Professional Documents
Culture Documents
TERM PAPER
REASERCH METHODOLOGY
SUBMITTED TO:
SUBMITTED BY:
TABLE OF CONTENT
1 - INTRODUCTION
2- REASERCH METHODOLOGY AND
DATA ANALYSIS
3 FINDINGS AND CONCLUSION
INTRODUCTION
Food is one of the three basic needs of mankind. A person considers
the satisfaction of this need as priority, because it appeals to his
sense of taste and appearance. When such an elementary
physiological need is transformed into a means for recreation and
socializing, it helps address the issues of belonging identified in the
Maslows hierarchy. If a person gets the added benefits of quick
service on site or home delivery within half-an-hour or a drivethrough
order
and
delivery
process,
it
would
completely
this
base,
study
work
from
the
schedules
others.
and
The
recent
multi-national
socio-economic
respondents
from
students
of
University
of
Qatar
and
RESEARCH METHODOLOGY
Research Methodology states what procedures were used to carry out the
research study. The technical facts about the study are given below:RESEARCH OBJECTIVES
To achieve the goal of the study, the following research questionnaire
addressed as primary research objectives :
The convenience sampling method was applied in this case study. Source
of the sample is Limited. Keeping in mind the objectives of the study, a
structured questionnaire was prepared for the purpose of collecting the
primary Data. A part from variables like: Age, overall customer
satisfaction were collected and percentage method used for this study.
Sample Size
In case of sample size I take 4 consumers (Respondents) .
Research Instrument
For this study we used structured questionnaire as a research instrument.
Data Types
In the context of the current study i used both primary and secondary
data.
Method of Data collection
Primary data have been collected with the help of structured
questionnaire by respondent. In case of secondary data we used internet
websites, journals, newspaper etc. For this study collected data has been
processed and the data was presented with the helps of Pie-Chart .
Male
Female
7
6
5
4
Column2
3
2
1
0
Category 1
Category 2
14
12
10
8
Series 3
Series 2
Series 1
4
2
0
Category 1
Category 2
Category 3
Category 4
Agree
Disagree
N/A
Strongly agree
Agree
Disagree
N/A
I like the
environment
I am too
busy to cook
Convenient
No
Q11.Do you think fast food is unhealthy? *
(If your answer is no, Just leave the question 12)
Yes
No
Q12.If yes, do you think it's more damaging than beneficial to
the society?
Yes
No
Q13.Do you think this trend will? *
Increase
Decrease
Stable
Q14.Do you think there's a lack of entertainment places in
Pakistan? *
Yes
No
Q15.Do you think dining at fast-food places provide-one with
entertainment? *
Yes
No
Dinner
Q17.You find this questionnaire : *
Very Easy
Easy
Normal
Difficult
Very Difficult
FINDINGS
The researcher has effectively carried out prima
r y a n d s e c o n d a r y d a t a m e t h o d s t o e n s u r e t h e acco
mplishment of research objectives. The researcher spent
substantial time in gathering data and information from
various secondary sources and equally emphasized on the
sample of population for the primary data findings. The data
bye f f e c t i v e l y u t i l i s i n g t h e o r g a n i s a t i o n a l r e s o u r c
es while developing the core competencies and
capabilities of those resources. The research focus on the
fast food industry in India and how it gradually
expanded its scope and operations in the market, as
other international market players began to have interest in
the
sector.S o o n i t w a s f o u n d t h a t n u m b e r o f m a j o r i n t
e r n a t i o n a l c o m p a n i e s e n t e r e d t h e m a r k e t w h e n go
vernment uplifted barriers on tariffs, licensing, taxes and
foreign direct investment (FDI) cap. The f a s t f o o d i n d u s t r y
recorded huge growth, development and widespread
r e c o g n i t i o n s i n c e t h e l a s t decade when it was found that
significant proportion of population turned and favored fast
food in their food consumption
CONCLUSION
It can be concluded that organizat ions must realize the
importance of factors that influence and affect the customer