Project III Grading & Assessment Criteria

Total Points Possible 100

Avocado Cookie 4pm

Format:
ONE Word Document submitted in hard copy and electronically
o Proposal with Appendices
Point Value 100
SCORING CRITERIA for PROPOSAL
SECTIONS
Product Description and Use
Product is described in terms of product
category and applications (uses)
Product Formulation and Ingredients
The ingredients/methods that are used are
explained in terms of the effect/goal
established. (5)
Food Science Literature is cited to
discuss the relationship between the
ingredient/method and desired outcome.
(10)
Formula evolution is described and final
formula is shown in recipe format (5)
If testing is required, test methods are
appropriate and test results are presented
in context to product goals or standards and
are presented as an easy to interpret
figure/s (5)
Product Performance
Laboratory test/s are explained and justified
(3)
Results are presented in context to product
goals or standards and are presented as an
easy to interpret figure/s (7)
Market Potential
Need for product is justified/market gap is
clear (2)
Competitive framework/product
differentiation is clear (3) If comparing
product to existing product on market,
*include comparative product
information in Appendices
Sensory/Consumer Tests
Test questionnaires are well-designed
*included as Appendices (5)
Test Methods are described and appropriate
(3)
Test results are presented in context to
product goals or standards and are
presented as an easy to interpret figure/s
(7)
Shelf Life Estimated
Best guess of shelf life is made by
comparing Aw, pH, sensory data or labeled
shelf life to similar product (3)

Val
ue
5

Earn
ed
5

25

25

10

10

15

Comments

Much of this was in the product

description/use, which is fine

Who exactly are you marketing

the cookies to?

13

More demographic questions

should be used do you eat
cookies, do you like avocado, do
you tend to look for healthier
versions of sweet treats, etc.

Project III Grading & Assessment Criteria

Total Points Possible 100
If testing is required, test methods are
appropriate and test results are presented
in context to product goals or standards and
are presented as an easy to interpret
figure/s (5)
Regulatory Stipulations
USDA/FDA/AHA standards are discussed,
stated and met (5) *standards are
included as Appendices
If testing is required, test methods are
appropriate and test results are presented
in context to product goals or standards and
are presented as an easy to interpret
figure/s
Product Cost
Recipe cost shown/selling price per unit
discussed (2)
Package suggestions
Basis for packaging suggestions is rational
based on product use, comparative
products, shelf stability, marketing,
research, etc.
Nutrition label
Approved nutrient analysis software is used
(2)
Serving sizes are standardized (3)
Nutrient profile is discussed (3)
Label (NFP) is included as Appendices
(2)
Oral Presentation
Delivery and content is clear and wellorganized (4)
15-20 min divided evenly among group
members (-3)
Group members are professional in attire
and demeanor (-2)
Written Presentation
Cover sheet (-1)
References are correctly and consistently
cited throughout report and in a works cited
page (3)
All appendices are included and well
organized (2)
Edited for grammar, style, punctuation (-3)

TOTAL

10

10

2
Tables should be all on one page
(table 3 is on 2 pages).
References should be in JFS
format.

____________ (PF_________) = ____94%_______