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As the Official Logistics Partner of Rugby World Cup 2015, DHL embarked on this journey
to deliver the concept of rugby to the African continent, while passing a single rugby ball
from hand to hand, across 45 countries, and to ultimately deliver the ball and the beauty of
Africa to Rugby World Cup 2015.
The journey incorporates various social responsibility and DHL customer engagements
along the way, and to date, DHL has hosted 1,558 adults and 1,510 children at DHL Africa
As One rugby fairs, where children are taught basic rugby skills and entertained for the
day. In each country, free eye tests are provided through DHLs partnership with Mercy
Ships, a global charity and so far, 1,230 eye tests have been conducted and over 845
pairs of eye glasses have been distributed.
During the course of the journey, the team will distribute over half a million units of
stationery to young children, including pens, notebooks and activity books, of which,
127,000 units have already been distributed.
Charles Brewer, Managing Director of DHL Express Sub Saharan Africa, says that apart
from delivering the concept of rugby to Africa, a continent synonymous with the game of
soccer, the tour is also about showcasing Africa to the rest of the world. In addition to the
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rugby fairs and CSR activities, we are focused on capturing the true beauty of Africa via
videos, spectacular images and candid blog posts, to share and celebrate Africa and all it
has to offer to showcase a little bit of Africa that many people may not get the chance to
experience first-hand.
Speaking on the rugby fairs, Louise Otter, DHL Africa as One team leader, says that Tag /
Touch Rugby is introduced to first familiarize attendees with the sport before full contact
rugby is taught to the older children and adults. Many of these children have grown up
playing soccer with a round ball, and for the first few minutes of the game, they scramble
around the field as the ball evades their attempts to grab it, but soon enough though, they
work it out. The enthusiasm we witness as they chase each other up and down the field is
inspiring to watch and its incredible to see strokes of raw talent shining through in some
of the youngsters, says Otter.
The team has experienced some incredible things along the way, from the local music and
great ruins of Zimbabwe, snorkeling in Lake Malawi, learning about coffee and the Black
Pharaohs in Ethiopia and Sudan and the flavors of Kenya to name a few. One of the many
highlights of the trip so far, was the opportunity for the team to roam freely with a wild
troop of gorillas in Rwanda. After a two hour hike through a bamboo forest, we were in
the presence of these majestic creatures as they groomed, ate and communed all around
us.
Four vehicle windscreen repairs, five tyre changes, two air suspensions, three air filters
later, and another 30 countries to visit, were rearing to go next stop, Mauritius,
concludes Otter.
To follow the journey, and receive the latest updates, please visit: www.africaasone.com
-Ends-
Note to editor:
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DHL is part of Deutsche Post DHL. The Group generated revenues of more than 55 billion
euros in 2013.
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