ANNEXURE I

SUBMISSION OF PROJECT SYNOPSIS AND GUIDE

ACCEPTANCE FORM
(To be submitted to the project steering committee)
PART A: Synopsis Registration.
I. Student Details:
1. Name of the program : MBA
2. Name of the Student : HARSH SINGH
3. Roll Number : -----------------------------------4. Session & Year : Summer-2014
5. Name and address of learning centre : CAREER POINT, IT MALL
Anand Vihar, Near
Syndicate Bank, Maholi Road, Mathura

II. Project Details

6. Title of the Project : COMPERATIVE STUDY OF AXIS BANKAND
SBI BANK
7. Problem Statement :
(About 500 words)
INTRODUCTION TO THE TOPIC:

INTRODUCTION
Banking system of a nation is the shadow of nations economy. A healthy
and profitable banking system is just like the backbone of nations economy.
It is necessary for a nation to achieve growth and remain stable in this global
world and global economy. The Indian banking system, with one of the
largest banking networks in the world, has witnessed a series of reforms over
the past few years like the deregulation of interest rates, dilution of the

government stake in public sector banks (PSBs) and the increased

participation of private sector banks.

OBJECTIVE OF THE STUDY:

PRIMARY OBJECTIVE:
To thoroughly study the products & services of AxisBank.
To compare the banking products and services offered by AxisBank
and other private banks (SBI &)
To study the customers expectations, behavior, responses &
preferences for various saving accounts of AxisBank.
To study the marketing strategies adopted by AxisBank to maintain &
increase its market share & to retain its customers.

SECONDARY OBJECTIVE:
To study banking operations.
To get the knowledge about marketing strategies of bank.

DURATION OF THE STUDY

Duration of the study is 6 weeks.

RESEARCH METHODOLGY
All the conclusions are based on the survey done in the working within the
time limit. I tried to select the sample representative of the whole group
during my training. I have collected data from people linked with
AXISBANK and OTHER BANK

4.1 RESEARCH PLAN:

Preliminary Investigation: In which data on the situation surrounding the
problems shall be gathered to arrive at
The correct definition of the problem.
An understanding of its environment.
.Exploratory Study: To determine the approximate area where the problem
lies.

RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insight into
the problem. By analyzing the secondary data, the study aim is to explore
the short comings of the present system and primary data will help to
validate the analysis of secondary data besides on unrevealing the areas
which calls for improvement.

DEVELOPING THE RESEARCH PLAN:

The data for this research project has been collected through self
Administration. Due to time limitation and other constraints direct personal
interview method is used. A structured questionnaire was framed as it is less
time consuming, generates specific and to the point information, easier to
tabulate and interpret. Moreover respondents prefer to give direct answers.
In questionnaires open ended and closed ended, both the types of questions
has been used.

COLLECTION OF DATA:
1: Secondary Data:
It was collected from internal sources. The secondary data was collected on
the basis of organizational file, official records, news papers ,magazines,
management

books, preserved information in the companys database and website of the

company.
Primary data:
All the people from different profession were personally visited and
interviewed. They were the main source of Primary data. The method of
collection of primary data was direct personal interview through a structured
questionnaire.
SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary to take
sample from the universe to know about its characteristics.
Sampling Units: Different Account Holder and Service receiver from the
bank

 Sample Technique: Random Sampling.

Research Instrument: Structured Questionnaire.
Contact Method: Personal Interview.
SAMPLE SIZE:
My sample size for this project was 100 respondents. Since it was not
possible to cover the whole universe in the available time period, it was
necessary for me to take a sample size of 100 respondents.
DATA COLLECTION INSTRUMENT DEVELOPMENT:

The mode of collection of data will be based on Survey Method and Field
Activity. Primary data collection will base on personal interview. I have
prepared the questionnaire according to the necessity of the data to be
collected

SCOPE OF STUDY
The scope of any study can be defined in terms of the area and the sample
size which will be reviewed for satisfying the objective of the subject matter.
The first part of the report can be made on the basis of the secondary data
collected about the different saving bank accounts of private sector banks
present in mathura via internet, magazines and journals.
The scope of the study is in mathura, and around 100 people are targeted for
the survey which is done through questionnaire.
As the scope of study is limited to Mathura and to 100 people only, thus
picture presented in the testimony may not be the complete picture.

RECOMMENDATION
Many of the respondent are not aware about their key services. Bank has
to take some initiatives.
Bank can post a list of services that they can rendered to the customer
inside the bank premises.
AxisBank has to improve its brand image i.e. create a position in the
mindset of the customer.
It should more emphasize on advertisement. Advertisement is a most
powerful tool for position and brand in the mindset of customer.
AxisBank should ask for their customer feedback to know whether the
consumer are satisfied or dissatisfied.
Due to intense competition in the financial market. AxisBank should
adopt better strategy to attract more customer

BIBLIOGRAPHY
WEBSITES

www.ingvysyabank.com
www.SBIbank.com
www.moneycontrol.com
www.economictimes.com
www.blackle.com

BOOKS
India Today

 Chronicle
Business World
Business Today

III. Guide Details:

11. Name of Proposed Guide

: Shivkant Tiwari

12. Guide registration No. (If available) : MBAUP0005

13. Designation

14. Affiliation
15. Qualification
16. Total Experience

:
:
:

17. Communication Address

18. Contact No.
19. E-mail ID

:
:
:

PART B : Guide Acceptance

I Mr. Shivkant Tiwari working as Management Faculty with CAREER
POINT, Mathura hereby confirm my willingness to guide
---------------------------------------RollNo.------------------- __, attached to
Learning Centre (00979) CAREER POINT, MATHURA in the topic _:
----------------------------------------------------------------------- during the
summer session of 2014 period May-2014 to Oct -2014. I agree to
this timeline and also to submit the project status/ Internal
Assessment marks to the University
Place:
Date :

Signature of the Guide)

(Note: A Guide needs to get registered with the University if he/ she is
guiding a SMUDE project for the first time. Guide Registration form
can be downloaded from the University Website)

DECLARATION
I hereby declare that this project synopsis is an original work carried
by me and will not submitted to any other University for fulfillment of
any course of study.

Place:
Date :

(Signature of the Student)

(*Filled in Application forms to be signed by both student and the Guide.

Forms must be scanned in either .pdf / .doc format and submitted through
the EduNxt students Login. For uploading please refer section 6.1 of this
document)