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nternationa Conference on
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August 21-22, 2015

SCHOOL
OF
BUSINE,SS

Pap-L

Chief Patron

ShriAshok Mittal, Chancellor, LpU

Patrons
Smt. Rashmi Mittal, Pro Chancellot LpU
Dr. Ramesh Kanwar, Vice Chancellot LpU

Conference Director
Sanjay Modi, Executive Dean

Dr.

Faculty of Business and Arts, LpU

O rga n izi n g

Secretaries

Dr. Rajesh Verma, Associate Dean, LpU

Mr. Suresh Kashyap, Deputy Dean, LpU
Co nf e re nce Co o r d i n ato rs

Mr. Sunil Budhiraja (M) +91 -9988345122

Dr.Vishal

Sareen

(M)+91 -81 46s297s7

AdvisoryCouncil

Mr. Mahesh Munjal, Chairman & Managing

Director, Majestic Auto Ltd., Ludhiana

Mr. Pramod Saxena, Chairman & Managing

Director, Oxigen Services (lndia) pv't. Ltd., Gurgaon

Prof. S.P. Parashar, President & CEO at American

Dental Education lnstitute, USA (Former Director,
llM Lucknow)

Prof. Yogendra Verma, Vice Chancellot Central

Universityof Himachal Pradesh, Hp
Professor, llM Ahmedabad,

Prof. Biju Varkkey,

Ahmedabad
Prof. Sucha Singh Gill, Director General, CRRID,
Chandigarh

Prof. Vipin Gupta, Associate Dean and MBA

Director, California State University, USA

Prof. L.M. Bhole, Professor (Rtd.), Department of

Economics, llT Bombay, Mumbai
Prof. R.S. Ghuman, Professor, Nehru-SAIL Chair,
CRRID, Chandigarh
Prof.

D.P.

Goyal, Professor, MDl, Gurgoan

lovrly

InorrssoNAl

IrrlvERStry
Transfotning E/ucafion Transfonning 9nfra

Jalandhar-Delhi

G.I

Road (NH-l), Phagwara,

Punjab (lndia) 144411

For General Enquiry: Ph.: 01824-444212
Toll Free: 1800-102-4402 Fax.'.01824-506100

Email: sgceg@lpu.co.in
Visit us at http://wvvw.lpu. in/conference/sgceg

Pof"'z

I
I

Guidelines for Submission; Selection of papers for

presentation will be based on abstracts. An abstract
must include a clear indication of the purpose of
research, methodology, major results, implications and

key references. The author should adhere to the

following:
Length of Abstract: The abstract should not exceed 300
words including the title and major references.
Page margins: The page margins should be one inch on all
sides.

Font: Times New Roman in 12 pointfont size.

Line spacing: The abstract should be typed in 1.5 line

spacing.

Title Page: The abstract should be accompanied by a

separate title page. The title page should include the tifle of

the paper in about 5-10 words, the authors of the papers

along with their institutional affiliations and contact details.
The author is also expected to mention the ,Track & Subtrack'for their paper from the above listed topics in the title
page ofthe abstract.

Keywords: The authors are requested to provide at least

Review process: All papers will be blind reviewed and only

those papers approved by the reviewers will be selected for
presentation. The assessment of the papers shall be made
on the basis of relevance to the theme, originality, clarity,
completeness and research contribution.

Paper Presentation and Publication: All papers

selected after review would be called for presentation.
Out of the accepted papers, select papers will be
publlshed in a Scopus listed Journal. The other papers
will be published in the conference proceeding book
bearing an ISBN number.

Accommodation on Request: Accommodation facility will

be provided to outstation participants on nominal charges
i.e. Rs. 300 per person (Twin Occupancy) or Rs. 600 per
person (Single Occupancy) in the University Guest House.
Hotel accommodation inside the campus is also available

for the participants and delegates at Rs. 1500 (taxes

included) on twin occupancy and Rs. 2500 (taxes
included) on single occupancy.

For further details on the conference and registration,

please visit: http://www. lpu.in/conf erence/sgceg

four keywords associated with the submitted paper to

Weather Conditions: Weather during August month

enable its placement in the appropriate theme and sub-

rainy and humid. Temperature during day time is between

30'cto 40"c.

theme,
All papers must be submitted at sgceg@lpu.co.in. please
indicate the track in the subject of the mail. Acceptance of
the paper implies that at least one of the authors will register
and presentthe paper.

logn-s

is

Lovely Professional University

School of Business, LPU

Lovely Professional University (LPU) is lndia's largest

single Campus University with more than 25000 students
from 28 lndian states and 26 countries. LPU offers
dynamic and inspiring multicultural learning environment
with its faculty too drawn from 25 different states of the

Vision-To be among the top 20 National and Top 200 Global

Business Schools by 2025.

country. The University has worked relentlessly to

benchmark against top institutions of the world, further
innovating its curriculum and pedagogy to improve

students for professional as well as social leadership roles.

student learning and support ecosystem. The University

has tie-ups with more than 35 Universities and institutions
of USA, Australia, Canada, UK, Singapore,Brazil, Poland
etc. LPU has an enviable track record of launching its

Mission- Enabling application oriented learning, cultivating

capacity for research, analytical decision making, building
entrepreneurial orientation and holistic development of

School of Business (SOB) which has international

accreditation byAccreditation Council of Business Schools
and Programs (ACBSP) is among the prime business
schools of the region. The School is known for its innovative

courses, application oriented teaching, entrepreneurship

orientation and pedagogy which contributes to holistic

students into successful careers and our alumni are

development of its students.

working in 300+ Global and lndian Super Brands. Known

for its mammoth efforts to transform lndian education to
bring it at par with Global standards, LPU has been rated

School of Business has always demonstrated professional

dynamism and adopted the latest international practices
like experiential learning, simulation and entrepreneurial
exposure for grooming its graduates for global careers. lt

as the best private University by ASSOCHAM in 2013.

has forged close ties with the industry by offering

consultancy, training and research
based problem solving support. The
a large number of
satisfied corporate houses for campus

School attracts

recruitment with its alumni regularly

excelling in performance on the strength of

their professional competencies and

business ethics.

The world economy is going through a difficult phase

destabilization of the established players is making

marked by sluggish growth in the developed economies,

frequent headlines. The resultant dynamics call for a relook

at the pertinent strategies for Global Competitiveness as
well as Economic Growth in developing and developed

conflict of interests between developing and the developed

world, further marred by regional economic strains and

armed conflicts, challenging international economic
cooperation. While the markets in the developing world
including Africa, Asia and South America are waiting to be
unlocked and tapped by the MNCs, the competition is
getting more intense in the existing markets.
Policymakers are struggling to find ways to cooperate and
manage the current economic challenges while preparing
their economies to perform well in an increasingly difficult
and unpredictable global landscape. Amid the short-term

crisis management,

it

remains critical for countries to

establish the fundamentals that underpin economic growth

and development for the longer term. The complexity of

today's global economic environment has been further

confounded by concerns of social and environmental

economies.

The conference aims at bringing together academicians,

corporate professionals, policy makers, practitioners and
experts working in the field of business management, in

to discuss diverse
challenges and strategies related to global
order to exchange information and

competitiveness and economic growth' The objectives of

the conference are:

1. Examining and exploring the business practices and

challenges confronted by corporate leaders, practitioners
and researchers in different functional areas for sharpening
competitive advantage.

2. Sharing insights and evaluating issues, experiences,

sustainability, diversity and inclusiveness.

challenges and initiatives related to economic growth.

ln the marketplace, e-commerce and the new market

entrants are becoming exceedingly aggressive and

3. An opportunity to deliberate on and set the research

School of Business (SOB), Lovely Professional

University invites researchers, practitioners and
professionals to submit papers for the 'lnternational

Track A: Contemporary Business Management

Balancing National lnterest and Global Trade

Conference on Strategies for GIobal Competitiveness

and Economic Growth'. The two-day international event

41
A2
A3
A4
A5

Globalization and Protectionism

aims to bring together experts from different disciplines to

discuss diverse issues and strategies related to global

competitiveness and economic growth. The conlerence
shall provide a forum for dissemination of contemporary
research in a wide range of issues and strategies, both

academic and practice oriented. We welcome

manuscripts/ papers from multiple disciplines and
different domains in economics and management. The
special focus of the conference will be on, but not
necessarily restricted to:

agendafor competitive advantage and economic groMh.

Challenges and Strategies for Global Competitiveness

Optimizing Family Business Management

Global Politico-economicDynamics
Strategic Alliances for Competitiveness and Economic
Growth

A6 Evolving Business Models and Corporate

Restructuring for

A7

Eff

iciencY

Role and Challenges of MSMEs and Unorganized

Seotor

A8

Corporate Governance Practices and Challenges

Page4

A9

D3 Strategic Leadership lssues and Challenges

D4 Performance Management System and Global

Dynamics of Corporate Social Responsibility

A10 Knowledge Management and Competitiveness

A1

1 Growth Opportunities and Challenges in e-commerce

41

2 lssues and Challenges in Business Analytics

Competitiveness

D5 Employee Engagement Strategies and Talenl

Management Practices

Track B: Global Challenges and Opportunities for

D6 Contributionof ICTinHRM
D7 Strategic Compensation and Reward Systems
D8 Changing Paradigm in National and lnternational

EconomicGrowth

B1

Economic Development and lnclusive Growth

82 SocialSectorand Governance
83 Multilateralism vs Bilateralism
84 Emerging Sectorsfor Economic Growth
85 FDI and Competitiveness
86 Labor Migration and Reglonal Disparities
87 Structural Changes for Growth and

lndustrial Relations

D9

Track E: Developments

Global

Fiscal and Monetary Policies for Economic Growth

Role of lnternational Bodies and Financial lnstitutions

in

EconomicGrowth

Track C: lnnovative Marketing Strategies for Global

Competitiveness

C1
C2

Building and Managing Global Brands

lnnovations in Marketing Strategies

Strategies for

Global Competitiveness

C7 Sustainable & Societal Marketing

C8 Leveraging Digital Marketing for Global
Competitiveness

C9

Strategic Marketing lnitiatives in MSMEs for Global

Competitiveness

Track D: Human Resource Challenges and Strategies in

the 21 st Century

D1 Workforce Diversityand Global Competitiveness

D2 Strategic Role of HRM in Alliances and Economic
Growth

Management for

E1 Strategic Risk Management and Global

Competitiveness

E2 Strategic lssues and lnitiatives in Banking Sector

E3 Global Capital MarketDynamics
E4 Financial lnclusion and Economic Growth
E5 Global trends in Corporate Finance
E6 Financial Planning for Growth and Competitiveness
E7 Strategic lssues in Financial Reporting and
Accounting Standards

CB Global Competition and Evolving Consumer Needs

C4 CompetitivePressuresandCRM
C5 StrategiesforTapping Global Markets
C6 Technology lnnovation and Marketing

in Financial

Strategic Advantage

Competitiveness

B8
Bg

Contemporary lssues in HRM and OB

E8
E9

GlobalValuation Models for Competitive Advantage

Strategic lssues in Finance

Track F: Operations Management Challenges and

lnitiatives in achieving Competitive Advantage

F1 Strategic lssues in Operations Management

F2 lnnovations in Logistics and Supply Chain
Management

F3 Emerging Applications of Operations Research

F4 Challenges and Strategic issues in Quality
Management

F5 lnnovative Project Management Strategies

F6 Strategic MIS
F7 Technology for Strategic Advantage in Operations (lT

and Manufacturing)

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