Lovely Professional University, Punjab

Course Code

Course Title

Course Planner

Lectures

MGN644

TECHNOLOGY STRATEGY

12358::Mandeep Singh Hayer

Course Category

Research based courses

Tutorials Practicals Credits

5.0

1.0

0.0

3.0

TextBooks
Sr No

Title

Author

T-1

Strategic Management of Technology Robert A. Burgelman,

and Innovation
Clayton M. Christensen ,
Steven C. Wheelwright

Edition

Year

Publisher Name

4th

2009

TATA MCGRAW - HILL EDUCATION

Reference Books
Sr No

Title

Author

Edition

Year

Publisher Name

R-1

Strategic Management and Business

Policy by Azhar Kazmi

Azhar Kazmi

4th

2009

TATA MCGRAW - HILL EDUCATION

Other Reading
Sr No

Journals articles as Compulsary reading (specific articles, complete reference)

OR-1

Profiting from Technological Innovation Implications for integration, collaboration, licensing and public policy. David J Teece ,

OR-2

Core Competence of the Corporation. CK Prahalad and Gary Hamel ,

OR-3

Innovation at 3M Corporation HBR Case , Stefan Thomke; Ashok Nimgade Product #:699012-PDF-ENG ,

OR-4

Product Development at Dell Computer Corporation, Stefan Thomke; Vish V. Krishnan; Ashok Nimgade, HBR Case Product #:699010-PDF-ENG ,

LTP week distribution: (LTP Weeks)

Weeks before MTE

Weeks After MTE

Spill Over

Detailed Plan For Lectures

Week
Lecture
Number Number

Broad Topic(Sub Topic)

Chapters/Sections of Other Readings,

Text/reference
Relevant Websites,
books
Audio Visual Aids,
software and Virtual
Labs

Lecture Description

Learning Outcomes Pedagogical Tool Live Examples

Demonstration/
Case Study /
Images /
animation / ppt
etc. Planned

Week 1

Week 2

Lecture 1

Introduction to Management
Strategy(Introduction to
Strategic Management and
Business Policy)

T-1:Reading I-1
R-1:Ch 1

Introduction to the topic.

Outcomes of Innovation
Process Implications for
Profitability

Student will come to Article Discussion

know about the L T P
and academic tasks of
the course. The
ability to predict
Implications of R&
D for Strategy and
Industry

Lecture 2

Introduction to Management
Strategy(Profiting from
technological Innovation)

T-1:Case I-3

Knowledge about
Electronics Arts

The Ability to Predict Case Discussion

Industry Trends in
the
Video Game Industry

Lecture 3

Integrating Technology and

Strategy(Technology and
Corporate Planning)

T-1:Case I-4

"Knowledge about
Electronics Arts"

The ability to predict Case Discussion

technology trends

Lecture 4

Integrating Technology and

Strategy(Technological
Innovation and Strategy)

T-1: Reading I-5

The Art of High

Technology
Management , Six
Themes of Success

Students will develop Discussion on

the ability to identify Research Article
the key areas in
which Technology
Firms need to score
high

Lecture 5

Integrating Technology and

Strategy(Technological
Innovation and Strategy)

T-1: Reading I-5

The Art of High

Technology
Management , Six
Themes of Success

Students will develop Discussion on

the ability to identify Research Article
the key areas in
which Technology
Firms need to score
high

Lecture 10 Design and Implementation

of Technology Strategy I
(Architectural Technologies)

OR-1

T-1:Reading II-3B

Lecture 6

Integrating Technology and

Strategy(Core Competence
of the Corporation)

T-1:Reading I-3

Lecture 7

Design and Implementation

of Technology Strategy I
(Management Criteria for
Effective Innovation)

T-1:Reading II-1

Five Architectural
Using the S Curve as Article Discussion
Technologies in the disk a framework for
drive Industry
Managers engaged in
Planning Technology
Development
OR-2

Rethinking the
Corporation Identifying
Core Competencies and
loosing them

Identifying Core
Competencies of an
Organisation and
Leveraging them

Article Discussion

The Determinants of
Learning about how
Succcess What will sell to forecast future
and what wont sell
Innovation

Article Discussion

http://www.sega
.com/

Week 2

Week 3

Lecture 8

Design and Implementation

of Technology Strategy I
(Component Technologies)

T-1:Reading II-3A

The S Curve of
Using S Curves to
Technology Companies Prescribe
development of new
component
technologies

Article Discussion

Lecture 9

Design and Implementation

of Technology Strategy I
(Component Technologies)

T-1:Reading II-3A

The S Curve of
Using S Curves to
Technology Companies Prescribe
development of new
component
technologies

Article Discussion

Lecture 11 Design and Implementation

of Technology Strategy I
(Customer Power Strategic
Investment and Failure of
Leading Firms)

T-1:Reading II-4

Typologies of
Technological Change
Sustaining
Technological Change
Disruptive Change

"How to handle
Article Discussion
Disruptive Changes"

Lecture 12 Design and Implementation

of Technology Strategy I
(Customer Power Strategic
Investment and Failure of
Leading Firms)

T-1:Reading II-4

Typologies of
Technological Change
Sustaining
Technological Change
Disruptive Change

"How to handle
Article Discussion
Disruptive Changes"

Lecture 13 Design and Implementation

of Technology Strategy I
(Crossing the Chasm and
Beyond)

T-1:Reading II-6

Innovators , Early
Adopters , Early
Majority , Late
Majorities, Laggards

learning about
Article Discussion
Technology Adoption
lifecycle Model

Lecture 14 Design and Implementation

of Technology Strategy II
(Strategic Dissonance)

T-1:Reading II-12

In Dynamic Industries
the Alignment between
Firms Strategic Intent
and Strategic Action
does not last .

To determine
Article Discussion
whether the
manifestations of
dissonance are
strategic or ask
questions that help
surface latent signs of
strategic dissonance

Lecture 15
Week 4

Test,Case study1

Lecture 16 Design and Implementation

of Technology Strategy II
(Meeting the Challenge of
Disruptive Change)

T-1:T-1Readings
II-14

Lecture 17 Design and Implementation

of Technology Strategy II
(Strategic Intent)

T-1:T-1Reading II-15

"Capabilities ,
Resources, Processes ,
Values , Migration of
Capabilities"

The Student learns

techniques of
creating capabilities
for the organisation

How Canon Took Over "Building

Xerox
Competitive
Advantage"

Article Discussion

Article Discussion

Quote example
of "How HP
Used Tactics of
the Japanese to
beat them at
their game "
Source WSJ

Week 4

Lecture 18 Developing a Firms

Innovative Capabilities I
(Internal and External
Sources of Technology)

T-1:T-1Reading III-1

What Xerox reaped

from its PALO Alto
Research Centre

What role can reserch Article Discussion

centres play for
Technology
Companies

Lecture 19 Developing a Firms

Innovative Capabilities I
(Transforming Invention
into Innovation)

T-1:T-1Reading III-2

Conceptualising of new
business oppurtunities
Technology Push vs
Need pull

Application of
Article Discussion
Framework of
technical Linking and
need linking

Innovation at 3M
Corporation

Learning about
applications of Lead
User Research
methodology

Lecture 20 Developing a Firms

T-1:T-1Reading III-5
Innovative Capabilities II
(Linking New technology
and Novel Customer Needs)
Week 5

Week 6

OR-3

Article Discussion

Lecture 21 Developing a Firms

Innovative Capabilities II
(Ambidextrous
Organisations- Managing
Evolutionary or
Revolutionary Change)

T-1:T-1Reading
III-11

Understanding Patterns
of Organisational
Evolution

Learning Concepts of Article Discussion

Organisational
Growth , Success
Syndrome etc

Lecture 22 Developing a Firms

Innovative Capabilities II
(Ambidextrous
Organisations- Managing
Evolutionary or
Revolutionary Change)

T-1:T-1Reading
III-11

Understanding Patterns
of Organisational
Evolution

Learning Concepts of Article Discussion

Organisational
Growth , Success
Syndrome etc

Lecture 23 Developing a Firms

Innovative Capabilities II
(Ambidextrous
Organisations- Managing
Evolutionary or
Revolutionary Change)

T-1:T-1Reading
III-11

Understanding Patterns
of Organisational
Evolution

Learning Concepts of Article Discussion

Organisational
Growth , Success
Syndrome etc

Lecture 24 Creating and Implementing

a Development Strategy I
(New Product Development)

T-1:T-1Case IV-1

OR-4

Product Development at Understanding the

Article Discussion
Dell Computer
Success story of the
Corporation
Dell Business Model

Lecture 25 Creating and Implementing

a Development Strategy I
(New Product Development)

T-1:T-1Case IV-1

OR-4

Product Development at Understanding the

Article Discussion
Dell Computer
Success story of the
Corporation
Dell Business Model

Lecture 26 Creating and Implementing T-1:T-1Reading IV-2

a Development Strategy I
(The New Product Learning
Cycle)

"Stanford Innovation
Project"

Identifying the
Article Discussion
Principal factors that
a determinants for a
products Success in
the Electronics
Industry

Week 6

Week 7

Lecture 27 Creating and Implementing T-1:T-1Reading IV-2

a Development Strategy I
(The New Product Learning
Cycle)

"Stanford Innovation
Project"

Lecture 28 Creating and Implementing

a Development Strategy I
(Organizing and Leading
Heavyweight Development
Teams)

T-1:T-1Reading IV-3

"Types of Development Understanding what Article Discussion

Project Teams"
kind of team structure
to be used in what
kind of organisations

Lecture 29 Creating and Implementing

a Development Strategy I
(Organizing and Leading
Heavyweight Development
Teams)

T-1:T-1Reading IV-3

"Types of Development Understanding what Article Discussion

Project Teams"
kind of team structure
to be used in what
kind of organisations

Lecture 30 Creating and Implementing

a Development Strategy II
(Building Competencies
through New Product
Development)

T-1:T-1Case IV-4

"Case Braun AG The

KF
40 Coffee Machine"

Learning the
principles of Good
Design

Article Discussion

Lecture 31 Creating and Implementing

a Development Strategy II
(Building Competencies
through New Product
Development)

T-1:T-1Case IV-4

"Case Braun AG The

KF
40 Coffee Machine"

Learning the
principles of Good
Design

Article Discussion

Lecture 32 Creating and Implementing

a Development Strategy II
(Creating Project Plans to
Focus Product
Development)

T-1:T-1Reading IV-5

"How to Map projects

Prequips Project Map"

Student Learns how Article Discussion

to Map Project plans
for New product
Development

Lecture 33 Creating and Implementing

a Development Strategy II
(The New Product
Development Map)

T-1:Reading IV-6

"Product Development
Mapping"

How to Map Various Article Discussion

Generations of
Products

SPILL OVER
Week 7

Lecture 34

Spill Over

Lecture 35

Spill Over

MID-TERM
SPILL OVER
Week 7

Week 8

Lecture 34

Spill Over

Lecture 35

Spill Over

Lecture 36

Spill Over

Lecture 37

Spill Over

Identifying the
Article Discussion
Principal factors that
a determinants for a
products Success in
the Electronics
Industry

Week 8

Lecture 38

Spill Over

Lecture 39

Spill Over

Lecture 40

Spill Over

Scheme for CA:

Component

Frequency

Test,Case study

Out Of
2

Each Marks Total Marks

2

Total :-

15

30

15

30

Details of Academic Task(s)

AT No.

Objective

Topic of the Academic Task

Case study1

To Enhance the
Presentation Skills
of the Students of
the Theoretical
Concepts Learned

This Course mainly consists of 20 Plus articles from leading

Business Magazines and Journals like HBR, Sloan Management
Review etc . Course concepts are delivered through these . A
group of not more than three students is required to deliver at
least one article/case as per schedule and topics allocated in the
second week

Test1

To test the
A written Test consisting of 1 Question of 5 Marks and 4
theoretical Concepts questions of 10 marks. Test
Learnt in The Cases to be based on the contents of Cases and Articles in the IP
and Articles Taught

Nature of Academic Task

(group/individuals/field
work

Evaluation Mode

Allottment /
submission Week

Group

As per Rubrics
criteria for
evaluation of Case
Presentations

1/6

Individual

Same as that while

checking ETE
answer scrips

2/3

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No.

Lecture Topic

Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial1

Formation of Groups and Overview of Articles and Cases to be

presented

Group Formation and Overview

Tutorial2

HBR Case E Ink

Case Analysis

Tutorial3

MIT referred HBR Case Apple :2006

Case Analysis

Tutorial4

MIT referred HBR Case Novartis

Case Analysis

Tutorial5

MIT Referred HBR Case: Ember: developing the next ubiquitous

network standard

Case Analysis

Tutorial6

MIT Referred HBR Case: Red Hat and the Linux revolution

Case Analysis

Tutorial7

MIT Referred HBR case on Co-Opetition Case: Nokia, Apple

iPhone, and Google phone

Case Analysis