INTRODUCTION

PepsiCo is one of the largest food and beverage companies in the world. It
manufactures and sells 18 brands of
beverages and snack foods and
generates over $98 billion in retail
sales. PepsiCo encompasses the
Pepsi Cola, Frito-Lay, Tropicana,
Quaker, and Gatorade brands and
offers products in over 200 countries.
It
currently holds 36 percent of the total
snack food market share in the U.S.
and 25 percent of the market share
of
the refreshment beverage industry. The companys headquarters are in
New York and employs over 200,000 people. PepsiCo has received many
awards and recognitions over the years, including being ranked in the top
25 of the best global brands, ranking number four overall by Diversity Inc,
and earning the Green Award by the Environmental Protection Agency.
PEPSI IN PAKISTAN
The market in Pakistan is surely dominated by Pepsi. It has proven itself to
be the No.1 soft drink in Pakistan. Now Pepsi is recognized as Pakistanis
National drink. In 1971, first plant of Pepsi was constructed in Multan, and
from their after Pepsi is going higher and higher. Pepsi is the choice soft
drink of every one. It is consumed by all age groups because of its
distinctive taste. Compared with other Cola in the market, it is a bit sweeter
and it contributes greatly to its liking by all. Consumer's survey results
explain the same outcome and Pepsi has been declared as the most
wanted soft drink of Pakistan.
Pepsis Slogans
1909-1939:
1939-1950:

Delicious and Healthful

Twice As Much For A Nickel Too

1950-1963:The Light Refreshment

 1953-1961:Be Sociable
1981-1982:Wild Thing"/"Ask For
More
1999-2002 Ask for More"/"The
Joy of Pepsi-Cola
2010
Every Pepsi
Refreshes The World
2011
(Pak)

Born in the Carolinas

2012

Change The Game"

2013 Live For Now

"Dunya Hai Dil Walon Ki"

Badal Do Zamana (Pak)

Dil Maange Abhi(Pak)

MISSION STATEMENT
Our mission is to be the worlds premier consumer Products Company
focused on convenient foods and beverages. We seek to produce financial
rewards to investors as we provide opportunities for growth and enrichment
to our employees, our business partners and the communities in which we
operate. And in everything we do, we strive for honesty, fairness and
integrity.
VISION STEMENT
Our vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society and a commitment
to build shareholders values by making PepsiCo a truly sustainable
company.
PepsiCos responsibility is to continually improve all aspects of the world
in which we operate environment, social, economic creating a better
tomorrow than today.
Ethical Activities done by Pepsi

 Pepsi
is
a
multi-national
company under PCI license so
Pepsi pays its tax regularly and
annually.
There are no unethical activities
of Pepsi cola international in
Pakistan as well all over the
world
There is no labor union in
Shamim and Co. We do all safety measures for our labors and other
staff members. There is a dispensary for first aid of employees. Pepsi
have its own ambulances in unit .In case of accident or any problem
we give all medical assistance to our daily wage or permanent staff.
There is different ways of recruitment in Pepsi first we check our data
bank of HRM. if we have to fill a high qualified seat, we give ads in
newspaper and on Rozee.pk website.
For social help our society help Pepsi has implanted a purification
water plant in Multan along with its unit in Multan. Every rich and poor
taking the advantage of this water plant.
In Pakistan Pepsi is a biggest sponsor of many sports events and its
always promotes cricket in the country.
ISSUE or Unethical Activities done by Pepsi
The company and other competitors in the industry have been heavily
criticized about the quality and the quantity of the water used in
their beverages.
In 2003, the Centre for Science and Environment (CSE) claimed that
the water which PepsiCo and other beverage companies in India
were using contained toxins.
These toxins included pesticides that can contribute to cancer and
the overall breakdown of the immune system.
According to the CSE, Pepsi soft drinks had 36 times the level of
pesticide residues permitted under European Union Regulations.

 Pepsi manufacturing plants are polluting the lands, making them

less fertile for growing crops.
A study conducted in 1992 found that PepsiCo About 60-70 percent
of this plastic was recyclable, creating a large amount of unnecessary
plastic waste.
and similar companies created 10,000 metric tons of plastic through
their manufacturing and importation processes.
Mostly we do some unethical activity for marketing promotions no
other cause of it.Ads as we know overaggressive (Dew. Sting).

Political factors
1. PepsiCo is nonalcoholic beverage and has to follow regulated by FDA
with consistency.
2. It deals in different markets and every market has its own policies and
procedures that are either stringent or either relaxed. Specially Cross
border situations are very different and Pepsi has to adapt to these
changes accordingly.
3. PepsiCos competitors use competitive pricing strategy and Pepsi has to
always keep this in mind.
4. PepsiCo has to also deal with governments focus on stricter water
pollution norms and land acquisition for new factories in different countries.
Economic Factors
1. Usually whenever there is an economic
downturn faced by the economy,
companys sales are badly affected and
they have to restructure their strategies.
2. The economic in 2008 was in Pepsis

Favor. It resulted in increased sales of its beverages as people were

jobless and were sitting at home, spending more time with family and
friends.
3. Availability of labor is another very important economic factor .In some
countries the labor is quite expensive and if its cheap then sometimes
labor is not well trained.
4. The economic impacts of such movements are serious because these
affect the growth.
Social Factors
1. Lifestyle has great influence on the use of Pepsi products, and their
advertisements are designed accordingly.
2. PepsiCo introduced plastic bottles and cans and came up with innovative
and newer designs.
3. Introduction of PepsiCo products in the international market requires an
in depth study of the local social structure.
Technological Factors
1. With the technologies coming in, companies have changed their
strategies and operations accordingly. A recent trend that has been seen
and something that almost every company is inclining toward is Social
Media.
2. Pepsi is influenced by the modern manufacturing techniques applicable
to their business divisions of soft drinks, juices, and snack food.
3. Pepsi has to focus on the latest distribution techniques, and other
technological advances in their industry.
Conclusion
Pepsi is a well renowned company and it has maintained its position well
by;

Understanding the client psychology

Ensuring quality
Introducing ingenuity in products
Enlarging its product base
Keeping economic factors in view
Intense and jazzy advertisements

The key word for success in the Marketing World is to "remain in the
spotlight" and that is what Pepsi is doing.