ANOVA has indicated that in case of Tax benefit & Regular Income has significance value less than

0.05.Thus, H01 is rejected and it is inferred that the investors have significant difference on the
objective of investment with respect to their age.
ANOVA has indicated that in case of Source of Knowledge, Reasons of not doing Investment, Annual
Premium and Number of Policies has significance value less than 0.05 .Thus, H0 2 is rejected and it is
inferred that the investors have significant difference while taking investment decisions regarding Life
insurance policy with respect to their age.
ANOVA has indicated that in case of Accessibility, Insurance services, Brand name & Money back
gurantee has significance value less than 0.05 .Thus, H0 3 is rejected and it is inferred that the investors
have significant difference in the Factors of Life insurance company with respect to their age.
ANOVA has indicated that the Types of Mutual Fund schemes has significance value less than 0.05.
Thus, H04 is rejected and it is inferred that the investors have significant difference while taking
investment decisions regarding Mutual Fund with respect to their age.
ANOVA has indicated that in case of Diversification, Fund House & Rating by agencies has significance
value less than 0.05.Thus, H05 is rejected and it is inferred that the investors have significant difference
in the factors of Mutual Fund with respect to their age.
ANOVA has indicated that objective of investment has no significance value less than 0.05.Thus, H06 is
accepted and it is inferred that the investors have no significant difference on the objective of investing
with respect to their Qualification.
ANOVA has indicated that in case of Source of Knowledge, has significance value less than 0.05.Thus,
H07 is rejected and it is inferred that the investors have significant difference while taking investment
decisions regarding Life insurance policy with respect to their Qualification.
ANOVA has indicated that in case of Convenient payment system & Brand name has significance value
less than 0.05.Thus, H08 is rejected and it is inferred that the investors have significant difference in
Factors of Life insurance company with respect to their Qualification.
ANOVA has indicated that in case of Annual Investment & Number of Mutual Funds has significance
value less than 0.05.Thus, H09 is rejected and it is inferred that the investors have significant difference
with Mutual Fund Decisions respect to their Qualification.
ANOVA has indicated that in case of Capital Appreciation, Easy Payment, Liquidity, Regular income, Fund
Manager & Rating by agencies has significance value less than 0.05 .Thus, H0 10 is rejected and it is
inferred that the investors have significant difference with Factors of Mutual Fund with respect to their
Qualification.
ANOVA has indicated that in case of Return & Tax benefit has significance value less than 0.05.Thus,
H011 is rejected and it is inferred that the investors have significant difference on the objective of
investment with respect to their Professions.

ANOVA has indicated that in case of Source of Knowledge, Annual Premium and Number of Policies
has significance value less than 0.05 .Thus, H0 12 is rejected and it is inferred that the investors have
significant difference while taking investment decisions regarding Life insurance policy with respect to
their Professions.
ANOVA has indicated that in case of Claim settlement ratio, Insurance services & Larger risk coverage has
significance value less than 0.05.Thus, H013 is rejected and it is inferred that the investors have
significant difference with Factors of Life insurance company with respect to their Professions.
ANOVA has indicated that decisions regarding mutual fund investments has no significance value less
than 0.05 .Thus, H014 is accepted and it is inferred that the investors have significant difference while
taking investment decisions regarding Mutual Fund with respect to their Professions.
ANOVA has indicated that in case of Tax Benefits,Diversification, Fund House, Past performance & Rating
by Agencies has significance value less than 0.05.Thus, H015 is rejected and it is inferred that the

investors have significant difference with Factors of Mutual Fund with respect to their Professions.
ANOVA has indicated that in case of Regular Income has significance value less than 0.05.Thus, H016 is
rejected and it is inferred that the investors have significant difference on the objective of investment
with respect to their income.
ANOVA has indicated that in case of Annual Premium and Amount of Insurance cover has significance
value less than 0.05.Thus, H017 is rejected and it is inferred that the investors have significant
difference while taking investment decisions regarding Life insurance policy with respect to their
income.
ANOVA has indicated that in case of Larger risk coverage and Tax benefit has significance value less
than 0.05.Thus, H018 is rejected and and it is inferred that the investors have significant difference in
the Factors of Life insurance company with respect to their income.
ANOVA has indicated that in case of Types of Mutual Fund schemes and Source of Purchase has
significance value less than 0.05.Thus, H019 is rejected and it is inferred that the investors have
significant difference while taking investment decisions regarding Mutual Fund with respect to their
income.
ANOVA has indicated that in case of Returns, Easy Payment, Fund Manager & Rating by agencies has
significance value less than 0.05.Thus, H020 is rejected and it is inferred that the investors have
significant difference in the factors of Mutual Fund with respect to their income.

ANOVA has indicated that in case of Returns, Easy Payment, Fund Manager & Rating by agencies has
significance value less than 0.05.Thus, H020 is rejected and it is inferred that the investors have
significant difference in the factors of Mutual Fund with respect to their income.