You are on page 1of 35

Architecture Meets Branding Our Work

sid lee
architecture

overview

Services

The power of multidisciplinary thinking

Sid Lee Architecture offers multidisciplinary expertise in the following fields :

Sid Lee Architecture is a partnership between Sid Lee, a global commercial creativity company,
and seasoned architects Jean Pelland and Martin Leblanc.
Our core belief is that architecture can shape the
identity of companies, organizations and communities. Our novel approach consists of leveraging the
power of multidisciplinary thinking by teaming
architects with artisans from different fields to
give rise to a completely new vision of architecture as a vehicle to create immersive experiences
that go beyond form and function by integrating
rich narratives.

Put simply, we mix architecture and branding.


Sid Lee Architectures uniqueness is rooted in the
understanding of this potent interrelation.

Architecture
Retail and interior design
Exhibition design
Urban design and master planning
One of our close partners is difica, a solid professional firm that has been supporting Sid Lee for
close to five years. Other collaborations have included firms such as BIAD (China) and SOM (USA).

Jean

Martin

With a degree in architecture from Universit


de Montral, Martin Leblanc belongs to a new
generation of architects who include technology
in the creative process. He is thought to be one of
the first to use 3-D tools in architectural design.
Martin was a founding member of the
Nomade architectural firm in 1999 and, along with
Jean Pelland and the Sid Lee multidisciplinary
team, helped set up Sid Lee Architecture. Creativity and innovation are central to his work, which
includes development of the Society for Arts and
Technology (SAT), design of Translucide at
the Palais des congrs de Montral in collaboration with Michel Lemieux and Victor Pilon, and
a number of projects in Asia. Martin stands out
through his ability to develop new markets as part
of prestigious international projects. His ability
to stimulate creativity amongst multidisciplinary

leblanc

pelland

Architect

Architect

teams has helped create important urban projects


such as the Montreal Casinos entertainment complex at Bassin Peel, the original planning for the
Quartier des Spectacles and the development of the
ecotourist town of Suqian, China, to name a few.
Renowned for his powers of innovation and
communication, Martin is constantly beating
back the boundaries of architecture and urban
design and continually striving to drive the industry forward.

Jean Pelland is a designer who breathes fresh life


into his profession as an architect by systematically
adding an artistic touch to projects. Consequently,
his work is always related to his environment.
Before starting up Sid Lee Architecture with
Martin Leblanc and the Sid Lee multidisciplinary creative group, he founded the Nomade
architectural firm in 1999.
His vision, talent and meticulous constructions have attracted admiring glances from wellknown magazines such as Dwell, Wallpaper, Azure
and Canadian Architect. In addition to the M9
real estate project in Montreal, Balna Spa, and
social housing on Rachel Street, Jean was also
behind the redesign of the Womens Centre of
Montreal, which was given an Orange Award by
Sauvons Montral in recognition of the attention
given to architectural details, and was a finalist in

the Ordre des architectes du Qubec excellence


awards. He has also spearheaded a number of major projects over the years for prestigious clients
like Cirque du Soleil.
The creative dialogue that Jean begins with
every project is the starting point for unique, poetic
architecture that provides new opportunities in
a profession that is by its very nature disciplined
and methodical.

Portfolio

architecture

bota bota

- Old Montreal -

Located on a boat in the Old Port of Montreal, Bota Bota provides an exceptional opportunity for
our community to experience the leading-edge developments in health and well-being, while enjoying
one of the most spectacular views of Montreal.

SID LEE ARCHITECTURE


- 12 -

Golf le des surs


- Montreal -

The Golf le des Surs project is composed of a series of places and spaces open to the public,
celebrating a quality of life based on the game of golf while respecting the environment. The plan of
Golf IDS is intended to represent the ideal sought by the promoter of sustainable development in
both its services and its architecture.

SID LEE ARCHITECTURE


- 17 -

prfontaine

- Social Housing -

Located in Montreal, this 120-unit project redefines the current affordable housing typology,
allowing residents to personalize their apartment in a striking visual architectural
whole inspired by natural and organic shapes.
SID LEE ARCHITECTURE
- 19 -

islamabad

- Six Star Hotel & Living Centre -

Islamabad is a city designed in accordance with the 1960s modernist urban planning theories. Rigid
geometry, imposing linear boulevards and concentric centres tend to dominate the luxurious
natural environment of the city. Located at one end of one of these boulevards, this multi-program luxury
centre plays with the geometry inherited by the cityscape in order to create a vibrant oasis of nature.
SID LEE ARCHITECTURE
- 21 -

m9 phase I

- Prince-Duke -

M9 is in the centre of a neighbourhood flowing with investments for the rejuvenation


of both nouveau Montreal and the banks of the St. Laurent River. The M9 condominium
project, set in Old Montreal, combines unbeatable location with bright, spacious
and cutting-edge urban living to create perfect lofts and inspiring penthouses.

SID LEE ARCHITECTURE


- 25 -

m9 phase ii

- Wellington -

The project has already received critical acclaim with Phase I sold out and a cover piece in the
magazine Canadian Architect. Phase II is now in construction, and the program includes both
commercial and residential functions.
SID LEE ARCHITECTURE
- 27 -

m9 phase iiI
- Duke -

Evoking the spirit of the new city, M9 will become a centrepiece of the prestigious redevelopment of the
Bonaventure Highway. The clean lines of Phase III will redefine the urban landscape and will become an
imposing visual landmark in the Cit du Multimdia area and the Cit du Havre areas.
SID LEE ARCHITECTURE
- 28 -

NANSHAN CULTURAL AND SPORTS COMPLEX


- Shenzhen -

Five teams from five different countries competed in this project to create a new cultural landmark
for the Nanshan district. The project espouses the three main programmatic volumes by uniting them
under an artificial landscape integrating the concept into the existing urban environment.
SID LEE ARCHITECTURE
- 30 -

square benny
- Montreal -

Square Benny brings a more intelligent living environment to Montreal. This residential project
embraces the values of sustainable development and healthy living. Ecological practices and materials
are fused with efficient, bold and contemporary urban design. The project will receive LEED
and Novoclimat certification.
SID LEE ARCHITECTURE
- 33 -

couvent outremont
- Montreal -

Turning a convent into a residence is one thing. A cathedral is a whole other matter. Integrating its
unique geometry into the design was an architectural feat. The original brick was sourced to maintain
continuity with the structures past. Yet to the naked eye, the visual language of the extensions lines
spoke of more modern times.
SID LEE ARCHITECTURE
- 35 -

caverhill

- Montreal -

What was once a port hardware store, Caverhill, was to be converted into condominiums with two
additional penthouse floors. To respect the buildings heritage, these were set back so that from
street level the structure appears untouched. In fact, a narrow row of windows was added, which
accentuates the buildings original character.
SID LEE ARCHITECTURE
- 36 -

spa balna

- Natural Symbiosis -

Balna Spas architectural concept seeks to engage itself with the surrounding nature
by creating a symbiotic experience between the user, the lake and the mountains
that compose the southern horizon.
SID LEE ARCHITECTURE
- 39 -

les bassins du nouveau Havre


- Montreal -

Project implemented by the Canada Lands Company with the objective of disposing of the surplus land
left by Canada Post. Our proposal focuses first and foremost on the harmonious integration of its context:
the omnipresence of water, the heritage values of the site, the proximity to the city centre, the green and
blue spaces within the basins, the axes of movement and the anchoring of the site to the neighbourhood.
SID LEE ARCHITECTURE
- 41 -

Portfolio

interior and
retail design

videotron

- Flagship Store -

The Videotron Flagship store was the launching pad for the companys new mobility services. This experience
marks the coming together of the various services offered by Videotron, taken to a new level by video and
interactivity in store. Our main objective was to pique the interest of potential customers through the use of
new, dynamic channels designed to immerse customers in Videotrons products. Although
non-traditional, this approach successfully integrated brand identity into the business architecture.

SID LEE ARCHITECTURE


- 47 -

attraction media
- Office -

This project consisted in creating an office space that would house the six divisions of Attraction Media
Group. Our biggest challenge was to regroup the various divisions under one roof without dissipating
their respective identities. We came up with a clever city metaphor, which saw the office transform into
a small-scale metropolis, complete with neighbourhoods, plazas, streets and perspectives.

SID LEE ARCHITECTURE


- 51 -

red bull
- Headquarter -

The new home of Red Bull Netherlands in North Amsterdam is a star in its surrounding community
of hip brands and raw talent. Dominating a prominent spot off the Amsterdam IJ, its striking design
stands out among the ordinary and reinvents the office space.
SID LEE ARCHITECTURE
- 52 -

Stylexchange
- Store Concept -

Sid Lee created this new store concept to heighten Stylexchanges position as Canadas cutting-edge
cult fashion boutique. True to the brand, this store feels like an innovative fashion playground.

SID LEE ARCHITECTURE


- 55 -

SAQ signature
- Concept Design -

SAQ was looking to create a distinctive experience for its higher-end store concept
called SAQ Signature. By integrating craftsmanship and innovative use of design and materials,
Sid Lee created a space that appeals to the needs and values of the stores patrons.
IN COLLABORATION WITH DIFICA

SID LEE ARCHITECTURE


- 59 -

ADIDAS

- Originals Atelier -

We recently unveiled a new retail store concept for adidas Originals in New York and Berlin.
A model so successful that its set to launch worldwide, the atelier encourages discovery
and self-expressionthe essence of originality.
IN COLLABORATION WITH DIFICA

SID LEE ARCHITECTURE


- 63 -

adidas

- SLVR Store Concept -

adidas needed a retail concept to tangibly bring their SLVR brand to life.
Sid Lee created a store experience that is the intersection of street life and high fashion,
with different facets of design that combine activeness and style.
SID LEE ARCHITECTURE
- 65 -

CONTACT Information
Ateliers:




Montreal
75 Queen Street, Suite 1400
Montreal, Quebec
H3C 2N6
Canada
Phone: +1 514-282-2200

Amsterdam
Gerard Doustraat 72
1072 VV Amsterdam
The Netherlands
Phone: +31 (0) 206 623030

Paris
12 rue du Sentier
75 002 Paris
France
Phone: +33 (1) 44 88 83 90

Toronto
55 Mill Street
Building 5 , Suite 500
Toronto, Ontario
M5A 3C4
Canada
Phone: +1 416 - 421-4200

Austin
Suite D-102
3601 South Congress
Austin, Texas 78704
United States
Phone: +1 512 - 444-3533

Websites:

sidlee.com
sidleearchitecture.com
jimmylee.tv

Another

fanzine

You might also like