2015 we analyzed more
than twenty five million voice and data
connections from more than 100,000 mobile
devices on some of the busiest networks in
the world. Based on global analysis of cities
with high smartphone penetration, the report
shows that network data traffic has increased
by 100% from this time last year.
Users are no longer satisfied with basic
voice messaging and email and have
embraced real-time imaging and data
streaming. Not only are mobile users
streaming more content from sources such as
YouTube and Facebook, theyre also
uploading more content to these same sites.
The continued growth demonstrates
subscribers
overwhelming
use
of
smartphones and tablets to consume and
share content. Several interesting insights
emerge from the study, including:
Second-screen behavior at live events can
induce a 40% spike in data demand
Growth in indoor data demand is
outstripping outdoor data demand by 20%
80% of voice call drops and 50% of data
throughput issues originate in the radio
access network (RAN)
10% of subscribers comprise 80% of
network data usage
And from external analysis of customer
feedback its clear that data demand has led to
an increase in dropped calls, while the stress
placed on networks has compromised many
customers quality of experience. Users
PAGE 22
Tuesday 3rd March
frequently cite a lack of call coverage and a

lack of data coverage as their top frustrations.
This feedback gives a stark reminder of the
ever-increasing load carried by wireless
networks and the level to which individual
customers are negatively impacted.
As networks become increasingly complex
with 3G, 4G, Wi-Fi and Smart Cell
technologies, operators need to centralize,
optimize and exploit a unified management
interface. In an effort to rein in complexity
they have to build the foundation upon which
to gain network oversight, and correlate
customer and network intelligence to deliver
a better customer experience.
Mobile operators are starting to
automate and optimize their existing
networks and they are evolving their
networks to respond to customer demand.
As they roll out new adaptive infrastructure
and integrate mission critical billing and
operational support systems with their
network assets, operators can deliver real
value. In effect, they can shape the network
experience to meet the specific needs of
the customer and their corresponding value
to the operator. At the same time, operators
are seeking to rapidly deploy new network
services and technologies. They want to
acquire new customers, retain their existing
subscriber base and monetize new and
more profitable revenue streams. But, given
unrelenting financial pressures, operators
have to accomplish this without incurring
unnecessary capital investments or
increasing ongoing operational costs.
As a result operators are seeking vendorneutral network solutions that enable them to
gain insight into their customers network
experience. In order to succeed, operators
should consider software-driven solutions
that can help them maximize network
performance but also deliver greater cost
efficiencies. Solutions that leverage customer
insights that result in better overall QoE for
users and more efficient network resource
allocation that can help to delay CAPEX and
minimize OPEX.
Another key consideration is how

operators can become more agile and
enhance their provisioning of new service
offers. Operators need to rapidly deploy
multiple technologies such as fibre, LTE,
Small Cells, and Wi-Fi. In addition they must
be able to target service to key segments
(e.g. enterprise and M2M) with solutions
that cost-effectively create and rapidly fu lfil
data services.
With the challenge of flat or declining
revenue streams, policy control that enables
quality of service for strategic data offers
such as VoLTE and video is critical. Likewise,
advanced network control capabilities can
enable intelligent offload between Wi-Fi and
cellular networks and further enhance
customer experience. But most importantly,
operators need to monetize all of this in realtime through the integration of policy control
and online charging.
Operators have to maximize network
performance, increase the time to market for
new services and enhance monetization
potential but these efforts cannot be
considered in isolation. It is essential to take
an integrated, end-to-end approach that can
help automate and optimize the many
network functions that directly impact
operational and financial objectives, and most
importantly
the
resulting
customer
experience. Such solutions have to be
customer-centric, based upon sophisticated
analytics and user insights gained through
billing systems. Ideally they are real time,
automatic and independent of network
equipment providers hardware infrastructure.
An end-to-end approach to network
enhancement needs to be tied to policy
control, billing systems, RAN performance
insight and big data analytics. It needs to be
customer-centric and able to support
emerging smartphone applications and
services such as VoLTE. It should allow for
the integration and analysis of user data such
as personalized bandwidth utilization drawn
from user profiles, application-specific
requirements and geo-location data. As well,
Operators need to
address the challenges in
their mobile networks in
order to deliver the highest
levels of reliability and
customer experience.
from a network planning perspective, an endto-end approach can help to identify and
monetize under-utilized cells and aid in the
rollout of Wi-Fi and Small Cell technologies
to augment network capacity and bandwidth.
From an ongoing operational perspective
better decisions regarding maintenance and
network optimization can be achieved with
this approach.
Customers and their quality of experience
have now become essential aspects of the
decision-making process for operators.
Whether it be in a particular geographic
location, during a special event or related to a
specific valuable customer or group of
customers, quality of experience is a key to
success. Solutions that support a critical
linkage to customer billing data, big data
analytics and OSS can help operators predict
capacity bottlenecks and prioritize traffic on
their networks. This can allow for the
proactive analysis of the network and the
rapid remediation of issues directly impacting
customer satisfaction. After all, customercentric network performance improvement
directly impacts the end users quality of
experience, helping to reduce churn and
enhance revenue potential.
The implications are clear. Operators need
to address the challenges in their mobile
networks in order to deliver the highest levels
of reliability and customer experience. They
need to manage the complexity and rapidly
deploy automated solutions that can
integrate customer, network and operational
insight to dynamically respond to network
demand and customer expectations.
ADVERTORIAL
Boosting QoE up
to maximize ROI
NECs Traffic Management Solution is the Answer.
As for ROI maximization by cost

reduction, TMS can reduce traffic volume
considerably by activating technologies
such as video optimization and web
optimization. In fact, one of the Tier 1
CSPs reported a 30% reduction in traffic
after utilizing TMS. Furthermore, TMS
can eliminate spike of traffic by its
congestion-aware
optimization
technology. It enables CSPs to differ
network investment required to handle
peak traffic.
In summary, reducing traffic through
TMS can help CSPs utilize existing network
facilities more efficiently, and reduce the
amount of CAPEX required to expand
networks. In addition, network efficiency
achieved
by
network
functions
virtualization combined with TMS will be
additional CAPEX/OPEX savings for CSPs.
As mobile users cravings for anything

mobile increase, communication
service
providers
need
a
comprehensive traffic optimization
solution that can maximize their return
on investment, by boosting QoE to
increase revenue and by using network
resources efficiently to reduce costs.
CSPs are facing fierce competition, but
are also under pressure to invest more
heavily in network infrastructure to
accommodate ever- increasing demand for
mobile data traffic. CSPs are having to
invest in their existing networks to improve
coverage and throughput, and spend
significant amounts to migrate to LTE
networks. But, in reality, CSP revenue is
not expected to increase sufficiently to
recoup that level of investment.
Furthermore, broader coverage and higher
throughput are just not enough to beat the
competition. Recent trends show that video
traffic constitutes more than half of total mobile
data traffic. So, one of the most important key
performance indicators is to enable smooth
video playback that satisfies end users.
Masanobu Yamaguchi,
Senior Vice President,
NEC
CONCEPT OF TRAFFIC MANAGEMENT SOLUTION

TMS helps CSPs improve their network performance with three elements in traffic
management cycle; 1) Traffic Optimization, 2) Network Performance Visualization,
and 3) Network Analysis.
WHY CAN NEC PROVIDE THE MOST

COMPREHENSIVE SOLUTION?
With its unique TMS composed of three

elements, NEC can provide solution for CSPs
Traffic Optimization: There are two types of technologies for maximization of ROI;
to dominate tough competition by boosting
one is to boost QoE and the other is to reduce traffic cost. Technologies to boost
QoE up and maximizing ROI through revenue
QoE are TCP optimization, policy-based optimization and congestion-aware
increase and cost reduction.
As an ICT solution provider with a wide
optimization. Technologies for cost reduction are video and web optimization.
WHY IS QoE SO CRITICAL TO
range of products for CSPs, NEC has
NETWORK PERFORMANCE?
gained long and deep experience in the
Network Performance Visualization: In addition to network performance
Todays end users are very sensitive and
telecom operator business and it enables
measurement results with KPIs, traffic and network status with their fluctuation
finicky about QoE. They demand fast-starting
NEC
to
provide
enhanced
and
from time to time and from place to place can be visualized in real-time. It shows
and claim smooth video playback without
comprehensive solutions for CSPs.
not only information for network as a whole but also those classified by
stalling. End users often do not have the
Beside TMS, NEC is focusing on NFV.
patience to wait a few seconds for video
OTT/application or by individual end user. For instance, traffic volume flowing from
NEC considers that it is important for NFV
playback to begin, and frustrated users will
particular OTT, OTT access ranking, network usage tendency of particular devices
tend to shift to other CSPs in search of better
to allocate necessary network resources
QoE. In order to retain existing end users and
Network Analysis: By analyzing the amassed real-time visualized data, CSPs can
flexibly and dynamically depending on
acquire new ones, CSPs need to continuously
shorten time for their planning considerably; identifying suitable improvements to
traffic and network status. NFV can be
monitor and improve QoE. In a nutshell,
networks such as control of traffic optimization and network designing of RAN.
further enhanced by integrating with TMS
improving QoE in network performance is the
and real-time OSS. TMS analyzes realInformation about user behavior and statistical traffic data can be also used by
time traffic and network information, and
marketing personnel when discussing new business models.
key to win the competition.
real-time OSS utilizes such information to
automatically control network resources,
WHAT ARE THE KPIS TO IMPROVE
including virtualized TMS. NEC is
NETWORK PERFORMANCE?
integrating NFV with TMS and real-time OSS provided by NetCracker and will
CSPs have been using network coverage and throughput to measure network
performance. However, QoE must be considered as the most important KPI to grasp commercialize it in 2015.
network performance. NEC defines network performance as a combination of three KPIs;
1) network coverage, 2) throughput, and 3) QoE. With its unique technology, NEC
successfully realized measurement, quantification and visualization of QoE in addition to
Another significant advantage is
network coverage and throughput through its Traffic Management Solution.
NEC's ability to construct integrated
solutions
with
NetCracker
Technology, the provider of end-toHOW TO MAXIMIZE ROI?
Orchestration,
systems
ROI can be maximized by increasing revenue and/or reducing costs. CSPs using TMS to end
improve QoE can lower churn rates and attract new users and, consequentially, end up integration and delivery services. Together, NEC and NetCracker can offer added value
increasing their revenue. In addition, boosting QoE is proven to boost ARPU from traffic usage at by incorporating traffic management, BSS/OSS and telecom-carrier SDN/NFV solutions
the same time. As a matter of fact, one of the Tier 1 CSPs commented that their traffic volume
into the specific unified traffic optimization systems that mobile operators require to
increased by over 10% after QoE improvement by TMS. Users of the QoE-improved network can
improve the quality of experience across networks and impress end users.
view video stream smoothly without stress. Users then view more videos, resulting in increase in
traffic volume and ARPU.
www.nec.com/sdn
PAGE 24
Tuesday 3rd March
INTERNET OF THINGS | GLOBAL CERTIFICATION FORUM

Lars Nielsen, General Manager, Global Certification Forum
Mobile interoperability
is key to M2M and
IOT success
Industry analysts are predicting that
the number of things connected to
mobile networks could vastly exceed
in-service mobile phones by the end of
the decade.
Machine-to-machine
(M2M) and the Internet of Things (IoT)
open up many exciting opportunities for traditional mobile players, new
entrants and for society at large.
t says something about the achievements
of the mobile industry over recent years
that many IoT propositions appear to take
the mobile connectivity component for
granted: there is an assumption that it will
simply work. However, radio can be a
demanding medium and good connectivity
happens through careful design and
implementation, not by accident.
The global potential of IoT is attracting
millions in investment most of it from
outside the traditional mobile industry.
Appropriate levels of interoperability for
these new types of connected device will be
critical to realising global scale and
generating the anticipated returns on these
investments.
The growing interest in the concept of the
connected car is a good example. The
automotive industry gears its capitalintensive
manufacturing
processes,
production lines and supply chains to
produce models that are distributed across
multiple markets. There is, therefore, an
explicit need for vehicle connectivity
solutions that are able to connect to any
network in any country or region the vehicle
is likely to be driven in. From the perspective
of mobile networks, a significant proportion
of connected cars will be in a permanent
roaming state.
By providing an assurance of interoperability,
device certification can make an important
contribution to the success of IoT.
BENCHMARKING INTEROPERABILITY
The Global Certification Forum (GCF) was
established in 1999 as a voluntary certification
scheme focused on interoperability between
mobile handsets and networks.
PAGE 26
Tuesday 3rd March
At the time GCF was founded, operators

played a more prominent role in handset
distribution than today. Many operators had
their own device acceptance regimes which
meant manufacturers were required to
undertake multiple tests of the various
device attributes in order to present their
operator customers with data in their
preferred format. A common certification
scheme accepted by a broad cross-section of
the worlds leading operator groups had the
potential to generate efficiencies that would
improve economies of scale while reducing
both costs and time-to-market for the benefit
of the wider industry.
GCFs maxim of Test once, use anywhere
has delivered efficiencies and has made an
important contribution to expanding the
overall market by increasing the choice of
trusted devices. In the first full year of
certification, two manufacturers delivered 12
certified devices. In 2014, 531 different
devices were certified by 53 manufacturers.
Dual-band GSM handsets represented the
cutting edge when GCF was founded. In the
15 years since, the scope of the scheme has
expanded to accommodate new mobile
technologies and functionalities. GCF took
over the certification of CDMA2000 devices
in December 2014.
In 2014, the typical GCF-certified device
incorporated 3.5 GSM bands, 2.6 3G bands
and 2.3 LTE bands.
Illustrating how ever more RF functionality is
being packed into higher-spec devices, the
average GCF-certified LTE device had 4.4 FD
LTE bands, 3.1 3G bands and 3.5 GSM bands.
With FD LTE being deployed in approaching
20 bands worldwide, the complexity of higher
end smartphones and phablets is likely to
increase further in 2015 as Carrier Aggregation
is adopted more widely and more bands are
implemented in e ach device to facilitate
international roaming over LTE.
The abundant variety of sophisticated
multi-mode, multi-band mobile devices that
has driven the smartphone market would not
have been possible without a trusted
certification scheme providing a robust
benchmark of a devices interoperability while
keeping testing overheads under control.
Comparison of global device sales against device certifications
The common testing framework also helps

many
manufacturers
expand
their
addressable markets by enabling them to
build confidence in their devices among the
major operator groups.
The underlying
principles are equally relevant to the success
of IoT where partnerships between multiple
stakeholders are expected to be the basis of
many propositions.
Interoperability will remain a critical
success factor for IoT. Interoperability still
matters. Any IoT device with poor
interoperability will struggle to achieve scale.
In addition, devices that do not fully
conform to the standards can also negatively
impact mobile networks. This risk could be
compounded
in
large-scale
M2M
deployments. If an outage in an M2M system
were to trigger thousands - or even millions of devices to attempt to re-register with
mobile networks simultaneously, the
disruption could be serious. With mobile
networks increasingly being seen as part of a
nations critical infrastructure, the regulatory
backlash could be severe.
Enhancements to the core 3GPP standards
are being developed with the aim of giving
operators tools to mitigate such risks. These
on-going developments are already feeding
into
GCFs
Certification
Criteria.
Understanding these developments and

ensuring their devices are compatible with
them will help M2M device manufacturers
protect themselves.
Unsuccessful devices arent good for the
industry: as well as damaging the reputation
of their manufacturers, they can also damage
the brands of the operators over whose
networks they were intended to connect.
While there is a cost to certification, the
financial and reputational cost of a failed
device will almost certainly be higher.
The ability to benchmark interoperability
will continue to be important even as
operators play a less prominent role in
marketing devices and the proportion of
open market sales increases. After-sales
support costs for poorly performing devices
could rapidly erode margins for independent
distribution channels.
As a scheme that has been designed by
the industry, for the industry, GCF
certification has made a significant
contribution to the global expansion and
success of the mobile industry. A GCF Task
Force is currently analysing how
Certification can best contribute to the
success for M2M and IoT. GCF welcomes
input and insight from any organisation with
interests in this growth sector.
FEATURED INTERVIEW | DEVICESCAPE

Dave Fraser,
CEO of Devicescape
Advances in Wi-Fi
Provisioning Enable New
Disruptive Cellular Services
The spread of 4G LTE networks and the rapid adoption of smartphones and tablets have spurred consumer demand for increasing amounts of mobile data.
Now Internet companies such as Google and cable operators are looking to provide access services to meet the increasing appetite for wireless connectivity.
And they plan to use Wi-Fi to help them do so. Dave Fraser, CEO of Devicescape, which provides managed access to a virtual network of public amenity WiFi hotspots, tells Mobile World Daily how changes in Wi-Fi provisioning are creating new disruptive wireless business models and how mobile network
operators can use these forces to their advantage.
MOBILE WORLD DAILY (MWD):
WE SAW SOME WI-FI
ANNOUNCEMENTS FROM BIG NAMES
LIKE APPLE AND T-MOBILE LAST
YEAR. HOW WOULD YOU
CHARACTERISE 2014 IN TERMS OF WIFI AND ITS PLACE IN THE INDUSTRY?
Dave Fraser (DF): 2014 saw the beginning of
a shift that will result in Wi-Fi becoming a
mainstream part of the connectivity mix
employed by the majority of mobile operators.
As LTE was coming online, many voices in the
industry were saying that it would kill the need
for Wi-Fi, but that didnt happen. Certainly the
introduction of LTE has led to a huge increase
in the amount of cellular data that smartphone
users consume. But over the same period there
has also been enormous growth in the amount
of data consumed over Wi-Fi; in fact, Wi-Fi
now accounts for the majority of smartphone
data consumption.
When John Legere [CEO of T-Mobile USA]
announced his Wi-Fi Un-leashed plan last
year, he compared it to adding millions of cell
towers to his network in a single day. It was
an acknowledgment that the delivery of
coverage and connectivity is more important
than the means by which they are delivered.
Its also true that Wi-Fi Calling generated a
lot
of
headlines,
particularly
the
announcement from Apple. The adoption of
Wi-Fi calling, by operators worldwide as well
as Apple, reflected this recognition of the
importance of Wi-Fi in a changing wireless
environment. T-Mobile and Sprint now allow
PAGE 28
Tuesday 3rd March
Wi-Fi Calling on selected smartphones, and

AT&T and Verizon in the U.S. and EE in the
UK have followed suit.
2014 was also the year of the Wi-Fi First
movement, which is a huge disruptive
development. In Wi-Fi First we see new
models for wireless connectivity provision
being exploited by new players in the market. I
think this movement will further showcase the
strengths of Wi-Fi, increasing its appeal to
existing mobile operators yet further. So Wi-Fi
grew in importance for everyone last year.
MWD: DO CABLEVISION'S
'FREEWHEEL' SERVICE AND
REPORTS THAT GOOGLE PLANS TO
GO AHEAD WITH AN MVNO SERVICE
THAT WILL COUPLE CELLULAR AND
W-FI POSE A SIGNIFICANT THREAT
TO OPERATORS?
DF: The potential of the threat cannot be
underestimated. Consider what these moves
tell us: First, they remind us that mobile
operators dont have exclusivity over the
provision of smartphone connectivity. In the
last few months at Devicescape we have had
just as many enquiries from newcomers as
from traditional mobile operators. Second,
they show that pure cellular isnt the only way
of providing that connectivity. These new
players and others like them are starting with
a clean slate, rethinking the concept of
wireless service. They all seem to conclude
that providing a total smartphone connectivity
experience requires both cellular and Wi-Fi.
These developments also show that

disruption in the market is coming from
heavyweight brands as well as small start-ups.
And a company like Google is clearly in a
position to subsidize a low price point with
revenue from other services.
So the potential threat is substantial. But
the impact it has on mobile operators will
ultimately depend on how they react. The
benefits of Wi-Fiparticularly public WiFiare no less available to mobile operators
than to this new breed of competitor. The
extension of indoor coverage at a great price
point, the ability to offer connectivity
appropriate to the users immediate
circumstances,
these
are
service
enhancements that mobile operators can
easily effect with Wi-Fi.
So we expect that the real impact of these
disruptions will be that the clear majority of
players in this market will start to think of the
service they provide in terms of connectivity
first, and underlying technology second.
MWD: HOW CAN OPERATORS USE

PUBLIC WI-FI TO THEIR ADVANTAGE
IN AN INCREASINGLY COMPETITIVE
ENVIRONMENT?
DF: Its important to understand the scale
of this resource. The growth of public Wi-Fi,
particularly what we call amenity Wi-Fi,
offered by businesses to their customers for
free, is a global industry megatrend. Look at
the U.S. as an example: Free amenity Wi-Fi in
the U.S. is available at 99% of airports, 95% of
hotels, 71% of stadiums and convention

centres, 72% of museums, 68% of cafes and
bars, and 69% of fast food outlets. Its a huge
resource.
Its also highly flexible, which means
operators can use it to meet a range of needs.
Some mobile operators are still interested in
Wi-Fi for capacity offload, some for coverage
expansion. For others the focus is on ensuring
theres a backup in place when the cellular
network drops in performance, maybe
because of network load, or because the user
is indoors and out of range. More advanced
operators are looking at an Always Best
Connected approach that moves the user
between LTE and Wi-Fi according to
whichever network can provide the best
connectivity at all times. Amenity Wi-Fi has
operators covered in all of these situations.
More broadly, mobile operators need to
move from seeing themselves as cellular
network providers towards seeing themselves
as mobile connectivity providers, able to use
the most cost-effective and efficient networks
available. Smartphone data consumption is
growing fast and the vast majority of usage
occurs indoors, where it is more challenging
for operators to provide the same quality of
cellular coverage as they do outside.
As T-Mobile has shown, operators can take
advantage of changes in the public Wi-Fi
landscape and technology developments
such as Wi-Fi Calling, to quickly ramp up
data service coverage and meet latent
customer demand. And it can be done cost
effectively.
DEVICESCAPE
In the last few months at Devicescape we have had just

as many enquiries from newcomers as from traditional
mobile operators... These new players ... are starting with
a clean slate, rethinking the concept of wireless service.
MWD: OPERATORS SPEND BILLIONS

IN SPECTRUM AUCTIONS TO ENSURE
CONTROL OVER THEIR NETWORKS
AND THE QOS THEY OFFER THEIR
CUSTOMERS. IN CONTRAST
DEVICESCAPE USES PUBLICLY
ACCESSIBLE WI-FI HOTSPOTS. HOW
DO YOU ENSURE QUALITY OF
SERVICE AND SECURITY?
DF: We are extremely careful when selecting
the Wi-Fi networks we use. We monitor
hundreds of millions of Wi-Fi hotspots for
availability, quality, and security in real time, and
only 10% of those we monitor make the grade
for inclusion in what we call our Curated Virtual
Network (CVN) of amenity Wi-Fi locations. We
then use sophisticated policy controls to
connect users to CVN locations, based on
parameters set by the operator that reflect
whichever of the business needs we discussed
earlier that they are looking to address.
We also measure quality of experience at
the device level, across LTE and Wi-Fi. This
provides a more precise picture of the

performance and reliability of a network, and,
therefore, a customer's quality of experience,
than if we measured congestion only at the
network level.
Obviously security is an important feature for
operators, and we do multiple things to improve
it across public Wi-Fi. Most recently we
announced Safetynet Curator, which is an
automated Virtual Private Network (VPN)
connection that encrypts all IP traffic to and from
the users device when accessing the Internet.
MWD: HOW EXTENSIVE IS

DEVICESCAPE'S CURATED VIRTUAL
NETWORK? WHAT ARE YOUR PLANS
FOR GROWTH IN COVERAGE
WORLDWIDE?
DF: The network is crowd-sourced, so it
grows fast wherever we have devices
deployed, depending on the availability of
amenity Wi-Fi in each region. Currently we
have a network of 20 million hotspots, but this
| FEATURED INTERVIEW
is only the beginning. Until eighteen months

ago, we were primarily in the U.S. Now we are
becoming established in Europe, where we are
expanding both the reach of our virtual
network and our customer base. We were
excited to announce Virgin Media as a UK
customer last year, and were hoping to be able
to announce more top- tier customers as we
complete the many trials presently underway.
As this space evolves rapidly, we foresee
our network growing five- or ten-fold in the
next five years across several geographies.
MWD: YOU PUBLISHED A

'MANIFESTO' DOCUMENT AHEAD OF
THE SHOW. WHAT WAS THE
THINKING BEHIND THAT?
DF: The manifesto, called Connectivity First,
is our way of setting out why and how
operators must put connectivity ahead of
technology. Instead of taking a black and white
approach to the world, where the operator's
cellular network is on one side and Wi-Fi First
and even Wi-Fi only networks are on the other,
operators should focus on providing the best
service possible to the end user. If that means
using amenity Wi-Fi to provide indoor
coverage, then that is what they should do.
The figures speak for themselves. Before
operators adopt our service, public Wi-Fi
typically accounts for 0 2% of a users
smartphone data consumption. After
deployment, this rises ten-fold, which means
that public Wi-Fi usage typically leaps from
40 50MB/month for an average user to
450MB/month. That translates to both better

customer experience and potential savings on
infrastructure costs.
MWD: WHAT PLACE WILL WI-FI PLAY

IN THE OPERATOR'S ECOSYSTEM AS
THE INDUSTRY MOVES IN THE
FUTURE TOWARDS 5G?
DF: 5G still feels some distance away,
whereas enormous, important changes are
taking place in user behaviour, and in the
industry, right now. Operators need to meet
the demands being made on mobile data
networks by their customers. But at the same
time as operators are striving to provide more
bandwidth, they are struggling to differentiate
and facing price wars as companies like
Google come into the space. The problems of
demand are all about the here and now, and
Wi-Fi will play an increasingly important role
in meeting those requirements.
The clear majority of

players in this market will
start to think of the service
they provide in terms of
connectivity first, and
underlying technology
second.
Tuesday 3rd March
PAGE 29
FRAGMENTATION | AMDOCS
Gary Miles, General Manager for Advanced Technologies and Strategic Initiatives, Amdocs
Cracks
in the
Internet
Recently, the Internet has begun to
show a disturbing trend: it is starting
to fragment. This fragmentation is
not good for consumers or the
industries which have benefited so
much from the Internets open,
ubiquitous capabilities.
ew developments such as the Internet
of Things and WebRTC heralded as
the Internets next major strides
forward will not be nearly as successful as
they could be if we do not solve this
fragmentation problem, both for the services
they offer and for the underlying data
associated with these services.
Practically, the only way to solve this is for
the industry to adopt new open standards and
open source technologies which specifically
address this fragmentation problem. Several
new initiatives are now underway which show
real promise to this end, and are gaining
adoption among both the grassroots and
mainstream Internet players.
BARRIER 1: FRAGMENTED SERVICES

Some of us may remember when it was
impossible to send emails to the majority of
other email users. Email was not a universal
standard and was instead broken into several
siloed communities. Can you imagine this
today? Probably you can, as we see the same
situation with the various instant messaging
and VoIP apps on the market: none of them
talk to one another. Viber users can't send
messages to WhatsApp; Skype can't place
calls to FaceTime.
The IoT is clearly fragmenting on the
service layer as well. The only way to collate
data from my Fitbit wristband and my
Withings heart-rate sensor is to aggregate
data from their proprietary APIs into another
silo. Meanwhile many of the larger
companies are creating vertical silos, be it
IBMs IoT cloud, Apple HomeKit, Logitech
Harmony, etc.
PAGE 30
Tuesday 3rd March
WebRTC faces the same dilemma.

Thousands of sites are adding VoIP/Video
calling functionality but none of them can
interoperate. Calling someone via WebRTC
requires sending them the URL of a WebRTCenabled website, which they are then forced
to use. But why should they be forced to use
the service you picked? Imagine if you could
only read email using the same service
(Gmail, Yahoo etc.) that it was sent from it
would be a terrible experience. Yet this is the
direction WebRTC is currently headed.
BARRIER 2: SILOS OF CUSTOMER

AND SERVICE DATA
The single biggest inhibitor to innovation on
the Internet today is that there is no way for a
person or service to securely publish data in
real time and allow for the safe sharing of this
data across all services the data owner has
authorized.
For example, individuals conversation
history or health data are trapped in different
silos. Everyone wants to own this data and
meanwhile the consumer is rarely in a
position to use it freely and securely. A
persons heart-rate and athletic activity data
should not be lost when their current devices
are replaced with the ever-latest new gadgets.
An individuals driving history should not be
tied to a specific car or insurance provider.
IoT devices record our life, and our life should
be accessible to us, and only us, for the
duration.
SO HOW CAN THIS BE SOLVED?

Fixing this situation is unashamedly hard.
Thankfully there is a precedent for this: the
Web itself.
The Web empowers users to consume data
and services from a completely open,
federated ecosystem with total choice,
creating an industry where federation
between different browsers, vendors and
platforms is accepted as table stakes. Had the
Web been created by for-profit companies it
would clearly have fragmented and failed.

Just imagine a world where the only content
on the Web lives in the respective walled
gardens of AOL and Compuserve.
So how does one create an equivalent open
ecosystem for sharing arbitrary real-time
data? The Web provides a consistent
interface for consuming data: you just visit a
URL. But there is no consistent way to
publish data: you have a myriad of
inconsistent APIs for different blog engines,
message boards, cloud services, DAV servers,
SFTP servers, etc.
Matrix.org is a new open source and nonprofit project addressing the issue with a very
pragmatic and novel approach. Matrix
defines a persistent data layer for the Web,
with open federation, strong cryptographic
guarantees, eventual consistency and push
semantics.
Like the Web, Matrix can be used for many
purposes.
The missing link of
interoperable calling between WebRTC silos
becomes as simple as a single HTTP PUT to
invite the callee, and a single HTTP PUT for
them to answer. Meanwhile, OTT messaging
apps can finally federate by synchronizing
their conversations into Matrix; letting users
own their history and select their preferred
app and service.
And most interestingly, the Internet of
Things can use Matrix as a vendor-neutral data
exchange service a secure data lake where
devices, hubs and services can share data
while the user retains exclusive ownership. IoT
hardware manufacturers can simplify their
world immensely by leveraging Matrix for
interoperable data transport and persistence,
letting them concentrate on the hardware.
The Matrix standard specifies simple
RESTful HTTP APIs for securely transmitting
and replicating JSON data between Matrixcapable clients, servers and services. Clients
send data by PUTing it to a room on their
server, which then replicates the data over all
the Matrix servers participating in this room.
The replicated data is signed using a

blockchain-style signature to mitigate
tampering, and the federated traffic is
encrypted with HTTPS and signed with each
servers private key to avoid server identity
spoofing.
Replication follows eventual
consistency semantics, allowing servers to
function even when offline or after data-loss
by resynchronizing missing history from
other participating servers. End-to-end
encryption is being defined, ensuring data at
rest is encrypted and only readable by the
room participants.
The end result is that data transmitted over
Matrix is never stored in any single place, and is
instead securely shared on a purely need-toknow basis between relevant parties, with
control of access residing solely with the author.
Matrix only entered beta in December, so
its early days but there is a groundswell of
adoption around this standard. Indeed,
Matrix may provide the disruption needed to
change how we share data on the Internet,
opening a new age of services which are
forced to retain users through quality rather
than by holding their data hostage.
Lets overcome the barriers of service
fragmentation and data silos, and unleash the
Internets potential for innovation once more:
industry giants and startups alike will
together benefit both from collaboration and
freer competition.
Imagine if you could only

read email using the same
service that it was sent
from it would be a
terrible experience. Yet this
is the direction WebRTC is
currently headed.
DEVICESCAPE
| CONNECTIVITY FIRST
John Gordon, CTO, Devicescape
Connectivity First:
Mapping The
Landscape
Devicescape
Devicescape N
Network
etwork Q
Quality
uality
ow do you paint the Connectivity

Landscape? For decades mobile
operators have relied on coverage
maps, which necessarily simplify a complex
reality into an easily digestible picture,
presented as evidence of available
connectivity. Their usage has been sustained
by the rollout of every new generation of
network technology, with islands of 3G
superimposed on saturated 2G maps, and the
process repeated with the introduction of LTE.
Unfortunately, from day one, these maps
aggravated those end users whose experience
of connectivity contradicted the pictures
theyd been given. Intended to market
network
strengths,
coverage
maps
simultaneously exposed network weaknesses.
The biggest problem with these maps, of
course, is that they ignore an entire
dimension of the users real world. The
connectivity landscape they depict is flat and
featureless. In life, that landscape is crammed
with buildings that create havoc for
smartphone users, and the mobile operators
trying to keep them connected. These maps
hide literally millions of uncomfortable truths
beneath their blanket cellular coverage.
Provision of indoor coverage is the most
daunting connectivity challenge facing mobile
operators today. Every building footprint
represents an area on the coverage map that
is fortified against cellular penetration. Worse,
the total indoor coverage requirement for any
city is every one of those areas replicated for
each floor of the building it represents. A fivestorey building requires coverage that is five
times its ground level footprint.
This is a total coverage area that, for any
city, is substantially larger than the city itself!

Look at Metropolitan New Yorkit contains
more than a million buildings.
Current generation mobile networks
provide excellent bandwidth and, at least in
urban areas, good outdoor coverage. But they
are all constrained when it comes to
replicating that quality of coverage indoors,
particularly inside large commercial buildings
such as shopping malls, large retail stores,
and hospitals. As users move indoors, they
often find themselves transported from the
wonders of LTE back to the bad old days of
2G and early 3G.
But what does this experience actually look
like to an end user going about their day?
In a recent experiment I walked a loop
around the inside of a large, newly built retail
outlet here in the U.S. while monitoring the
LTE signal quality. Immediately upon
entering, the LTE signal began to rapidly
degrade. By the time I reached the middle of
the building, the phone dropped LTE
completely, reverting to a weak 3G
connection that delivered barely any data
throughput at all.
Worse, the handset didnt attempt to switch
back to LTE until I was outside the store
again, leaving me with low speed data for the
remainder of the visit. For an industry striving
to increase dependence on wireless data
connectivity, this represents a poor effort. I
was effectively disconnected, and my mobile
operator was doing nothing to help me.
The retailer in question provides in-store
Wi-Fi, free to customers once they have been
forced to navigate a click-through portal to
gain access. Monitoring the Wi-Fi signal
strength of the connection during the same
walk through the store showed that there was
good coverage throughout. Whats more, the
Wi-Fi network provided an average
throughput of 5 Mbps for the duration of my
visitcomparable to the LTE performance I
measured in the area just outside the store.
90.00%
Wi-Fi Quality
Wi-Fi
Quality
LTE
L
TE Quality
Quality
Devicescape
evicescape Q
Quality
uality
D
67.50%
Quality
The connectivity landscape is complex

and crowded, with huge variation
between indoor and outdoor
locations. As a real-world walkthrough shows, end users need help
to navigate their way through it.
45.00%
22.50%
Leaving stor
store,
e, LTE
LTE
T
reconnects
reconnects
Entering stor
store,
e,
switching to Wi-Fi
0.00%
Time
Time
Of course, the Wi-Fi signal strength

dropped off quickly as I left. But I didnt need
it outside the building; I had a first-rate
connection. Outside and on the move cellular
does the unbeatable job it was designed to do.
Indoors, Wi-Fi is simply more effective and
more abundant more of the time. This is the
reality that end users face every day.
The connectivity landscape is becoming
just as tightly packed with Wi-Fi as the actual
landscape is with buildings. Wi-Fi is
increasingly prevalent in homes and offices,
but these deployments represent just a
fraction of the total coverage reach it
provides. The most significant growth has
been that of amenity Wi-Fi, offered by
businesses as a free service to their
customers. It has altered the connectivity
landscape in a truly fundamental way.
Because it is deployed to attract and retain
smartphone users, amenity Wi-Fi fills out the
connectivity landscape in precisely the places
where users spend their time. Here in the U.S.,
free amenity Wi-Fi is available in 99% of
airports, 95% of hotels, 71% of stadiums and
convention centres, 72% of museums, 68% of
cafes and bars, and 69% of fast food outlets.
Its a huge resource.
So when T-Mobile USA CEO John Legere

announced his Wi-Fi Un-leashed program last
September, and likened it to adding millions
of towers to his network, he wasnt wrong.
When the true connectivity landscape is
painted, filling the picture with Wi-Fi as well as
cellular, it becomes clear that indoor coverage,
like outdoor coverage, is actually in plentiful
supply. So the best way for operators to meet
the challenge of providing indoor connectivity
is to bridge the gap between their excellent
outdoor coverage and the excellent indoor
coverage that already exists thanks to Wi-Fi
deployments. Its all just connectivity, after all.
In the store where I measured LTE and WiFi performance, a consistent quality of
connection was available both indoors and
out. The only problem was that I had to
manage the process of transition myself.
Successful mobile operators will be those
that start thinking about Connectivity First;
those that connect the user wherever they are
in the landscape, using the best technology
available in the moment. By doing so they will
not only be in a position to give their
customers a more realistic map of the
connectivity landscape, they will actually be
helping them to navigate their way through it.
Tuesday 3rd March
PAGE 31
ADVERTORIAL
Mobile World Congress in Barcelona has gone from being a footnote to a

highlight in Viacoms annual calendar. That a mobile industry gathering has
become such a crucial business forum for a global entertainment company tells
a tale about the rapidly converging media and technology context we all find
ourselves operating in.
With a portfolio that includes young-skewing entertainment brands such as Comedy
Central, MTV and Nickelodeon Viacom sees the growing appetite amongst our target
audiences for consuming our music and entertainment content via mobile connected
devices, including both short-form and long-form video.
An increasing percentage of online engagement with our brands is occurring via mobile
devices. In the UK, for example, in the second half of 2014, almost 45% of all video views on
a re-launched and mobile-optimised mtv.co.uk were via mobile compared to just 3% in the
same period in 2013. The total number of mobile video views increased more than 2,000%
year on year in 2014, numbering in the tens of millions.
This trend isnt restricted to MTVs mobile-addicted millennial audience. Pre-teens are
less likely to own a smartphone than older friends and siblings, but a significant percentage
of them are using tablets to view video online. And adults are getting in on the act too, with
a quarter of Comedy Centrals online video views in the UK coming via mobile in 2014
compared to less than a tenth the year before.
Mobile network operators are tracking the same trends and coming to the same
conclusions about demand amongst their most valuable demographic groups for mobile
entertainment. With the rise of social media and messaging apps impacting revenues from
voice and SMS and with intense competition in every market, operators are becoming
distributors of premium entertainment content as a means to differentiate their offering to
new customers, build customer loyalty and to increase data usage and drive up ARPU. So,
for example, Vodafone offers a choice of entertainment offerings in the UK such as Sky
Sports Mobile TV or a Now TV pack containing live channel streams of MTV, Nickelodeon
and Comedy Central as an incentive to sign up to its Red 4G plan.
While network operators lead the way, device manufacturers are also becoming
entertainment distributors, looking to pre-load applications for competitive differentiation.
Viacoms mobile strategy is evolving to take advantage of this consumer demand and new
mobile distribution opportunities for its entertainment content. It would be premature for
Viacom to adopt a mobile first strategy, given the enormous consumption of our content
on the silver screen and the flat-screen. Thats why linear pay TV will continue to be the
primary window for our premium content, giving our existing affiliate partners and
subscribers first access to our freshest and most popular entertainment. Viacom is working
with many of these partners to satisfy subscriber demand for mobile TV Everywhere
services giving access to content from all our brands anytime, anywhere, on any device.
Increasingly, however, we are also partnering with mobile network operators to launch
branded over-the-top (OTT) products, primarily targeting non-pay TV subscribers but also
existing pay TV subscribers who want additional, more flexible access to a selection of our
content. These services offer on-demand access to our content libraries but with some
privileged access to premium content as an incentive to subscribe. Our mobile partners are
not only able to license our brands but also access cross-promotional support from our
international network of TV channels and digital properties
One such service Viacom will be debuting at the Fira Gran Via is MTV Play, an OTT videoon-demand (VOD) application offering access to 1,500 hours of MTVs global entertainment
content, including premiere episodes of some of its biggest TV hits, such as the upcoming
season of Catfish, in advance of their transmission on linear pay TV. MTV Play is designed
for mobile viewing, although the content can be accessed on any connected device,
including leading gaming consoles and smart TVs, as well as being compatible with any
operating system. Proprietary technology developed by our platform partner, Vigour, allows
users to transfer content seamlessly from one connected device to another and without any
pause in viewing. Users can also use their smartphone as a remote control when viewing
on other devices. From launch on 5th March, the application will be available free to
subscribers to MTV Mobile tariffs from our network partners in Germany, Switzerland and
Romania. Viacom will also make it available as a direct-to-consumer (D2C) subscription
offering at a cost of 2.99 a month, and we are exploring pay TV deals that would include
authenticated access to MTV Play.
PAGE 32
Tuesday 3rd March
Bob Bakish, President and CEO, Viacom International Media Networks

Another new OTT VOD service, called Noggin, featuring a wide selection of pre-school
content which is no longer airing on our Nickelodeon TV networks, was recently announced
in the U.S. and is due to be rolled out internationally this year.
Our OTT mobile offering is not restricted to video-on-demand, but also encompasses
music. In partnership with MusicQubed, Viacom is launching a mobile digital music service,
MTV Trax, tailored for pre-pay customers and casual music fans who may be put off by the
higher price tariffs and complexity of all you can eat streaming services. We believe MTV
Trax is a new play-as-you-go concept in premium digital music services offering casual
music fans one-touch access via their smartphones to the hottest, hand-picked music from
their favourite pop stars with flexible and affordable price points. The service has a focused
daily offering of tracks organised into playlists curated by MTV. MTV Trax is due to launch in
New Zealand in partnership with a leading network operator and is also being launched as
a direct-to-consumer subscription service in the UK on 3rd March.
The mainstreaming of mobile media is an opportunity for all of us. For entertainment
companies, like Viacom, mobile extends the reach of our content and brands both
geographically and demographically. For mobile network operators, access to premium
entertainment increases the range of products and services their subscribers buy from
them and, ultimately, deepens the value of each customer.
Bob Bakish will be speaking at a session about Content Evolution for the Multi Form
Factor Future on Tuesday March 3rd at 2p in Auditorium 5, Hall 4
CUSTOMER EXPERIENCE | CA
By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.
Research Mobility:
Why Your Customers Arent
Satisfied and What to Do About It
New research shows enterprise-wide
mobility
can
improve
your
customers overall experience.
n the application economy, simply
providing the next killer app is no longer
enough. Consumers expectations have
never been higher, and you can lose a
customer in a split second if you have not
focused on optimizing the entire customer
experience.
CA technologies recently sponsored
research company Vanson Bourne to conduct
a global survey of 1,425 senior IT and
business executives on their mobility
initiatives. The results revealed that overall
user satisfaction with mobility efforts to date
remains low: respondents report that only
20% of their customers are completely
satisfied with their experiences with mobility.
The most important result is what
organizations are actually doing to meet
these challenges: implementing a more
holistic approach to enterprise-wide mobility.
In fact, 40% of respondents have already
adopted enterprise mobility and another 47%
plan to in the next two years.
By taking a holistic approach to improving
and securing the overall end-to-end mobile
experience, organizations are reaping huge
rewards:
Enterprise mobility adopters report six

times more end users who are completely
satisfied with their mobility products or
services.
Twice as many enterprise mobility
adopters
have
already
seen
an
improvement in overall user experience.
Enterprise mobility adopters have seen a
24% revenue increase from customerfacing mobility apps and a 25%
improvement in the overall customer
experience.
The research proves a few critical points
about mobility. For one, optimization of the
overall end-user and customer mobile
experience is the most important thing you
can focus on for success in the application
PAGE 34
Tuesday 3rd March
economy. And two, the best way to achieve

this is to implement an enterprise-wide
approach to mobility.
UNDERSTAND THE CUSTOMER

EXPERIENCE.
To truly deliver a quality mobile experience,
IT and the business must know how the
customer interfaces with the app and how
well the app responds to customer demand.
Learn, understand and try to experience what
your customers are experiencing.
DEFINE CUSTOMER-DRIVEN RESULTS.

Do you want more customers using your
services? Do you want to deliver more apps
or more feature releases to existing apps?
Businesses must understand the goals of their
mobility efforts to better design the enterprise
strategy.
DEVELOP AN ENTERPRISE MOBILITY

STRATEGY.
Its clear mobility projects cannot thrive in an
ad hoc environmentthey must be
integrated across and baked into all IT and
business endeavors from the start. A
successful enterprise mobility strategy will
encompass managing the data from the back
end to the user device.
IDENTIFY AND NURTURE MOBILITY

TALENT.
To drive an enterprise mobility strategy, IT
organizations must be equipped with the skills
needed to not only develop mobile apps and
services but also the talent to envision how
mobility could enhance existing applications.
MEASURE MOBILE SUCCESS.

Mobility needs monitoring. Mobile apps can
thrive or die in an instant. Learn what works
and what doesnt early, and build on
successes.
Denise Dubie
Denise is senior principal, content strategy at CA Technologies. As a former IT
industry journalist with IDG Enterprise, her work was featured in print and online daily
in publications such as Computerworld, CIO and Network World. Now Denise is a top
contributor of articles, blogs, whitepapers, eBooks and more. She manages the
REWRITE and Highlight content editorial process and leads social media strategy. With
more than 20 years experience, Denise reports and writes on the application economy,
IT skills and careers, management cloud, mobility, DevOps, big data, security and more.
See more at rewrite.ca.com
MVNOS
| ANALYSIS
Calum Dewar,
Forecasting Manager, GSMA Intelligence
www.gsmaintelligence.com
How MVNOs target

different market segments
Almost one thousand MVNOs were in
operation in 2014, according to new
GSMA Intelligence data, targeting
distinct customer segments
he number of MVNOs in operation
worldwide rose to almost one
thousand by the end of last year, due
to regulatory policy designed to increase
competition and a growing interest in the
MVNO market from ecosystem players such
as ISPs and device manufacturers, new
research from GSMA Intelligence has found.
Regulators have been particularly active in
Europe, which is home to two thirds of
domestic MVNOs, with the European
Commission having begun applying
conditions on MVNO access before
approving mergers between operators.
Meanwhile, internet players such as
WhatsApp and Alibaba and device
manufacturers including Xiaomi have all
launched MVNOs in the last year, and
emerging asymmetric business models (e.g.
the rumoured entry by Google in to the
MVNO market) could potentially prove
disruptive.
As of the end of 2014, the worlds mobile
network operators (MNOs) host 992 mobile
virtual network operators (MVNOs) and 260
MNO sub-brands. This represents a total of
more than 1,250 mobile service providers
worldwide hosted by MNOs, in addition to
their own core brands. Our research shows
that MVNOs remain most prevalent in
mature markets where penetration (based on
connections) has surpassed one hundred per
cent. Europe is home to two thirds of
domestic MVNOs (585), followed by Asia
Pacific (129) and North America (107). By

contrast, the MVNO sector remains in its
infancy in Sub-Saharan African markets with
just eight MVNOs across the region.
International MVNOs, i.e. those that target
roamers and thus operate across multiple
markets, make up ten per cent of global
MVNOs.
Market segmentation by category, MVNOs and sub-brands, global, 2014

MVNO
10%
21%
11%
MVNO MARKET SEGMENTATION

GSMA Intelligence has identified eight
separate categories of MVNOs, namely
discount, telecom, media/entertainment,
migrant, retail, business, roaming and M2M.
Discount and telecom (i.e. an MVNO that
forms part of a range of telecom services
such as fixed phone and broadband) are the
most prominent types of operation,
accounting for 47 per cent of the global
MVNO market, while 18 per cent are owned
by companies from adjacent industries (e.g.
retailers, banks, TV or media organisations),
leaving 35 per cent of the market to
specialised providers focused on segments
such as business, migrant, M2M and roamers.
Globally, 93 MVNOs offer data-only services
via dongles, tablets etc., accounting for nine
per cent of the market.
Media/entertainment and retail MVNOs
have generated a considerable number of
connections as many operate under wellknown brands that reach beyond the
telecoms industry. So while these categories
respectively account for just eight per cent
and ten per cent of MVNOs worldwide, both
include large standalone operations in terms
of connections. For example, in the
media/entertainment sector, Virgin Mobile
reported more than 3 million connections for
ABOUT GSMA INTELLIGENCE

GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
4%
Sub-brand
3%
16%
38%
8%
2014
26%
8%
23%
11%
12%
Discount
Cellular M2M
Business
Media/entertainment
Migrant
Retail
Roaming
Telecom
8%
Source: GSMA Intelligence
its UK brand in Q3 2014, while in retail, Italys

PosteMobile had 3.2 million. However, it is
important to point out that a number of highprofile brands such as BestBuy, Time Warner
and Comcast have tried and failed in the
MVNO market, eventually closing or merging
their operations. Indeed many MVNOs have
gone out of business in recent years due to
the low margins and highly competitive
nature of the market, especially in Europe.
mature, saturated markets in Europe, North

America and Asia Pacific the average
penetration rate for countries that feature
sub-brands stands at 127 per cent. In terms of
categories, discount, media/entertainment
and retail take the largest share of the subbrand market with 38 per cent, 23 per cent
and 16 per cent respectively.
OPERATOR SUB-BRANDS
MVNOs are an attractive strategy to MNOs

for several reasons. They can use them to
gain more customers through different
brands, increase their market share in mature
markets, expand into niche segments, and
also generate additional revenue from leasing
out their networks.
Our research found that for the 14 MNOs
that report hosted MVNO connections,
MVNOs made up 12 per cent of total
connections on average as of Q3 2014.
However, MVNOs support MNO connections
growth to varying levels. For example, as a
market where handsets are largely
unsubsidised and 48 per cent of connections
are on prepaid tariffs, Belgium is a country
where MVNOs are well positioned to
influence MNO growth, and MVNO
connections accounted for a third of
Mobistars 4.6 million connections in Q3
2014. Conversely, in Finland, where just
seven per cent of the connections base is
prepaid, only two per cent of DNAs 2.5
million connections were MVNOs.
GSMA Intelligence has also recorded 260

MNO sub-brands spread across 56 countries.
Sub-brands differ from MVNOs in that they
are wholly-owned and operated by their
MNO parent, despite being marketed
independently of that MNO. Some MVNO
brands also operate as MNO sub-brands;
those that have international presence
include Virgin Mobile, which is a sub-brand
in Australia, Canada, India and the US, and
Red Bull Mobile, which can be found in
Austria, Belgium, Hungary, Poland, South
Africa and Switzerland.
Some 48 per cent of sub-brands offer
prepaid tariffs only, while the proportion that
are contract-only stands at 21 per cent. Subbrands tend to be focused on prepaid tariffs
as, like MVNOs, they are used by operators to
attract new customers in lower price
segments without diluting their core brand
proposition or exposing it to excessive price
competition. As such, the use of sub-brands
is a strategy that tends to be limited to
THE ROLE MVNOS PLAY IN DRIVING

OPERATOR GROWTH
Tuesday 3rd March
PAGE 35
ANALYSIS | NETWORK COVERAGE

Andrey Voltornist,
Analyst, GSMA Intelligence
www.gsmaintelligence.com
Mobile broadband
reach expanding
globally
3G networks are now ubiquitous in
many markets and 4G networks are
being deployed at an even faster rate
ew research from GSMA Intelligence
predicts that more than four out of
five people worldwide will have
access to 3G networks by 2020 (up from 70
per cent today), while 4G networks will cover
over 60 per cent of the global population by
this point (up from 25 per cent today). More
consumers worldwide have access to mobile
broadband networks that support download
speeds that have been continuously
increasing since the launch of the first
3G/WCDMA network in 2001 and the first
4G/LTE network in 2009.
This data measures mobile broadband
network coverage as a share of population for
each country worldwide where 3G and 4G
networks have been commercially launched,
including forecasts to 2020. The data notably
shows that 4G networks are rolled out at a
faster pace than 3G networks; while it took
ten years for 3G network coverage to reach
half of the global population, it will take 4G
networks eight years after launch to reach the
same milestone - therefore reaching this level
in 2017. Several factors impact the
deployment of mobile broadband networks,
notably the timely allocation and assignment

of required 3G/4G spectrum in each country,
as well as macro-economic conditions that
can influence investment decisions.
3G NETWORK ACCESS IS BECOMING

UBIQUITOUS
To date, 649 operators have commercially
launched 3G networks across 217 countries,
covering over 70 per cent of the global
population. In developed economies, 3G
coverage surpassed 95 per cent of the
population in 2011, against almost two thirds
of population in developing economies in
2014. It is important to note that the
deployment of mobile broadband networks in
countries with large population sizes influence
coverage results at regional and global levels.
3G networks were only launched in late
2007early 2009 in countries such as
Bangladesh, Brazil, China, India, Nigeria,
Pakistan and Russia where almost 50 per
cent of the global population is located.
In Asia Pacific, 3G coverage will increase
by approximately 20 percentage points
between 2014-18 to reach 90 per cent of the
regions population. Meanwhile, 3G networks
currently cover 97 per cent of the population
in the European Union. This region witnessed
a wave of 3G deployments since the launch of
ABOUT GSMA INTELLIGENCE

GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
PAGE 36
Tuesday 3rd March
Mobile broadband coverage reach, global, 2009-2020
Source: GSMA Intelligence
3 (Hutchinson) in the United Kingdom, Italy,

Sweden, Denmark and Austria in 2003. By the
end of 2005, 66 operators had commercially
launched 3G networks, providing coverage to
over 40 per cent of the EU population. In
early 2009, three out of four people living in
the region had access to 3G services with 97
per cent of all operators in the region offering
3G networks and services.
4G NETWORK COVERAGE EXPANSION

IS ACCELERATING
There are currently 335 mobile operators that
have commercially launched LTE networks
across 118 countries worldwide. The number
of operators is forecast to almost double over
the next three years to reach close to 600
operators in 156 countries. In developed
economies, 4G coverage has already reached
over 80 per cent of the population in

December 2014, while in developing
economies 4G coverage stands at just above
10 per cent of the regions population. It is
expected that deployments across countries
in Latin America and Asia Pacific will drive
global 4G coverage over the next five years.
The early allocation of spectrum in the
Digital Dividend band (700 MHz) and
programmes to expand coverage in rural
areas helped to position the US as one of the
most advanced 4G markets in the developed
world. The FCC assigned LTE spectrum in
700 MHz in 2008, which allowed operators to
deploy base stations early and commercially
launch LTE services having reached initial
high coverage rates notably with Verizon
Wireless covering 35 per cent of the US
population at launch in Q4 2010.
GSMA
CONNECTED
WOMEN
SUMMIT 2015
WEDNESDAY 04 MARCH, 8:30 12:45
CC2 AUDITORIUM, UPPER LEVEL, HALL 2
UNLOCKING THE POTENTIAL OF WOMEN AND MOBILE
The Connected Women Summit at Mobile World Congress 2015 will highlight the
opportunities and challenges for increasing womens access and usage of mobile technology
and empowering women as leaders in the mobile industry.
The Summit features high level speakers from across the industry, including a keynote
from Renee James, President of Intel, and will discuss the findings of two ground breaking
reports on women and mobile: Bridging the Gender Gap: Mobile access and usage in lowand middle-income countries and Gender diversity in the telecommunications sector.
CEOs from a diverse set of mobile network operators will close the summit with practical
recommendations for the industry, promoting greater inclusion of women as consumers,
employees, and leaders.
With 200 million fewer women than men owning mobile phones in low- and middle- income
countries, the Summit will discuss recommendations on how to ensure women access and
use phones on par with men in these markets, unlocking a potential $170 billion market
opportunity by 2020. The Summit will also explore the opportunities for, and the role of
women in the global mobile ecosystem, and will demonstrate how women can support the
aspirations of the industry.
Please join us for a day of sharing new research and insights, showcasing practical
opportunities for action and building a more inclusive future for women and mobile.
To download the full reports, please visit www.gsma.com/connectedwomen
8.1
8.0
Attend the Connected Women Summit 2015 in

CC2 Auditorium, Upper Level, Hall 2, Gran Fira
Wednesday 04 March, 8:30 12:45
Followed by a networking buffet lunch
4
3
2
1
11:52
ADVERTORIAL
Mobile
World Centre
Community Engagement
Mobile World Centre is a public and
private initiative of the Mobile World
Capital Barcelona Foundation and
Telefonica. Mobile World Centre
(MWCentre) is an open platform and
exhibition showroom designed to
enable community engagement. A
place where citizens are able to
understand and experience how
mobile is enhancing our lives.
The Mobile World Centre, located in the heart
of Barcelona on Plaza Catalunya -C/Fontanella
2, at the corner of Portal de l'Angel- is open to
the public Monday through Saturday from
09:00h to 21:30h, admission is free.
DIFFERENT AREAS FOR DIFFERENT

MOBILE EXPERIENCES
MWCentres exhibition showroom introduces
visitors to the latest trends, developments
and achievements in the mobile industry.
Artists, citizens and industry collaboratively
interact and participate in the creative
process, enabling visitors to experience
artistica and technological innovations.
Music+ Arts exhibit (October 2014 February 2015) - an international showcase
of new trends in music, art and digital
culture- exhibited some of the most
innovative collisions between art and music.
The central exhibition New Realities explored the current art and cultural landscape
through the work of more than 30 artists, designers and musicians from around the globe.
The exhibition ran in parallel with a programme of events: Art and music Seminars, audiovisual concerts, and workshops for children, led by professionals, with the aim of unlocking
peoples creativity and imagination by guiding them through an inspiring journey of 21st
century culture - the digital culture.
School Visits at the Mobile World Centre, aimed at students understanding of how mobile
enhances our lives, provides children and schools with a first-hand approach on the use of
mobile technology. Visits are organized on an ongoing basis throughout the year and
encourage the discovery and use of mobile technology through an innovative Learn by
Play treasure hunt experience.
Mobile World Centre: a partnership with Telefnica
During Mobile World Congress 2015, Connected Beings: How tech makes us better (March
June 2015) offers visitors a reflective experience and journey on the exponential value of
information sharing, the use of an environment where objects think and communicate, the magic
of new materials connected to our senses, the improvement of our life experience in the public
space; the coexistence of nature and technology, and the challenges posed by this new revolution.
Espacio Movistar, located on the ground floor, is a Telefnica retail area showcasing
services and state-of-the-art technological innovations
Interactive tables and demo areas allow interaction with devices. Espacio Movistar offers
a lounge area for technical customer service and mobile repairs.
The second floor auditorium is a dedicated multipurpose area for hosting conferences
and events. The auditorium regularly welcomes celebrities and leaders from outstanding
companies in the Mobile industry.
PAGE 38
Tuesday 3rd March
Mobilising the All-IP Future

www.gsma.com/network2020
A richer travel experience

Take a journey of discovery through the rich potential
of converged All-IP services
All-IP solutions are the route to a wide range of enriched voice and messaging solutions.
The converged capabilities from VoLTE, Video-over-LTE, VoWiFi and RCS with additional
IMS based enhancements provide an exciting portfolio of new services. With these,
operators can fulfil their customers desires for ever-richer communications.
Make sure youre up to speed with the latest analysis of the significance of mobile
All-IP Communications by downloading the GSMAi report Enriched Calling
www.gsma.com/network2020/IPCommunicationsReport
T4
VoWiFi
Interconnection
VoLTE ViLTE
Common Core Spec
T3
Enriched Calling
T2
Enriched Messaging
T1
Green Button Promise
T5
Future Networks
RCS
Mobile Edge Computing

Software Defined Networks
NFV
Het Nets
5G
Visit the Network 2020 exhibition to discover the many ways in which converged solutions
with VoLTE and RCS technology can enrich consumer and enterprise communications.
GSMA Exhibition, Innovation City, Hall 3, Stand 3A06
18:45
FLOORPLANS | HALLS 1 & 2
1J60
1E111
1B52
1B54
1D51
1B50
1D50
1D49
1E50
1F49
1E48
1F47
1G49
1F50
1E49
1D48
1A48
1D42
1B42
1D46
1F46
1E46
1G45
1H50
1I50
1G50
ACCESS TO
OTHER HALLS
1A40
1F40
1E40
1C39
1C40
1H32
1I31
1I30
1J50
1A38
1G29
1A30
1C29
1C30
1E30
1G25
1C19
1A20
1C20
1E18
1E22
1E16
1E14
1H27
1H21
1H25
1H30
1H26
1H20
1E20
1E19
1H31
1G30
1G19
1G20
1H28
1H19
1H10
1A12
1A10
1A14
1C7
1C5
1C10
1E9
1E12
1E10
1G11
1G9
1G10
1G08
1H09
ON-SITE REGISTRATION / FAST TRACK
FAST
TRAC
ANC
R
T
N
E
ITE
ON-S ATION
R
T
S
I
REG
H
SOUT
2D6
1MR
Vending Machines
Vending Machines
Meeting Room
2D60
2E60
2D50
2E46
2J61
2G61
2F60
2G60
2H60
2J60
2I60
2J51
2F50
2G29
Executive Meeting Rooms

2K60
D
2E40
2F40
2I31
2H30
2G30
2J29
2J30
2D40
2A15
MR
2A13
MR
2A11
MR
2A9
MR
2A7
MR
2A5
MR
2A40 2A42 2A44 2B29 2B27 2B30

MR MR MR MR MR
MR
2B60
MR
2C27
MR
2C25
MR
2A36
2B37
2B33
2A34 MR 2A38 MR 2B35 MR 2B31
MR
MR
MR
MR
2B52 2B54 2B56 2C23 2C21

MR
MR
MR MR MR
2A28 2A30 2A32 2B21 2B19

MR
MR
MR
MR
MR
2A22 2A24 2A26 2B17 2B15
MR
MR
MR
MR MR
2B46
2B48 2C19 2C17
MR
MR
MR
MR
2B40 2B42 2B44 2C15 2C13
MR
MR MR
MR MR
2A18
MR
2A16
MR
2A20MR
2A3
MR
2A10MR
2B13
MR
2C11
MR
2B28
MR
2B18 2B20 2B22 2C7

MR MR MR MR
2B5 2B7
MR MR
2C22 2C24
MR MR
2C16
MR
2A4 2A6 2A8

MR MR MR
2B3
MR
2B2
MR
2B4
MR
2C9
MR
2C5
MR
2D21 2D20 2D19

MR MR MR
2D17 2D15 2D13
MR MR MR
2C8 2C12
MR MR 2D11
MR
2C10
MR
2C6
2C4 MR 2D7
MR
MR
2C1
MR
VENT
GF13
2I30
2H31
2H26
2G26
2N60
2I25
2J28
2J25
2K40
2O1
2F20
2D20
2G20
2L10
2G21
2H20
2D9
MR
2J20
2I20
2M10
2F18
2L8
2G10
2D5
MR
Meeting Room
Meeting Rooms
2B6 2B8 2B10 2C3

MR MR MR MR
VENT
GF12
2F36
2D23
MR
Meeting Rooms
2A2
MR
2G31
2E36
2D27 2D25
MR
MR
2E10
2B26
MR 2B32
2B24 MR
MR
2B9
MR
2C26
MR
2D4
MR
2D2
VENT
2E4 2E2
MR
2F10
2F12
VENT
2G13-
2G11
2H2
VENT
2I4
MR
2I2
VENT
GF18
Vending Machines
2J2
2L3
VENT
2N2
2L2VENT
VENT
GF14
Z1.3
PAGE 42
Tuesday 3rd March
GF15
VENT
up
Z1.2
SERVING THE UNDERSERVED

THROUGH MOBILE
GSMA Mobile for Development brings together the

GSMAs mobile operator members, the wider mobile
industry and the development community to drive
commercial mobile services for underserved people in
emerging markets.
E: m4d@gsma.com
Twitter: @GSMAm4d
LinkedIn: www.linkedin.com/company/3965830
W: www.gsma.com/mobilefordevelopment
Innovation City
Visit us at the GSMA Innovation City where our Mobile for Development Connected Community
will showcase the journey from digital, to financial to social inclusion in a rural setting. Come and
see an energy efficient, solar powered rural base station in action, how apps and feature phones
can provide life enhancing services to rural communities and how effective emergency response
can be impactful in disaster situations.
8.1
8.0
Visit the Mobile for Development Connected Community

at the GSMA Innovation City
Monday and Wednesday 09:00 19:00,
Tuesday 09:00 16:30, Thursday 09:00 16:00
4
3
2
1
FLOORPLANS | HALL 3 & CONGRESS SQUARE

MR MR MR MR MR
8 9 10 11 12
3H32 3H34
MR MR
LIFT
GF
6
Meeting Rooms
Vending Machines
3N
33
3C10
3B30
3C30
3K30
3L30
3K20
3L20
3J30
3H30
3A31
3D30
3A20
3E30
3I30
3F30
3M30
3N30
B
3B20
3C20
3N
31
3J20
CC3
3N
11
3A11
3A10
3B10
3D10
3E10
3I10
3K10
3M10
3N10
3H10
3G10
Plasma
VIP Waiting Area
Meeting Rooms
MR MR MR
1
2
3
3G2
MR
MR4/ MR MR
MR5 6 7
3G4
MR
Plasma
Refreshments
3N
21
Meeting Rooms
3K2 3K4 3K6

MR MR MR
3G
1
CC7.10
CC7.9 CC7.8
CC7.10 CC7.9
CC7.5
CC7.8 CC7.7
CC7.7
CC7.11
CC7.6
CC7.12
CC7.11
CC7.3
CC7.3
CC7.2
CC7.13
CC7.14
CC7.4
CC7.2
CC7.12
CC7.14
CC7.4
CC7.5
CC7.6
CC7.1C
CC7.13
CC7.1C
CC7.15
CC7.1B
CC7.15
CC7.1B
CS210 CS212
CC7.16
CC7.16
CS
212
CS
210
CC7.1A
CS213
CC7.1A
CS213
CS200 CS202 CS204

CS200
CS202
CS206 CS208
CS204
CS206
CS208
Broadcast village
GSMA Innovation City

Stand 3A11 & 3A31
CS130
CS180
CS130
CS180
CS124- CS125
CS125
CS124
Mobile Connect - The convenient and secure

universal log-in solution with privacy protection.
CS123
CS122
CS122 CS121
CS121
Wearables Pavilion
CS160 CS165
CS160
CS165
Meeting
Room
83% of mobile internet users have concerns about sharing

personal information when accessing the internet or apps
from a mobile. Mobile operators can put trust back into
digital services by providing secure authentication and
identification. We hold the future of digital authentication
in our hands and so do your customers.
CS123
CS120
CS150
CS100
CS157
MR
CS156
CS120
CS100 CS105
CS157MR
CS156
CS150
CS155
CS155
CS140 CS145
CS105
CS140
CS145
CS90
CS90
CS135
CS135
Simply by matching people to their mobile phone,

Mobile Connect allows people to log-in to websites and
apps quickly and safely without the need to remember
passwords. This innovative solution is provided by mobile
operators worldwide and supported by the GSMA.
Experience and get involved with Mobile Connect here
today at the GSMA Innovation City Hall 3 Stand 3A11 &
3A31. Secure digital identity is now in our hands.
CS70
CS80
CS80
CS76
CS77
CS76
CS77
CS70
CS75
CS87
CS87
CS85
CS75
CS85
CS50
CS60
CS67
CS67
CS65
CS65
CS50
PAGE 44
Tuesday 3rd March
CS60
| FLOORPLANS
HALLS 4 & 5
4A1
ACCESS TO
OTHER HALLS
PIPE 4.8m H
Ministerial
Programme
&
Mobile World
Summit
GSMA Auditorium
PIPE 4.8m H
4A2
Exit down from CC4
Exit down
from CC4
GF8
5L35
MR
5M32
MR
5K83
5K81
5J80
5I81
5I83
5H81 5H83
5I80
5H74
5H72
5M28
MR
5M26
MR
5M24
MR
5L33
MR
Low Barrier
5G81
5J81
5M30
MR
5J76
5I77
5H75
5E81
5F81
5B81
5C81
Low Barrier
5L38
MR
5L34
MR
GF7
5G77
5H68
Lift
Low Barrier
5D81
5L31
MR
5A81
5K71
5L32
MR
5J70
5I73
5J72
5K09
5I70
5H70
5D70
5F71
5B75
5C71
5A72
5E71
5G71
5I67
5J66
5F73
5G70
5I69
5J71
5K70
5L29
MR
5G66
5G68
5F75
5D66
5C65
5B73
5A70
5A80
5M22
MR
5L27
MR
5L26
MR
5M20
MR
Meeting Rooms
5M18
MR
5M16
MR
5L28
MR
5L24
MR
5I60
5L21
MR
5D60
5L20
MR
5C61
5B61
5D61
5K50
5J51
5K49
5I51
5J50
5I50
5H51
5C51
5G51
5K46
5D36
5L18
MR
5J41
5K41
5I40
5I41
5D34
5H41
5G41
5H40
5G40
5E41
5E40
5D41
5C43
5L11
MR
5I36
5L16
MR
5K28
5L14
MR
5J31
5H30
5I31
5K29
5I30
5I26
5L7
MR
5L5
MR
5J20
5K21
5K20
5K13
5K12
5B26
5C31
5E31
5A31
5G27
5A40
5H27
5H20
5I15
5G20
5G23
5H16
5H18
5G17
5B21
5F21
5G21
5J18
5B20
5C21
5E21
5G16
5E20
5D09
5I20
5A21
5H19
5J11
5I11
5J12
5K10
5J10
5K11
5K08
GF4
5E30
5F31
5H28
5J22
5J21
5J16
5M4
MR
5L3
MR
5D31
5G31
5H31
5L8
MR
5L4
MR
5A41
5B41
5K26
5L10
MR
5L9MR
5B40
5C41
5D32
5K30
5K31
5L13
MR
5A61
5K51
5H26
5M2
MR
5E61
5F41
5L15
MR
5M6
MR
5G60
5G61
5H61
5G58
5L22
MR
5L17
MR
5M10
MR
5I61
5F61
5L23
MR
5M14
MR
5M12
MR
5J60
5J61
5K61
5J09
5G11
5I10
5J08
5I05
5G10
5F11
5F10
GF5
5C11
5D10
5H11
5E06
GF3
5E08
5C10
5B05
5B10
5D05
GF2
Tuesday 3rd March
PAGE 45
www.gsma.com/spectrum4all
NEED MORE CAPACITY? SO DOES MOBILE.

The mobile industry has capacity issues with thousands of new
devices being added to the network every minute, there simply isnt
enough spectrum to cope. Spectrum directly impacts the speed, capacity
and reach of mobile broadband services.
It is vital that we work with governments and regulators to ensure more

access to spectrum is made available for mobile services. Without this,
countries will miss out on the transformational social and economic
benefits the mobile Internet can deliver.
2015 is the year we need to secure spectrum for the future of mobile.
Governments will convene at the World Radiocommunication Conference
(WRC-15), a United Nations treaty conference held in November, to agree
new spectrum allocations. Decisive action at WRC-15 is critical to secure the
future of the mobile Internet.
A spectrum shortfall is a serious threat to a more connected world.

Join us to secure Spectrum4All at www.gsma.com/spectrum4all
| FLOORPLANS
HALLS 6 & 7
6F62
6C56
6C58
6G63
6F60
6D60
6B60
6B62
6O33MR
6D61
6C60
6A60
6D70
6D71
6D73
6G60 6G62
6H63
6G56
6H57
6H60
6I69
6I62
6I67
6G58
6H56
6J60
6I63
6I58
6I56
6O30
MR
6N30MR 6O31MR
6J61
6I60
6I61
6H61
6G61
6G57
6D55
6O32MR
6L61
6K60
6K61
6L60
6M60
6M57
6N27MR
6J55
6N28MR
China Pavilion
6C61
6A50
6D50
6B50
6B52
6F50
6G52
6G51
6M56
6H51
6G50
6I53
6H50
6I51
6I50
6G47
6H47
6G46
6I57
6H46
6O24
MR
6L50
6C50
6F46
6O26
MR
6N25MR
6J50
6J51
6M53
6K50
6I55
6N21MR
6M49
6L48
6N26MR
6O22
MR
6O20
MR
6K40
6J41
6G41
6B40
6A40
6C41
6D40
6H41
6I40
6H40
6F40-
6M38
6O21MR
6N15MR
6K36
6J36
6L36
6N18MR
6M36
6O19MR
6H37
6C36
6O23MR
6N17MR
6J37
6G37
6O18
MR
6N22MR
6L40
6K38
6I37
6O25MR
6N19MR
6M40
6L41
6J40
6G40
6C40
6I36
Meeting Rooms
6O15MR
6J30
6H30
6L30
6M30
6H31
6C30
6E30
6I30
6G30
6G31
6N13MR
6K30
6J29
6J28
6N14MR
6O13MR
6N12MR
6O11MR
6K37
6B30
6H38
6I27
6L26
Low Barrier
6J26
6M29
6M26
6N11MR
6K35
6O12
MR
Low Barrier
6A30
6I22
6G20
Low Barrier
6C20
6E20
6J21
6I20
6H21
6E21
6J22
6K21
6J18
6K15
6N7MR
6M17
6K20
6J20
6I21
6H20
6G21
6L21
6N8MR
6O10
MR
6O7MR
6M20-
6L20
6O5MR
6M15
6N5MR
6O8
MR
6N6MR
Low Barrier
6O3MR
6M10
6B10
6C10
6I12
6I10
6E11
6H10
6G10
6G11
6E10
6J13
6J11
6M13
6L6
6M7
6L11
6K11
6J10
6L10
6I06
6J07
6J06
6J08
6N3MR
6N4MR
6N1MR
6N2MR
6O1MR
6K10
6I11
6O6
MR
6M08
6L05
6K05
6O4
MR
6O2
MR
Z4.10
Z4.16
Z4.14
Stand: 6E20
7N89
MR
7O37MR
7O36MR
7O35MR
7O34MR
7N85
7N93
MR
7N94
MR
GF11
7N95
MR
7L78
7N83
7N81
7L76
7I83
7K72
7I92
7I90
7K78
7K81
7L81
7N77
7G80
7I94
7D80
7G81
7I81
7K74
7I82
7F81
Low Barrier
7C86
7B87
7B85
7C80
7B83
7B81
7C81
7D81
7F80
7G76
7I84
Low Barrier
7P26MR
7P24MR
7N91
MR
7D76
7A81
Lift
Low Barrier
7P22
MR
7A80
7O33MR
7P20
MR
7O32MR
7N73
7N71
7L71
7K71
7K70
7J73
7J71
7O30MR
7N67
7N65
7L65
7K65
7K68
7J63
7J65
7O28MR
7N63
7O26MR
7N59
7G70
7F71
7G68
7F67
7O31MR
7K64
7O27MR
7N60
7N61
7G60
7F61
7C71
7C73
7F70
7A71
7C70
7D70
7I71
7P18
MR
7G71
7D68
7C67
7C68
7C65
7B67
7K63
7J61
7L61
7I61
7F60
7C60
7D61
7B61
7A61
7K61
7P16MR
7A60
7C61
7O25MR
Meeting Rooms
7G61
7O24MR
7P14MR
7N43
7K51
7L51
7N45
7O21MR
7K50
7M59
7M57
7M55
7M40
7M53
7M51
7M49
7M36
7K43
7F51
7C50
7B51
7C40
7B41
7B146
7E51
7J40
7O19MR
7J43
7O18MR
7P12MR
7G50
7I51
7N41
7O22MR
7K41
7M38
7G41
7H40
7H41
7K40
7F41
7G40
7K35
7E41
7C41
7J38
7O17MR
7B140
7G37
7A41
7P10MR
7O15MR
7B33
7P8MR
7O14MR
7M47
7M45
7M41
7O12MR
7M39
7M37
7M35
7M30
7M32
7K31
7M31
7M29
7M27
7M25
7J27
7J25
7M20
7M22
7J32
7O6MR
7M23
7M21
7M17
7M19
7P4MR
7O3MR
7O2MR
7M15
7M13
7M11
7M09
7P2MR
7O1MR
7O4MR
7M07
7M05
7M03
7M01
7M16
7E30
7C32
7C30
7G31
7H31
7B
31
7B
29
7B
27
NFC & Mobile Money Pavilion
7K21
7K17
7E31
7J28
7J21
7A40
7J20
7J22
7H23
7H21
7G21
7K15
7J17
7K10
7C18
7H22
7H20
7K20
7O5MR
7F30
7F31
7J30
7K25
7K27
7M28
Green Technology Pavilion

7O8MR
7J31
7K30
7M43
7O13MR
7J33
7K12
7J15
7J16
7J18
7H17
7H15
7J11
7J10
7J12
7H13
7H11
7J05
7J06
7J08
7H05
7H03
7F21
7H10
7H12
7H08
GF10
7G05
7C12
7E14
7E12
7G11
7G09
7K08
7F03
7B21
7B15
7A21
7A11
7C05
7E08
7C 7C 7B 7B
14 16 19 17
7C13
7E19
7E06
7B25
7C21
7E21
7H18
7M08
7K06
7E20
7B11
7C07
GF9
Tuesday 3rd March
PAGE 47
FLOORPLANS | HALLS 8.0 & 8.1
8.0K25 8.0K26 8.0K27

MR
MR
MR
8.0K24
MR
Theatre E
8.0K21MR
8.0K22
MR
8.0K17MR
8.0K18
MR
8.0K14MR
8.0K15
MR
8.0K23
MR
8.0K20
MR
8.0K19
MR
Meeting Rooms
8.0K16
MR
8.0K13
MR
8.0K10MR 8.0K11MR
8.0K12
MR
8.0K8MR
8.0K7MR
8.0K9
MR
Breakout
Room E
8.0K5MR
8.0K6
MR
8.0K4
MR
8.0K2MR
8.0K3MR
Foyer E
Theatre F
Foyer F
8.0
I35
8.0
I39
8.0
I37
8.0
J30
8.0
J24
8.0
I33
8.0
I25
8.0
I29
8.0
I27
8.0
J20
8.0
J14
8.0
I23
8.0
I15
8.0
J6
8.0
I7
8.0I10
8.0I20
8.0I6
8.0I12
8.0I8
8.0H16
8.0H9
8.0H11
Networking
Lounge
8.0
H20
8.0
H14
8.0
G21
8.0
G17
8.0H10
8.0G13
8.0G11
8.0G19
Theatre C
8.0G20
8.0G14
8.0F17 8.0F15
Foyer C
8.0
F40
8.0
F36
8.0
F38
8.0
F34
8.0
E39
8.0
E37
Stand: 8.1G20
8.0
I9
8.0
I11
8.0
I19
Theatre D
8.0
J10
8.0
I13
8.0G2
8.0F11
CC8.16
CC8.15
8.0
F20
8.0E29
8.0
F18
8.0F10
8.0E19
CC8.14
CC8.13
CC8.12
CC8.11
CC8.10
CC8.7
CC8.6
CC8.5
CC8.4
CC8.3
CC8.2
CC8.1
CC8
CC8.24A
8.0F30
CC8.8
CC8.9
Goods Lift 8.1

Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.67m
Door Height - 2.17m
CC8.23
CC8.24B
CC8.19
CC8.22
8.0
F08
CC8.21
8.0E9
8.1K79
8.1K77
8.1K85
8.1K65
8.1K73
CC8.18
CC8.17A&B
CC8.20
8.1K51
8.1K41
8.1K31
8.1K11
Meeting Rooms
8.0
8.0
E70MR E69MR
8.0
8.0
D79MR D75MR
8.0
8.0 D67MR
D69MR
8.0
D65MR
8.0
8.0
E62MR E58
8.0
E52
8.0
E54
8.0
E40
8.0
8.0
E60MR E56
8.0
E50
8.0
E46
8.0
E36
8.0
8.0
E64MR D57
8.0
D49
8.0
E38
8.0
E30
8.0
E34
8.0
D29
8.0
D39
8.0
E24
Catalan Zone
8.0E14
8.0
E16
8.0
D25
8.0E10
8.1
K64
8.1
K62
8.1
K66
8.0D21
8.0
8.0 D66MR
D70MR
8.0
8.0 C73MR
C77MR
8.0
8.0 C65MR
C69MR
8.0
8.0
C79MR C75MR
8.0
8.0 C63MR
C67MR
8.0
8.0
D60MR D58
8.0D50
8.0D40
8.0
D30
8.0
D24
8.0
D20
8.0
D14
8.0
C19
8.0
C15
8.1K48
8.1K52
8.1
K68
8.1
K70
8.0
8.0
D80MR D76MR
8.1K22
8.1K14
8.1K40
8.1
K54
8.1J31
8.1
J67
8.1J71
8.1
K24
8.1
K20
8.1
K16
8.1
J17
8.1
J13
8.1
J9
8.1
J15
8.1
J11
8.1
J7
8.1K42
8.1
J5
8.1
J3
8.0D10
8.0
8.0
C59MR C55
8.0
C49
8.0
C45
8.0C35
8.0
C29
8.0
C25
Goods Lift 8.2

Size - 2.36m x 5.28m
Door Width - 2.69m
Door Height - 2.78m
8.1J64
8.1J34
8.1I59
8.1
I63
ACCESS TO
OTHER HALLS
8.0C10
8.0
B17
8.1I49
8.1I51
8.1J30
8.1I35
8.1H48
8.1I50
8.1I40
8.1H65
8.0
B16
Theatre B
Theatre A
8.1J14
8.1J10
8.1I21
8.1I11
8.1I13
8.1
I20
8.1
I18
8.1
I16
8.1
H21
8.1
H19
8.1
H15
8.1I10
8.1
H13
8.1
H11
APP LOUNGE
8.1H49
8.1H51
8.0
B15MR
8.0
B12MR
8.1J20
8.1I41
8.1
I61
Goods Lift 8.3

Size - 2.36m x 3.5m
Door Width - 2.8m
Door Height - 2.39m
8.0B10
8.0
8.0
8.0A14MR A12MR A10MR
Meeting
Rooms
8.1
H70
8.1
H68
8.1
H64
8.1
H60
8.1
H58
8.1
G71
8.1
G69
8.1
G63
8.1
G61
8.1
G59
8.1
G70
Mobile Cloud Pavilion
8.0
A16MR
8.1H50
8.1
H46
8.1H44
8.1
G49
8.1G47
8.1H20
8.1H22
8.1G20
8.1G11
8.1G33
8.1G41
8.1G35
ENTRANCE
8.0
8.0
E80MR E76MR
ENTRANCE
8.0
J34
8.0
I41
NORTH ENTRANCE
Foyer D
8.0
J40
8.1
G58
8.1F49
8.1
F71
8.1F41
8.1F31
8.1F65
8.1F70
8.1F50
8.1E49
8.1E41
8.1E67
8.1E61
8.1E51
8.1E58
Goods Lift 8.4
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.78m
8.1E70
8.1E68
8.1E60
8.1D71
8.1D65
8.1D61
8.1D51
8.1
D70
Stand: 8.1B74
8.1
D72
8.1
B77
8.1D49
8.1E30
8.1E20
8.1E22
8.1E10
8.1D31
8.1D21
8.1D15
8.1D11
8.1D41
8.1D59
8.1
D66
8.1D20
8.1D53
8.1
D68
8.1D60
8.1D50
8.1
D10
8.1D14
8.1C31
8.1C41
8.1C21
8.1
C13
8.1
C11
8.1
B73
8.1B53
8.1
B75
8.1
B71
8.1B61
8.1B51
8.1C10
Goods Lift 8.5

Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.72m
8.1C20
8.1C14
8.1B21
8.1B15 8.1B13
8.1B41
8.1B11
8.1B74
8.1B20
8.1A61
8.1B12
8.1A41
8.1A21
8.1A73
8.1A11
ENTRANCE
ACCESS TO
OTHER HALLS
PAGE 48
Tuesday 3rd March
DELL
| BYOD
Sean Wisdom Director, Dell Mobility Solutions
The new reality

of mobile solutions:
Everything youve been
told about mobility is wrong
Mobile computing trends, such as rich wireless internet, smart devices and
cloud-based mobile applications have completely transformed the way
people interact with the world. Information on anything from the weather,
to location-based recommendations to social circles is pushed directly to us on
devices we are constantly attached too in the hand, in the pocket or in the
bag. This perfect awareness and variety of devices creates great opportunity
for unprecedented productivity and performance in the enterprise, but also
carries risk and complexity for the IT environment. IT teams now need to
manage the growing numbers of devices, each with their own operating
systems and form factors, and also ensure security of the device as well as of
the data and applications . This article will explore the truth behind some of
the most prevalent misconceptions impacting mobile strategy.
MISCONCEPTION #1: TRADITIONAL

MOBILE DEVICE MANAGEMENT
(MDM) IS ALL YOU NEED FOR BYOD
Its no secret that security is the number-one
IT concern when it comes to bring your own
device (BYOD) initiatives. Often, the first step
in addressing BYOD security is deploying an
MDM solution, However, analysts predict
that in the next few years, the majority of
mobile security breaches will be the result of
mobile application misconfiguration.
Further complicating the security concern
is the complexity of device management as
more and more devices are introduced into
the enterprise. How can IT manage the
plethora of smartphones, tablets, laptops and
desktops that are available today, as well as
other technologies that are fast approaching?
Many organisations end up simply
circumventing the challenge of managing a
mobility solution by restricting BYOD
programs and the devices or applications
they support. This is not a sustainable
solution however, and analysts believe that a
number of BYOD programmes will fail due to
MDM measures that are too restrictive.
Security is not the only reason to look
beyond traditional MDM for BYOD there
is also the complexity caused by the sheer
volume of vendors in the marketplace. The
Bring Your Own movement has just begun.
Bring Your Own PC, or even Bring Your

Own Everything creates yet another set of
challenges that need to be addressed.
MISCONCEPTION #2: TABLETS ARE

ONLY USEFUL AS COMPANION
DEVICES IN BUSINESS
In spite of positive workforce feedback,
tablets continue to be viewed by IT as
troublesome. Their negative position is not
totally
unfounded,
as
practical
implementation of tablets has previously
been difficult. Why? Mobility projects were
likely using consumer tablets tablets not
designed for business usage. Their poor
battery life, dependability and serviceability
stagnated tablet adoption. Furthermore, and
most critically, providing access to the
applications to make tablets usable at the
edge of an organisation has previously been
too costly and time consuming.
Todays tablets though now blend
consumer demands with enterprise level IT
requirements and have the ability to push
critical data to mission-critical workers who
are mobile by nature of job and in customerfacing roles. However, it is interesting to note
that currently, more business executives are
using tablets for work purposes than sales
people which highlights that sales teams are
under-utilising these powerful devices.
MISCONCEPTION #3: MOBILITY IS A

SECURITY NIGHTMARE FOR HIGHLY
REGULATED ORGANISATIONS
Mobility has always meant increased risk for
business. For organisations in highly
regulated industries, such as healthcare,
financial services and retail, the risk is even
greater as a security breach yields stiff fines,
loss of accreditation and damaged
reputations. Organisations are forced to
weigh the benefits of greater employee
productivity against potential security risks
and the ever-present challenge of meeting
regulatory requirements.
However, mobile solutions present a
number of benefits organisations can
eliminate paper processes and significantly
reduce lengthy response times. Employees
who can access real-time information are
able to make faster and better informed
decisions while improving customer service.
For highly regulated industries, desktop
virtualisation is the most foolproof solution
for giving IT control over devices,
applications and data employees can access.
Because data is housed in the datacentre
versus residing on a mobile device that can
be lost or stolen, IT gains centralised control
over data and application access and can
more easily comply with regulations.
MISCONCEPTION #4: ITS JUST TOO

HARD TO DELIVER JOB-SPECIFIC
APPLICATIONS TO THE FIELD
Organisations recognise that people need to
be connected, but cost, complexity and
security risks have previously hindered
decision makers from including mobile
solutions as a critical component of their
overall business planning. In fact, most
companies only invest in mobile solutions for
the least mobile employees in their workforce
employees who may benefit from mobile
collaboration tools, such as email, calendar
and contacts, but who dont need access
beyond that for ultimate productivity.
This trend is unfortunate since the greatest

return on investment is realised by delivering
mobile solutions for mission-critical workers.
Mission-critical workers need the right
solution for them which includes an
application they can use on or off network.
Unfortunately, many organisations lack inhouse resources to develop and prepare
applications for mobile environments.
CONCLUSION
Innovations in the wireless space have
radically changed the way we interact with
each other and the world around us, but many
organisations still see mobile solutions as too
costly, risky and hard to manage.
Organisations may see the unlimited
possibilities of mobility in the distance, but
how do you cross the chasm of risk and
complexity to get there today? Dell Solutions
for Mobility can bridge the gap between
possibility and reality so you can successfully
mobilise your full potential. With this
approach, mobility becomes an engine to
empower your workforce and drive optimal
business performance, while still maintaining
IT control over risk and complexity.
Security is not the only

reason to look beyond
traditional MDM for
BYOD there is also the
complexity caused by the
sheer volume of vendors
in the marketplace.
Tuesday 3rd March
PAGE 49
EXHIBITOR LISTING
COMPANY NAME
STAND
HALL 1
Accenture
1C26, 2M20, 2M2
3.14
1I30
A3&O Ltd
1F46
Accenture
1E40, 2H2, 2H20
Acer Europe SA
1G50
Acsys Technologies Ltd.
1A14
Agency of Advanced Cultural Technologies&Services, Daejeon
1I30
ARCHOS S.A.
1G29
Argela
1E19
Aveicellular Lda
1E20
Backpackr Inc.
1I30
BandRich Inc.
1G08
Bango
1F47
Beijing Dynamic Power Co., Ltd
1E14
Binbit Mxico
1A30
Blackphone A Silent Circle Company
1G45
Carrier iQ
1H21
CEKO
1I30
CITI Value in Real Time
1A30
Clips Technology Co., Ltd.
1C19
Consejo para el Desarrollo de la Industria
de Software de Nuevo Len AC
1A30
CrucialTec Co.,Ltd
1C30
Daegu Technopark Mobile Technology Convergence Center
1C19
Dai Nippon Printing Co., Ltd.
1G30
DATA FACTORY
1I30
dotorimaker
1I30
EBL COMPANY, Inc
1I30
ELECOM CO.,LTD
1H32
epay
1G49
EPERFORMA Co., Ltd.
1I30
Ethertronics, Inc.
1D49
eWAVE Networks Limited
1C5
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Ford of Europe
1A38, 3C20
FunnyPack Inc.
1I30
FUTUREROBOT Co., Ltd.
1C19
Geneva Lab / G-Lab GmbH
1H26
Genmix Technology Co., Ltd.
1I30
Good Technology
1B42, 2EMR.J6
Graphite Software
1B50
Green Packet
1E9
GSMA Connected Living Programme
DMR CC1 Reception
GSMA Mobile Enabled Community Services
CC1 Reception
Guangzhou Shiyuan Electronics Co., Ltd.
1H20
GWC
1G20
HCL Technologies
1A12, 2F20
HFR,Inc.
1I30
Honpe Technology(Shenzhen)Co.,Ltd
1F49
Huawei Technologies Co., Ltd.
1J60, 3I30, 1J50, Z3A.3
Hysteric Monster Co.,Ltd
1I30
HZO, Inc.
1H19
IDEX ASA
1H25, 2A3MR
ImageNEXT Co.,Ltd.
1I30
Infinet Malta Ltd
1E46
Ingram Micro
1I50
Instituto Federal de Telecomunicaciones IFT
1A30
Integrated Device Technology
1H10
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
J.Speech
1I30
Jolla Oy
1F40
Joros Inc
1D51
Kanga factory
1I30
Kaspersky Lab UK
5B10, DMR CC1.3 Tues
Keysight Technologies
1E10, 2I2
KITA (Korea International Trade Association)
1I30
KOMATECH
1C19
KONA I Co., Ltd.
1C19
Laird
1G19, 2EMR.I3
LANDESK
1F50
LG Electronics Inc.
3K20, 1H28, 3K4MR
LigoWave
1H30
Looq System, Inc.
1D50
MagnaLAB, Inc.
1I30
Mantiz Game Stuidos
1A30
McKinsey & Company
DMR CC1.3 Wed
MediaMotive
1B54
Meitu
1B52
MexicoIT
1A30
Monitorlinq
1D42
Municipio Leon
1A30
MYCOM OSI
1A20
NAMU Inc.
1I30
NEOWINE Co., Ltd.
1I30
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Nine Bridge Co., Ltd.
1C7
NINETAIL Co,.Ltd
1I30
Nomit inc
1I30
Noontec Korea Co.,Ltd.
1C19
NTT DOCOMO, INC.
1C39
ONEm
1C29
Parkuest
1A30
PCS Wireless
1E30
PEOPLE I Co., Ltd
1I30
PetFit
1I30
Playful Interactive
1A30
Pomeranian Science and Technology Park Gdynia
1E16
PowerBase Industrial (HK) Ltd
1G11
Project People Limited/GSMA Marketplace
1H09
PROMEXICO
1A30
PwC
1A48
Qpick
1I30
RADWIN
1G25
Ralacoaster Inc.
1I30
RAONTECH
1I30
Runner's High
1I30
ruwido austria gmbh
1A40
S Soft Inc.
1I30
Securifi Ltd.
1E48
SEMS GAMES Co., Ltd.
1I30
SeongNam Industry Promotion Agency
1I30
Seoungeun sangsa co.
1I30
Shanghai Wind Communication co., Ltd
1G10
Shenzhen Longsys Electronics Co.,Ltd
1E49
Shenzhen PCTX Technology Development Co., Ltd.
1E22
Smart Venture Institute
1I30
Smart Venture Institute (University Of Ulsan)
1I30
Smart Venture Startup Institute
1I30
Smartlink
1I31
PAGE 50
Tuesday 3rd March
COMPANY NAME
STAND
Solus Password Solutions

1E18
SOSO H&C
1C19
Sunonwealth Electric Machine Industry Co.,Ltd.,
1A10
Suzhou Snail Digital Technology Co., Ltd
1H50
Syobe Creative
1I30
Tail-f Systems, a Cisco Company
CC1 Reception, DMR CC1.4 Tues
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tamseng
1I30
Tangoe Inc.
1C10
Taqua
1H27
Tektronix Communications
1C40
The Coca-Cola Company
CC1 Reception, DMR CC1.2 Mon & Tues
Totaltech
1A30
TRAIS Co., Ltd.
1C19
UzBRAINNet Inc.
1C19
Vigyanlabs Inc.
1D48
VIRDI
1G9
Voxox
1H31
Watching My Dream
1I30
Wattio
1E12
WEXLER
1C20
whoop
1I30
ZEPETRONIX
1C19
HALL 2
3M
2A16MR
Accellion Inc.
2C15MR
Accenture
1E40, 2H2, 2H20
Acco Semiconductor
2A24MR
Adaptive Mobile
2B28MR
ADTRAN Gmbh
2EMR.J9
Advanced Micro Devices, Inc.
2B52MR
AetherPal, Inc.
2A11MR
Affirmed Networks
2C19MR
AGNITiO
2D20MR
Airvana
2B29MR
ALPHA NETWORKS INC
2C13MR
Altera
2C6MR
Altiostar Networks, Inc.
2EMR.J4
American Express
2EMR.I7, 2EMR.I9
Analog Devices
2EMR.C8
Android
Z2A.1, Z3B.5
ANOVO
2A42MR, 2A44MR
AOptix
2A8MR, 2B3MR
Arbooster Limited
2E2
Artesyn Embedded Technologies
2B9MR
Askey Computer Corp.
5F11, 2B6MR
ASOCS Ltd
2D50
ASPIDER-NGI
2EMR.I11
Aspire Technology
7F70, 2B27MR
Assurant Solutions
2EMR.D1
ASUSTek Computer Inc.
2H31
ATX Networks
2D50
Audience
2C16MR
BASEBONE
2D27MR
BICS
2E40
Biid
2E4MR
Blu Products
2EMR.I2
Brightcove
2C21MR
Brightstar Corp.
2I20
BroadSoft
2C17MR, 2EMR.B8
Brocade
2G29
BT Global Telecom Markets
2B15MR
Cambridge Silicon Radio Ltd
2EMR.D7
Capgemini
2EMR.D3
Cavium, Inc.
2F60
CELISTICS
2E36
Cellwize Wireless Technologies PTE Ltd.
2D50
CENX
2F50
ciena
5C61, 2J51
Cirrus Logic, Inc.
2F12
Citi
2EMR.B11, 2EMR.B7, 2EMR.B9
Cohere Technologies
2EMR.D11
CommScope
2E46
ConteXtream
2D50, 2EMR.A12
Corephotonics
2C9MR
Coriant
2I30
Cortica
2D50
CounterPath Corporation
7H40, 2D17MR
Crossrider
2D50, 8.1K85
CTDI Europe
2L8
Cyanogen, Inc.
2EMR.I5
Cypress Semiconductor Corp.
2C26MR
D-Link
2D23MR
Deezer
2A34MR, 2A40MR
Deloitte
2EMR.B6
Devicescape
2EMR.I8
Dixons Carphone Group
6M36, 2G26
DMI (Digital Management Inc)
2B44MR
DocuSign
2EMR.D8
Dolby
2J28
Dropbox, Inc.
2C12MR, 2C7MR
DSP Group
2A32MR
EMERSON NETWORK POWER
2D4MR
EMS
2G31
Equinix
2D7MR
Ericsson
Z3.B1, 2N60
ESS Technology, Inc.
2B22MR
Etisalat
2J20
Eurotech S.p.A.
2B8MR
EVENTISIMO S.L.
2EMR.J10
Evolving Systems
2B24MR, 2B26MR
F-Secure Corporation
2A9MR
Facebook Inc.
2EMR.E2 2EMR.E12, 2EMR.F3 2EMR.F7,
2EMR.G3 2EMR.G11, 2EMR.H2 2EMR.H12, 4.01
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Gameloft
2C25MR
GEMA International AG
2I4MR
GENBAND
2I31
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
Global Certification Forum (GCF) Ltd
2EMR.D5
Good Technology
1B42, 2EMR.J6
Google Ireland Ltd
2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60
GSMA Managed Services
2A2MR
GSMA Marketplace
2A6MR
HARMAN
2L2, 2L3
HCL Technologies
1A12, 2F20
Humavox
2D50
iconectiv
2D25MR
IDEX ASA
1H25, 2A3MR
Idomoo
2D50
COMPANY NAME
STAND
IMA
2D50
Imagine Communications
2A10MR
Infinera
2EMR.B5, 2EMR.C6
Infonova
8.1B61, 2B42MR
IPgallery
2D50, 5E71
IronSource
2D50, 8.1A73
Italtel
2J2
Juniper Networks
2I60, 2J61
Kaltura
2D50, 5F81
Kaymera Technologies
2D50
Keysight Technologies
1E10, 2I2
Kyocera Communications, Inc.
2EMR.J8
La-Mark
2D50
Laird
1G19, 2EMR.I3
Lantiq
2B10MR
LCC - Lightbridge Communications Corporation
2EMR.I1
LINE Euro-Americas Corporation
2B54MR
Lookout
2B7MR
McAfee, part of Intel Security
3D30, 2EMR.C5, 2EMR.D4
Metaswitch Networks
2EMR.C10, 2EMR.C12
Micron Technology
2G30
Microsemi Frequency and Time Corporation
2C27MR
Microsoft Corporation
3M30, 2E10, Z3A.2
Microtel (UK) Plc
2B48MR
MobileIron
2EMR.D9
Movile
2C4MR
Mozido & DaVincian Healthcare
2B32MR
Myriad Group
2EMR.B10
NetComm Wireless
2B19MR, 2B21MR
5G21, 2J30, DMR CC1.2 PM
Neustar
2A30MR, 2D21MR
NGMN Alliance
2B60MR
Novatel Wireless, Inc
2C22MR, 2C24MR
Oasis Smart SIM
2D13MR, 2D15MR, 2D19MR
ON Semiconductor
2A36MR, 2A38MR
Ooredoo Group
2H60
Openet
2F36
Overture Networks
2C10MR
OzVision
2D50
PayPal
2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,
2EMR.A5, 2EMR.A6, 2EMR.A8
PCCW Global
2C23MR
PeerApp
2D50
Peregrine Semiconductor
2A28MR
Pixelworks, Inc.
2B20MR
Pontis
2D50
Proxama
2EMR.J11
Qnovo
2C5MR
Qorvo
2I25
RAD
2D50
RADCOM Ltd.
2D50
Radware
2D50
Rambus
2EMR.B3
Redbend
2H30
RingCentral
2EMR.J7
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Samsung Semiconductor Europe GmbH
2D40
Sansa Security
2F10
SAS
2D9MR
Saudi Telecom Company
2G10
SBCK Corp.
2EMR.I10
Sedona
2D50
Sercomm Corporation
2D5MR
Shanghai Huaqin Telecom Technology CO.LTD
2B18MR
Shazam Entertainment Limited
2B56MR
Sigma Systems
2A26MR, 2B17MR
Siklu
2D50
Smith Micro Software, Inc.
2EMR.C2, 2EMR.C4
Sonim Technologies
2B46MR
Sony Europe Limited
2D11MR
Sony Mobile Communications AB
3M10, 2K60
Stratus Technologies
2EMR.I12
Symphony Teleca Corp.
8.1B75, 2G11, 2G13
Synaptics, Inc.
2G61
Syniverse
2G21
Tata Communications
5I81, 2H26
Tech21
2EMR.D10
TECHNICOLOR
2EMR.I4
Telenor Group
2G20
TeleSign
2B30MR
TeliaSonera AB
2A18MR, 2A20MR, 2A22MR, 2B13MR
TEOCO Coporation
2EMR.C1, 2EMR.C3
Texas Instruments Incorporated
2A5MR, 2A7MR
Tianma Micro-Electronics Co., Ltd.
2B2MR, 2B4MR
TIMWE
2F40
u-blox AG
2C1MR, 2C3MR
Upstream
2L10
Vasona Networks, Inc.
2D50
VimpelCom Ltd
2G60
WalkMe
2D50
wefi
2D50
Western Union Digital Ventures
2C11MR
Wireless Broadband Alliance (WBA)
2D2
WiSpry Inc.
2B40MR
Wyred
2B5MR
XPAL Power
2C8MR
Yahoo
2J29
Yulong Technologies (Hong Kong) Co., Limited
2EMR.A11, 2EMR.A9
Zain
2D20
HALL 3
AirWatch by VMware
Akamai Technologies
Alcatel-Lucent
Amdocs
Android
AT&T
AudioCodes
Broadcom Corporation
China Mobile Communications Corporation
Cisco
Comverse Ltd.
Consumer Physics
Dell Inc
Deutsche Telekom AG
ding*
Ericsson
Firefox
Ford of Europe
GSMA Innovation City
GSMA Pavilion
3D10
3B30
3K10
3G10
Z2A.1, Z3B.5
Innovation City, 3A31
5C81, 3K2MR
3C10
3A10
3E30
3L20
3H34MR
3L30
3K30, Z3.4
Z3B.2
Z3.B1, 2N60
3C30
1A38, 3C20
3A06
COMPANY NAME
Hewlett-Packard
Huawei Technologies Co., Ltd.
IBM
Intel Corporation
Jasper
KT
Lenovo
LG Electronics Inc.
McAfee, part of Intel Security
Microsoft Corporation
Mozilla
NEC Corporation
Nextivity Inc
Nokia
Oracle America, Inc.
Oral-B
Qualcomm Incorporated
Red Hat
Sierra Wireless
SK hynix Inc.
SK planet shopkick GmbH
SK Telecom
Sony Mobile Communications AB
TELEFNICA SA
Vodafone
ZTE Corporation
STAND
3A20
1J60, 3I30, 1J50, Z3A.3
3H30
3D30, 8.1E41, DMR CC1.3 Mon
3N30, 3N33
3K20, 1H28, 3K4MR
3D30, 2EMR.C5, 2EMR.D4
3M30, 2E10, Z3A.2
3C30
3N10, 3N11, 3N21, 3N31
3H32MR
3B10, Z3B.7
3B20
3E10
3L30
3H10, 3I10, 8.1A61, 2M10
3J30
3J30
3J30
3M10, 2K60
3J20
3F30
CONGRESS SQUARE
Abertis Telecom
CS60
Accent Advanced Systems
CS50
ACUNTIA
CS60
AD TELECOM, S.L.
CS50
ADSmovil
CS140
Advanced Automotive Antennas
CS50
AGILE CONTENTS
CS50
AiQ Smart Clothing Inc.
CS125
ALDEAMO
CS140
Aparca&Go
CS50
Appszoom Technologies
CS60
ARGELICH NETWORKS
CS60
ASCAMM TECHNOLOGY CENTRE
CS50
Aywant (Zed)
CS60
AZETTI NETWORKS
CS60
Barcelona Digital Technology Centre (BDigital)
CS50
BARCELONA MEDIA
CS50
Beabloo
CS50
BEREPUBLIC NETWORKS
CS50
Bismart
CS50
CartoDB
CS60
CMC DIGITAL
CS140
CodiTramuntana
CS50
Compuer Vision Center
CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCI
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnologa
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Mvil
CS60
MyScreenPROTECTOR
CS135
Nepolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50
EXHIBITOR LISTING
COMPANY NAME
Optima Consulting S.A.S.
P2i
Peel
PICK DATA, SL
Polaroid
Procolombia
QUIEROAPPS.COM
QUOBIS
Qustodio
Red Points
redBorder
Reticare
RTC Digital Consulting
Safelayer Secure Communications
Saygus
SDP Telecom a Molex Company
Sensing & Control Systems
Shoulderpod
Signaturit
Sistelbanda S.A.
SITmobile Soprano Group Company
Software Quality Systems, S.A.
Spanish Pavilion
SPIDERCLOUD WIRELESS
STARLAB
SVForum
Taisys Technologies Co., Ltd.
Tecnologas, Servicios Telemticos y Sistemas SA
TELNET REDES INTELIGENTES S.A.
Telrad Networks
Tu Pediatra Online
Unify
Validated ID
VEXIA
Wavecontrol
Whiplash Entertainment, SL
Worldline
Xopik Mobile Marketing, S.L.
Xplica't
Yup Charge
STAND
CS140
CS165, CS157MR
CS180
CS60
CS76
CS140
CS60
CS60
CS50
CS50
CS60
CS60
CS140
CS60
CS65
CS77
CS60
CS50
CS50
CS60
CS50
CS60
CS60
CS85
CS50
CS50
CS75
CS60
CS60
CS160
CS50
CS145
CS50
CS60
CS50
CS50
CS60
CS50
CS50
CS50
HALL 4
Facebook Inc.
GE Software
2EMR.E2 2EMR.E12, 2EMR.F3 2EMR.F7,

2EMR.G3 2EMR.G11, 2EMR.H2 2EMR.H12, 4.01
4.2
HALL 5
6d Technologies
A2iA
ABC Smartcard
Accanto Systems
ACCUVER/INNOWIRELESS
Action (Boostel) Technologies Co., Ltd.
Adax
ADIPSYS
Advantech Networks and Communications Group
Aerotel Medical Systems
AGUILA Technologies
AirHop Communications Inc.
Alepo
Allot Communications
ALSETT
Altair semiconductor
Alvarion Technologies
AMARISOFT
AMER INTERNATIONAL GROUP
APEX Communications
Apliman
Aptilo Networks
Arcadyan Technology Corporation
ARELIS
Aria Systems
AriadNEXT
ARKAMYS
Artiza Networks
ARVENTO MOBIL SISTEMLER A.S
Asentria Corporation
Askey Computer Corp.
Aspenta International
ATES Networks
Atrinet
AudioCodes
Ausonia Srl
Authentify
Avanquest
Avast Software
B-ON LIMITED
BACTECH
BaseN
Basset AB
BD Multimedia
BEAWARN
Beddit Oy
Beezz Communication Solutions
BehPardaz Jahan
BENOMAD
BeSpoon
Bitville
Blancco
Bluwan UK Limited
Boogie Software Oy
BoomeRing Communication (2005) Ltd.
BOOSTEDGE - ACTIVNETWORKS
bq
Bretagne Commerce International
Broadpeak
Buzzinbees
Bynet Data Communication
callstats.io
CALLUP
CallView
Capricode
Casa Systems
CBNL
Cell Buddy Network
Cellex
Cellint
CellMining
Cellrox
CelPlan Technologies Inc.
5K41
5B41
5B61
5C31
5M28MR
5I73
5J76
5B61
5L16MR
5E81
5B61
5H68, 6N3MR
5H83
5F81, 5G41
5B61
5L35MR, 5L38MR
5E81
5K13
5B26
5K50
5G23
5G66
5H68, 6O4MR
5B61
5H31
5B41
5B61
5J70
5F61
5F73
5F11, 2B6MR
5F41, 5M2MR
5B41
5C81
5C81, 3K2MR
5J81
5I31, 5L27MR
5B61, 5L23MR
5K29
5K31
5B61
5C31
5J31
5B61
5B41
5C31
5C81
5J51
5B61
5B41
5C31
5M26MR
5D10
5C31
5D81
5B41
5J10
5B41
5B41
5B61
5D81
5C31
5D81
5D81
5C31
5J41
5H27
5D81
5D81
5D81
5F81
5D81
5I40
COMPANY NAME
STAND
Centile Telecom Applications

5D05
Ceragon Networks
5G61, 5L13MR, 5L15MR
CHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE
PARIS LE-DE-FRANCE
5B41
ChannelVAS
5H51
Chemtronics Co.,Ltd
5G16
China Telling Telecom Co., Ltd.
5C21
ciena
5C61, 2J51
Cirpack
5D05
Citrix
5A21
CJSC "PETER-SERVICE"
5J21
Cloudmark, Inc.
5L22MR
Codal Inc.
5I31
Com4Innov
5B61
Comarch
5J50
Comba Telecom
5A31
Comigo
5C81
CommuniTake Technologies
5D81
Compass Networks
5F81
Comptel
5G40
Computaris
5K12
CopSonic
5B61
Correlor
5F81
Cortus SAS
5B75
Cradlepoint
5J20, 8.0E14, 5L31MR
Creanord
5C31
Creoir Oy
5C31
Cresense
5C43
Crowdx
5D81
CSG International
5B20
Datatronics, S.A.
5F71
Defne
5G20
dejamobile
5B41
Deveryware
5B41
Dhatim
5K46
Diametriq
5G68
Digital Identity Solutions Europe
5C31
DigitalRoute
5L5MR, 5L7MR
Digitata Limited
5C10
DO YOU DREAM UP
5B61
DTS Licensing LImited
5I30, 5L11MR
DxO Labs
5B41, 5M6MR
Eastcompeace Technologies Co., Ltd.
5K61
EBlink
5B73
Elektrobit (EB)
5D32
Elisa Videra ltd
5C31
Elitecore Technologies
5I80
EMEK GROUP
5F61
ENENSYS Technologies
5B41
EpiWorks, Inc.
5I31
ESET s.r.o.
5B05
ESPRIT
5I41
Essence
5E71
Etiya
5F61
EUROMEDITERRANEE
5B61
EVISTEL
5H30
Evutec
5J22
Exomi Oy
5C31
eyeSight Mobile Technologies
5D81
F5 Networks
5G11, 5L17MR, 5M14MR
FAMOCO
5B61
Faros Business Games Oy
5C31
FIGENSOFT
5F61
FingerQ Macao Commercial Offshore Limited
5F31
Finland - Team Finland
5C31
Finnay
5C31
Finwe Ltd
5C31
Flash Networks
5D60
Flytxt
5I77
FOGALE
5B41
Foxcom
5C81
FRENCH TECH PAVILION /
5B41, 5B61,
BUSINESS FRANCE
8.1D41, 8.1E49
Friendly Technologies
5E71
Front Porch, Inc.
5K09
FUJIAN SUNNADA COMMUNICATION CO.,LTD.
5G70
Fujitsu
5A40
Futurecom
5I36
Gemalto
5A80
Gemtek Technology Co., Ltd.
5I26
Genymobile
5B61
Georama
5I31
Gilat Satellite Networks Ltd.
5F81
GITEX TECHNOLOGY WEEK
5J72
GLOBAL ENGINEERING TELECOM
5B41
Globitel
5H70
GoNet Systems
5D81
Good Sign
5C31
Goodspeed mobile Wi-Fi by UROS
5C31
Guayacom
5B61
Haltian Ld
5C43
Hisense International Co.,Ltd
5E21
I-New Unified Mobile Solutions AG
5I15
i4drive
5E81
iBasis
5F75, 5L24MR
iDSCREEN
5D81
IEI Integration Corp.
5K28
IMImobile
5B21
INBOX
5B41
Industrial Technology Research Institute
5G77
INMOBILES
5H11
Inomera Research
5F61
Inovar
5I50
Intense Technologies
5K51
Intersec
5C11
INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES
5B61
Invigo Off-Shore SAL
5I11
IPDiA
5B61
IPgallery
2D50, 5E71
IPT PowerTech Group
5J60
IQP Corp.
5C81
IQSIM
5B61
IsItYou Ltd.
5E71
ISTANBUL CHAMBER OF COMMERCE
5F61
Ixonos Plc
5C31
Japan Radio Co., Ltd.
5K10
JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP)
5I41
Jiangsu Trigiant Technology Co.,Ltd
5J08
Jinny Software
5J31
JOT Automation Ltd.
5D36
JOUVE
5B41
Kaltura
2D50, 5F81
COMPANY NAME
STAND
Kaspersky Lab UK
5B10, DMR CC1.3 Tues
KERLINK
5B41
KIDOZ
5D81
Kingsignal Technology Co.,Ltd
5H74
KocharTech
5G27
Kontron
5H19
Kumu Networks
5L10MR
KYOCERA Corporation
5D09
Lacoon Mobile Security
5E81
LANDOLSI TELECOM TECHNOLOGY - L2T
5I41
LATTO
5E71
Legos - Local Exchange Global Operation Services
5B61
Lexifone
5E81
Liberty Vaults Ltd
5B61
LivingObjects
5B61
LOGICOM
5K49
Lucidlogix
5F81
Maeglin Software
5B61
Magister Solutions
5C31
Magisto
5E71
ManageEngine
5K21
MAPFA
5J51
Marben Products
5B41
MasterCard
5D61, 5L21MR
mce Systems Ltd
5E71
MCR - Mobile Content Distribution
5D81
MDS
5I10
MePIN / Meontrust Inc
5C31
Milgam Cellular Parking
5C81
Mobile Telecommunication Company of Iran
5J51
Mobile Tornado
5E81
mobiLead
5B61
Mobiliz Information and Communication Technologies Inc.
5J18
Mobiwol
5D81
Modz
5C31
Movius Interactive Corporation
5L3MR
Mr.Gabriel by VProject
5B61
Mtarget
5B61
MyRoll
5D81
N-SIP Ltd.
5D81
N.A.K company
5J51
Narada Power Source Co.,Ltd
5K81
Navigil Ltd
5C31
NCC Group
5H28
Nefal Biliim Elektronik
5F61
Neoditel
5B61
Netas
5F61
5G21, 2J30, DMR CC1.2 PM
NETGEAR
5F21
Nolato AB
5H81
Nov'IT - Uhuru Mobile
5B41
NowSecure
5I31
NuCurrent
5I31
OAXIS ASIA PTE LTD
5K71
ODC BUSINESS SOLUTIONS
5F61
Oledcomm - LiZE
5B41
Omniacom
5I41
Omnitele Ltd
5M22MR
One Smart Star
5E71
OpenCloud Ltd.
5E30
Opera Software
5C21
OptoFIdelity
5C31
Optulink, Inc
5I31
Ora Interactive
5I31
Orange
5A61
Orga Systems
5B40
P-OSS SOLUTIONS
5J09
P.I.Works
5J80
Pangea
5I31
Pardakht-Aval-Kish (JIRING)
5J51
Parentsaround
5B41
Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61
Phoxygen
5B41
PIXELS TRADE
5I41
Plan de Souverainet Tlcom
5B41
Planet Network International
5B61
Pole Star
5B61
Power HF Co., Ltd
5D66
PRAGMA
5B61
PrinterOn
5H16
Printsecure
5I41
PRISMA
5I41
Procera Networks
5H61, 5M4MR
PROTEI
5H20
Prove & Run S.A.S.
5B61
PROVENCE PROMOTION
5B61
Proxym
5I41
Qosmos
5G31
Qowisio
5B41
QUCELL
5M30MR
Quuppa
5C31
Qvantel Oy
5A41
Radisys
5I61, 5M16MR, 5M18MR, 5M20MR
Ramot at Tel Aviv University - Unispectral
5D81
RCS - Rampal Cellular Stockmarket
5D81
RECOMMERCE SOLUTIONS
5A72
RED TECHNOLOGIES
5B61
Redknee Solutions Inc.
5H41, 5M10MR, 5M12MR
Reminiz
5B41
REVE Systems
5I05
Rintek
5F61
RoamSmart
5I41
Rohde & Schwarz Topex
5J12
Ruckus Wireless
5E41
Rx Networks Inc
5H75
Saft
5I69
Saguna
5E81
Sandvine
5I51
Sanjole Inc.
5H26
Sarokal Test Systems Oy
5C31
SCANOVATE
5D81
Screenovate Technologies
5F81
SCS Cluster
5B61
SD Association
5I20
Secure-IC
5B41
SELECOM
5B41
Sensirion AG
5D70, 5L26MR
Setelia
5G17
SFM Technologies
5I41
SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD
5K08
ShenZhen Fortuneship Technology Co.,ltd
5K11
Shenzhen JSR Technology Ltd
5E20
COMPANY NAME
STAND
Shenzhen Landing Technology Co., Ltd.

5J71
Shenzhen Skyworth E.A. Tech Co., Ltd.
5H18
Shenzhen Unistrong Science & Technology Co., Ltd.
5E08
Shields Environmental PLC
5J16
Showell
5C31
Siemens Convergence Creators GmbH
5G71
Simgo
5F81
SiNode Systems
5I31
SIRADEL
5A70
SISTEER
5D05
Skycure
5D81
Skyfire
5C21
Smartcom
5B61
Sofrecom
5A61
Solstice Mobile
5I31
SOTI Inc.
5H40
SPB TV AG
5D41
Spirent Developer Tools
5C81
Sprocomm Technologies Co., Ltd.
5K20
START
5E06
State of Illinois
5I31, 8.1I21
StoreDot Ltd
5D81
StreamWIDE
5C65
Subex UK Limited
5F10
SUD DE FRANCE DEVELOPPEMENT
5B41
Sunpartner Technologies
5C51
SuperCom Ltd.
5D81
Svyazcom LLC
5G81
Symantec Corporation
5D31, 5M24MR
Symbio
5C43
Synchronoss Technologies, Inc.
5B81
Systematic Paris Region
5B41
Systems and Electronic Development FZCO
5H70
Tactis
5B61
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tango Telecom Ltd
5L20MR
Tata Communications
5I81, 2H26
Tata Consultancy Services Ltd
5E31, 5L33MR
TEAM COTE D'AZUR
5B61
Tech Mahindra & Mahindra Comviva
5G51
Techshino Europe Technology B.V.
5I83
Tecnotree
5L32MR
Telecommunication Systems, Inc.
5I70
Telenity
5J66, 5M32MR
Telit Communications PLC
5E61
Tensorcom
5K30
The Israeli Export Institute
5C81, 5D81, 5E71, 5E81, 5F81
The Qt Company
5C31
The Wireless Power Consortium
5D34
Think&Go
5B61
Tieto
5L29MR
Tjat Systems 2006 LTD
5D81
Tosibox Oy
5C31
TP-LINK
5J61
Trackimo
5E81
Transaction Network Services
5L34MR
TransferJet Consortium
5I20
Tritux
5I41
Trusted Labs
5B41
TUNISIA EXPORT - CEPEX
5I41
Turkcell letiim Hizmetleri A.
5G58
TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S.
5G60
TVpoint
5D81
Ulticom (Now Part of Mavenir Systems)
5I60
Vantrix
5L9MR
Varaani Works
5C31
Vedicis
5B41
Verbio
5K50
Verscom Solutions
5F61
VESA (Brand Promoted DisplayPort)
5K70
VESTEL
5A81
Viaccess-Orca
5C71
Viapass
5B61
VidMind
5E81
Virtual SIM Card Association
5K83
VisualOn, Inc.
5L18MR
W-HA
5A61
WakingApp
5D81
WaveIP
5F81
WinkApp
5D81
Wirepas Oy
5C31
Wisesec
5D81
Wotronics Technology Limited
5H72
Wulff Entre Ltd
5C41
Xaptum, Inc
5I31
Xentris Wireless
5K26
XIlinx
5L14MR
XOOLOO
5B61
Yepzon Enterprises
5C31
Yezz / Avenir Telecom
5C51
Zenic8 Limited
5I67
ZENITTHYS
5B61
Zimperium
5C81
ZyXEL Communications Corporation
5G10
HALL 6
@-yet GmbH
2operate
3TECH CORPORATE LTD
3Z Telecom, Inc
4G AMERICAS
7Layers
Ab Initio Software
Accolade Technology
ACL Mobile Limited
ADAPTit S.A.
AirHop Communications Inc.
Airspan Networks
AIRTAG Mobile Shopping
ALCATEL ONETOUCH
Altom Consulting
AM3D A/S
ams AG
Andreessen Horowitz
Anite
Anritsu
AR Consultores SRL
Arcadyan Technology Corporation
ARGENTINA
Arieso, a JDSU Mobility Solution
Tuesday 3rd March
6B40
6C50
6K10
6D61
6O12MR
6C56
6L50
6I56
6K50
6F46
5H68, 6N3MR
6J30
6O5MR
6B10, 6C30
6H40
6C50
6E20
6N1MR
6I50
6F40
6M20
5H68, 6O4MR
6M20
6I37
PAGE 51
EXHIBITOR LISTING
COMPANY NAME
STAND
ARM
6C10
AROBS Transilvania Software
6H40
Ascom Network Testing
6L26
ASTELLIA
6G20
ATX Argentina SA
6M20
Avinotec GmbH
6B40
Axell Wireless
6D50
Azimuth Systems
6K61
BAE Systems Applied Intelligence
6M56
BARTEC PIXAVI AS
6H20
BEIJING ZHONGGUANCUN OVERSEAS
SCIENCE PARK CO.LTD
6G10, 6O7MR
Bioscience SA
6M20
Bird Technologies
6D73
Bullitt Group
6E11
Cadence Designs Systems, Inc.
6L36, 6N14MR, 6O13MR, 6O15MR
CBS Interactive
6O33MR
CEIEC TECHNOLOGY CO., LTD
6I69
Celfocus
6L05, 6N4MR
Cellebrite
6H37
CellMax Technologies
6G37
CellVision AS
6H20
CEVA
6A50
CHECKD AS
6H20
CIS GROUP LATINOAMERICA S.A.
6M20
Cloudera
6M30
Cloudike Inc.
6L48
Cobham Wireless (Formerly Aeroflex)
6H21
Codespring
6H40
COMLAB
6L6
COMPRION GmbH
6I20
ComputaMaps
6K15
COSHIP Electronics Co., Ltd
6C61
Crystalusion Limited
6B40
Cumulocity GmbH
6B40
Dali Wireless, Inc.
6J60
Danalock/Poly-Control
6C50
Dapredi Soft Systems
6H40
Daya Electronics Co.,Ltd
6I67
Dekagb S.A.
6M20
DeltaNode Solutions
6D73
Dencrypt
6C50
Deutsche Post DHL
6B40
Dialogic
6J28, 6O18MR, 6O20MR, 6O22MR
DIGILINK GROUP CO.,LTD
6I57
Digital Lightwave
6G40
Dixons Carphone Group
6M36, 2G26
Duesseldorf, City of
6B40
Elliptic Laboratories AS
6H20
Emirates Data Clearing House
6L60
Empirix
6H10
Eros International
6K50
EXFO
6K36
Fibar Group Sp. z o.o.
6I11
First Data
6A60, 6N28MR
Fitbit Inc
CS130, 6O32MR
FLYPOS
6J55
Focus Infocom GmbH
6J11
Forsk
6J20
FORTECH
6H40
Frixtel
6M20
Fujian Helios Technologies Co.,Ltd
6F46
G DATA Software AG
6B40
Gadmei Electronics Technology Co., Ltd
6I21
Galtronics Corporation Ltd
6B60
GEOIMAGE
6N19MR
Gigamon
6J40, 6O31MR
Gorilla Electronics GmbH
6B40
Grupo Prominente
6M20
GSMK CRYPTOPHONE
6J07
Haier telecom Co.,Ltd
6K30
Hanwang Technology Co.,Ltd
6G47
Happy Day Studios
6H40
HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD.
6F50
Hitachi Data Systems
6G21
Huano International Technology Ltd.
6F62
I-Con Mobile
6L10
i-tec GmbH
6B40
IAMAI- India Pavilion
6K50
Ibys Technologies
6I10
ICT.NRW Cluster Management
6B40
Imagination Technologies
6E30
Imprint Electronics Co., Ltd
6G56
Industrial Electronics GmbH
6K11
Infineon Technologies AG
6B62, 6N21MR, 6N27MR, 6O30MR
Infobest Romania SRL
6H40
Innovation Norway
6H20
INTEPLA SRL
6M20
Intracom Telecom
6I40
iPega Limited
6J13
ipoque
6B50
IT SIX GLOBAL SERVICES
6H40
Ixia
6L30, 6N8MR
JDSU
6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR
Jiangsu Hengxin Technology Co.,Ltd
6H47
Jiangxi Jinggangshan CKING Communication
Technology Co., Ltd
6G52
JOYPLUS INT'L ENTERPRISE LIMITED
6I51
KATHREIN-Werke KG
6J36
Kenbotong Technology Co., Ltd.
6I53
Keynote
6H38
Keynote SIGOS GmbH
6H38
KeyPoint Technologies
6K50
Lasting Software
6H40
LitePoint
6N5MR, 6N7MR
Login>PT
6M49
LS telcom
6L11
M&M MEDIANET
6H40
MALATA MOBILE
6J21
MARS Antennas & RF Systems LTD.
6I22
Materna GmbH
6B40
mCarbon Tech Innovation Private Limited
6K50
MeaWallet AS
6H20
Media Digital S.A.
6M20
MediaTek, Inc.
6E21
Metro Atlanta Chamber
6M08
Microlab
6K05
Microtel Innovation
6M38
MLabs sp. z o.o.
6I11
Mobile Systems International Consultancy Limited
6L21
Mobileum, Inc.
6H41
Monster Products
6J10
PAGE 52
Tuesday 3rd March
COMPANY NAME
STAND
Morpho
6G30, 6N11MR, 6N2MR
MTI Wireless Edge Ltd.
6J22
My Mobile Payments Limited
6K50
Mymo Wireless Technology Pvt Ltd
6I12
myPhone sp. z o.o.
6K40
N.A.T. GmbH
6B40
Napatech
6K20
Narda Safety Test Solutions GmbH
6M40
Nash Technologies GmbH
6M26
National Instruments
6E10
Neomobile
8.1I16, 6N25MR
Net Brinel SA
6H40
NET CHECK GmbH
6J06
NetScout
6C20
Next Biometrics AS
6H20
Nexus Telecom AG
6C58
NIHON DENGYO KOSAKU CO.,LTD.
6J51
Nordic Semiconductor
6H20
NRW.International GmbH
6B40
NRW.INVEST GmbH
6B40
OBERTHUR TECHNOLOGIES
6I27, 6I30, 6N26MR
Obi Mobiles
6O6MR
One97 Communications Ltd
6K50
Opencode Systems
6I36
Openwave Mobility
8.1H49, 6N12MR
OPTICOM GmbH
6M53, 6O26MR
OtterProducts
6N6MR
Panasonic Marketing Europe Gmbh
6H31
Panorama Antennas Ltd.
6J08
PanzerGlass TM
6C50
PCTEST Engineering Laboratory
6M7
peiker acustic GmbH & Co. KG
6M26
PHOTO USA ELECTRONIC GRAPHIC INC.
6G51
Polaris Networks Inc.
6J61
Polish IT Pavilion
6I11
POLYSTAR
6G31
Power Idea Technology (Shenzhen) Co., Limited
6H46
Prisma Telecom Testing Srl
6G41
QBurst Poland
6I11
QiTASC GmbH
6M13
Qosmotec GmbH
6K11
Qualigon GmbH
6B40
Quality Technology Industrial Co., Ltd
6H60
Qubit Corporate
6M20
Relia Communication Equipment Co., Ltd
6G63
RINF
6H40
Rohde & Schwarz
6B50, 6C40
Rohde & Schwarz SIT GmbH
6B50
ROMANIAN ASSOCIATION FOR ELECTRONICS AND
SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM)
6H40
ROPARDO
6H40
Rosberg System
6H20
RWTH Aachen University
6B40
SAF Tehnika JSC
6M17
SAP SE
6A30
Secusmart GmbH
6B40
Seidio, Inc.
6D55
Seluxit
6C50
Senseg
6O2MR
SevOne Inc
6O10MR
Shenzhen AAPPAA Technology Co.,LTD
6I60
Shenzhen Century Optical Group Co.,Ltd
6G62
Shenzhen Cham Battery Technology Co.,Ltd
6I55
Shenzhen Chaoming Industrial Co., Ltd
6G58
Shenzhen Cheng Fong Digital-Tech Ltd
6I63
Shenzhen Huaptec Co.,LTD
6G61
Shenzhen Kewang Communication Co., Ltd
6I58
Shenzhen Kleadtone Technology Co., Limited
6H57
Shenzhen KVD Communication Equipment Limited
6I62
SHENZHEN NEOSTRA TECHNOLOGY CO., LTD
6G50
Shenzhen RFLC Technology Co.,Ltd
6G57
Shenzhen Shouxin Tongda Electronics Co., Ltd
6H56
Shenzhen United Time Technology Co., Ltd
6H51
Shenzhen Wave Multimedia Co., Ltd
6L40
shenzhen xin kingbrand enterprises co.,ltd
6H61
SHS Viveon GmbH
6B40
SIAE MICROELETTRONICA
6J29
Sichuan Jiuzhou Electric Group Co.,Ltd
6H50
SIGOS
6H38
SIMARTIS TELECOM
6H40
SIMCom Wireless Solutions
6M57, 6N30MR
Sirrix AG
6B40
Skolkovo Foundation
6D60
Skyworks Solutions
6C41
SOLiD Inc.
6L41, 6N15MR
Soliton Systems KK
6K60
Sonus
6G11
SOPHOS
6O24MR
Spectronite
6M15
Spirent
6J37
Sunsight Instruments
6J18
SwissQual AG
6B50
Synopsys, Inc
6O1MR, 6O3MR
Systemics-PAB Sp. z o.o.
6M60
Tarana Wireless
6K21, 6N13MR
TE Connectivity
6B52
Tech Data Mobile
6A40
TeleBilling A/S
6C50
TeleTrusT - IT Security Association Germany
6B40
Tellu AS
6H20
TEM MOBILE LIMITED
6M10
TestPlant
6J41
TFL S.A.
6M20
The Danish Chamber of Commerce / The Danish IT
Industry Association
6C50
The Eye Tribe
6C50
Thin Film Electronics ASA
6H20
Tongyu Communication Inc.
6C36
Topwise Communications Limited
6G46
Trend Micro Incorporated
6L61, 8.0D39
udist srl
6M20
V3D
6K38
VALID
6J50
ValueFirst Digital Media Pvt. Ltd.
6K50
Versoft
6I11
Visa Inc.
6D40
Visteon Innovation & Technology GmbH
6D70
Visual Fan
6H40
Vodafone Espaa S.A.U
6B30
Vodafone Group Services Ltd
6O11MR
W2BI, Inc. (an Advantest Group Company)
6K37
WeHaus
6M20
COMPANY NAME
Weniger Software House
WIKO
WIT Software SA
Wolder
WORLDLINE
Wuhan Fingu Electronic Technology Co., LTD
Wuhan Gewei Electronic Technologies Co., Ltd.
Wuhan GreeNet Information Service Co., Ltd
Xtel
Yangzhou New Telecom Science & Technology Co., Ltd.
zafaco GmbH
ZCTT
Zhengzhou Speed Communication Equipment co.,ltd
ZXD Technology Development Limited
Zylinc A/S
STAND
6I11
6H30
6C60
6L20
6N17MR
6J26
6K35, 6O8MR
6G60
6C50
6H63
6B40
6M29
6I61
6F60
6C50
HALL 7
3D Issue LTD
7F70
4iiii Innovations Inc
7H40
51Degrees
7C70
6WIND
7M51, 7O26MR
A1 Systems
7J17
Absolute Software Corporation
7H40
Accuris Networks
7F70, 7N94MR
acticom GmbH
7G21
ActiveMe
7G71
Actus Mobile Solutions Ltd
7F70
Adroit Vista Predictions Inc
7H41
ADVA Optical Networking
7H31
Advantech Wireless
7B25
Aeonpower International Co., Ltd.
7M22
AFP
7C67
Agence du Numrique
7G71
Ahope Co., Ltd.
7G61
airG Inc.
7H40
AKTAVARA AB
7F41
Alberta Government
7H40
Alpha Wireless
7D80
AM Telecom Co., LTD.
7G61
AMPHENOL ANTENNA SOLUTIONS
7C68
Amtran Technology corp.
7N73
Analogix Semiconductor (Brand Promoted: SlimPort)
7L61
Anam Technologies
7F70
ANT Wireless
7M49
Anthony Stark Merchandising GmbH
7M13
APP MEDIA
7G21
AppCarousel
7H40
Appland AB
7E41
Applicata
7H10
Applied Recognition Inc.
7I51
aql
7B87
Aricent
7A11
ARITEL
7G61
Asavie Technologies
7F70
AsiaInfo
7B51
Aspire Technology
7F70, 2B27MR
AT4 wireless
7H15
Atlantic Canada
7H41, 7P10MR
ATLANTIS INTERNACIONAL S.L.
7E20
Automation Engineering, Inc.
7H20
Avance Pay AG
7J33
Avanti Communications
7G37
Avertim
7G71
Avvasi Inc.
7K50, 7O19MR, 7O21MR
AWEX Agence wallonne l'Exportation
7G71
AWEX Barcelona
7G71
Awingu
7G71
Ballard Power Systems
7H40
BELGIUM - BLGICA
7G71
Bell ID
7J31, 7O28MR
Benetel Ltd.
7F70
BERLIN.mobile c/o Berlin Partner
7G21, 7O13MR
Birdstep Technology
7E41
Blacktusk Media
7H40
BLiNQ Networks
7I51
Bluebank Communication Technology Co.,LTD
7N61
BLUEPIN
7E21
BMx Computers
7G71
Boost Communications AS
7K68
Brandenburg Economic Development GmbH (ZAB)
7G21
brocoli Co., Ltd
7G61
Brodit AB
7C73
Brussels Invest & Export
7G71
BRUSSELS INVEST & EXPORT SPAIN
7G71
BSB Power Company Limited
7K17
C Squared Systems, LLC
7M23
Caleo Technologies AB
7E41
Cambium Networks
7B41
Cambridge Consultants
7B21
CARDMOBILI
7J15
castLabs
7G21
CCS
7B67, 7P18MR
Cellular Italia S.p.A.
7E51
Celly SpA
7E19
CentralTouch Technology Inc.
7H40
Cerillion Technologies Ltd
7B61
CertiVox
7K12
CETECOM
7L65
chargifi
7C70
Chemring Technology Solutions
7C86
CICS AB
7F41
Clear2Pay
7G71
Clearbridge Mobile
7K50
CLX Networks
7G60
COELMO spa
7M20
Coiler Corporation
7F71
Colony Networks
7H40
Combain Mobile AB
7F41
Commsquare
7G71
Communication Components
International AG
7J22
Communications Consultants Worldwide
7C13
Contela,Inc.
7G61
Contentful
7G21
CounterPath Corporation
7H40, 2D17MR
Crunchfish
7F41
CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI
7H13
Cubic Telecom
7F70
Cummins Power Generation
7M16
CUPP Computing AS
7K43
cVidya
7F30
COMPANY NAME
STAND
Cybercom Group
7F41
Cybercom Poland Sp. z o.o.
7N85
DASAN Networks
7G61
Dashing Com-Tek Co.,Ltd
7M36
DBM ( ACCENT )
7J61
Desay Electronics (Huizhou) Co Ltd
7E08
Dial Technologies
7J61
Dialog Semiconductor Ltd
7C05
Digital Turbine
8.1J14, 7O24MR
DIGITAL VIRGO
7J61
DIGITALK
7C70
DisplayLink
7B33
Doro AB
7A81
DragonWave Inc.
7E12
Dream Payments
7J21
Druid Software
7F70
EANTC AG
7G21
Eden Rock Communications
7K70
Effire Technology Shenzhen Ltd
7M07
ELAN Microelectronics Corporation
7G68
Electro Rent Europe
7G71
Elliptic Technologies Inc.
7K50
EMIXIS
7G71
EMnify GmbH M2M IoT
7G21
Enea
7E41
Enerban
7G71
Energic Plus
7K25
Enghouse Networks Limited
7K50
Ensemble Systems Inc.
7H40
Enterprise Ireland
7F70
Equiendo Ltd.
7F70
ERCOM
7J40
ESCAUX
7G71
Escher Group
7F70
eServGlobal
7I61
Estmob Inc.
7E21
EUPEN - Kabelwerk Eupen AG
7G71
Eurocontracts s.r.o.
7K06
Europlasma NV
7M55
Eventbase
7H40
Expeto
7H40
Fabricovers
7G71
FIME
7J10
Firstar Battery Co.,Limited
7H03
Fishtree
7F70
Flanders Investment & Trade
7G71
FLANDERS INVESTMENT & TRADE
7G71
Flex Group
7H41
FlexiTon
7G50
Fliplet
7C14
Fluxtream
7G71
Flybits
7K50
Fortytwo Telecom
7K65
Franklin Wireless
7E14
Fraunhofer Heinrich Hertz Institute
7G31
Fraunhofer IIS
7G31
Freescale Semiconductor
7A80
FusionPipe Software
7H40
Future Product Design a.s.
7D68
Fuzhou Rockchip Electronics Co., Ltd.
7M43
GARMIN
CS90, 7O25MR
Gemotions
7G71
GeoPal Solutions
7F70
Gfi Informatique
7O4MR
Giesecke & Devrient
7A41, 7P12MR
Gionee Communication Equipment Co.Ltd.
7C61
Global Device Network
7C30
Global Warning System
7E41
Global Wireless Solutions, Inc.
7H12
Glow Digital Media
7C70
Golden Ears Corporation
7E21
Golla Oy
7C41
GOOD WAY TECHNOLOGY CO., LTD.
7M39
Government of Canada / Gouvernement du Canada
7H40, 7H41,
7O12MR, 7O15MR, 7O27MR, 7P8MR
GPS Tuner Kft.
7G50
GREAT Britain Hospitality Area
c/o Tradefair
7O33MR, 7P20MR, 7P22MR
GreenPower Electronics.,Ltd.
7G61
Hama GmbH & Co KG
7C41
HAUD Systems
7K65
HEAD acoustics
7K74
Headlane Ltd
7B83
Heliocentris Industry GmbH
7K31
Herbert Richter
7K72
HTC
7A40, 7A60
Huadoo Bright Group Limited
7M03
Hubble Connected Ltd.
7F81
Huminah Huminah Animation
7H41
Hungarian National Trading House
7G50
i-movo
7C70
I.R.I.S.
7G71
iBeaken.com
7G71
iBwave Solutions Inc
7C71
Icontrol Networks
7J63
ICT Association of Manitoba (ICTAM)
7H41
ID Fusion Software
7H41
IDT Systems Ltd / Case Station Ltd
7G41
IEEE
7K71
Imaginet
7H41
imec
7G71, 7O17MR
IMG COMMUNICATION TECHNOLOGY CO.,LTD
7M15
ImmerVision
7H41
Incognito
7H40
Infinite Peripherals
7J27
Infobright Inc.
7I51
INFOMARK
7G61
INFOPOLE Cluster TIC
7G71
InfoVista
7G40
Infradata
7G71
Ingenico Mobile Solutions
7J43
InnJoo Technology Co., Ltd.
7F03
interactive digital media GmbH
7G70
Intercede
7B81
InterDigital
7A71
InvenSense
7D61
ip.access
7C60
iPay International S.A.
7E31
iProov Limited
7B31
Itos Technology, S.L.
7J16
JamoSolutions NV
7G71
jBilling
7K50
EXHIBITOR LISTING
COMPANY NAME
STAND
Jet Infosystems
7J05
JPL NASA
7H21
Juni Korea Co., Ltd.
7G61
KAZAM MOBILE LIMITED
7M08
KDLAB INC.
7G61
Kernel-i
7G61
Kisan Telecom Co., Ltd.
7G76
Klas Telecom
7F70
KnowRoaming
7I51
Korea Testing Laboratory
7G61
KOTRA(Korea Trade-Investment Promotion Agency)
7G61
Kwilt INC
7K50
LabSat
7H18
Lanner Electronics Inc.
7E06
Left of the Dot Media
7H40
Li Tong Group
7M32
Lime Microsystems
7O36MR, 7O37MR
Limes Audio AB
7E41
Linquet
7H40
LogiSense
7K50
Lumata
7P4MR
LUMENS Co. Ltd.
7G61
Mad Catz
7F31
Made in Mind
7C70
mAdme Technologies Limited
7F70
Manitoba Institute of Trades and Technology
7H41
Manitoba Trade and Investment
7H41
Mariner Partners
7H41
Maroc Export - Moroccan Centre for Export Promotion
7J61
Master Merchant Systems
7H41
MATRIXX Software
7F60
Mavenir Systems
7A21
Maysun Info Technology Co., Ltd
7F67
MCS Test Equipment
7C70
Mediashaker
7H40
Megron Tech
7C70
MELICONI S.P.A.
7D81
MeteoGroup
7G21
MHL, LLC
7F31
Mobicage NV
7G71
Mobidia
7H40
Mobile Arts
7F41
Mobile Security Solutions by LSEC & IPACSO
7G71
MobileAware
7F70
mobileLIVE Inc.
7K50
Mobilosoft
7G71
MobiWeb
7D70
mobylla
7G71
Mogencelab Co., Ltd
7G61
Mohanet Mobilsystems Co.Ltd
7G50
Momentus Software Inc
7H40
Mondial Telecom
7G71
Monizze
7G71
MontaVista
7N77, 7O34MR
MoodMe
7G71
Movea
7P2MR
Movify
7G71
mPay S.A.
7J12
mSensis S.A.
7K08, 8.1I49
Multimedia Development Corporation Sdn Bhd
7L71
Multiwave Sensors Inc.
7I51
myFC
7F41
Nakina Systems
7J11
Neofonie Mobile GmbH
7G21
NetAxis Solutions
7G71
Netrounds
7F41
Netsweeper
7K50
New Times Overseas Exhibition Co., Ltd
7M41
Newings Technology Co.,Ltd
7M11
NewNet Communication Technologies
7P16MR
Nexeven
7F41
NII SOKB Ltd.
7J71
NIPA-National IT Industry Promotion Agency
7E21
Nomad Connection, Inc.
7E21
Novatti
7J25
NoviFlow Inc.
7H41
NquiringMinds Ltd
7C70
NRT Technology Corp
7K50
NTG Clarity Networks Inc.
7K50
NuRAN Wireless
7H41
NXP
7E30
Octasic In
7O22MR
OnePhone Holding AB
7F41
Ontario, Canada
7I51, 7K50
OP-TIM
7G71
OpenSignal
7B15
opentrends
7J20
OptiWi-fi
7F70
Oxygen8 Communications Ltd
7F80
Panamax Inc.
7N60
Panasonic Enterprise Solutions Company
7M28
Pebble Technology Corp / Widget UK Ltd Distribution
7C32
Peli Products
7J08
Peraso Technologies Inc.
7K50
Perception TV
7B85
Perfecto Mobile UK LTD
7O2MR
PERFEKT Krzysztof Banach
7M45
Perples
7E21
Phonedeck GmbH
7G21
PMC-Sierra Inc.
7O30MR
Polar Power Inc
7M40
PortaOne
7H11
POVR (3G Multimedia)
7G50
Powerstorm
7M30
Pramac
7M38
Primal Technologies Inc.
7I51
Priori Data GmbH
7G21
Professional Quality Assurance Ltd
7H40
PSA Parts Ltd - Duracell
7M47
PTM Group BVBA
7G71
Purple WiFi
7B19
PYCO GROUP
7G71
QRC Technologies
7M25, 7O6MR
Quamotion
7G71
Qubec (Canada)
7H41
Quram
7G61
RAMZO
7J61
Ranplan Wireless Network Design
7C12
Raycap Inc
7J38
RealVNC
7C81
Recon Instruments
7H40
ResponseTek
7H40
COMPANY NAME
STAND
ReunIT
7G71
RFM WIRELESS
7G61
RFWindow Co.,Ltd
7O18MR
Rockshore
7C16
RTx Technology Co.,Ltd
7G61
S2M
7J61
SalesSeek
7B27
SAMJI Electronics Co.,Ltd.
7N71
SanDisk
7A61
Santok
7F21
SBS spa
7N45
Scottish Development International
7B11
Seavus
7E41
Sendum
7H40
Sequans Communications
7I81
Shanghai Tricheer Technology Co., LTD
7H22, 7O3MR
Shen Zhen Unitone Electronics Co.,Ltd
7M27
SHENZHEN ACT INDUSTRIAL CO;LTD
7M09
Shenzhen Baolifeng Opto-Elec Co., ltd
7N83
Shenzhen Bmorn Technology Co.,ltd
7I82
SHENZHEN BOWAY ELECTRONICS CO., LTD
7M37
Shenzhen Chuangxinqi Communication Co.,Ltd
7I92
Shenzhen Diadem Technology Co., Ltd
7K63
ShenZhen Electronics Co.,Ltd
7J28
Shenzhen Envicool Technology Co., Ltd
7K15
SHENZHEN EYCOM TECHNOLOGY CO.,LTD
7L78
SHENZHEN HAOCHENG COMMUNICATION
TECHNOLOGY CO.,LTD
7L51
Shenzhen Hengnuo I.O.T tech company limited
7K64
Shenzhen Hi-Power Technology Co., Ltd
7N63
Shenzhen Honghaijia Communication Technology Co.,Ltd
7M35
Shenzhen Hosin Communication Technology Co., Ltd
7H05
Shenzhen Huihua Exploit Technology Co.,Ltd
7M19
Shenzhen ICOO Electronics Technology Co., Ltd.
7I84
Shenzhen Joyful Import & Export Co.,Ltd
7M17
SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD.
7M31
Shenzhen Konka Telecommunications Technology Co.,Ltd.
7I71
Shenzhen Noitavonne Electronics and Technology Co. LTD
7I90
Shenzhen O-Film Tech. Co., Ltd
7C50
Shenzhen Rainbow Time Technology Co.,Ltd.
7M29
Shenzhen SED Wireless Communication Technology Co.,Ltd.
7G05
Shenzhen Tianlong Century Technology Development Co.,Ltd
7M21
Shenzhen Tianruixiang Communication Equipment Limited
7H23
Shenzhen Trigger Scien-tech Co.,Ltd.
7I94
Shenzhen Vastking Electronic Co., Ltd.
7M41
SHENZHEN VIKIN COMMUNICATION TECHNOLOGY
7N81
SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD
7N59
Shenzhen ZHANWEIXUN Technology CO., LTD.
7K81
SiBEAM, Inc.
7F31
Sicotel Communications
7J61
Silicon Image
7F31
Silicon Mitus, Inc.
7G61
Simless Inc.
7K27
SkyWave an ORBCOMM Company
7K50
SLA Mobile
7O35MR
Small Cell Forum
7F61
Smart Wallet
7H40
SMSE - Swedish M2M Service Enablers
7F41
Solara Remote Data Delivery Incorporated
7H41
SOLARWAY F.Z.E
7K21
Spacosa Corp.
7E21
SPLICE Software
7H40
SPS Inc.
7E21
Star Solutions International Inc.
7H40
Starhome Mach
7F51
STMicroelectronics International NV
7B140, 7B146
Stream Technologies Ltd
7C18
Sub10 Systems Limited
7N93MR
Sun High Solutions
7N41
SUN-FLY International Business Development Ltd.
7J73
Supercharge Ltd
7G50
Sweden at Mobile World Congress
7E41, 7F41
Sweden Mobile Association (SMA)
7E41
Swift Labs Inc
7I51
SwiftKey
7P26MR
Symsoft
7G60
SYSTRAN International
7G61
T
7M59
Tactel AB
7F41
TAEYANG I.S CO., LTD
7M57
Tagattitude
7J18
Takemetuit Inc.
7K50
Tamoco
7C70
Tangram Factory Inc.
7L81
Tech Fuzzion Europe, Lda
7M53
Teclo Networks AG
7G11
TEKTELIC Communications Inc.
7H40
Telavox AB
7E41
Telepin Software
7K50
TERACLE
7G61
TestObject GmbH
7G21
The Human Chain
7O32MR
THEHAN INC.
7G61
ThroughTek Co., Ltd.
7M01
TM Forum
7N89MR
TMONET
7G61
Trade and Invest British Columbia
7H40
TransferTo
7H08
Trustonic
7G81
Ttec
7N65, 7N95MR
TUCANO
7N43
Tunnelbear
7I51
Tutela Technologies
7H40
tyntec
7C80, 7P24MR
TYRONE FABRICATION LTD
7K35
UBRIDGE CO., LTD.
7E21
UK Trade & Investment
7C40
UL
7K40
UNISTAR TELECOM CO.,LIMITED
7K61
UXP Systems Inc
7I51
VASCO Data Security
7G71
Verifone
7O14MR
VeriTran
7J06
VISICOM
7C65
Vonetize
7I83
WALTOP International Corp.
7C07
Watchdata Technologies
7K51
WebAction
7G80
Wedge Networks Inc.
7H40
WeDo Technologies
7G09
WEENKO
7J61
West One Technology LTD
7C30
COMPANY NAME
WEVERCOMM CO., LTD.
whatever mobile GmbH
WiMatek Systems
WIN 2000 TELECOM. CO., LTD
WIND RIVER
Wipro Limited
Wirecard Technologies GmbH
WirelessMe Limited
World Telecom Labs
Wray Castle Limited
Wyless
Wysdom
Xi'an Yu Tong Intelligent Technology Co.,Ltd
XINTEC
Xoanon Analytics
Yapital Financial AG
Yifang Digital(Hongkong) Company Limited
Youmi(Guangzhou) Mobile Co., LTD
Zetes
Zhejiang Ebang Communication co.,ltd
Zhejiang Shangcheng Science & Technology Co., Ltd
Zhilabs S.L.
Zhuhai XH Smartcard Co.,Ltd
Zinwave Ltd
ZIRA Ltd.
STAND
7G61
7G21
7H40
7J32
7J65, 7O5MR
7C21
7K30
7H17
7G71
7B17
7B29
7I51
7K41
7F70
7F41
7K20
7K78
7N67
7G71
7D76
7L76
7M05, 7O1MR
7J30
7O31MR
7K10
HALL 8.0
Abinsula S.r.l.
Action Mount
Actions srl
AdFalcon
ALTRAN
Amazon Appstore
8.0B10
8.0E14
8.0B10
8.0E24
8.0F30
8.0K12MR, 8.0K13MR, 8.0K16MR,
8.0K19MR, 8.0K9MR
AOL Platforms
8.0D70MR
Appiris
8.0K22MR
Applix Group
8.0B10
Appnext Ltd.
8.0F18
Apptripper
8.0B10
APPTURBO
8.1E30, 8.0D66MR
Ascot Industrial Srl
8.0I20
AsGA Sistemas
8.0E10
Asurion
8.0K10MR
AVG Technologies
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
AXONIX
8.0I37
Azcom Technology
8.0E62MR
Badu Networks
8.0G14
Baidu, Inc
8.0K15MR
Bamboo Group
8.0I12
Beintoo
8.0C49
Beleader Internet Marketing S.L.
8.0I39
BeMyApp
8.0D24
Big Data Expo 2015, Guiyang, China
8.0F34
Big Data Lab
8.0J40
Blue Telecom Consulting
8.0D20, 8.0A10MR
BTI Wireless
8.0J30
Butlr - Your Digital Concierge
8.0B10
CAKE
8.0G17
CalAmp
8.1B71, 8.0D79MR
Car Easy Apps Consortium
8.0D30
Cartesian
8.0C73MR
Certillion
8.0E10
Cheetah Mobile Inc.
8.0E9
CI&T
8.0E10
Compatel Ltd
8.0I13
Comtrade
8.0G20
Confiz Limited
8.0I19
Controllis Limited
8.0D21
Cradlepoint
5J20, 8.0E14, 5L31MR
Cycle30
8.0K11MR
DATACOM
8.0E10
Datalab
8.0E10
DivX, LLC
8.0K6MR, 8.0K8MR
Dot Hill Systems
8.0H14
Dr Security
8.0C19
DSPmobi
8.0I9
eMotion Digital
8.0E10
Enjinia
8.0B10
ENNOVA SRL
8.0B10
Enterprise Estonia
8.1K31, 8.0E76MR
EU 5G Research - 5G PPP / 5-Alive project
8.0B17
Evamp & Saanga
8.0I19
Expway
8.1D41, 8.0E80MR
Feitian Technologies Co., Ltd.
8.0I7
FictionCity Holding Inc
8.0C45
FierceWirelessEurope/TelecomsEMEA
8.0C29
FINEDIGITAL Inc.
8.0E56
Flazio Srl
8.0B10
FONEWARE
8.0G13
FotoNation
8.0A12MR
Frog Cellsat Limited
8.0I15
Genesys Telecommunications Laboratories Inc.
8.0E29
Global Kristall Aps
8.0F20
Google AdMob
8.0B16, 8.0B12MR, 8.0B15MR
Greenwave Systems
8.0K14MR
GSMA Intelligence
8.0K2MR
GuangDong Saifei Sapphire Technology Co., Ltd.
8.0J20
Headway Digital
8.0J24
HICS societ cooperativa
8.0B10
HIMOINSA
8.0D40
HoloDigilog Human Media Research Center
8.0I25
Hong Kong Science & Technology Parks Corporation
8.0D57
Icaro Tech
8.0E10
iconmobile group
8.0H16
Idaho Department of Commerce (USA)
8.0E14
IneoQuest
8.0E34
Intertrust Technologies Corporation
8.0F15
Intis Telecom
8.0J10
IOLAN B.V.
8.0E52
IOTS World Congress
8.0E37
iStartLab Srls
8.0B10
ITALIAN TRADE AGENCY
8.0B10
ITS Consulting
8.0E10
IXIA CORP
8.0E10
Jampp
8.0K20MR
KAAZING Corporation
8.0H10
KHOMP
8.0E10
kkM
8.0I35
Kolektio
8.0B10
KUKACLIP
8.0H20
COMPANY NAME
STAND
La Comanda
8.0B10
LEXIBOOK
8.0D29
M-AdCall Digital Media Pvt. Ltd.
8.0D25
Marfeel Solutions S.L.
8.0J6
MC1
8.0E10
MetaGeek
8.0E14
mGage
8.0H11
mLearn Mobile Education
8.0E10
MOBI Antenna Technologies(SHENZHEN)Co.,Ltd
8.0J14
Mobile King GmbH
8.0E30
Mobile Value Partners
8.0A14MR
MobiMESH & VoiSmart
8.0B10
Mobvista
8.0I10
MONO INFO SYSTEMS CO., LTD
8.0E58
MSC Modular Smart Case by VersaSpaGmbh
8.0F36
Nafithtech
8.0D49
NetMediaEurope
8.0E46
Network Kinetix
8.0F17
New Relic
8.1B13, CS60, 8.0C59MR
Ningbo Yuda Communication Technology Co., Ltd
8.0I33
NTS RETAIL
8.1B61, 8.0K23MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
Pakistan Software Export Board
8.0I19
Paqos
8.0B10
Park Smart s.r.l.
8.0B10
ParStream GmbH
8.0C25
PhotoSpotLand
8.0B10
pixelBook Srl
8.0B10
Plus One Marketing Ltd.
8.0E19
Prime Systems
8.0E10
PubCoder Srl
8.0B10
PublicVine
8.0K26MR
Pushapp srl
8.0B10
QUASARMED SRL
8.0B10
Quixey
8.0D80MR
Reach-in
8.0E14
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
Recarga.com
8.0I23
RemOpt
8.0E10
RGT
8.0E10
Rubicon Project Ltd.
8.0G19
Securcube
8.0B10
SHENZHEN HOMECARE TECHNOLOGY CO., LTD
8.0I6
Shoozy
8.0B10
Shuangdeng Group Co., Ltd
8.0I8
Sicap
8.0G11
SIGFOX
8.0C10, 8.0D67MR
Sikur
8.0F11
Sivers IMA
8.0D60MR
SOFTEX - Association for the Promotion
of Brazilian Software Excellence
8.0E10
Sorriso Technologies Inc
8.0E16
Spectrummax
8.0E40
Splunk Inc.
8.0I27
Spotlime
8.0B10
SpotXchange
8.0F40
StradVision, Inc.
8.0E36
Summit Tech
8.0F10
Swenggco Software
8.0I19
Swrve
8.0E38, 8.0D76MR
Talent Garden srl
8.0B10
TapCommerce
8.0C65MR
Taptica
8.0D50
Tech Mahindra Ltd.
8.0K21MR
Tecnew
8.0E10
Telecom Review
8.0F38
TeleSemana.com
8.0I41
The Peoples Government of Guiyang City
8.0F34
ThingWorx, A PTC Company
8.0K27MR
Tokenlab
8.0E10
Trend Micro Incorporated
6L61, 8.0D39
Trust International B.V.
8.0C35
TUNE
8.1J20, 8.0C77MR
Twilio
8.1H51, 8.0K25MR
UBIqube (Ireland) PLC
8.0C55
Valid8.com, Inc.
8.0I11
ValueLabs
8.0I29
Verizon
8.0D10, 8.0A16MR, 8.0E64MR
Viettel Telecommunications Network Equipment
Manufacturer - Viettel Group
8.0G2
VISA SPA
8.0H9
VSENT
8.0E10
Vkansee Technology Inc.
8.0E39
Westell Technologies
8.0C15
WINDBLOCKER International B.V.
8.0G21
Winjit Technologies
8.0D14
YO!
8.0F08
YouAppi
8.0E54
Youbiquo S.r.l.
8.0B10
YuppTV Inc Ltd.,
8.0D58
ZTE Supply Chain Co.,Ltd
8.0E50
HALL 8.1
42matters
Accengage
Accusonus SA
Acision
Acrobits s.r.o
ActLight SA
Adcash
Adiquity
adjust GmbH
AdMaxim
ADSMEDIA MOBILE ADVERTISING,S.L.
Advantage Austria
Adxperience
Affle Holding Pte Limited
Afilias (dotMobi)
AgileWorks Ltd
Airpush
ALK Technologies Ltd.
ANALOG TWELVE Co., Ltd.
ANDREXEN
Anyline
APImetrics
App Annie
Appaloosa Technology
Applause
Applidium
AppLift GmbH
Tuesday 3rd March
8.1G58
8.1D41
8.1I49
8.1A41
8.1K54
8.1G58
8.1K68
8.1G69
8.1H68
8.1I10
8.1K48
8.1B61
8.1E49
8.1K11
8.1C31
8.1K31
8.1D60
8.1D59
8.1K42
8.1K54
8.1B61
8.1A11
8.1D53
8.1D41
8.1J9
8.1D41
8.1E68
PAGE 53
EXHIBITOR LISTING
COMPANY NAME
STAND
AppNexus
AppsFlyer
Apptentive
AppThis
Apptimize
APPTURBO
Aptoide
Aquafadas
arcatech ltd
Aula365
AutoGraph, Inc.
AVG Technologies
8.1F65
8.1J30
8.1A11
8.1K20
8.1H13
8.1E30, 8.0D66MR
8.1G59
8.1E49
8.1H49
8.1J67
8.1A11
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
Awards Solutions, Inc
CC8.17A&B
AwoX
8.1E49
AXIBLE TECHNOLOGIES
8.1E49
BANDAI NAMCO Games Inc.
8.1K42
Batch.com
8.1B21
BAYERN INTERNATIONAL - Bavarian Bureau
for International Business Relations
8.1I59
Beekeeper
8.1G58
BeeOne Communications SA
8.1G58
Beeweeb
8.1H11
Bidstalk PTE Ltd
8.1I20
BIGLOBE Inc.
8.1K42
Black Pixel
8.1A11
BlueID SDK - Secure mobile keys
8.1I59
Buddy Platform, Incl.
8.1A11
Bulletin.net
8.1J7
BuzzCity
8.1D66
CalAmp
8.1B71, 8.0D79MR
Canonical Group Ltd.
8.1F41, CC8.20, CC8.21
Capptain
8.1D41
CARTELMATIC
8.1D41
CashSentinel
8.1G58
Catalunya Apps
8.1K48
Cellfish
8.1D41
Celltick
8.1C20
Centre for Secure Information Technologies (CSIT)
8.1H49
Cequens Telecom
8.1K22
CHAR.DIMITRACAS SA
8.1I49
ClicksMob
8.1J34
CM Telecom
8.1D50
COLOPL, Inc.
8.1K42
COYOTE
8.1K14
CreaLog GmbH
8.1I59
CRITEO
8.1F70
Crittercism
8.1D15
Crossrider
2D50, 8.1K85
CYBIRD Co., Ltd.
8.1K42
Cytech Mobile
8.1I49
D'arriens
8.1E60
D2C Inc.
8.1K42
DAEM S.A
8.1I49
Dbros Co., Ltd.
8.1J5
DigiFlak OU
8.1K31
Digital Horizons Limited
8.1H50
Digital Turbine
8.1J14, 7O24MR
DIMOCO Europe GmbH
8.1K41
Dinube
8.1K48
DISPLEX / E.V.I. GmbH
8.1I59
dmg - DSNR Media Group
8.1E10
DWANGO Co.,Ltd.
8.1K42
Ecofleet by Oskando
8.1K31
Edelman Spain
CC8.24B
EDSI-Tech Srl
8.1G58
Eesti Telekom AS
8.1K31
Elatec GmbH
8.1I59
emporia Telecom Produktions- und Vertriebs GesmbH & CoKG
8.1B61
Enterprise Estonia
8.1K31, 8.0E76MR
Enterprise Greece S.A
8.1I49
Exosite, LLC
8.1G61
Expway
8.1D41, 8.0E80MR
Eyelead Software
8.1I49
F5 Media
8.1J17
FASMETRICS S.A
8.1I49
Faveeo SA
8.1G58
Fern Software
8.1H49
Fiksu
8.1H22
First Technology
8.1H46
Flapit
8.1H19
FLIR Systems
8.1C21
Flirtie
8.1K48
FMC GROUP
8.1D41
Fortumo
8.1K31
FRENCH TECH PAVILION / BUSINESS
FRANCE
5B41, 5B61, 8.1D41, 8.1E49
Fyber
8.1I11
GAIDDON Software
8.1D41
Game Insight
8.1F31
GaneshaSpeaks.com
8.1B15
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
General UI
8.1A11
Geotag Aeroview (TripInView)
8.1I49
GfK
8.1F50
Globalcomm Europe
8.1K48
Globo
8.1D49
Glympse
8.1A11
GoodBarber
8.1D41
8.1K48, CS50
GREE, Inc.
8.1K42
Greenhouse
8.1K31
GungHo Online Entertainment, Inc.
8.1K42
Guppy Games | Media
8.1A11
Healthapp, S.L.
8.1K48
Hellenic Association of Mobile Application Companies
8.1I49
HEY!
8.1G58
Horizon Video Technologies Inc.
8.1I49
i-mobile
8.1K42
i2CAT Foundation
8.1K48
i3DESIGN Co., Ltd.
8.1K42
IKARUS Security Software GmbH
8.1B61
IKCOM
8.1D41
Iken Personics
8.1B77
Imaxel lab
8.1K48
Immersion
8.1G41
iMobileMagic / PhoneNear
8.1G63
indoo.rs GmbH
8.1B61
IndoorAtlas
8.1A11
Indus Net Technologies Private Ltd.
8.1H21
Infobip
8.1F49
Infonova
8.1B61, 2B42MR
PAGE 54
Tuesday 3rd March
COMPANY NAME
STAND
InnerSense
8.1D41
InnoQuant Strategic Analytics
8.1K48
Innovae Augmented Reality Agency
8.1K48
INNOVATHENS
8.1I49
INRIX
8.1A11
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
InternetQ
8.1I40
Invest Northern Ireland
8.1H49
Irida Labs
8.1I49
IronSource
2D50, 8.1A73
ItsOn, Inc
CC8.8
ITTIAM SYSTEMS
8.1K24
JOANNEUM RESEARCH Forschungsgesellschaft mbH
8.1B61
Kantar
8.1D51
Keima
8.1H20
King of App
8.1K48
Kirusa
8.1J15
Kizeo
8.1E49
Klab
8.1K42
Kochava
8.1K16
KRITER SOFTWARE, S.L.
8.1I18
La Factoria Interactiva
8.1K48
Leadbolt
8.1C11
LEDGER
8.1E49
Lextech Global Services
8.1I21
Lleida.net
8.1I41
LOCAL MOBILE MARKETER
8.1H49
LOOPY Quo App Solutions, Inc
8.1D20
M-BIZ Global Group
8.1G58
M-STAT S.A.
8.1I49
M7 Managed Services Ltd
8.1H20
Madgic
8.1D41
Manage
8.1J10
Mars Media Group
8.1H70
Marvell
CC8.13, CC8.14, CC8.15
Massive Impact
8.1E22
Matomy + MobFox
8.1F71
Maxim Integrated
CC8.3
mBlox Limited
8.1C41
MediaMath
CC8.9 - DMR
MessageBird
8.1I63
Metaio GmbH
8.1G47
Microgaming
8.1G35
Micronet SA
8.1I49
Millennial Media
8.1B41
millenoki
8.1G71
Mining Essential
8.1E49
MINUTE TRANSFER
8.1E49
Mister Bell
8.1D41
MLS FIRMWARE SA
8.1I49
MOBAPI by Bitwip
8.1E49
Mobibase
8.1H58
Mobile Content Forum
8.1K42
Mobintouch
8.1D10
MobiSystems
8.1B73
MobPartner
8.1B11
Mobusi Mobile Advertising
8.1K64
Mobyt S.p.A.
8.1D71
mOddity mObile
8.1K48
MONSAN
8.1K77
Mooncascade
8.1K31
MoPub
CC8.4, CC8.5
MotionLead
8.1D41
Movintracks
8.1K48
Mozoo
8.1D21
MPASS Ltd
8.1I49
mSensis S.A.
7K08, 8.1I49
MTI Ltd.
8.1K42
MTT Mobile tout Terrain
8.1D41
MUBIQUO
8.1D20
Multimedia Knowledge & Social Media Analytics Laboratory
8.1I49
MyOmega System Technologies GmbH
8.1I59
NAKA AG
8.1G58
NCSR Demokritos - Integrated Systems Laboratory
8.1I49
Neomobile
8.1I16, 6N25MR
NeoSOFT Technologies
8.1C10
net mobile AG
8.1B51
netelip
8.1H60
New Relic
8.1B13, CS60, 8.0C59MR
NEWSPHONE
8.1I49
NEXPERTS
8.1B61
NexStreaming
8.1E70
Next Future Lab
8.1J5
Nite Ize Inc
8.1G70
Norbsoft
8.1G33
Northern Ireland
8.1H49
NTH AG
8.1K51
NTS RETAIL
8.1B61, 8.0K23MR
NUTITEQ
8.1K31
NVIDIA
CC8.10
OBRELA SECURITY INDUSTRIES S.A.
8.1I49
OLA mobile
8.1D31
OneVisage
8.1G58
OnYourMap
8.1J71
Open Geospatial Consortium
8.1K52
Open Mobile Alliance
8.1K52
OpenMarket
8.1D11
Openwave Mobility
8.1H49, 6N12MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
Opera Mediaworks
8.1B20
OrbiWise SA
8.1G58
Orca Wave
8.1A11
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
OXYGEN BROADBAND
8.1I49
PARKNAV
8.1I21
Pinnatta
8.1I49
PlayFab
8.1A11
Pocket Media
8.1K70
Pradeo Security Systems
8.1E49
PubMatic, Inc.
8.1D14
qipp ag
8.1G58
QuickPlay Media
8.1H44
Reach-U
8.1K31
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
REGATE SA
8.1I49
Remo Software
8.1J11
Rezopep - The Midi Pyrenees Business Incubator Network
8.1D41
RouteSms Solutions Limited
8.1E51
Salesforce.com
CC8.12, CC8.22
3H10, 3I10, 8.1A61, 2M10
Scandit AG
8.1G58
SchoolBusNotes
8.1I49
COMPANY NAME
Schreiner Group GmbH & Co. KG
ScientiaMobile
SecurePIM by virtual solution AG
Sequitur Labs Inc.
SIEN
SignWise
SimilarWeb
SingularLogic
Sirqul, Inc.
SK (Certification Centre Estonia)
Smaato
Smart AdServer
SMARTVISER
Snow Engineering
Softonic
SOFTWEB ADAPTIVE I.T. SOLUTIONS
Sonix Co., Ltd.
Sonorys Germany GmbH
Sony Mobile Communications - Developer World
SPEC INDIA
Spicysoft Corporation
Spotlio AG
Spreadtrum Communications (Shanghai) Co.,Ltd.
SSPE "Kartographia"
StartApp
State of Illinois
SUMMVIEW
Supersonic
Surf The Web
Switzerland Global Enterprise
Swoodle
Symphony Teleca Corp.
Syntonic
Sysmosoft SA
Tabernus Europe Ltd
TalisLife
Tapjoy
TAPTAP Networks
Teads
TEKONSULT
Telecom Italia
TELENAVIS S.A.
Telintel Ltd
TELLMEPLUS
Terragon Group
Testbirds GmbH
The Boston Consulting Group
Tizen
Tobit.Software
Torry Harris Business Solutions
TouchBase
TouchPal
Trademob
Tronic's Microsystems
TRUSTe
Trusted Logic
TUNE
Twilio
Tyroo (SVG Media Pvt. Ltd.)
UbiNuri Inc.
Uepaa AG
UNCOVER TRUTH Inc.
UNICOPE GmbH
Uniface
UppTalk (Grupo MasMovil)
Urban Airship
UTEL
VAS2Nets Technologies LTD
Vci
Viacom International Media Networks
Vibes
VIDAVO S.A.
VisoCon GmbH
Vispel by Inkspin1
Vital Energy GmbH
VoiceWeb S.A.
Voluum
Voxygen SAS
Vserv
Washington Interactive Network
Washington State Department of Commerce
WASSA
WAZAPP
Webaroo Inc.
WebToGo GmbH
Welsh Government
Wikitude GmbH
WildTangent
Witigo
WOOEKAN
Wyconn GmbH
xAd
Yadwire Technologies ltd
Yandex
Yoga Systems
STAND
8.1I59
8.1C13
8.1I59
8.1A11
8.1D41
8.1K31
8.1K62
8.1I49
8.1A11
8.1K31
8.1E61
8.1E49
8.1D41
8.1D41
8.1K65
8.1I49
8.1K42
8.1I59
8.1B53
8.1D70
8.1K42
8.1G58
CC8.2
8.1K66
8.1B12
5I31, 8.1I21
8.1D41
8.1H48
8.1K48
8.1G58
8.1H49
8.1B75, 2G11, 2G13
8.1A11
8.1G58
8.1H20
8.1G58
8.1D65
8.1A21
8.1E67
8.1I59
CC8.1
8.1I49
8.1K40
8.1E49
8.1D68
8.1J3
DMR CC8.8
8.1H65
8.1I61
8.1D61
8.1A11
8.1E20
8.1G20
8.1E49
8.1H15
8.1E49
8.1J20, 8.0C77MR
8.1H51, 8.0K25MR
8.1H64
8.1J5
8.1G58
8.1K42
8.1B61
8.1K79
8.1K48
8.1C14
8.1D41
8.1D72
8.1I49
CC8.24A
8.1I21
8.1I49
8.1B61
8.1K31
8.1I59
8.1I49
8.1J64
8.1D41
8.1G11
8.1A11
8.1A11
8.1D41
8.1D41
8.1G49
8.1I59
8.1H20
8.1B61
8.1I13
8.1D41
8.1D41
8.1B61
8.1I51
8.1E58
8.1K73
8.1K31
CONGRESS SQUARE
Abertis Telecom
Accent Advanced Systems
ACUNTIA
AD TELECOM, S.L.
ADSmovil
Advanced Automotive Antennas
AGILE CONTENTS
AiQ Smart Clothing Inc.
ALDEAMO
Aparca&Go
Appszoom Technologies
ARGELICH NETWORKS
ASCAMM TECHNOLOGY CENTRE
Aywant (Zed)
AZETTI NETWORKS
Barcelona Digital Technology Centre (BDigital)
BARCELONA MEDIA
Beabloo
BEREPUBLIC NETWORKS
Bismart
CartoDB
CMC DIGITAL
CodiTramuntana
CS60
CS50
CS60
CS50
CS140
CS50
CS50
CS125
CS140
CS50
CS60
CS60
CS50
CS60
CS60
CS50
CS50
CS50
CS50
CS50
CS60
CS140
CS50
COMPANY NAME
STAND
Compuer Vision Center

CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCI
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnologa
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Mvil
CS60
MyScreenPROTECTOR
CS135
Nepolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50
Optima Consulting S.A.S.
CS140
P2i
CS165, CS157MR
Peel
CS180
PICK DATA, SL
CS60
Polaroid
CS76
Procolombia
CS140
QUIEROAPPS.COM
CS60
QUOBIS
CS60
Qustodio
CS50
Red Points
CS50
redBorder
CS60
Reticare
CS60
RTC Digital Consulting
CS140
Safelayer Secure Communications
CS60
Saygus
CS65
SDP Telecom a Molex Company
CS77
Sensing & Control Systems
CS60
Shoulderpod
CS50
Signaturit
CS50
Sistelbanda S.A.
CS60
SITmobile Soprano Group Company
CS50
Software Quality Systems, S.A.
CS60
Spanish Pavilion
CS60
SPIDERCLOUD WIRELESS
CS85
STARLAB
CS50
SVForum
CS50
Taisys Technologies Co., Ltd.
CS75
Tecnologas, Servicios Telemticos y Sistemas SA
CS60
TELNET REDES INTELIGENTES S.A.
CS60
Telrad Networks
CS160
Tu Pediatra Online
CS50
Unify
CS145
Validated ID
CS50
VEXIA
CS60
Wavecontrol
CS50
Whiplash Entertainment, SL
CS50
Worldline
CS60
Xopik Mobile Marketing, S.L.
CS50
Xplica't
CS50
Yup Charge
CS50
SHOW IN PICTURES
PAGE 56
Tuesday 3rd March
SHOW IN PICTURES
Tuesday 3rd March
PAGE 57
CONFERENCE AGENDA*
DAY 2
Tuesday
3 March
11:15 12:45
14:00 15:30
Keynote 4: Innovating for Inclusion
Content Evolution for the Multi Form Factor

Future

TweetWall Pro: #MWC15KN4
Moderator
Moderator
Jefferson Wang, Partner, Wireless & Mobility Group, IBB
Consulting Group
Erik Hersman
Founder
iHub
09:15 10:45
Will Law, Chief Architect, Akamai
Keynote 3: The Road to 5G

TweetWall Pro: #MWC15KN3
Moderator
Michael OHara
CMO
GSMA
Gnther Oettinger
Commissioner for the Digital Economy &
Society
European Commission
Ken Hu
Deputy Chairman & Rotating CEO
Huawei
Dr Chang-Gyu Hwang
Chairman & CEO
KT

TweetWall Pro: #MWC15EVOM
Geir Skaaden, SVP, Digital Content & Media Solutions, DTS

Simon Segars
CEO
ARM
Evan Sharp, Co-Founder & Head of Creative, Pinterest

Raj Talluri, SVP, Product Management, Qualcomm
Brendan Handler, VP, Global Business & Technology
Strategy, Twentieth Century Fox Home Entertainment
Raja The Maimunah

MD & CEO
Hong Leong Islamic Bank Berhad
Ajay Banga
President & CEO
Mastercard
Bob Bakish, President & CEO, Viacom International Media

Hugo Barra, Global VP, Xiaomi
14:00 15:30
Wearables
TweetWall Pro: #MWC15WEAR
Sanjay Kapoor
Chairman
Micromax Informatics
Moderator
Brent Blum, Wearable Technology Practice Lead, Accenture
Gareth Jones, VP & GM, EMEA Sales, Fitbit Inc.
Mitchell Baker
Executive Chairwoman
Mozilla Foundation
Ariel Garten, CEO, InteraXon

Eric Migicovsky, CEO & Founder, Pebble
Josh Waddell, VP, Mobile Innovation Center, SAP
Joan Ng, SVP, Product Marketing, Jewellery, Asia Pacific,
Swarovski
Stphane Richard
Chairman & CEO
Orange
Jimmy Wales
Founder
Wikipedia
Jregen Winandi, Head of SAP Mobile Integration,

Swisscom
Stephen Shurrock, CEO, Consumer, Telefnica
Rajeev Suri
President & CEO
NSN
Steven Mollenkopf
CEO
Qualcomm
PAGE 58
Tuesday 3rd March
CONFERENCE AGENDA*
14:00 15:30
16.00 17.30
16:00 17:30
Connected Citizens, Managing Crisis
Context is King: Capturing the Mobile

Content Opportunity
Health & Education for Connected Citizens

TweetWall Pro: #MWC15CIT
Moderator:
Alec Barton, Founder & Publisher, Developing Telecoms

TweetWall Pro: #MWC15CONT

TweetWall Pro: #MWC15HEA
Moderator
Steve Bell, Senior Analyst, Heavy Reading
Chris Weasler, Director, Global Connectivity, Facebook
Moderator
Julie Ask, VP & Principal Analyst, Forrester Research
Aicha Evans, VP & GM, Platform Engineering Group, Intel
Bob Lord, CEO, AOL Platforms
Valerie Riffaud Cangelosi, New Market Development

Manager, Epson Europe
Mark Surman, Executive Director, Mozilla
Ambarish Mitra, Founder & CEO, Blippar
Scott Snyder, President, Mobiquity
Karim Khoja, CEO, Roshan
Andrew Harrison, Deputy Group CEO, DixonsCarphone Plc
Isabelle Hilali, VP, Marketing & Strategy, Orange Healthcare
Christopher Fabian, Senior Advisor on Innovation to the

Executive Director, UNICEF
Mark Howard, Chief Revenue Officer, Forbes Media
Rick Valencia, SVP & GM Qualcomm Life, Qualcomm
Peter Fitzgerald, Country Director, Google UK
Emre Tavancl, Mobile Health Manager, Turkcell
Steven Rynecki, Regional Innovation Advisor, USAID
Jennifer Tejada, President & Chief Executive, Keynote
Dr Francis Yeoh Sock Ping, Group MD, YTL Corporation
Brent Herd, Head of Telco Strategy & Development, Twitter

Ran Ben-Yair, CEO & Co-Founder, Ubimo
16:00 17:30

TweetWall Pro: #MWC15IOT
16:00 17:30
Mobile Retail: Delivering Contextual

Experiences to Drive Loyalty & Spend
Enabling M&A for Industry Growth

TweetWall Pro: #MWC15RET
Moderator
Jim Morrish, Chief Research Officer, Machina Research

TweetWall Pro: #MWC15MA
14:00 15:30
Realising the Enterprise IoT Opportunity
Marc Jones, Chairman & CEO, Aeris

Dirk Slama, Director Business Development, Bosch Software
Innovations
Anthony Norris, SVP, Customer Access Solutions,
Information Technology, FedEx
Bill Ruh, VP, Global Software Centre, GE Software
Alicia Asn, CEO & Co-Founder, Libelium
Ren Honig, VP, Strategy, Portfolio & Innovation, Shell
Technical & Competitive IT, Shell
Moderator
B. Holt Thrasher, MD, Mooreland Partners
Sriram Prakash, Director, Head of M&A & Growth Insight,
Deloitte UK
Olaf Swantee, CEO, EE
Rima Qureshi, SVP, CSO & Head of M&A, Ericsson
Thomas Wessely, Partner, Freshfields
Dan Bailey, MD, Global Head of TMT, Global Banking &
Markets, HSBC Bank plc
Moderator
Jane Cloninger, Director, Edgar, Dunn & Company
Debbie Kiederer, Co-Founder & CSO, LiveLux.com,
Founder & Principal, ChalkDust Consulting
Zaki Fasihuddin, Global Head, Business Development,
Digital, McDonalds
Hill Ferguson, Chief Product Officer, PayPal
Dan Soffer, VP & GM, Business Development, VeriFone
Israel
Michele Janes, VP, Digital, Visa Inc.
Mats Granryd, President & CEO, Tele2 Group

14:30 - 16:30
Global Mobile Awards Ceremony

Hall 4 - Conference Village - Auditorium 1
Shekar Ayyar, SVP, Strategy & Corporate Development,

VMware
Tony Poulos, Market Strategist, WeDo Technologies
18.00 18.45
Mobile World Live Keynote

TweetWall Pro: #MWC15MWL2
Anne Bouverot, Director General, GSMA
Tom Wheeler, Chairman, Federal Communications
Commission
* Conference agenda correct at time of print
Tuesday 3rd March
PAGE 59
EXHIBITOR NEWS
Bell ID Supports Android & iOS

Mobile NFC Payments
Bell ID now offers one software

platform for banks to support mobile
NFC payments on Android and iOS
devices, Bell ID Token Service
Provider. EMV card credentials can
be either loaded and managed on
the mobile device or in the cloud
using host card emulation. The
software is supported by a
comprehensive EMVCo tokenization
module that removes vulnerable
card data from the payment
network. It has already been tested
and deployed in the market for both
operating systems. David Orme, Bell
ID CEO, comments: This is great for
customers who want to offer NFC
payments on a wide range of mobile
devices while at the same time
ensuring security using the latest
EMVCo tokenization specifications.
Cobham Wireless
and NI Partner
for Cellular and
Connectivity
Applications
Cobham Wireless, formerly the
Wireless Test Business of Aeroflex,
and NI the provider of platform-based
systems that enable engineers and
scientists to solve the worlds greatest
engineering
challenges,
have
announced a worldwide partnership
to service applications in cellular and
connectivity with solutions based on
PXI technology. NI acquires the
existing Cobham PXI modular
instruments hardware product line
and becomes Cobhams primary
provider of PXI technology. The
companies will also collaborate to
incorporate the latest NI PXI modular
instruments, including the NI vector
signal transceiver with LabVIEW
FPGA, into Cobhams next-generation
cellular and connectivity test systems.
Cobham Wireless is the NI Global
Preferred Partner for Cellular and
Connectivity Applications, part of the
NI Alliance Partner Network.
Visit Hall 6 for Cobham Wireless
- Stand 6H21 and National
Instuments - Stand 6E10
Good Technology:
Securely Mobilise
Your Business
Recent high-profile cyber attacks
have brought renewed attention to
the importance of securing sensitive
corporate data on mobile devices. At
the same time, a proliferation of
wearables and the Internet of
Things are bringing new potential
exposure points into the enterprise.
Good Technology addresses the
convergence of innovation and
security in a world of risk. With a
comprehensive
end-to-end
portfolio of secure mobility
solutions, Good mobilises content
and apps across more than 6,000
global organisations including
more than half of the Fortune 100.
Were innovating for operators and
businesses with new split-billing
data solutions for BYOD and COPE
that seamlessly separate corporate
data usage, and are delivering the
most secure enterprise solution for
Samsung Android devices with Good
for Samsung KNOX.
Visit Good Technology in Hall 1,
Stand 1B42.
PAGE 60
Come and visit our booth 7J31

for more information or contact
info@bellid.com
Achieve Ultra High-Definition Display with

VESA Display Stream Compression (DSC)
The VESA DSC (Display Stream
Compression)
standard
was
launched in April 2014 by VESA
(Video Electronics Standards
Association), in collaboration with
the MIPI Alliance. VESA DSC
enables
visually
lossless
compression for ultra highdefinition display products.
By
adopting
VESA
DSC,
manufacturers can reduce overall
system
costs,
decrease
transmission bandwidth, save
power, lower EMI, and benefit from
greater component interoperability.
Manufacturers can now speed up
DSC adoption with DSC-compliant

encoder and decoder IP cores from
Hardent. Already being used by
leading
mobile
application
processor vendors, these IP cores
offer a ready-made solution that
guarantees interoperability and
compatibility.
Visit the VESA/DisplayPort stand
to see a demonstration of the
visually lossless performance of
VESA DSC.
VESA/DisplayPort, Hall 5, Stand
K70
info@hardent.com
MBB ConneXion a Huge Success
Tuesday 3rd March
Huawei successfully held its

exclusive MBB ConneXion event at
Casa Llotja de Mar in Barcelona
on Sunday, March 1st. William Xu,
Executive Director of the Board,
Chief Strategy Marketing Officer,
Huawei, gave a welcome speech
about industry collaboration and
ecosystem support.
This prestigious event was
comprised of insightful seminars
focusing on four of the industrys
hottest topics, namely the Small
Cell Seminar, Global LTE 700MHz
Seminar, 3.5GHz LTE TDD
Roundtable, and LTE New

Business Development Seminar,
and an evening LTE Night. The
industrys biggest players and
powerful decision-makers were in
attendance and exchanged their
innovative thoughts and insights.
In the following days of
MWC2015, Huawei is expected to
continue presenting even more
highly-anticipated innovations.
Please come and visit us at Fira
Gran Via Hall 1.
EXHIBITOR NEWS
MYCOM OSI Launches

New Analytics and
Automation Solutions
MYCOM OSI, the leading

independent provider of Service
Assurance & Analytics solutions to
the
worlds
largest
Communications Service Providers
(CSPs), has launched new solutions
for
Network
Analytics
and
Automation. These solutions make
use of the MYCOM OSI telecom
expertise and years of working
closely with Tier-1 CSP Operations

and Engineering teams. MYCOM
OSI ProInsight combines network
and service/device/customer data
originally stored in data warehouses
of diverse nature including big data
stores to provide insights and
enhance CSP decision making.
MYCOM OSI ProActor helps
automate network and service
data.
Our
ASI
technology
dynamically captures packet
metadata and efficiently stores this
information for use with your Big
Data engine. Clean, consistent,
and reliable network traffic data is
now at your fingertips. Unleash the
power of Big Data.
Visit NetScout in Hall 6, booth
#6C20 to learn more.
ironSource announces
mobileCore SDK for iOS
The mobileCore SDK for Android
is one of the top integrated SDKs
globally, with over 70,000 apps and
millions of successful installations
to date. The popular SDK is now
available on iOS and is fully
compatibility with IOS 8.
mobileCore provides one of the
most
comprehensive
and
83% of mobile internet users

have concerns about sharing
personal
information
when
accessing the internet or apps
from a mobile. Mobile operators
can put trust back into digital
services by providing secure
authentication and identification.
We hold the future of digital
authentication in our hands and
so do your customers.
Simply by matching people to
their mobile phone, Mobile
customizable SDKs available in the

market, and the mobileCore ad
network offers exceptional userfriendly solutions and superior
optimization technology to deliver
mobileCore
from
results.
ironSource is based in Tel Aviv with
locations in New York, San
Francisco, London, Kiev and Beijing.
Connect allows people to log-in to

websites and apps quickly and
safely without the need to
remember
passwords.
This
innovative solution is provided by
mobile operators worldwide and
supported
by
the
GSMA.
Experience and get involved with
Mobile Connect here today at the
GSMA Innovation City Hall 3 Stand
3A11 & 3A31. Secure digital
identity is now in our hands.
Mobile Connect
- The convenient
and secure
universal log-in
solution with
privacy
protection.
Meet us at stand 1A20, visit

www.mycom-osi.com or contact
us on info@mycom-osi.com.
OSDR facilitates flexible MW

topologies (PtP & PtMP)
ASI data:
The best data
for big data
As operators look to Big Data to
gain insight on user behavior,
network
performance,
and
network
optimization,
the
challenge is having access to
reliable, consistent, and clean
data. With NetScouts Adaptive
Session
Intelligence
(ASI)
technology, operators now have
access to traffic flow data - both
real-time as well as historical
operations processes, and can

incorporate expert knowledge and
past experience to increase
operational efficiency.
MYCOM OSI enables Smart
Networks for a Smart World.
Leading
4096-QAM
modulations
& Gigabit
capacity by
Intracom
Telecom
Intracom
Telecom,
an
international telecommunication
systems vendor, presents its
OmniBAS
packet
microwave
portfolio, featuring market leading
modulation of 4096-QAM, to address
effectively
the
LTE-Advanced
backhaul network challenges.
The OmniBAS portfolio comprises
novel solutions, covering various form
factors and modularity capabilities
such as split-mount systems, indoor
(OmniBAS-2W/4W/8W) and outdoor
high-performance units ideal for
nodal applications.
The latest addition to the
companys MW portfolio includes
the all Outdoor SoftwareW-Defined
Radios (OSDR) facilitating flexible
MW topologies for the last mile of
the network.
By deploying Intracom Telecoms
OmniBAS solutions, operators can
benefit from a comprehensive toolkit
that fits in any network segment
while providing leading IP capacity
and outstanding RF performance.
Contact Details:
Alexandros Tarnaris,
Communications Director,
Email: atarnar@intracomtelecom.com
Come and visit us at stand 6I40 in
hall 6.
Tuesday 3rd March
PAGE 61
EXHIBITOR NEWS
PROTEI Steering
platform deployment
in Batelco (Bahrain)
Procera Networks has launched a

new book titled Mobile Subscriber
Experience for Dummies that
introduces readers to the topic of
mobile subscriber experience
software. These technologies use a
wide variety of data-gathering and
analytic techniques to discover what
customers are doing and create
better services for them, and are
becoming essential for providers
that want to keep subscribers happy
and onboard new subscribers.
Procera is leading the industry with
NFV performance: PacketLogic/V
platform,
Proceras
virtualized
solution, has been clocked at
+150Gbps running on Intel COTS
platforms. The company will also join
Openet and Vodafone in an ETSI Proofof-Concept demo showing how NFV
concepts can be applied to OSS/BSS
to deliver on the promise of NFV.
Visit Procera at stand 5H61 or
reach out to us on Twitter at
@ProceraNetworks!
PAGE 62
PROTEI MENA branch (Silat

Solutions) completed Steering
platform deployment in Batelco
(Bahrain). Operator has got
feature-rich system answering
demands of roaming market.
Steering of Roaming service is
implemented in accordance to
GSMA IR-73. Range of steering
criteria supported by the platform
gave an ability to adopt the platform
to
Operators
business
requirements. Steering rules may
Tresys Technology, a US
company, has spent years
developing its mobile security
expertise through internal and
customer-funded research and
development.
These
efforts
culminated in the release of
MobileFortress for Android, a
security-focused,
policy-driven
mobile solution. Now, Tresys is
leveraging that experience into a
wide range of security-focused
Tuesday 3rd March
be applied basing on number of

unique IMSI in the particular
network, subscribers CoS etc. The
platform allows solving wide range
of tasks such as managing roamers
profiles, add/delete supplementary
services, modify MAP and CAMEL
phases.
Since 2009 PROTEI solutions had
been deployed in 9 countries across
MENA region.
Syniverse IPX
surpasses
24M monthly
LTE roamers
Stand 5H20, www.protei.com
service offerings for Enterprises,

Carriers, and OEMs.
Tresys
provides mobile security consulting,
training,
and
development
specifically tailored to address the
needs of our customers. Go to
http://tresys.com/mwc2015
or
email info@tresys.com to learn
more about how Tresys can help you
build and deploy more secure, more
flexible, more sustainable mobile
solutions.
Syniverses IPX network the

backbone that enables LTE
roaming now manages
connectivity with approximately
half of all mobile operators with
commercial LTE networks and
nearly all operators that have
launched LTE roaming.
With IPX as the standard for
todays
4G
experience,
Syniverses
IPX
processes
billions of LTE transactions per
month from more than 24 million
monthly LTE roamers. The total
number of subscribers roaming

across Syniverses IPX network
has increased more than 900
percent in the last year due to
the networks one-connectionto-multiple-services approach
that reduces the number of
network connections an operator
must manage.
Visit us in Hall 2 Stand 2G21.
Tweet us your LTE strategy at
@Syniverse #MWC15.
www.syniverse.com
Waiting in line for one day to

get that new smartphone is easy
Waiting one week for your

phone number is not.
Neustar ports numbers flawlessly, even when a hot new smartphone hits the market. No
matter how many consumers respond to a mobile operators new competitive offer, or want the
best deal on a new device, our process takes minutes. As the FCC considers awarding the U.S.
number portability contract to Ericsson, it is estimated a transition will adversely impact 12
million consumers, and cost the industry $1 billion in the first year.1 Ericsson offers unproven
claims of competence. We offer proven results. So enjoy the new phone. Because when the next
one is rolled out, unless Neustar is porting your number, you might need to get ready to wait.
Neustar. Stick with what works.
www.neustarforamerica.biz
1
Dr. Hal J. Singer, Economists Inc.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
030

Mobile World Congress Day 2

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mobile World Congress Day 2

Uploaded by

Copyright:

Available Formats

MWC15 Daily DAY2.

qxp_DAY1 02/03/2015 18:58 Page 1

OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015

BROUGHT TO YOU BY:

ANALYSIS: MOBILE INTERNET

against consumer interests.

interoperability even extended to

as easy to switch digital ecosystems

undar Pichai, SVP of

argument goes theyll be more

Tanzania, he said there was a 10 per

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Tuesday 3rd March

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 00:07 Page 2

Measuring mobile internet services penetration

This differs from

gsmaintelligence.com info@gsmaintelligence.com @GSMAi

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 17:55 Page 3

j OPERATOR CEOs Cont. from P1

ony Mobile used its press

success. Instead our success will

Jasper forms IoT

f operators do not find a way to

Regional CEO Europe, Vodafone,

[ie. Northern Europe] quadplay is

of the GSMA, emphasised how

environment to cover all players in

was not always possible. The

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

CSG International, a provider

Tuesday 3rd March

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 00:11 Page 4

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 00:12 Page 5

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 17:56 Page 6

Jolla guns for

olla has set itself the

Intel updates mobile

ntel bolstered its position in the

eroding the PC share, so we had to

The computing processor giant

can be paired with LTE-Advanced

Microsoft previews Windows

icrosoft announced two

partnership with AT&T.

have superior value, especially to

Silent Circle launches BlackPhone2

ilent Circle expanded the

Tuesday 3rd March

privacy without compromising

Hall 2, Stand 2J60

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 00:13 Page 7

MWC15 Daily DAY2.qxp_DAY1 02/03/2015 17:59 Page 8

Argyle Data and

Appliances, said that next year will

provide to white goods. However,

Ericsson adds industrial Ford launches

ncreasing concerns over cloud

centre and software to manage all

ord Motor Company yesterday

consumers on what data from these

convenient. It shows how further

Tuesday 3rd March