01

Background

Initial Concept

Jnae Saunders
Graphic Design
Level 06

Leeds college of art is an independent educational establishment specialising in the

creative fields. With two campuses for foundation and higher education. The graduating
year of 2015 are hosting a end of year show to show their artwork and to promote the
talent within the university.

To highlight and celebrate the diversity of the students of Leeds collage of art.
Through creating a visual identity around the theme of breaking the mould through
experimental type.

Brief

Deliverables

Name and create a visual identity, for the Leeds College of Art End of Year Show 2015. The
campaign needs to promote the show at the same time as reecting the quality and values
of the college. This look and feel will be applied to a number of different collateral from
signage to print and online applications

Visual Idenity.
Pitch.
Promotional material.

PPP
OUGD601
22.05.15

In collaboration with Rinesh Mistry, Bobby Jones and Tristan Currie.

02

Visual Research

Posters

Typography

Research undertaken for the brief was influenced by the theme of breaking through type
and materials.

The typography experimented with altering type through ommiting letterforms or

detracting the length and counter points of type which was an influential factor to the
outcome of the brief.

03

8 30 / May / 2015

8 30 / May / 2015

End of year show .

End of year show .

An exhibition celebrating the diversity

of leeds college of art and design.

An exhibition celebrating the diversity

of leeds college of art and design.

Design Development

Type

Colour

Individual developments from the collaboration included experimenting with the theme of
dissecting type to represent the theme of breaking in a digital format, sourcing influence
from the visual resarching in detracting letterformds of the type.

Bold bright colours where used to create impact and the colour orange signified a sense of
urgency and adventure which would engage the potential target audience to get involved
and see what the students had to offer.

04

Initial Resolutions // Pitch

Concepts

Pitch

The collaborative group created three concepts exploring the theme of breaking in stages.
The initial concept was done gramatcally, the second was done through dissecting the type
and the third was done througha 3D type installation experimenting with moulds.

The designs where all pitched to the marketing department of Leeds college fo art and was
shortlisted for further development.

The experiment of different outcomes were created to show how the visual identity could
be represented in a multitude of exciting and engaging formats.

05

Visual Research

Feedback

Concept

From the pitch feedback was given from agency Peter and Paul, on the design to make
it more diverse by exploring and developing the concept through different media and
materials

The design developed through changing the initial name to make or break and moving
forward with the third concept of creating type from different materials to execute a more
unique outcome from the previous designs.

06

Design Development

Typography

Photography

Individual development for the brief experimented with altering type through a glithing
method to represent the idea of breaking. A series of digital experiments where created to
test the possible outcome of the new concept.

Photogrphy of breaking moulds where introduced to highlight the different media and
materials that could be used, suggested from the initial feedback.

07

Design Development

Materials

Typography

A series of media and materials where experimented with for the development of the
design from laser cut acrylic to plater cast mould of typography to genrate series of
outcomes and experimental typography. The breaking element was introdcued through
breaking the materials and arranging the type in a scattered format for impact.

Futura CG Bold was used for the process as the thick letter forms where practical for the
different materials that where used and for legibilty.
Colour
Experiments with colour and filters where also introduced to maintain impact and to stand
out amongst other year shows.

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Final Resolution

Poster

Distribution

The final resolution took form in using the natural colours of the plaster cast mould for
authenticty. The colour developments became inconsistent and was a defininfg factor in
the design outcome.

A seclection of in context mock ups where designed to show how the end of year show
would look at Leeds college of art and the promotional material needed to attract an
audience to the end of year show.

01

Background

Concept

Jnae Saunders
Graphic Design
Level 06

A studio set brief by Alec Dudson from editorial magazine Intern based in
Manchester.

Focusing on the human element of people living off grid, their stories and
lives. The magazine should embody what it means to be Off The Grid.The
human element of the magazine, focusing on reals people and real lives is
paramount to the success of the magazine.

PPP
OUGD601
22.05.15
Studio Brief
The brief was to create a concept for an independant magazine that had a niche
subject considering the concept, audience, aesthetic, stratergy, lifespan and
progression. In collaboration with Collaboration - Sam Cook, Victoria Redmond,
Beth Dalzell, Jordan Harrison-Reeder.

Through research it was discovered that people love to read about other
peoples lives in a slightly voyeuristic manner. The magazine is a proposed
bi annual publication. This allows the content to be thoroughly researched
and considered. The magazine should be authentic and the stories and
interviews involved would be written by experiencing their life style.
Deliverables
Magazine Cover.
Layout Design.

02

Visual Research

Photography

Existing Publications

Antoine Bruys photography consisting of nature, colourful landscapes and

people within the off sight communities living off the earth was the imperative
influenced for the magazine cover.

Looking into publications that represented similar topics to Off The Grid,
generated natural tones of green and brown generated a sustainble approach to
the aesthetic of the magazine cover.

This imagery would provide the target audience with a visual representation of
what off the grid lifestyle is like and inform the of the habits in which they call
home.

The publications where heavily photography driven which was a signigying

aesthetic appraoch for the magazine, so that in would contextually and
aesthetically correlate with the purpose of the magazine.