You are on page 1of 2

In the recent era, one of the biggest global issues is pollution.

Due to rapid urbanization, technological


advancement and job opportunities; majority of our countrys population is migrating to cities. As the population in
urban areas increase, the effect of this change is visible on our environment and thus, climate. It is a complex
issue as the world today is facing environmental problems leading to serious health concerns and causing
permanent damage to Mother Nature as well. Its high time to create a sustainable environment for the present
and the future generations. It is not just the current generation which will face the massive crisis of the degrading
environment but it will be a major challenge for our future generations too, if no immediateaction is taken. It is
important that with time, we replace current methods and products with green ones. In support of environmental
protection, Earth day is celebrated worldwide on 22nd April every year. It is celebrated globally in more than 192
countries provoking changes for the betterment of environment.
Today, going green is becoming a global mantra and real estate sector is no exception andour sector is heavily
construction driven. The raw materials used during construction gives out lot of toxins causing air and water
pollution. On the other hand, noise given out by the heavy machinery used to carry out building work contributes
to noise pollution. The residents around and man-power employed in such working areas are heavily exposed to
pollution which degrades their health. All these factors not just cause environmental problems but health
problems too. Considering all these harmful effects of pollution, its very important that real estate sector adopts
such practices which can reduce pollution and protect the environment. It should prepare itself to go green,
keeping in mind its immense benefits to environment. The benefits of this phenomenon are very effective and in
long run will safeguard the nature and help in building a sustainable environment to live. Real estate sector
should implement all those methods and tools which are environment friendly. Specific ways should be followed
which contribute to reduce the harmful effects on our environment. In fact, these practices and methods would be
cost effective as well.
Speaking of health hazards and threat to the environment, the NGT had recently issued an order to
immediately stop construction works on various sites across NCR who werenot following the guidelines of
environment ministry. Few important norms that are to be followed by the developers during construction work is
to use green sheets to cover the construction site, keeping sand wet so that it does not spread in the air, covering
the transportation mediums bringing sand, cement, etc., not to spill the construction material outside the site,
safety measures for the on-site labour and other such measures.
This Earth Day, the developers across Delhi/NCR have taken a pledge to protect Mother Nature and are doing
their bit to promote environment and labour safety by arranging activities to encourage environment sustainability
and labour welfare. From plantation of trees to recycling waste paper to installing movable toilets for the labour at
site to safety precaution measures to cleaning the site and much more. All such measures undertaken by the
developers are sure to assist the nature and the environment to preserve its beauty. NCR realty major JM
Housing has commenced several activities keeping in mind the importance of environment protection and
upcoming Earth Day. For its ongoing project JM Florence, the company has set up green sheets on the
construction areas in the project along with safety nets for labour. Keeping its labours health on priority, the
company has also fitted moveable toilets and regular sprinkling of water is done to keep the sand and dust
settled. Mr. Rupesh Gupta, Director, JM Housing says As a responsible citizen, it is our prime duty to make sure
that our environment is protected today so that future generations do not bear the consequences. For this sector,
it is even more vital as construction involves a lot of raw materials which can harm the workers and the
environment severely. We have thus come out with initiatives to do our bit for the nature and society.

For this Earth Day, Gurgaon based developer Agrante Realty Ltd. has started to collect waste paper and are
recycling it to convert it into a Note Book and has given it a name as Flip 4 Green. Apart from recycling and
reusing; the company is taking strong safety measures for its manpower working on-site. Arvinder Singh, MD,
Agrante Realty Ltd. believes that Each paper that we use or waste adds to cutting down of another tree.
Deforestation directly affects the environment harshly. Resources are scarce and it is imperative that we make
use of them very wisely and promote sustainable development. Recycling and reusing is a very good way of
making sure that resources are properly utilized and nature is not disturbed much. We as developers need to be
very cautious of not upsetting the environment much and must take utmost care directly or indirectly.
Establishing realty major, MMR Group has also introduced several measures this Earth Day to promote clean
environment and safety for its workers on site. Safety helmets face masks and goggles have become a mandate
for the on-site workers of the company. Regular sprinkling of water is carried out on the project site of their highly
acclaimed project 52nd Avenue. The company has also setup several portable toilets at the site particularly for
the workers. Mahipal Singh Raghav, CMD, MMR Group says Keeping the environment and society safe is the
first and foremost duty of everyone. We have taken these measures into consideration keeping in view the
degrading environment due to immense pressure of pollution in every region which affects one and all. By taking
these actions we are trying do our bit for the society and environment. These little steps if taken by everyone can
help in a big manner to protect the nature.
Realty major of Noida, Morpheus Group has done a great deal for this Earth Day by planting a lot of new trees
on all three project sites Morpheus Bluebells, Morpheus Pratiksha and Morpheus Greens. Mr. Prithvi Raj Kasana,
MD, Morpheus Group says We must never forget the fact that our very existence relies upon trees and plants.
Due to immense development and land being limited; people are forced to chop down trees to make way for
development. But we need to understand their importance and plant them wherever we can find enough space.
In view to upcoming Earth Day, we have planted many trees and plants across all our project sites to help
maintain natures balance.

You might also like