file:///E:/HPLJ1/136 Scope of E-Marketing new (1).

docx

Turnitin

1 of 11

Document Viewer

Turnitin Originality Report

Processed on: 2-Apr-2015 15:03 IST
ID: 420088259
Word Count: 6256
Submitted: 1

Akhil_Sharma_Scope_of_E-Marketing_Dissertation_report.docx
By Anonymous

4% match
(Internet from
24-Aug-2012)

Similarity by Source

Similarity Index

10%

Internet Sources:
Publications:
Student Papers:

10%
1%
N/A

http://zinnov.com/event.php?ev_id=85

2% match (Internet from 01-Apr-2014)

http://www.gartner.com/newsroom/id/2352816

1% match (Internet from 09-Oct-2013)

http://www.giichinese.com.tw/report/id277625-india-public-cloud-servicesmarket-analysis.html

1% match (Internet from 16-Apr-2011)

http://www.scribd.com/doc/29089102/A-Study-on-Organization-Climatein-Mafoi-Management-Consultants-Ltd

1% match (Internet from 08-May-2012)

http://arxiv.org/ftp/arxiv/papers/1005/1005.4030.pdf

1% match (Internet from 27-Mar-2009)

http://isedj.org/isecon/2008/2713/ISECON.2008.Sendall.txt

CHAPTER 1 INTRODUCTION 1.1 Cloud Computing business solution

market : Business provisions ar moving to the cloud. It's not basically a trend
the movement from antiquated programming framework models to the web

4/13/2015 12:42 PM

Turnitin

2 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

has consistent picked up energy throughout the most recent ten years.
needing ahead, consequent decade of distributed computing insurances new
courses that to team up all over through cell phones. The Department of
Electronic and learning Technology has pronounced that by 2020 the planet
can adroitness everything in quality 2012 has been an unreliable however
positive year up to now, with the business outcomes of Indian and
International organizations (excepting numerous special cases) challenging
the naysayers and lighting up, once more, the potential of the Asian nation
market. On the other hand, the participating in field for IT merchants and
repair suppliers is seeing hyper-rivalry crosswise over classes as the interest
scene is experiencing a transformation. IDC gauges the Indian IT market to
be inside the district of $38b in 2012, with entire number development
estimate for resulting five years. its along these lines a business extreme to
overlook for innovation companies also as world and Indian hazard capital
and individual value trusts looking for alpha returns. IDC's "India IT Market
Overview" report concentrates on giving the book lovers a comprehensive
understanding of the IT market state of undertakings and subsequently the
real movements in flow that ar anticipated that will redefine the organizations.
IDC keeps tabs on the move going down and expands upon its uncomparable
assemblage of quantitative examination, that progressively is also different
Congress of Industrial Organizations discussions and customer studies to
transform the spectator with a profound and discerning read of the Indian IT
Market.indian IT industry might be partitioned into 5 principle segments: 1.2
Benefits of Investment : 1. A Comprehensive 360 degree read of the Indian
IT exchange and Market 2. Pick up a profound understanding of the essential
change happening 3. Instructed method improvement and choosing financing
access to IDC's goldstandard quantitative dissection on Republic of India 4.
Pick up experiences into the effect of key climbing patterns: Cloud, Social
Media, Enterprise Versatility and huge data / Analytics 5. Channel your
speculations precisely by picking up cohort degree energy about the
'developing All the more as of late, on-line showcasing, distributed computing
and e-business range unit bringing about rising inside the IT exchange. on-line
looking is brisk picking up quality with the rise of web showcasing and
e-trade. As stated by the net and Mobile Association of Republic of India
(IAMAI) the amount of web clients inside the nation is very 121 million, out
of that seventeen million territory unit web purchasers. Expanding web
entrance and moderateness for private machines has semiconductor diode to
the present rapid numbers, and these region unit anticipated that will triple by
2015. As stated by IAMAI, on-line offers of marked clothing about multiplied
in volume to four.99 million things all around April 2012, as against a couple
of.54 million inside that month a year past. Likewise, E-ticketing keeping on
growwing with irctc.com recording five.56 million bookings in April, 2012, as
contrasted with a couple of.26 million bookings in April 2011. 1.3 Factors
leading to growth in the IT/ITes sector are: ? Low working expenses and
expense advantage. ? Favourable government arrangements. ? Technically
qualified work force effortlessly accessible in the nation. ? Rapid selection of
IT innovations in significant areas as Telecom, Manufacturing and BFSI. ?
Strong development in fare request from new verticals and non-conventional
segments as open part, media and utilities. ? Use of new and rising
innovations, for example, distributed computing. sez as development drivers;
as a greater amount of Sezs are currently being situated up in Tier II urban
areas and something like 43 new level Ii/iii urban areas are developing as IT
conveyance areas. All these components have given It/ites industry in India a
solid intense position with high pie 1.4 Cloud Computing In India:
Advancement in IT business has perpetually been faster contrasted with
elective businesses. its come about inside the business seeing an arrangement
of conversions throughout the most recent fifty years. Engineering changes
began with mainframe workstations than influenced on to minicomputers, Pcs
and accordingly the net. future wave of conversion in IT business is
distributed computing. we've as of recently seen the accomplishment of

4/13/2015 12:42 PM

Turnitin

3 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

distributed computing inside the customer world. partnerships like Facebook

have adult in the course of the most recent five years to attain in excess of
four hundred million dynamic clients. the corporate is nowadays esteemed at
truly USD fifteen billion greenbacks. The development, income and in this
manner the business sector valuation was singularly potential by exploitation
each of the 3 foundations of distributed computing i.e., engineering
advancement, conveyance model enhancement and plan of action
improvement. In any case, there square measure few issues with the reception
of distributed computing in addition. learning security and absence of
administration consequently setting square measure the key issues of Cios.
like each transformational activity, reception of cloud furthermore confronts
inward imperviousness to modify on the grounds that it adjusts the cosmetics
of IT association. Cloud changes anyway IT divisions get or create, send,
uphold and help requisitions. inside the near future, these tests are going to be
determined through higher engineering, transparency, cost, laws and changes
in method for thinking about the customer. Notwithstanding tests and issues,
Cios square measure mindful of chances and edges of distributed computing
and associated plans of action. in an extremely late overview led over 240
Cios, truly seventy p.c united to receive cloud inside the near future. India
emphasizes an endowment of hopping engineering bends. The point of
reference exists inside the medium segment and as of now DTH is moreover
seeing change. its normal that cloud would moreover indicate the
comparative conduct. the organizations that square measure in the blink of an
eye not embracing IT and don\'t have real ventures in datacenters and server
homesteads square measure anticipated that will move on to the cloud model.
There square measure abundant chances in every business. Verticals like
retail, processing, saving money, training, and consideration can depend on
cloud administrations for higher arrive at. The key subjects for some chances
square measure cloud, versatile, commercial center, worth revelation, joint
effort and examination. Distributed computing and joined plans of action can
go about as a radical for Indian Isvs. Cloud has essentially not opened
chances for Indian Isvs. its furthermore opened entrancing chances for huge
administration enterprises each in antiquated administrations and
administrations which will drive non-direct development. As far as aged
chances, cloud has helped Indian administrations partnerships to enter into
zones like Saas enablement. Cloud is crevice up new windows of chances for
Indian partnerships each from world additionally as arches twitching chance
stand reason. Having finish the Brobdingnagian potential of cloud, its
fundamental for organizations to return along and change agreeable
improvement to manage every Asian country and world business needs. The
key center should at present get on creating the framework. It should typify
creating ability for cloud improvement, uniting launch Isvs with enormous
framework integrators, sanctionative start ups on the cloud commercial
centers and in the long run, impacting government arrangements to end up
cloud inviting. the near future, this framework close by Indian proficiencies
of mercantilism plans of action can offer the correct consolidate to influence
chances made by cloud. Predication of Cloud Business over Years 2011 2012
2013 2014 2015 2016 256 325 442 1047 790 602 Gartners Prediction For
Cloud Business Gartner has predicted that by the end of 2020 world will able
to operate all its functions through a fraction of seconds from their smart
phones. It is predicted that the sales of the Business will keep on increasing
over and over a years. CHAPTER 2 REVIEW OF THE LITERATURE
Zinnov Study (July 2012) conducted a study for Public Cloud Opportunity
in India. It shows that the overall Indian market for Cloud (both Public &
Private) has grown steadily to reach ~USD 860 912 Mn in CY11. Findings
from study: Public Cloud embodies 20-22% of the aggregate distributed
computing market in India The Public Cloud Market exhibits potential to
arrive at USD 685 Mn by Cy14 Indian Software-as-a-Service (Saas)
business remains at USD 120-143 Mn, potential to arrive at USD 410 Mn by
Cy14 Public Cloud is at an extremely beginning state of the business sector

4/13/2015 12:42 PM

Turnitin

4 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

and might not have hit the expression point yet Infrastructure-as-a-Service
(Iaas) has indicated a guaranteeing development of 84% in the most recent 2
years The Public Cloud market has quickly developed inside the most recent
two years in India with essential footing crosswise over Saas, Paas & Iaas,
extra the study. With this business sector of USD 160-192 Million in Cy11,
Public Cloud in India is at a dreadfully rising state of the business sector and
won't have hit the intonation reason notwithstanding, demonstrating critical
future potential. Saas showcase in India is essentially overwhelmed via email,
coordinated effort instruments, CRM/ ERP and right away stands at 123-143
USD Million for Cy11. The Saas market has full grown at a CAGR of forty
sixth from 56-67 USD Million in Cy09 till Cy11. The Paas and Iaas
advertises on the inverse hand zone unit quickly developing, tho' from alittle
base, highlighted the study. The Paas showcase in India is at one .5-2.5
Million USD in Cy11, that has adult at a CAGR of seventy fifth from zero
.5-1.5 Million USD in Cy09. Iaas advertise in Bharat on the inverse feature
remains at 38-47 Million USD as in Cy11. This segment has seen a
guaranteeing development of CAGR eighty four from a piece of the overall
industry of 11-14 Million USD in Cy09. Open Cloud business is anticipated to
develop at fifty fifth CAGR inside the near future and can turn into a default
choice for fresh out of the plastic new IT ventures, especially inside the SMB
segment. Also, the enormous universal and Domestic risk that exists inside
the Cloud region, has energized bunches of new businesses and infact two
hundredth of the general Public Cloud advertise in India is quickly being
tended to by Indian firms. more to the present, there's seen that classes like
Saas and Cloud Computing, zone unit being most overall enjoyed for VC
ventures in India The study also highlighted that a wreck of patterns range
unit climbing inside the Indian Public Cloud Market. various them
encapsulate, esteem Sensitivity of the Market; Business Model around future
Contracts; Acceptance of on-line Payment Options; work in Offline Models;
have practical experience in Smbs, Clusters and Target Verticals; Channel
Focus to Scale inside the Market; Going local and Increasing association for
buyers, furthermore a few others. Keep going however not the most
diminutive measure and drawing a few investigation on the extension
numbers, the study skim that as an outcomes of the interest and give drives,
the overall population Cloud Market chance may achieve certainly arrive at
USD 685 M Sandeep Sharma & Kavita Bhadauria, IDC (Jul 2013) conducted
a research that research that highlights the Cloud market in India what's
more gives data on real patterns, drivers, and tests that end- client
associations face with respect to cloud reception. India's cloud business is
balanced for Associate in Nursing essentially fifty two.9% development
figure for consequent 5 years. its a market that is quick developing and
seeing a few new participants with an expansive fluctuate of
investments/solutions taking key parts inside the cloud plan. Cloud crossed
the expression reason in 2012. Business utilization cases especially in
foundation as an administration (Iaas) and code as an administration (Saas)
zones offer affirmation to it. Stage as an administration (Paas) remains not
having bounteous footing at this stage however will surely have a great deal
of takers in no time. The report same IT dispensing in India might stretch by
concerning $10 billion between 2012 and 2014. The greater part of the
dispensing are going to be determined by an unwinding of remote immediate
financing (FDI) manages in beyond any doubt divisions, IDC said. This is an
enormous business sector chance which has the ability to open the entryway
for quick income development for IT sellers of all tones. A rising will be
normal in 3 development vectors: climbing level II and III urban
communities, climbing sections like the higher mid-market, and climbing
verticals like training and consideration. More up to date advances like
distributed computing and undertaking quality and gadgets like tablets would
conjointly trigger dispensing subsequently programs, each in big business and
customer markets. Rob van der Meulen ,Gartner (Feb 2013) conducted a
research which shows Public Cloud Services forecast Overview (Worldwide,

4/13/2015 12:42 PM

Turnitin

5 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

2011-2016). The discoveries of the study square measure that the overall
population cloud administrations business is reckonable to develop eighteen.5
p.c in 2013 to aggregate $131 billion around the world, up from $111 billion
in 2012. infrastructure as an administration (Iaas), and also cloud figure,
stockpiling and print administrations, proceeding on the grounds that the
quickest developing period of the business sector, developing 42.4 p.c in 2012
to $6.1 billion and anticipated that will develop forty seven.3 p.c in 2013 to
$9 billion. Cloud promoting keeps on being the most critical period of the
cloud administrations business sector, embodying forty eight p.c of the entire
market in 2012. Gartner predicts that from 2013 through 2016, $677 billion
are going to be used on cloud administrations around the world, $310 billion
of which might be used on cloud promoting. As stated by Gartner, the
proceeding development of the cloud administrations business sector can
come about because of the reception of cloud administrations for preparation
frameworks and workloads, also to the occasion and testing projections that
have intersection rectifier on the grounds that the most exceptional use case
for open cloud benefits as such. verification of this development is found
inside the expanding interest for cloud administrations from end- client
associations, met by AN expanded offer of cloud administrations from
suppliers. Despite the fact that there's wide variety between cloud
administrations market subsegments, strong interest is foreseen for various
kinds of cloud administrations offerings. The cloud business system
administrations stage (Bpaas) is that the second- biggest business stage once
cloud promoting, embodying twenty eight p.c of the entire market in 2012,
took after by cloud requisition administrations (programming as an
administration [saas]) at fourteen.7 percent, cloud framework foundation
administrations (Iaas) at five.5 percent, cloud administration and security
administrations at a couple of.8 percent, and cloud provision base
administrations (stage as an administration [paas]) at regular part. Market
flow fluctuate well once acknowledging the cloud administrations business
size and business sector development over the different districts of the planet.
As a rule, the climbing markets in Asia/pacific, topographical zone, japanese
Europe, the inside East and geographic territory demonstrate the best
development rates, though speaking to the littlest general markets. China is
that the exemption, being every an oversized and developing business sector.
In like manner, the experienced markets of North America, Western Europe,
Japan and in this way the developed Asia/pacific nations speak to the bigger,
however slower- development, markets. In spite of the fact that figure
development is normally high over all locales, the selection of cloud
administrations changes respectably by nation. suppliers shouldn't expect that
a non specific system connected to particular nations or locales of the planet
can make indistinguishable result once connected to distinctive nations, even
nations with comparative business sector aspects. local investment elements,
prohibitive issues, the local political atmosphere, the fluctuated scene of
overall and local suppliers, and additionally noncloud suppliers, and diverse
nation particular variables ensure a novel commercial center in every nation
and locale. North America is that the biggest locale inside the cloud
administrations business sector, representing fifty nine p.c of all new expense
on cloud administrations from 2013 through 2016. Western Europe,
regardless of the development challenges inside the locale, remains the
second- biggest area and can represent twenty-four p.c of all new expense all
around indistinguishable basic amount. Nonetheless, the best development
rates for cloud administrations still come back from the climbing districts of
climbing Asia/pacific (headed by Republic of Indonesia and India), greater
China and geological range (headed by Argentina, North American nation
and Brazil). IT benefits suppliers, fundamentally those focused on conveying
cloud administrations offerings or associated administrations, ought to
consider these lopsidedly huge adult markets in the event that they require to
assume a number one part in cloud administrations development around the
world. Also, showcases in climbing Asia/pacific, greater China and land

4/13/2015 12:42 PM

Turnitin

6 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

range should even be essential issues for IT benefits suppliers that wish to
make the most the high development of those districts, essentially
topographical territory and greater China. Monika Sharma & Ashwani Mehra,
(IIITA), Allahabad (May 2010) conducted a research on Scope of cloud
computing for SMEs in India . The destination of this dissection paper was
to research the extent of distributed computing for the Smes in India. For this
reason the paper dissects for every client yearly esteem as a parameter to
match the cost of exploitation the ordinary ERP determination and
additionally the distributed computing shapely Saas basically based ERP
frameworks. The paper furthermore analyzes the issue level for capability of
the typical ERP frameworks and additionally the Saas fundamentally based
ERP determination. once the dissection emulating conclusions ar drawn: the
basic amount spared by exploitation the Saas fundamentally based ERP as
opposed to the typical ERP is concerning 37000 for every client p.a. for the
Smes into thought. Discoveries from investigation were that Cloud registering
administration gives more level for every client yearly esteem than old ERP
frameworks is acknowledged. aged ERP frameworks include more elevated
amount of issue as far as capability than the Cloud registering administrations.
Thus, Cloud Computing administrations ar a great deal of movable than
antiquated ERP frameworks is furthermore acknowledged.. Kavita
Bhadauria, IDC (Jul 2013) conducted a research on India Public Cloud
Services Market 2012 Analysis and 20132017 Forecast. This IDC study
displays the highlights of the cloud showcase in Asian country and gives
information on significant patterns, drivers, and tests that end- client
associations face with reference to cloud appropriation. India's cloud
business sector is balanced for partner degree essentially fifty two.9%
development estimate for sequential 5 years. its a market that is quick
developing and seeing a few new participants with an expansive fluctuate of
investments/solutions taking key parts inside the cloud plan. Cloud crossed
the syntactic connection reason in 2012. Business utilization cases especially
in base as an administration (Iaas) and bundle as an administration (Saas)
regions give confirmation thereto. Stage as an administration (Paas) remains
not having bottomless footing at this stage in Asian country however will
absolutely have extra takers a little while later. "With right electronic
correspondence from key cloud merchants and due constancy of chances that
exist inside the cloud conveyance shows, the business can develop copious
speedier inside the returning years," says Kavita Bhadauria. Pavan Magge,
IDC (Jul 2012) conducted a research on India IT Market Overview this
examination give stakeholders inside the IT plot and joined companies with a
comprehensive understanding of the IT showcase circumstance in Republic
of India and accordingly the real movements in elements that ar anticipated
that will redefine the intense scene and consequently the innovation conspire
inside the prompt future. Key Highlights of the report ar as takes after
Despite the monetary instability, IT disbursal can develop by sixteen.3% in
2012. Antiquated verticals like BFSI, Communication & Media, Government,
handling and It/ites kept on being the precise best spenders in 2011 with a
moderate CAGR (2010-2015) of 14%-18%. Retail & Wholesale, Energy &
Utilities, and health awareness saw enormous development (>23%) in IT
disbursal. The pattern is anticipated to proceed. Republic of India is seeing an
exceptional build in SME disbursal on that. thirty eighth of Enterprise IT
disbursal in 2011 was by the SME area. The extent is anticipated to develop
to forty third by 2015 CHAPTER 3 Research Methods and Procedures 3.1
Purpose of the research: Research Objectives: ? ? To study the perception of
industry people who are using any cloud based application. To measure the
effectiveness and impact of cloud services among the industry people who are
using it. ? ? To study the most important beneficial parameter of using cloud
computing. To study the major barriers for cloud computing engagement. 3.2
Research Design: The nature of the research is Descriptive as the instrument
use to carry on this research is Questionnaire to find out the perception of
industry people towards cloud product. The cloud computing business is the

4/13/2015 12:42 PM

Turnitin

7 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

big opportunity to Indian market. As the world is changing and everything is

started getting operated with mobility. It is quantitative research as the data
collection is on mass basis with small group of people working in the
organization. The data has to be collected through the approaching the
customer and collecting the data by asking them few questions through which
it gives idea about if they have already invested in any of the cloud
services/products or not and know what they think about these. 3.3 Data
Collection: Primary and Secondary data is used. Primary data to be collected
by directly approaching the various industry people in Delhi-NCR and by
asking few questions to them. After the data collection the results will be
analysed to meet the research objectives. 3.4 Sample Design: Sampling Size:The sample size is of 60for this study. Sampling Technique:- Convenience
sampling Sampling Area:- Delhi, Noida, Gurgaon. Sampling Method:- Data
collection through personally visiting various companies, telephonic
interviews, e-mail blasting . 3.5 Instrument Used: - ? Questionnaire: Closed
Ended Multiple choice questions. Closed Ended Yes/No questions ?
Analysis (SPSS) Mean, Standard deviation table T-test table ? Analysis
(MS Excel): Cross Tabs Charts 3.6 Research Methodology:- For the
research study, following procedure will be followed: 1) The research title
finalized and objectives of the study are set. 2) The basic frame work for the
activity to be done is made. 3) Questionnaire to be made on the basis of the
objectives and purpose of the research 4) For next few weeks companies to
be visited personally in Delhi, Noida and Gurgaon regions randomly, and
questionnaires to be filled through face-to-face interviews.. 5) Entered in
excel on daily basis of the collected data. 6) The final data of the entire
research to be entered into the excel sheet and results analysis using cross
tab. CHAPTER 4 DATA ANALYSIS AND FINDINGS 4.1 Detailed Analysis
1) Is your organization using any cloud computing service(s) Frequency
Percentage Yes 6o 36% No 45 64% Total 105 100% Table 4.1 Figure 4.1
Organizations using cloud computing services Out of the total respondents, 60
were using one or the other cloud services. The sample size of 60 respondents
is taken who are using cloud services in their firms in Delhi-NCR region. 2)
At what stage is your organization with regards to cloud computing? Stage
Frequency Percentage Trial 12 20% Full Usage 42 70% Implementation 6
10% Table 4.2 At what stage is your organization in with regards to cloud
computing? 10% 20% Trial Full Usage Implementation 70% Figure 4.2 Stage
at which the organization is in regards with cloud computing usage
INTERPRETATION Out of 60 respondents who were using one or the other
cloud computing services, 70% of them were engaged with cloud computing
services with full usage, 20% were at using cloud services on trial basis and
10% of them were on the implementation stage. So many of the industry who
are using cloud computing services are at the stage of full usage, while few of
them had just started using these services in form of trial basis as they were
unsure about its usefulness. 3) Major Barriers for cloud computing
adaptation Descriptive Statistics N Mean Std. Deviation Variance Lack of
Knowledge 60 3.12 1.180 1.393 Cost 60 3.88 .761 .579 Data Security 60 4.18
.792 .627 Lack of trust 60 4.15 .659 .435 Non Controllable 60 3.50 .911 .831
No Requirement 60 3.90 .969 .939 Valid N (listwise) 60 Table 4.3.1
Calculation of Mean, Standard deviation & variance of barriers of cloud
computing One-Sample Statistics N Mean Std. Deviation Std. Error Mean
Data Security 60 4.18 .792 .102 Table 4.3.2 One-Sample Test Test Value = 3 t
df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Lower
Difference Upper Data Security 11.577 59 .000 1.183 .98 1.39 Table 4.3.3
T-test for Data Security (barrier of cloud computing) INTERPRETATION
From above calculation table it can be observed that Security of data and lack
of trust are the major barriers for cloud computing implementation. Cost and
no requirement are the next major barriers. Cloud computing solution
providers should therefore create awareness regarding the misconception
about these barriers as cloud computing services provide a complete data
security and also the costs of some of the services are very low and can be

4/13/2015 12:42 PM

Turnitin

8 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

used on pay-per-use basis. Frequency Distribution Tables and Bar Graphs for
the barriers of cloud computing Lack of Knowledge Frequency Percent Valid
Percent Cumulative Percent Valid Strongly Disagree Disagree Neutral Agree
Strongly Agree Total 5 14 19 13 9 60 8.3 23.3 31.7 21.7 15.0 100.0 8.3 23.3
31.7 21.7 15.0 100.0 8.3 31.7 63.3 85.0 100.0 Table 4.3.4 Cost Frequency
Percent Valid Percent Cumulative Percent Valid Disagree Neutral Agree
Strongly Agree Total 1 18 28 13 60 1.7 30.0 46.7 21.7 100.0 1.7 30.0 46.7
21.7 100.0 1.7 31.7 78.3 100.0 Table 4.3.5 DataSecurity Frequency Percent
Valid Percent Cumulative Percent Valid Strongly Disagree Disagree Neutral
Agree Strongly Agree Total 1 1 5 32 21 60 1.7 1.7 8.3 53.3 35.0 100.0 1.7 1.7
8.3 53.3 35.0 100.0 1.7 3.3 11.7 65.0 100.0 Table 4.3.6 Lack of Trust
Frequency Percent Valid Percent Cumulative Percent Valid Neutral Agree
Strongly Agree Total 9 33 18 60 15.0 55.0 30.0 100.0 15.0 55.0 30.0 100.0
15.0 70.0 100.0 Table 4.3.7 Non controlable Frequency Percent Valid Percent
Cumulative Percent Valid Disagree Neutral Agree Strongly Agree Total 9 20
23 8 60 15.0 33.3 38.3 13.3 100.0 15.0 33.3 38.3 13.3 100.0 15.0 48.3 86.7
100.0 Table 4.3.8 No Requirement Frequency Percent Valid Percent
Cumulative Percent Valid Disagree Neutral Agree Strongly Agree Total 5 16
19 20 60 8.3 26.7 31.7 33.3 100.0 8.3 26.7 31.7 33.3 100.0 8.3 35.0 66.7
100.0 Table 4.3.9 Figure 4.3.1 Figure 4.3.2 Figure 4.3.3 Figure 4.3.4 Figure
4.3.5 Figure 4.3.6 4) Usefulness of cloud computing to the organization:
Usefulness Frequency Percentage Extremely Useful 11 21% Somewhat
Useful 38 72% Not at all 5 9% Table 4.4 Do You think Cloud Computing
services could be useful to your organization? 9% 21% 70% Extremely
Useful Somewhat Useful Not at all Figure 4.4 Usefulness to organization
When the 60 respondents who were using cloud computing services with full
usage or on trial purpose were asked about the usefulness of such services to
their organization, 70% agreed that these services could be Somewhat useful,
and 21% believed that these would be extremely useful to their organization
in one or many fronts. Only 9% of the respondents felt that these types of
services are not at all useful to their organizations. So, it can be concluded
that most of the organizations find these services somewhat useful or
extremely useful to them. 5) Important parameters that lead to Cloud
Computing engagement: Descriptive Statistics N Mean Std. Deviation
Variance Flexibility and scalability 60 4.07 .899 .809 Increasing computing
capacity and business performance Avoiding capital expenditure in hardware,
software, IT support 60 60 4.27 4.00 .660 .823 .436 .678 Capex to Opex 60
3.38 .904 .817 Competitive 60 2.82 .854 .729 Innovation 60 3.07 .841 .707
Valid N (listwise) 60 Table 4.5.1Calculation of Mean, Standard Deviation an
variance for important parameter. One-Sample Statistics N Mean Std.
Deviation Std. Error Mean Increasing computing capacity and business
performance 60 4.27 .660 .085 Table 4.5 .2 One-Sample Test Test Value = 3 t
df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference
Lower Upper Increasing computing capacity and business performance
14.856 59 .000 1.267 1.10 1.44 Table 4.5.3 T-test for parameter Increasing
computing capacity and business performance INTERPRETATION
Respondent who participated in this survey, were given a list of parameters
that they think lead them to go for cloud services. For each parameter,
respondent chose from the following rating- strongly agree(5), agree(4),
neutral(3), disagree(2), strongly disagree(1). It is being seen from the above
tables 4.5 that Increasing computing capacity and business performance
parameter has the highest mean value with a low std. deviation. The t-test on
this parameter also shows that there is no significance difference in
population since the p-value < 0.05. Hence, this parameter can be concluded
the most important one that lead to cloud computing engagement.
Flexibility& scalability and Avoiding capital expenditure in hardware,
software are the other top two important parameters which affects the
customers decision. 6) Most important benefits of the cloud computing:
Descriptive Statistics N Mean Std. Deviation Variance Pricing flexibility IT
efficiency Operational cost savings Software cost savings Hardware cost

4/13/2015 12:42 PM

Turnitin

9 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

savings Collaboration Ability to rapidly launch new products and services

Scalability Agility Valid N (listwise) 60 60 60 60 60 60 60 60 60 60 3.67 4.03
4.32 3.37 3.87 3.22 2.52 4.10 3.62 .877 .663 .624 .882 .999 .825 .948 .775
.976 .768 .440 .390 .779 .999 .681 .898 .600 .952 Table 4.6.1 Calculation of
Mean, Standard deviation and variance for cloud computing benefits
One-Sample Statistics N Mean Std. Deviation Std. Error Mean Operational
cost savings 60 4.32 .624 .081 Table 4.6 .2 One-Sample Test Test Value = 3 t
df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Lower
Difference Upper Operational cost savings 16.341 59 .000 1.317 1.16 1.48
Table 4.6.3 T-test for Operational cost savings as the major benefit
INTERPRETATION Respondent using cloud computing upon asking about
the most important benefits of it responded with operational cost savings as
the most beneficial aspect of cloud computing. As seen from the table, the
mean value for this benefit is the highest and also there is a degree of
uniformity in the responses. The next close important benefits from the
responses are scalability and IT efficiency followed by hardware cost savings.
Most industry people who are using any cloud services felt that there has
been a cost savings in terms of their operational activities, also the advantage
of using cloud service is that in future if they want to go for change in size
and volume in terms of storage, they could easily go for it. 7) Cloud services
are beneficial than externally hosted infrastructure (outsourcing)? Beneficial
Frequency Percentage More Beneficial 40 67% Less Beneficial 6 10% No
Difference 14 23% Table 4.7 Do you think cloud computing services
beneficial than externally hosted infrastructure (outsourcing)? 23% 10%
More Beneficial 67% Less Beneficial No Difference Figure 4.5 Cloud
computing services beneficial than outsourcing? INTERPRETATION 67% of
the industry people who are engaged with cloud computing services said that
these services are beneficial than the traditional externally hosted services as
this saves them a lot of time and money on IT hardware and infrastructure.
23% of the respondents said these services are no different than outsourcing
whereas 10% people had a negative perception about the cloud services over
outsourced IT services. 8) Which Cloud Computing service(s) currently
using: Cloud/ Data center services Frequency Percentage (Approx.)
Virtualization &Pvt Cloud 11 11% CRM 13 13% ERP 7 7% Payroll 11 11%
HRMS 8 8% Helpdesk 5 5% Video Conferencing 6 6% Business Intelligence
3 3% Cloud based Email 28 27% Others 12 12% Total 104 100% Table 4.8
INTERPRETATION: When the respondents were asked about cloud
service(s) their organization is using, it was found that Cloud based email
(27%) is the service that most of the companies are involved with. The next
close service is CRM which is 13% of total services. Payroll and
Virtualization & Pvt Cloud were the 3rd most selected service (11%) by
various companies followed by HRMS service (8%) and closely followed by
ERP 7% and Video Conferencing 6% of the industries. The remaining
services Helpdesk and Business Intelligence comprise of 5% and 3% of the
total preferred services. While 12% of the respondent were using some other
cloud services. 30 25 20 15 10 5 0 Series1 Series2 Figure 4.6 Types of Cloud
Computing services used by organizations. 9) Is Cloud Computing beneficial
to organization in terms of ROI: ROI Perception Frequency Percentage Very
Beneficial 10 17% Beneficial 24 40% Somewhat Beneficial 22 37% Table 4.9
ROI Perception 7% 17% 36% Very Beneficial Beneficial 40% Somewhat
Beneficial Least Beneficial Figure 4.7 Perception of industry users towards
Cloud computing services in terms of ROI INTERPRETATION When the
industry users of cloud services were asked if it has been beneficial to them
or not in terms of return on investment, most respondent either said that its
been beneficial(40%) or somewhat beneficial(36%) to them. Some users were
very satisfied with these services and believe that its been very beneficial to
them as this has reduced the cost of hardware, IT infrastructure setup and
cost on additional IT operations. Very few respondent had a negative
experience about the cloud computing usage in terms of ROI and according
to them these services didnt benefit them as they expected . CHAPTER 5

4/13/2015 12:42 PM

Turnitin

10 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

CONCLUSIONS AND RECOMMENDATION 5.1 Recommendation: There

are few Recommendation on part of research which the cloud computing
solution providers could use to increase their market: ? The major barriers of
cloud computing as found out from the study are data security, lack of trust
and cost. In reality cloud computing provides a robust secured data privacy
and the cost of some of the services (especially SAAS) are quite low. So the
marketers should try to clear the misconception about this in the market so as
to stretch their market wider. ? Since the concept of cloud computing is only
few years old in India and therefore in order to increase the awareness about
the cloud products and spread the usefulness about it in the market they
should come up with marketing strategies to target SMEs in Delhi-NCR in
effective manner demonstrating them the benefits of these services through
participating in more events and seminar. The promotion campaign at this
stage of cloud business in India is very crucial for its business in future and
creating a positive perception in the market is very essential as any negative
perception will limit its reach and the benefits of these services to the Indian
SMEs. ? Initially, the marketers should focus on the sectors in which
awareness and demand is more. This will only help in further cementing the
usefulness of these services among the various industries as anything that is
beneficial to an industry spreads rapidly from one to other. Generally, IT
sector has more knowledge about these services and hence should be tapped
first to increase the sales and then using marketing efforts should focus on
Media, hospitality and other sectors which is equal potential market . 5.2
Conclusion: ? The objective of the research was to study the perceptions of
SMEs who are using any cloud computing services. For any business to grow
it is necessary to take the feedback from he users of it and analyze the
important factors (positive or negative) which should be focused upon. The
research paper used various parameters that help in the implementation of
cloud computing services and found the most crucial ones so as to give more
concentration on those while promoting these services. ? Also, the major
barriers to such services were found out. A clear understanding of the barriers
which hamper the growth of the business is very important and from the
study the main barriers which were found out could be dealt with if the
misconception about them is clear among the people. ? Innovation &
creativity is the order of the day and in current time many marketers simply
try to create a hype in the market using this and provide almost no value and
benefits to the consumers. And there are talks in the market about such hype
created by cloud computing. But the study shows that most cloud computing
users are highly satisfied and have a positive perception about it. So, it can be
concluded that these services do provide certain benefits to the users in many
ways and is not just the hype. ? The cloud business is increasing continuously
as the growth of business of the organization. Through various marketing
activities the awareness for the product can be conveyed to the customers for
knowing the products and various offering with this services. 5.3 Limitations:
The study was taken up with the sincere efforts to achieve the objectives
there are certain factor which created problem in completing the work. ?
Since the research required the perception of only the industry people who
are engaged with cloud computing, the sample size was therefore limited to
60 as many of the surveyed people were not using these services. ? ? Some
respondents were non-cooperative at the time of data collection from them.
The research was depending on the information given by the respondents. It
may be insufficient. ? There was unwillingness of respondents to fill the
questionnaire due to their busy schedule. ? Due to financial and time
constraints the research does not include more respondents from different
locations. ? A busy schedule of respondents had made my collection of
information very difficult. ? To convince respondents to give proper
interview. BIBLIOGRAPHY REFERENCES ARTICLES: Simon Brooke
(2013) SMEs can benefit from cloud computing , Realbusiness Irmee Layo
(2013) Cloud Computing Advantages for SMEs, W. Ashford, (2008) Cloud
clears the way for SME innovation (cloud computing), P.Godbole, Only 10

4/13/2015 12:42 PM

Turnitin

11 of 11

file:///E:/HPLJ1/5095. A STUDY ON CLOUD COMPUTING SERVIC...

per cent of SMBs exploit the power of IT,The Business Standard

RESEARCH PAPERS: Sandeep Sharma & Kavita Bhadauria (Jul 2013)
Cloud market in India, in IDC Zinnov Study (July 2012) Public Cloud
Opportunity in India in Journal of Business Research Rob van der Meulen ,
(Feb 2013) Public Cloud Services forecast Overview in Gartner .Monika
Sharma & Ashwani Mehra, Allahabad (May 2010) Scope of cloud
computing for SMEs in India in (IIITA), Kavita Bhadauria (Jul 2013) India
Public Cloud Services Market 2012 Analysis and 20132017 Forecast IDC
Pavan Magge, (Jul 2012) India IT Market Overview in IDC WEBSITES:
www.cloudcomputing.sys-con.com www.researchgate.net eujournal.org
www.hrpub.org ANNEXURE 1 Questionnaire 1 2 3 4 5 6 7 8 9 10 11 12 13
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38
39 40 41 42

4/13/2015 12:42 PM