IBM India

IBM has been present in India since 1992 (re-entry, after an exit in the 1970s). Since ince
The Company has interests in sales and marketing of servers, PCs and software products and
OFFERINGS:
IBM is the only IT company in the world and also in India that offers end-to-end solutions
IBM Global Services is the world's and also India's largest information technology services
In 2005, IBM announced the acquisition of Network Solutions Ltd., a leading infrastructure
Software Group the largest provider of middleware and the second-largest software business
- Transformation and integration solutions that are built on the IBM WebSphere middle
- Information leveraging solutions that are built on a portfolio of Data management (DB2) t
- Lotus product line to help organisations leverage collective know-how.
- Tivoli range of products to enable organisations to manage complex technological infrastr
- Rational range of Application Development Tools to help software development houses devel
Systems and Technology Group: The portfolio of eServers (xSeries, iSeries, pSeries, and zSe
IBM has been providing leading-edge storage technology to organisations around the world fo
IBM's Personal Computing Division was acquired this year by Lenovo Group Limited, the leadi
IBM Global Financing provides flexible and attractive financing and leasing programs to fun
Leader in notebook and server segments
Market share
IBM India recorded 31.3 per cent market share in the notebooks segment (revenues) to gain t
with a market share of 38.2 per cent.
Achievements in India
IBM India was chosen as one of the Top 3 Employers in Indian IT’s Best Employers Survey con
brand perception study by Brand-comm.
IBM Global Services India was awarded the prestigious Gold certification by Cisco Systems,
specialisation requirements set by Cisco. IGSI was recognised as the “Top MNC Software Serv
In April 2004, IBM was awarded the Golden Rhino Award in the Server and laptop category. Th
Factors for success
Wide range of offerings
IBM has set the agenda for the industry with ‘on demand business’ – a kind of transformatio
IBM is already working with customers to transform them into ‘on demand’ businesses. IBM is
IBM’s offerings of hardware and expertise in planning, deploying and maintaining infrastruc
outsourcing market. With a manufacturing facility at Pondicherry for commercial desktops, l
Marketing strategy
Efficient implementation of channel strategy is one of the key factors driving IBM’s succes
programmes and opportunities provided by the Company to its partner organisations.

Reduced price for the Indian market

Realising that India was a highly untapped and fast growing market, IBM set up operations i
notebook prices, bringing them closer to the desktop models to increase its market share si
countries.
Strong parental support
IBM Corporation provides continuous support to IBM India in terms of global human resources
Increasing the market potential
IBM has initiated plans to increase the market potential by increasing the awareness on IT
Leveraging the India Advantage
India as a global sourcing base for BPO operations
IBM expanded the scale of its BPO operations in Indiawith the acquisition of Daksh, the thi
telecom, insurance and Internet customers.
India as an R&D hub India Research Laboratory, Delhi:
IBM’s India Research Laboratory (IRL) focuses on areas critical to expanding the
country’s technology infrastructure. It also has significant initiatives in Services and Sc
India Software Labs at Bangalore and Pune:
The Software Labs in India develop, enhance and support key IBM software products & technol
India as a software development hub
IBM also has Global delivery centres in Bangalore, Pune, Gurgaon and Kolkata. They deliver

Future plans
With good success in the country, IBM plans to make the Indian subsidiary a hub for global