6 Tips For Building A Remarkable Trade Show Booth

6/4/2015
6TipsForBuildingaRemarkableTradeShowBooth
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We have all been to trade shows and have seen row after row of tables with draped cloth and
boring backdrops. In this environment, what stands out? What is unique and catches your
attention?
Generally speaking, the answer is nothing. Welcome to the problem. If youre not interesting,
people will not be interested.
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Creating a remarkable trade show booth is simple, as long as youre willing to invest the time,
money, and a little creative juice in the event.
Use these 6 ideas to give you the boost you need to make your next event a remarkable one.
1) Make Your Booth Unique

Trade shows are a large investment in both money and time. If youre going to make the
investment in a trade show, the first item you should spend your money on is a booth that will
stand out. Investing in an expensive booth that you can use and re-use for years to come is the
best option. If youre going to be cheap about your booth selection, you may need to look at
another avenue of marketing.
Additionally, make versatility a priority while selecting a booth so that it can be modified to
different sizes (e.g. 10x10, 10x20 and 20x20). This will give you the flexibility to increase, or
decrease your trade show footprint while maintaining the visually stimulating elements of your
booth and staying true to your brand.
Here is an example of a flexible and intriguing booth we developed for one of our clients:
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2) Dominate the Swag Race

There is no arguing that the promotional items you select will impact your overall ability to
attract attention and create buzz around your trade show presence. You most likely wont be
generating positive buzz with crappy pen giveaways.
Investing in promotional items that are as unique and as high quality as your offering is the key.
If youre worried about the cost, keep in mind that everyone doesnt need to get the big prize
(more on this next). Have some quality, relatively inexpensive (not cheap) items that you are will
to give out to attendees.
As for big item giveaways, you need to aim for maximum impact. Obviously, you can give these
items to individuals that are real prospects, but make sure youre taking advantage of the
opportunity to collect contact information for followup after the show, before you hand these
goodies out.
The rest of these big prizes should be part of an attention grabbing, fun and interactive
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experience. Why not incorporate a game in your booth and have the big items be the prize for
the winners?
3) Host a Game (With Prizes!)

If you have a fun game in your booth relevant to your industry, while your competing entities
down the aisle have nothing but brochures, where do you think people will end up? Make sure
that your games have an element of fun and attracts positive attention. Leave the good ole
raffle and bingo games at the retirement home.
Dont forget to take advantage of this opportunity to collect information. Have attendees signup to participate. This will allow you to build a list that can be used after the event.
We recently worked with a client to create a miniature golf hole concept. The obstacles were
themed to the specific event and the target market was likely to be a golfer. Hole-in-one!
Dont limit yourself to golf. It could be any number of games. Think of what your trade show
prospects find amusing and relevant. If your game is engaging, has the right execution, and
offer tempting prizes up for grabs, it would give your company the opportunity to be the talk of
the show.
4) Demo Your Product (or Service)

If you are spending money on a trade show appearance, hopefully your product, or service is
valuable and unique in the market. Think of the trade show attendees as recurring sales calls. If
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they are your target market, its time to demonstrate your value and show why they should
award you their business.
If you have a product, or service that can be demoed, show its realtime value. Think of it like a
mini-infomercial. Focus on the value you can offer to the audience, not the features. If you can
make it hands on, do it. The more involved the audience is, the better.
5) Use Technology
Many modern technologies can be applied to the trade show environment to give an exhibitor
the upper hand.
Recently, digital signage and interactive touch screens have been increasingly incorporated
into trade show booths as a way to attract attention and display value. These elements can be
used to show processes, educate consumers, showcase testimonials and many other functions
that can differentiate an exhibitor on the trade show floor.
Proximity marketing is another technology that you may be able to use to your advantage. As
attendees wander near your booth, messages are sent to their mobile phone containing special
offers (maybe an offer to play your game) and other messages about visiting your booth. New
technologies like the iBeacon can make this possible.
6) Stay Active on Social Media

Although trade shows are an in-person event, that doesnt mean that social media cant play a
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part in your overall trade show effectiveness. Active social media participation during the show
can help you connect and resonate with two different audiences -- attendees, and those who
couldnt make it.
Those at the trade show can discover that you are there, and if you do it right, you can
demonstrate that you are worth checking out. Be sure you are actively using trade show related
hashtags so that visitors can easily find your posts.
Additionally those that did not make the show can experience the event vicariously through
your posts. Just because someone is not there, doesnt make them dead to you. Capture all the
goings on at the show and demonstrate the social splash youre making. You never know, the
person tuning in on social media that didnt make the show may be the real decision maker.
Be Remarkable
Trade show marketing can be a rewarding experience and can demonstrate a true ROI. Having
a remarkable trade show booth is one element that can help you reach your goals.
What items and strategies have you included in your trade show booth to make it
remarkable?If youre interested in incorporating inbound marketing in your trade show
initiatives to maximize ROI, download The Inbound Marketing Guide To Trade Shows.
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Topics: Event Marketing
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You may wan't to sit down for this statistic. Ready?
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Only 2% of traffic converts on the first visit to a website. I repeat, 2%.

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Many of uscan recall a time in high school when we were sittingin math class
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MARKETING / 1 day ago

The Art and Science of Driving

MARKETING / 1 day ago

MARKETING / 1 day ago

MARKETING / 1 day ago

1) Make Your Booth Unique

2) Dominate the Swag Race

3) Host a Game (With Prizes!)

4) Demo Your Product (or Service)

6) Stay Active on Social Media

Topics: Event Marketing

Written by Markiesha Ollison

Suck At PowerPoint!(which has 2 million+ views).

personality, but as it turns out,signature analysis is actually a real thing.

"It'll be fun," they insist.

Finance Manager Margie. IT Ian.Landscaper Larry. Do you know who yourbusiness'sbuyer

This blog post will tell you exactly why.

fixgaps in your own team's processes and performance.

Written by Katherine Boyarsky

Written by Nichole Elizabeth DeMer

Only 2% of traffic converts on the first visit to a website. I repeat, 2%.

Written by Carly Stec

andthinking,"When am I evergoing to use this stuff in the real world?"

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