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    Camille Ricketts
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    As a journalist, marketer and digital storyteller, i've learned the best ways to package information and create clear, resonant content. As the head of content and marketing at First Round capital, I worked closely with startups to help them define their brands, position their products and apply effective marketing strategies. I also developed the language for the many Kiva City launches, core functionality of the website, Kiva U and more.

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    As a journalist, marketer and digital storyteller, i've learned the best ways to package information and create clear, resonant content. As the head of content and marketing at First Round capital, I worked closely with startups to help them define their brands, position their products and apply effective marketing strategies. I also developed the language for the many Kiva City launches, core functionality of the website, Kiva U and more.

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    125 views1 page

    CamilleRicketts Resume

    Uploaded by

    Camille Ricketts
    As a journalist, marketer and digital storyteller, i've learned the best ways to package information and create clear, resonant content. As the head of content and marketing at First Round capital, I worked closely with startups to help them define their brands, position their products and apply effective marketing strategies. I also developed the language for the many Kiva City launches, core functionality of the website, Kiva U and more.

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    of 1

    CAMILLE JULAINE RICKETTS

    2480 WASHINGTON STREET #607 | SAN FRANCISCO, CA 94115


    650.387.3104 | CRICKETTS@GMAIL.COM
    ABOUT ME

    PROFESSIONAL EXPERIENCE

    For over a decade, Ive built my


    career on the strength of my
    writing and editorial skills. As a
    journalist, marketer, and digital
    storyteller, Ive learned the best
    ways to package information and
    create clear, resonant content.
    Ive built publications, crafted
    user experiences and edited
    millions of words to connect
    people to each other and the
    world around them.

    First Round Capital | San Francisco, CA


    Head of Content and Marketing | 2013 Present
    Built The First Round Review from scratch into one of the most widely-read
    Venture Capital sites with 350,000+ readers/mo. and a large subscriber base.
    Partner closely with startups in the portfolio to help them define their brands,
    position their products, and apply eective marketing strategies.
    Manage a team of freelance writers, photographers, illustrators and designers
    to produce high-quality content and constantly iterate.
    Orchestrated the complete redesign of the First Round website and brand;
    worked with design firm Pentagram to create a new logo; oversee sprints with
    developers to maintain and evolve First Rounds web presence.
    Named company MVP at the end of 2014 for outstanding contributions.

    EDUCATION

    Kiva | San Francisco, CA


    Content Manager | 2011 2013
    Devised and led all written communications for one of the worlds best known
    nonprofits, including product, blog, social media and marketing copy.
    Surfaced and packaged incredible stories of entrepreneurs across 65
    countries; shaped them to inspire, educate and delight over 1 million lenders.
    Constantly collaborated with engineers, product managers and designers to
    create new user experiences; developed the language for the many Kiva City
    launches, core functionality of the website, Kiva Labs, Kiva U and more;
    influenced design decisions, built style guide, and collected user feedback.

    Stanford University, 2006


    B.A. History
    GPA 3.95/4.0
    Editor in Chief, The Stanford Daily
    Daniel Pearl Memorial Award
    Presidential Scholarship
    Phi Beta Kappa
    VOLUNTEER WORK
    INFORUM SF, Board Member
    Bringing remarkable speakers
    and experts to public forums.
    SUNFARMER, Board Member
    Marketing and communications
    advisor to global nonprofit
    installing rooftop solar at schools
    and health clinics in rural Nepal.
    SKILLS
    Writing, Editing, Proofreading
    Developing Editorial Workflows
    Public Speaking
    Adobe Creative Suite
    Wireframing
    Basecamp
    User testing
    HTML, CSS, Web Design
    Google Analytics
    Salesforce

    Tesla Motors | Palo Alto, CA


    Communications Manager | 2010 2011
    Publicly represented high-profile automotive and technology brand.
    Worked regularly with engineering, legal, and finance to tell inspiring,
    educated, visual stories about the cars on social media, the website and blog.
    Conducted research and engineer interviews to build content describing why
    the technology was extraordinary, and to engage more customers and fans.
    Gave interviews for major broadcast, radio and print news outlets.
    VentureBeat | San Francisco, CA
    Green Technology Editor | 2008 2010
    Founded and managed the green tech channel, writing 3+ stories a day
    about sustainable energy companies, investing and government policy.
    Google | New York, NY
    Administrative Assistant | 2007 2008
    Supported all functions of the Oine Platform Ads team.
    Worked closely with the teams PMM to develop marketing collateral.
    The Wall Street Journal | London and New York
    Reporter | 2006 2007
    Wrote tech, entertainment and finance articles for all sections of the paper.

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