Professional Documents
Culture Documents
elearning.lspr.edu
Master of Arts in Communication : Corporate Communication Studies
Content
Part 1
Part 2
Biggest Barriers
Part 3
Key Elements
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Kim Harrison
President of PRIA
Western Australia
Hal 5
Government
Explicit basis
Influence
Society
Business
Influence
Implicit basis
Meznar & Nigh (1993)
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Robert L. Heath
Emeritus Professor of
Communication, Houston
Univ.
Published many awardwinning books
3. Communicating
...to create a good offense and a tough defence
4. Being sensitive to changing standards of corporate
responsibility
...and adapting to those standards
Heath & Palenchar (2009 : 92)
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1.
2.
3.
4.
5.
6.
7.
8.
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Hal 8
Issue: Managers
Issue managers,
must also look inward within...
...the organisation to understand:
1. Organisational and political
structures
2. The organisational culture
3. Strategies in place for analysing
public policy in relation to issues
(Heath & Palenchar, 2009, p. 97)
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No.
How it sometimes is
How it should be
1.
2.
3.
4.
5.
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2. Unwillingness or inability to
take action
(Jaques, 2000)
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Hal 12
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Hal 13
Issue: When Should the Firm Enter the Issue Life Cycle?
Public concerns
John F. Mahon
Chair of Intl Business Policy & Strategy,
Professor of Mgt, Univ.of Maine (2001
Present)
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1.
2.
3.
4.
Definition of issue
Key goal
Results objectives
Actions
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Defined issue
Key goal
Results objectives
Results objectives
Actions
Actions
Actions
Actions
Actions
Actions
Results objectives
Actions
Actions
Actions
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Key goal
Regulators better
understand impact
of mine closure
Proposed mining
regulations threaten our
operations
Achieve modifications to
proposed waste
disposal regulations
Env. impact of current
ops is independently
assessed and audited
Actions
Actions
Actions
Actions
Actions
Actions
Actions
Actions
Actions
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1.
2.
3.
4.
5.
6.
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1.
2.
3.
4.
It is vital,
to achieve one agreed key goal that can be...
...implemented through various action steps.
Sample key goal for the same issue:
Activate resources to disprove these allegations.
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References
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elearning.lspr.edu
Associate Partners :
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