Ambassador Toolkit

Ambassadors Outreach
Toolkit
#TweetaDream Campaign
Version: 30 March 2015
Dear Dream Activists,

We are excited and honoured to have you on board as an ambassador for our global
#TweetaDream Campaign!
As a role model with a solid track record of success you know that you can achieve
what was once thought the impossible. Equipped with dreams and the courage to
chase them, you actively shape your future as well as that of a better world. We were
extremely impressed by the fact how you bring in practise the words from Walt Disney:
If you can dream it, you can do it.
And are thereby grateful that you wish to help us ignite this believe in the hearts of
100.000+ children around the world, starting in your country!
Together we could break the world record in having as many students simultaneously
think and share their dreams for the future on International Childrens Day, June 1st
2015.
Lets start:
Inspiring children to dream big and follow their passion.
Amplifying these dreams and passion enabling the leaders of today to make necessary
decisions to bring our next generation to a new level; nurturing an environment of hope
& courage.
Connecting childrens dreams to empower one another; taking full advantage of our
global youth network of education professionals and coaches.
Warm Regards,
Michiel & Team
http://www.ourfuture.world
When we see the face of a child, we think of

the future. We think of their dreams about what
they might become, and what they might
accomplish.
Desmond Tutu
Table of Contents
What are we talking about?
1. Intro: Our Future World
2. Intro: #TweetaDream Campaign
3. Intro: The Ambassador network
Where can you find relevant material?
4. Material: The Pitch & Outreach to Schools
6. Material: Branding
7. Material: Social Media
If you need more support.
8. Our Future World Team
9. FAQ & Facebook Ambassadors Group
Our Future World #TweetaDream
Our Future World - Story

Our Future World is an organisation aiming at inspiring, amplifying and connecting aspirations of
primary & high school students across the world. Imagine if all these young people would be able
to follow and act upon their passions. Then we can truly imagine to find solutions to some of the
world's greatest challenges.
As we were founding this organisation the three of us noticed the problems that the
(educational) environment is not stimulating young people to dream big and additionally doesnt
provide students with the room to find their passion. Additionally we observed in several
continents around the world that children dont always have or get the means to unleash their
inner genius. Our Future World wants to enable children to dream big enough and give those
dreams the deserved attention. Because without children pursuing their dreams:
Children
wont develop their potential.
Children
wont find their passions.
We
lose out on innovators and change makers that can lift our society up to a new level.
Our #TweetADream campaign is the first of many initiatives to give a voice to the dreams of
children around the world.
#TweetaDream Campaign
On International Childrens Day, June 1st 2015, we will unite primary
school & high school children from around the world to visualise and
share their dreams for the future.
In practise, we hope to encourage teachers & entire schools to
organise Dream Visualisation sessions, during the month of May
2015, with their students emphasising on the key questions: What do
you want to become in the future & How do you envision a brighter
future.
In order to facilitate this - a free - toolkit will be provided including
success stories, tools & techniques, inspiring movies, etc. This toolkit
will aim at inspiring the teachers to find their unique way of
visualising the dreams of their students. We thought of drawings,
videos, sculptures but everything could be possible as long as we can
give it a voice through a tweet. The entire OurFutureWorld team will
be available to help turning the wildest dream visualisation ideas into
reality.
The result? A big dream explosion through Twitter on June 1st.
We would encourage schools & teachers not to wait until the 1st of
June but instead take advance of applications such as Hootsuite &
Buffer to schedule their visualisation-tweets or to send the
visualisations by email/post towards OurFutureWorld HQ.
With the help of a global network of ambassadors & supporters across
6 continents we aim to reach more than 100,000 Primary & Highschool kids in 50+ countries.
Are you ready to unleash the genius in our children ?
60 Days Count-Down
30 March 2015
Will you break

the world
record ?
1 May 2015
Outreach Period
1 June 2015
Buffering Period
60 Days
Kick-Off
Launch Ambassadors
Outreach Toolkit
Launch Teachers Toolkit

Launch Ambassadors
Dream Enhancer Toolkit
Massive Dream Tweet

Day!!!
Shared responsibility
We have an ambitious plan for the next 60 days, as many new ambassadors
are joining us on this journey. Lets monitor ourselves to register 10.000+
classes of +-20 Children by the 1st of May 2015!
Goals
Week 1
(30
March)
Week 2
(6 April)
Week 3
(13 April)
Week 4
(20 April)
# Ambassadors
40
80
100
120
150
150
150
Facebook Likes
2500
5000
7500
10.000
15.000
20.000
50.000
# Classes Reached Out
500
1500
2500
5000
10.000
10.000+ 10.000+
#Classes Registrated
50
250
1000
2500
5000
10.000+ 10.000+
Week 5
Month of
(23
May
April)
1st of
June
The Ambassador
What is our network of

ambassadors
Extension of the Our Future World

brand & organisation.
Coordinator of the #TweetaDream

campaign outreach in the respective
country.
Proven collaborator - because alone we

cannot achieve results, we need to
work as a team to achieve greatness.
Receives an official credential letter

from Our Future World to increase
credibility with the society.
There is no I in Team.
11
Why we chose you.
You are a role model and currently setting the

stage for a world of inspiring education.
You and your network share our passion of

empowering young people to dream big.
You are a great example of how pursuing

your dreams can unleash a positive power
that can change the world for the better.
You are passionate about giving childrens

dreams all over the world a voice and
connecting their vision with each other to
form a global movement.
12
How we will support

1.
Google Drive with supportive material.
2. One-On-One Session: Ambassador & Our Future

World Team member on a weekly basis.
Goal: Monitor the outreach done in a week, additional
support needed and solving problems that arise.
3. Weekly Ambassador Team Hangout Session.
Goal:
Global update & current results.
Lessons-learned/best practises from other regions.
13
The Pitch & Outreach

Templates
Pitching #TweetaDream
The following pitch can be

used when explaining the
campaign to friends or to use
as a follow-up email.
Link towards Pitch Document

on Google drive
15
School Letter Templates

#TweetaDream
Templates are here on the
Google Drive
Different formats and
languages will be added as we
proceed.
We appreciate feedback or
requests for languages please
send to:
michiel@ourfuture.world
16
Branding & Social Media
Branding
As ambassadors you represent our brand, we will come across as more credible and
aligned if we stick together.
To start with we have:
1) Set you up with an official email address, see how to set up your account.
2) We ask that you use the exact signature as stated in the doc on all outgoing
communication.
3) If you would like to use our banners you can download them here.
4) If you would like to use our logo you can download it here.
5) We use this font and these colors.
Only use #TweetaDream on twitter or Facebook
If you have questions on what is and what is not appropriate you can always email us!
Facebook
In order to succeed at sharing our campaign with schools and teachers all over the world,
we need a strong social media presence. We encourage you to look at this document where
you will find 10 easy steps which will set you up for success on Facebook.
Start by liking our page, here is how to invite all your friends at once!
Twitter
Hashtag: #TweetaDream
Handle: @_ourfutureworld
Lets turn #TweetaDream into a trending hashtag on June 1st! Some of you just started
while others are more advance tweeters, so we created a document with Sample Tweets
and a 5 step plan to set you up for success.
What did you tweet today?
Branding
Our Future
& Social
World Media
Team
Our Future World Team
Main Focus Areas
Email Us
*Organisation Management
*Community manager
*Strategic partnerships &
*Ambassadors Coordinator funding
*Lead Social Media
*Lead workshop design
*Marketing
karolina@ourfuture.world
General
michiel@ourfuture.world
mail@ourfuture.world
22
*Non-Profit, NGO
collaboration
*Outreach events &
networking
*Lead dream research
florian@ourfuture.world
Our Future World Team

We are still looking to extend our
team:
1 - Front-End designer (Web, Data

visualisation)
2 - Back-End IT
3 - Interns Community Coordinators
Please send to
michiel@ourfuture.world if you know
somebody.
23
FAQ & Facebook Group

Our power lies in our diversity and experience.
A FAQ document is available on the google drive that will be

updated on an ongoing basis.
If you want to add a question, email

florian@ourfuture.world.
Additionally the #TweetaDream Ambassadors Facebook group is

an unique place to start a conversation and learn from others.

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Ambassadors Outreach

Dear Dream Activists,

When we see the face of a child, we think of

Our Future World #TweetaDream

Our Future World - Story

wont develop their potential.

wont find their passions.

Will you break

Launch Teachers Toolkit

Massive Dream Tweet

# Classes Reached Out

What is our network of

Extension of the Our Future World

Coordinator of the #TweetaDream

Proven collaborator - because alone we

Receives an official credential letter

Why we chose you.

You are a role model and currently setting the

You and your network share our passion of

You are a great example of how pursuing

You are passionate about giving childrens

How we will support

Google Drive with supportive material.

2. One-On-One Session: Ambassador & Our Future

The Pitch & Outreach

The following pitch can be

Link towards Pitch Document

School Letter Templates

Branding & Social Media

Our Future World Team

Main Focus Areas

Our Future World Team

1 - Front-End designer (Web, Data

3 - Interns Community Coordinators

FAQ & Facebook Group

A FAQ document is available on the google drive that will be

If you want to add a question, email

Additionally the #TweetaDream Ambassadors Facebook group is

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