Professional Documents
Culture Documents
SUBMITTED BY:
MBA(WEEKEND) SMESTER-1
References:
1- McIntyre, Nisha., 2013. How Has Technology Changed the Role of Marketing in the Past Ten
Years, and how do you see it Changing in the Next Five. [online]
Available at: http://www.mba-exchange.com/candidates/mba-knowledge-article.php?kpo=285
2- Khoo, Daphne. Sep 2014. How has the internet changed consumers over the past 10 years and
how can marketers best adapt? [Online]
Available at:
http://www.mckinsey.com/insights/high_tech_telecoms_internet/brand_success_in_an_era_o
f_digital_darwinism