BAHRIA UNIVERSITY ISLAMABAD

PAKISTAN TELEVISION
Muhammad Saad Zeb
(01-111101-062)

Revoked1@live.com
0334-5384778
Semester 8
Section B

PREFACE
Internship is pre-requisite for completion of a course of Bachelors in Business
Administration. In this regard the department gave me the choice to choose an organization. No
doubt PTV was my first choice on the following basis.
As PTV is a well-known organization not only in Pakistan but also around the world, for
it is the only organization, which claims to provide family entertainment, education and
information.
In order to analyze the theoretical knowledge, which I have gained through four years
study in this department, with the practical knowledge, I spend two month in PTV Islamabad
center.
I studied the structure of PTV Islamabad center and emphasized more on the Finance,
Administration and personnel departments. In spite of the shortage of time, lack of printed
material and hesitation of high officials in disclosing the required information, I managed to have
a short but comprehensive analytic study of this organization.

1. Introduction to the organization

History
Main objectives
Product / services

2. Organization, management and performance

Board of directors
Main departments

3. Internees job / Branch brief

Location in the department
Job description
Areas / Tasks Learnt/worked

4. Finding and Recommendation

Problems Observed
Suggestions for observed problems

INTRODUCTION
Pakistan entered into Television Broadcasting age with a small pilot TV Station
established at Lahore from where transmission was first beamed in Black & White with effect
from

26

November

1964.

Television

centers

were

established

in

Karachi

and

Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974

While introducing the sophisticated branch of the electronic media in the country, the
broad perspective kept in mind was to inform and educate the people through wholesome
entertainment and to inculcate in them a greater awareness of their own history, heritage, current
problems and development as well as knowledge of the world at large.

HISTORY OF THE ORGANIZATION

Pakistan Television Corporation Limited (PTV) is a public limited company. Government
of Pakistan holds all its shares. The decision to establish a general-purpose television service
with the participation of private capital and under the general supervision of the Government of
Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with
Nippon Electronic Company of Japan, allowing it to operate two pilot stations in Pakistan. The
first of these stations went on air in Lahore on 26 November 1964. On the completion of the
experimental phase, a private limited company, called Television Promoters Limited was set up
in 1965, which was converted into a public limited company in 1967. Television centers were
established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.
PTV satellite transmission is round the clock. The transmission includes ETV and PTV world
transmission.
The Karachi Center commenced its transmission on November 2,1967 and was the first
full-fledged station housed in its own building fully and properly equipped with better technical
extensive equipment for production by electronic methods it has four main color studios,
including one designed and equipped for News.
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The professional quality of its varied programme fare, be it music or drama has been of a
top standard. The PTV-Karachi Center along with four Re-broadcast Stations at Thana Bola
Khan, Shikarpur, Noorpur and Thando Allahyar, connected to other RBSs in the country through
Microwave link cover about 90% of the population. With the opening of PTV World, Pakistani
programmes are now being viewed in other parts of the world via satellite.
PTV Lahore, pilot center started in collaboration with N.H.K. Company in a very small
studio known as Studio 'C' (with three Cameras, one Tape recorder, one 35mm Telecine, one
16mm Telecine and one Opaque Projector.) Studio 'C' was situated inside the Pakistan
Broadcasting Corporation, Lahore area, was started on 26-"-1964 six days in a week (Monday
off-day) in black & white with a very limited staff. At that time, all Studio programmes were
telecast, "LIVE" as no VTR Recording machines were available, which were made available in
the year 1968.
A Pilot TV Center was formally inaugurated on December 5, 1974 at 2-Fort Road,
Peshawar. It was Black & White Production/Transmitting Center consisting of Recording Studio
and a Booth for News/Announcement.
On February 18, 1982 Main Color TV Center was inaugurated at 58Shahrah-e-Quaid-eAzain with Two Production Studios,, One Announcement / News Studio, an Outdoor Broadcast
Van & 07 Nos. of portable outdoor recording units for News/Current Affairs and Programmes.
PTV Quetta was established during 1974 in the abandoned Masonic Lodge, Quetta Cantt
and was formally inaugurated on 26th November 1974 (26th November, on the 10th opening
anniversary of PTV in Pakistan, as the first PTV Center was established in Lahore on 26th
November, 1964 and later on too, most of the Centers were established on 26th November).
The main project of the Academy was approved in 1981 with an estimated cost of
Rs.33.9 million from the Government, whereas PTV had to contribute Rs. 9.7 million in the form
of old/used equipment. Engineering Training Cell was established in 1978 to train PTV
Engineers.
A similar cell was established for Production Training in 1984. Both these divisions had
been working in rented buildings before moving to Academys building in 1988.

OBJECTIVES
1. To give entertainment to people of Pakistan and out side the country by arranging
different movies, plays and sports programmes.
2. To keep its viewers in touch with changing circumstances of world and give them current
affairs information like news.
3. To increase the literacy rate by producing educational programmes.
4. As Pakistan is an Islamic Republic, therefore to convey the message of Islam and
teachings to people of all religions with the help of religious programmes.
5. To bring social and cultural awareness in the people.
6. Political and social security
7. Provide information about science and technology.

Operational Areas
In the overall structural set up, the corporation, consists of the following units:(a)

A headquarters office at Islamabad.

(b)

A central sales office at Karachi.

At present Pakistan Television has been working with six television stations which are located in
1.

Lahore

2.

Islamabad

3.

Karachi

4.

Quetta

5.

Peshawar

6.

ETV Center at Islamabad for

And 31 rebroadcast station which are located in different regions all over the Pakistan which are
very powerful and are linked with National Network of Micro waves offered by Pakistan
Telecommunication Corporation.
This network of Pakistan Television covers about 87% of population, which is about 120 million,
and 37.5% of area inside Pakistan and Azad Kashmir.

National News Bureau at Islamabad News units at all Television Centers and at:
(1)

Hyderabad

(2)

Faisalabad

(3)

Multan

(4)

Muzaffarabad

(5)

Sukhur

(6)

D.I. Khan

(7)

Abbottabad

(1) Sales office at all Television Centres (2) Faisalabad

(3) Hyderabad (4) Multan (5)

Gujranwalh.

BOARD OF DIRECTORS
A Board of Directors appointed by the Government of Pakistan manages its affairs. The
Managing Director of the Corporation, duly appointed by the Government of Pakistan and
approved by the Board of Directors, is the Administrative and Executive Head of the
Corporation. He is the competent authority to implement rules for the Corporation and its
employees.
When PTV came into existence in 1964, there was a staff of 30 employees, which has
now risen to more than 6000 persons at all Units of the Corporation. The employees of PTV are
divided into 09 groups and every group has a separate pay scale. There is a regular channel of
promotion for almost every post with the exception of a very few.
Ptv, the national broadcasting corporation had been in dire straits and continuously
declining for many years. When the current management took over the reins, the organization
was at the verge of bankruptcy. Losses had been incurred, income from all spheres was
restricted, viewership had reduced and the overall morale of the institution was in shambles.
The energy, innovation and vitality exhibited by the new leaders has, within a short span
of one year, transformed PTV into a profitable organization with a leap of Rs 287 million from
Rs 1431 million to Rs 1718 in advertising income; from Rs 148 million net operating loss to Rs
38 million net operating profit.
Programming with significant changes in presentation style. The promotion of
programmes has been totally been revamped in lieu of improved re-packaging and tailor made
programming along with energized marketing strategy. PTVs endeavor for initiative has surfaced
with a number of milestones of particular significance. Deserving special mention here are the
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daily programs of Tilawat & Tarjuma of the Holy Quran; programmes highlighting the cause of
Kashmir.
PTV World, a new satellite channel was launched in the face of tough international
competition. The objective of providing a homely atmosphere to family viewers has been well
achieved. The audience driven programmes have given PTV a new look and dramatically
changed the views about Ptv. PTV has surged ahead of its competitors and as such PTV-2 has
been turned into a viable project. Generation of more than Rs 56 million within a span of five
months of the implementation of the new idea speaks of this unparalleled achievement.
Technical improvement of PTV is evident from the change in screen presentation. The
public has greatly appreciated this cosmetic transformation not only in programmes but also in
News & Current Affairs. Recent usage of Computer Technology to facilitate the generation of
virtual sets is a significant landmark in the history of PTV.
On the other hand active participatory programmes have supplemented the authenticity of
Current Affairs programmes and generated a lot of public interest. Live Open Forum; PTV has
taken a lead over its contemporaries by introducing Audio-Text and Tele-text services in the
region. The live cricket and hockey quizzes and the recently held PTV Awards are few examples
of mass public participation through Audio text. Availability of on-line Flight Information, live
surge and fall of stock exchanges, news updates etc. on normal home TV sets are few references
of Teletext application.
PTV has a lot to be proud of. Its lists of accomplishment is ever increasing and every
achievement is a milestone in itself, like:

Salaat-o-Tarawih direct from Makkah during Ramadan

Launching of PTVs Web site on Internet

Special live interviews from Dubai, Saudi Arabia & New York

Taji Mori at 12,500ft, one of the world's highest transmitters

MAIN DEPARTMENTS

Admin & Personnel

Information Technology

Training Academy

Security

Current Affairs

International Relations

Engineering

Marketing

Programme

Public relations

Finance

News

Sports

FINANCE:
PTV is a public limited company with an authorized capital of Rs. 2.000 billion. The
Government holds entire paid up share capital of Rs.1778.413 million.

SET UP IN FINANCE DEPARTMENT

Finance Manager

Senior Account
Officer

A/C Officer
Finance

A/C Officer
Finance

Accountant
Salary
Accauntant Accountan
t Billing
Programm
e

Assistan
t
Account
ant

Assistan
t
Account
ant

Assistan
t
Account
ant

10

Account
ant
Store

Account
ant
Ledger

Assistan
t
Account
ant

Assistant
Accounta
nt

PERFORMANCE/ACHIEVEMENTS
OF THE ORGANIZATION:
1964 TELEVISION SERVICE IN MONOCHROME STARTED.
1967 TWO PRODUCTION STUDIOS ADDED AT RAWALPINDI & KARACHI.
1973 NATIONAL MICROWAVE NETWORK COMMISSIONED LINKING TV CENTRES.
1974 QUETTA/PESHAWAR CENTRES COMMISSIONED.
1976 COLOUR TRANSMISSION STARTED.
1987 FEDERAL TV CENTRE AT ISLAMABAD COMMISSIONED.
1992 SECOND TV CHANNEL FOR EDUCATION COMMISSIONED. (ONE TV STATION
AT ISLAMABAD. & 16 REBROADCAST STATIONS).
1996 LOCAL AREA TRANSMISSION FROM FOUR (4) STATIONS STARTED AND
EXTENDED TO 03 MORE STATIONS.
1998 TRANSMISSION OF PTV WORLD PROGRAMMES STARTED.
1998 UPTO 06 PRODUCTION CENTRES (LAHORE, KARACHI, QUETTA, PESHAWAR,
ISLAMABAD-I & ISLAMABAD-II). 35 REBROADCAST STATIONS IN OPERATION FOR
PTV-1. 16 REBROADCAST STATIONS IN OPERATION
FOR PTV-2.
PTV-1 : AREA COVERED : 38%
POPULATION COVERED : 86.48 %
PTV-2 : AREA COVERED : 24.19 %
POPULATION COVERED : 55.83 %

The corporation and its operations

Pakistan television corporation limited was incorporated under the repealed companies
act, 1913 (now companies ordinance, 1984) as a public limited company and is principally
engaged in television broadcasting services. The corporation is also engaged in commercial
advertising and collection of TV license fees.

11

Summary of significant accounting policies

Accounting convention
These accounts have been prepared under the historical cost convention.

Compliance with IAS

These financial statements have been prepared in accordance with the international
accounting standards issued by international accounting standard committee (IASC) and
interpretations issued by standing interpretation committee of the IASC as adopted in Pakistan
and the requirements of the companies ordinance, 1984.

Fixed capital expenditure and depreciation

These are stated at cost less accumulated depreciation and provision for obsolescence
accepts for freehold land and capital works in progress, which are stated at cost.
Depreciation is charged to income applying the reduction balance method to write off the
cost of assets over their expected remaining useful life. Provision for obsolescence on plant and
machinery is made to cover obsolete and outdated plant and machinery. Full years depreciation
is charged on additions, whereas, no depreciation is charged in the year of disposal. Gains or
losses on disposal of assets, if any, are included in income currently.
Maintenance and normal repairs are charged to income as and when incurred. Major renewals
and improvements are capitalized.

Investments
All investments are initially recognized at cost, being fair value of consideration given
including acquisition charges associated with investments. These are classified as either available
for sale or held to maturity.

Available for sale

Investments intended to be held for an indefinite period of time, which may be sold in
response to needs for liquidity or charges in interest are classified in interest rates are classified
as available for sale. These investments are subsequently remeasured to fair value each balance
12

sheet date, except for investment that do not have a quoted market price and whose fair value
cannot be reasonably determined. Gains and losses on reimbursement and impairment losses, if
any, are recognized in income for the period. Previously such investments were carried at cost.
The above-referred change has not resulted in any change in the carrying value of investment or
any impact on income for the year.

Held to maturity
Investments with fixed payments and maturity, that the corporation has the intent and
ability to hold to maturity are classified as held to maturity investments and are carried at cost
less impairment losses if any.

Investments in associated undertakings

The investments made in association undertakings are stated at cost.

Pension fund investments

These investments are stated at cost.

Store and spares

These are valued at cost expect spares which are valued at moving average cost. Stores in
transit are valued at cost comprising invoices value plus other charges paid thereon.

Staff Retirement Benefits

Provident fund
The corporation operates provident fund scheme for all its employees who joined the
corporation before july01, 1982. Equal monthly contribution are made both by the corporation
and employees at the rate of 10% of basic pay.

Gratuity fund
The corporation also operates gratuity fund scheme for all its employees who have opted
it and have joined before July 01,1982. Monthly contributions are made by the corporation at the
rate of 9% of basic pay.
13

Pension scheme
The corporation operates a pension scheme for all its employees who joined the
corporation since 1982 with an option to the employees in service on such date to join this
scheme.

Grants in aid
Grants related to assets are treated as deferred income. These grants are taken to the
statement of income and expenditure on a systematic basis over the useful lives of the related
assets.

Revenue recognition
Income from advertisement is recognized when the related advertisement or commercials
are telecast. License fee is recognized on actual receipt basis Dividend income is recognized at
the time of closure of share transfer book of the invested company-declaring dividend.
Income arising from services provided to outside agencies is recognized on the basis of
billing. Profit on bank deposits and investments are recognized on accrual basis.

Financial instruments
All financial instruments are initially measured at cost. Which is the fair market value of
consideration given or received. These financial instruments are subsequently measures at fair
value, amortized cost or cost, as the case may be.

Off setting
Financial assets and financial liabilities are offset and the net amount is reported in the financial
statements only when there is a legally enforceable right to set-off the assets and to settle the
liabilities simultaneously.

14

POSITION AND DESCRIPTION OF

MY DUTY
TITLE: INTERNEE

Practical study of the PTV

I complete my eight week internship in PTV. I did my internship in finance department
and accounts department finance department have
I. Billing section.
II. Bank section
III. Store section.
IV. Ledger section.
V. Salary section.
This department deals with all types of payments like salary payment, petty cash, and
medical expenses and also with maintenance and preparing of ledgers etc. But due to lack of
time we covered pay roll section and medical allowances.
Account department have two sections
I. Budgeting.
II. Reporting.

15

Finance department
1. Payroll Section
Payroll section deals with payrolls of all employees whether they are at head quarter,
stations or rebroadcasting stations is done in payroll section of headquarters.
The payroll section is headed by the Accountant payroll who is responsible for the preparation of
monthly payroll with all provisions and deductions.

Vouching System
The corporation is using three types of vouchers for receipts and payments which are:

1.

a.

Bank Payment Voucher (White color)

b.

Payment Voucher (Blue color)

c.

Credit Voucher (Red color)

Bank Payment Voucher

This voucher is used to make payments to the parties because all payments

made by the organization are through cheques, not even a single penny is paid without
process of this voucher. Not only this but the payments of amount for more than Rs.
1000/- are made through the use of this voucher.

2.

Payment Voucher
Also known as CASH PAYMENT VOUCHER

This voucher is used for the payment upto one thousand to the employees of the
corporation. Such payments are made which from petty cash.

3.

Credit Voucher
When any amount is received from the employee or party, the credit voucher is

processed to record the receipt of this amount.

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Process of Receipts and Payments

Every type of Receipt and Payment is processed by the Assistant Accountant
and checked by the Assistant Accounts Officer, then higher officers as mentioned above
authorize the voucher according to their limit of authorization, after this the voucher
will sent to Assistant Accountant who prepares the cheques, for the preparation of
cheque, this will be signed by two Officers as per their limits which is mentioned
below: Designations

Limit of authorization/sign

Two Accounts Officers

Ten thousand only

Accounts Officer and ACA

Forty thousand only

Assistant Controller and DCF

One hundred thousand only

Deputy Controller Finance and CF

Five hundred thousand only

Controller Finance and FD

One million only

Director Finance and Managing Director

More than one million

Tasks of pay roll section

Recording of salary of employees:
In this section payroll of all employees is recorded in the salary register on
monthly basis in this register all information about the employees salary is recorded
means in basic salary all incentives and allowances are added and then deduct all the
deductions. This record is preparing department wise and in this register salary is
recorded on the basis of employees designation number, his or her designation and
name. These records are also maintained in computerized system.

17

Preparation of amendment sheet:

This sheet is prepared for making adjustments. If any persons salary rate is
change for particular month due to any reason than this amendment sheet is prepare in
this sheet his previous rate is mention and along with this new rate is also mention.
Only inspectors salary is recorded in schedule forms where as amendments for
permanent employees are recorded in computerized forms reason behind is that about
near to 1500 employees salaries are amended in PTV head quarter. Thats why all
amendments in salaries of employees are done through computer.

Reimbursements
In this department all types of reimbursements are recorded and these
reimbursements are may be for entertainment, patrol, traveling, electric charges, water
charges etc. these reimbursements are made on designation wise.

Billing department:
The Accountant Billing heads this section and the main function of this section is to made
payments of all bills i.e. Medical & etc. which comes from administration as well as other
departments.
Advances facility is also availed by the PTV employees but every finance officer have
some limits for the approval of advances. The sanctioning powers of Finance Officers are as
under:
Account officer

Rs.

1000

Account officer + Senior Account officer

Rs.

5000

Senior Account officer + Finance Manager

Rs.

10000

Finance manager + General Manager

Unlimited

Assistant Accountant also maintains bankbook in the billing section

18

. It is the responsibility of the transport section to make contract with the transport owners to
provide pick and drop facility to the employees. Transport is also provided to the school going
children of the PTV employees.

STORES SECTION
When goods reach the storeroom, goods received note (GRN) is prepared which show.
The description and quantity of material. The store officer prepares this note.

Store Ledger Cards

Store officer maintains the physical accounts of all items of stores and material. Price
record is not maintained. For this purpose store ledger cards are maintained. These cards

are

secured in such a way that specification and description of each item are easily visible.

Issuing of Stores
Items or stores are issued against proper store issue requisition. This requisition is
prepared in triplicate. These three copies are sent to store keeper who numbers these copies serial
and cheek that requisition is properly approved. After issuance of materials, store keeper signs
and obtain the signature of recipient on all copies. Third copy is returned with stores issued.
After the issuance of stores, storekeeper makes entry in stock cards and signs both the copies of
requisition. One copy is retained in serial order and is sent to accounts section.

19

LEDGER SECTION
The ledger section kept the record of all accounts, which are concerned, to the center
income and expenditures. For example Income and expenditure monthly return, Balance Sheet
and profit and loss accounts are maintained in ledger section. In ledger section every asset or
liability have his or her own code No. And all transactions are recorded according to their codes.

Log Register
The data received from relevant departments for each employee is gathered and entered in to Log
Register. For example if a person has taken a loan, then the loan department will send the data
that this employee had taken this amount of loan and he has paid up to this amount and
remaining balance is that. So the Log Register is being used as input or source document for
computer system. More over the employees personal and permanent data is also entered.

Accounts department

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ROBLEMSAND
RECOMENDATIONS
Problems
As PTV is a very huge organization so there are some problems, which are faced by the
employees of PTV Islamabad center.
1.

Union plays a very vital role in the development of any organization. As far as PTV is
concerned union is banned from 1974, which is not a good sign for the development of
organization.

2.

The promotion policy in PTV is too much slow which creates discouragement among the
employees.

3.

Transfer and promotion of employees are made on political basis. Qualification is not
considered for promotion.

4.

Only salary section is properly computerized, while the remaining sections have no
proper computer facility.

5.

There is delay in payment to actors.

6.

There is no proper check on medical funds. This amount is misused.

7.

The authority is centralized in PTV.

8.

No proper networking among the functional areas of business that yield in high degree of
confusions and ultimately effects on efficiency of workers.

9.

Late payment of over times thats why majority workers are un motivated.

10.

There is a need of more staff in PTV because in PTV the task of three persons is
performing by one person that results in to low degree of satisfaction and commitment
with the organization.

21

Recommendations
In my opinion there are some suggestions for effective utilization of available resources and for
making people more committed with the organization.

There should be no restriction on union because union helps the employees in solving
their problems and in this way they works hard.

There should be some specific strategy and policy of promotion and it should be strictly
followed to avoid the employees from harassment and make them to take keen interest in
their duties.

The transfer and promotion should be totally free from political interruption.

The whole system of PTV centers should be computerized.

Reward should be paid to actors at time because delay in payments discourages the
professional actors.

There should be proper check on medical funds. A committee should be made to check
the medical record regularly.

Decentralized policy should be adopted in PTV.

There should be proper net working among the functional areas for improvements in
efficiency

The yearly bonus scheme should be introduced.

Monthly employees, management meetings should be held to increase the understanding

between management and employees.

There should be proper system of over times means over time should be paid at right
time.

PTV should recruit more committed employees for increasing efficiency.

So in my opinion if PTV follows these recommendation it can make its employees more
committed with their organization and that yield in high degree of satisfaction in work areas and
high level of efficiency.

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