SYLLABUS FOR PH.D.

(MANAGEMENT) ENTRANCE TEST 2014

SECTION B
HR/OB AREA

I.

Historical development of HRM

Introduction to HRM;
Approaches to HRM;
HRM and productivity
Global HRM
HR/Personnel Policies
Human resource environment;
Human resource planning;
HRD Audit
Job analysis;
Job Evaluation
HRD Score card
Green HRM
Recruitment and selection;
Wages and salary administration, benefits and services;
Concept and nature of human resource information systems;
Industrial relations and labour laws;
Organizational change and development;
OD interventions;
Employee engagement;
Performance management;
Managing high potential employees;
Training and development of human resources;
Managing careers;
Work life balance.
Leadership and Leadership Styles
Leaders vs managers
Organisational Structure
Organisational Culture
EQ and job performance
Work Motivation
Benchmarking techniques
Knowledge management
Emotional Intelligence

II.

FINANCIAL MANAGEMENT

Introduction to Financial Management, Aims and Objectives, Financial Decisions, Risk and Return, Time
Value of Money, Investment Decisions Importance, Methods of Capital Budgeting - NPV, IRR, APV,
BC Ratio, Capital Structure Decision Concept, Weighted Average Cost of Capital, Optimum Capital
Structure; Approaches, Instruments of Long Term Finance; Sources of Capital, Operating and Financial
Leverage, Dividends Policy, Models and valuation, Financial Analysis and Control, Financial Modelling,
Management of Working Capital- Cash, Receivables and Inventory Management, Short-Term Financing
Instruments

Financial System - Role, Functions, Efficiency, Financial Intermediaries, Flow of Funds and Regulation,
Financial Innovations, Financial Markets in India: Indian Money Markets and Capital Markets, Functions,
Recent reforms in Financial Markets, Call Money Market, Treasury Bills Market, Commercial Bills
Market, Markets for Commercial Paper & Certificate of Deposits, Regulation of Capital Markets in India,
Role, Meaning and Importance of Financial Institutions and Banks in the Emerging New Environment of
Privatisation and Globalisation, Interest Rate Analysis, Yield Curve, Risk and Inflation, Management of
Commercial Banks, Credit Gaps and Credit Rating, Consortium Loaning, Maximum Permissible Banking
Finance, Loan Pricing, Narasimham Committee Reports, Non-performing Assets, Asset Classifications,
Income Recognition Provisioning and Capital Adequacy Norms, Disinvestments, Investment Trust
Companies, Mutual Funds, NBFCs, Thrift Institutions, Banking Law and Regulation; Provisions of RBIs
Operations; Credit and Monetary Planning, International Aspects of Financial Institutions.
Financial System and Markets; Concept, Nature and Scope of Financial Services; Regulatory Framework
for Financial Services; Management of Risk in Financial Services; Stock Exchange Operations; Mutual
Funds; Merchant Banking Services, Other financial services, The Tax Environment and Financial Services,
Pricing of Financial Services,
Project Management- Identification of Investment Opportunities - Generation of project, Ideas, Prefeasibility analysis, Project rating index, Project Feasibility Analysis: Project life cycle, Marketing and
Technical analysis, Financial Analysis-project cost estimation, Projected financial statements, project
appraisal techniques, Social Cost Benefit Analysis, Project Risk Analysis and Risk Mitigation Measures,
Project Appraisal by Financial Institutions, Banks and other Financial Agencies, Formulation of project
report, Credit Risk Analysis and Project Rating by Funding Institutions , Project management Information
Systems (PMIS)
Introduction to Investment Management, The Investment Process, Security markets, Risk Estimation &
Security Valuation, Fundamental Analysis, Technical Analysis, Efficient Market Theory, Bond Returns and
Prices, Yield Curves, Term Structure of Interest Rates, Duration and Convexity, Bond Management
Strategies, Employee Equity Options and Compensation, Real Options, Asset Pricing Models, Portfolio
Analysis, Performance Evaluation Models. International Diversification.
Introduction to Behavioural Finance Definition, History and Major Contributions, Behavioural Themes
Heuristics, Framing, Market Inefficiency, Theoretical Foundations- Asset Pricing and Market Efficiency,
Prospect Theory, Expected Utility Theory, Frames for Actions, Contingencies and Outcomes, Investor
Behaviour and Asset Allocation Process, Drivers of Investor Behaviour Biases, Other Heuristics,
Emotions, Investor Personality Traits, Asset Pricing Momentum, Herding, Biases, Information
Anomalies, Noise Trading, Learning, Bubbles, Valuation Puzzles, IPO Dilemma, Reactions, Corporate
Finance - Rational Managers and Irrational Investors, Project Financing, Dividend Policy, Money
Management: Behavioural Investing and Neuro Finance and the Traders Brain, Entrepreneurial Hyper
Intensity, Investor Specific Behaviour Issues - Pension Investors, Mutual Funds, Private Equity Investing,
Client Education and Management, Private banking-Product Design and Allocation
International Economics, Foreign Exchange Market, Regulation, Convertibility, Trade Theories,
International Monetary Systems, Types of Foreign Exchange Markets and Transactions, Organization of
the Foreign Exchange Markets, Forex Derivatives, Theory and practice of Forecasting Exchange Rates,
International Financial Management Decisions, Foreign Exchange Exposure Management, Tax Treatment
of Foreign Exchange Gains and Losses
Taxes-types, need, impacts and economic perspectives, Tax Planning, Tax Evasion, Tax Avoidance,
Income Tax - Computation under various heads of income and tax procedures, Set off and carry forward of
losses; Minimum Alternate tax; Taxes on undistributed profits, Services Tax-incidence and exemptions,
VAT framework, Corporate Decisions involving Tax Planning, Corporate Managerial Perspectives,
Goods and Services Tax.
Financial engineering Concept, Scope and Applications; Growth and Latest Innovations Conceptual
Tools of a financial engineer - Valuation relationships and applications, Sensitivity Analysis, Risk-return
trade-off, Portfolio Analysis, Leverage, Arbitrage and Market Efficiency, Financial Derivatives- options,
futures and swaps concepts and applications, Complex Financial Derivatives, Debt Market Innovations zero coupon securities, mortgage and asset backed securities, junk bonds; Equity and equity related
products equity options, warrants, index futures and options. Hybrid securities, Real Option concept and
valuation, Financial Engineering Strategies and Processes Corporate Restructuring, Asset Allocation and
Forecasting, Tax-driven Deals and other equity based Strategies, Asset Liability Management, Hedging
ratios and applications, Leverage Buyouts, Program Trading, Portfolio Insurance, Arbitrage and Synthetic

Instruments, Settlement and Clearing Systems- recent developments. Application of basic financial
econometrics and statistics.

III.

MARKETING MANAGEMENT

Current Issues in Marketing; Marketing Concepts; Marketing Mix

Marketing Planning and Strategies;
Role of Information Technology in Marketing;
Marketing Implementation, Evaluation and Control;
Consumer Buying behavior
Consumer Decision Making process
Marketing of Services: Services Marketing Mix, Service Blueprint and Service Quality
Brand management: Brand Equity, Brand Loyalty and Brand Positioning
Global Marketing-EPRG Framework, International Business Environment
CRM; Customer Loyalty Ladder
Planning & Managing Retail Business:Retail formats and non store retailing
Integrated Marketing Communication: Advertising and Media Planning,
Societal Marketing; Marketing Research; Green Marketing;
Rural and Social Marketing.
Social media Marketing and Viral Marketing
Supply Chain management
Sales and Distribution Management
Introduction to Research in Marketing; Current Researches in Marketing; Problem Formulation for
Marketing Research; Structuring Hypotheses & Research Designs; Data Collection;
Statistical Methods for Analysis of Data; Applications of Analytical Techniques in Marketing Studies