Business Plan

Executive Summary
We are student of MHRM attending IAS department of Punjab University, Lahore. And we like to shine
from behind the scene. We are university support professional with experience of hypothetical projects
managing Marketing Programs like Kids Mania (Pakistans 1st cartoon network channel) and Green
Twist (Sugarcane juice and packaging) under Economics for the manufactured consumer products
industry.
Being the people persons that we are, we enjoy being hands-on in getting to know what the customer
wants/needs and then working within instructors guidelines to make it happen. So considering that there
must be unique identity of PU students, we are introducing PU Bags.
So its time to look no further because our product will not only for PU students and teachers but for
faculty members and visitors as well including student hand carry bags, laptop bags with subsections of
key chains and mobile covers with IAS, PU insignia.
We have a solid track record of best project delivery with introduction of most desired and quality
products. And you will find our product virtually defect-free. Furthermore, we introduced this idea to our
mates that will help to save them at least thousands of Rupees for buying mentioned products of essential
usage.

Key to success:
We used all our references, all of whom would testify the work which we have
done in this regard. We are sure that we have raised the bar for your institute in
innovation.

Mission:
To provide the identity to pioneers
Identity that you deserve
So if you are looking for identity in form of high quality and well-designed
bags then look no further then PU BAGS.

Company Summary:
Company ownership:

Our Team consists of students of MHRM. with experience of hypothetical projects managing Marketing
Programs like Kids Mania (Pakistans 1 st cartoon network channel) and Green Twist (Sugarcane juice
in packaging) correctly identifying the market need PU bags are introduced for PU students and Faculty
members. Our group members are the owners of this project PU bags.

Start-up Plan (for new companies):

We have new start up plan because we are initiators of PU Bags. Our project is totally new and in startup
stage.

Company Locations and facilities:

Our companys location is Institute of Administrative Sciences, University of
the Punjab. All facilities were managed by our group members in the department
for marketing and sales

Products and Services:

Product and Service Description:

we are introducing PU Bags, Considering that there must be unique

identity of PU students,

We have only introduced the Pu bags along joint venture with moments and
memories to make it more cost effective

Competitive Comparison

We have no immediate competitor who is producing PU insignia bag.

But all major bag producer can be our competitors with respect to the sale of
bags

Entrance of new competitors can be expected.

Future Products and Services:

We will produce different kinds of bags, pencils and key chains having
uniqueness with logo of PU. After succession of PU Bags in IAS we will take it
to other major departments of PU. We also get Sponsorship from PEEF.

Market Analysis Summary:

Market Needs:
We identify the market need of PU Bags

Because many universities and colleges has introduced their bags and other
accessories.

They are source of identity and honor for them

This will add a lot to university also as it will help in its promotion.

Market Potential:

Our product is totally new product.

Product life cycle is at initial stage

It is the Possibility that it will go towards growth as market has acceptability

for this product.

Main Competitors:

No immediate competitor who is making PU insignias bags.

Research about our product:

We are doing research and initial study about our product so that we can identify
market needs, customer needs and develop our product according to customers will
so that we will have good sales:

Market analysis of bags and their price style and designs from IAS
students.
We have visited Hafeez center, Shah Alam market, metro store , Anarkali
for know how of the market
Pilot study and questionnaire
Mystery shopping

Strategy and Implementation Summary

Value Proposition:

PU Bags are unique in their design and quality. It Is first time in the history of
this university

They are different in their

Material

Design

Features

University and department logos

Marketing Programs:

Advertisement techniques which we used were unique and

different from others.

Through sales techniques of buy products

Attractive colors used in marketing. We made Selfie pointetc

Ads have attracted the people.

Personal selling through and social media campaign.

Marketing Techniques:

Our marketing is through

SMS

Vehicle

Flexes

FB page

Charts and hoardings

Promotion strategy:

We have done Joint venture with memories studio.

Price and product itself through an augmented marketing scheme
have boosted the PU bags.
We have introducing a scheme that is Bring your friend with you
and buy 2 bags get 5 % off.
Through sales techniques of buy products
Attractive colors were used in marketing.
Pricing Strategy:

Our pricing is combination of psychological & cost based pricing.

Price cutting techniques would be used.

Management Summary:
Management Team:
Our Management team is our group members who managed all plans of marketing,
finance and other hurdles which we have faced.

Team Devolvement:

Team members have excellent interpersonal skill and they proved it by

selling all the bags on the very first day.

They will promote our product and sales.

Social media marketing and word of mouth marketing through class

ambassadors

Management Team Gaps:

There are no management team gaps in our group. We did all assign tasks by
dividing it equally to all members and at the end we have best work after compiling
it.

Financial Plan:
Revenue:
We have generated our revenue by bootstrapping from our team members
4000 contribution by each member

Important Assumptions:

At the initial stage we have made Bags in minimum quantity so that we could
make assumption that how much our product is being liked by students.
We have met our breakeven point.