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December 2014

Facebook Campus – September 2014

Images delivered within days of capture.

Traditional (45 days – 6 months)

Nearmap (3-5 days)





Clear. . Change. High resolution imagery enables effective decision making.Google Campus – September 2014 Current.

4 August September . Track change over time.Apple Campus Development Current. Clear. Change.

renewals & inside sales Transition ‘De whitelisting’ of legacy customers and transition to individual user names and personal profiles Focus Pricing Successful introduction of ‘Advantage’ pricing – a data consumption based approach whereby customers pay based on the amount of data consumed. direct sales. telesales.Group Highlights Customers Revenue Strong growth in our customer subscriber base with 22.000 named users as at the end of 2014 Activation of multiple revenue lines inside the business – digital. Increased focus on R&D within the business culminating in the creation of HyperCamera Profit Achieved maiden profit Transition Balance Subscriptions Transition from ‘free’ to user pay model Strong balance sheet with no debt Very high retention of existing customers and subscription renewal 5 .

2)m 3000% EBITDA Margin 5 33% (2)% -- Earnings Per Shares 2. FY13 $1.7m.1m 12. 18 4.7)m 176% Adjusted EBITDA 4 5. 18 6 .8m (0.Results Scorecard FY14 FY13 INCREASE Total Income 1 20. Adjusted EBITDA Reconciliation available on pg. Adjusted EPS Reconciliation available on pg.2c (0.6)c 167% 1.4c (0.3m (1.0)m 794% Adjusted NPAT 3 1.8m 11.8m 57% Revenue 17. Includes government refund for eligible R&D activities (FY14 $1. Includes income tax benefit recognised for the first time (FY14 $3.3)c 833% Adjusted EPS 6 0.0m 62% Net Profit After Tax 2 7.1m (1. Adjusted EBITDA / Revenue 6.6m) 3. Adjusted NPAT Reconciliation available on pg.5m) 2. 18 5.

Operational Highlights • Launch of new products: • Rail (February 2014) • Solar (April 2014) • Property (May 2014) • Insurance (July 2014) • Construction (October 2014) • Appointment of Chief Financial Officer • Receipt of new patents for aerial mapping system • Receipt of $1.7m R&D tax credit in H2 • Execution of license agreement with Google Maps • Seamless platform integration with Google Earth • Commencement of US capture program 7 .

Competitive Strengths & Barriers to Entry • Patented intellectual property • Frequent and responsive capture program • High quality imagery (5-8cm resolution) • Uniquely short delivery time (3-5 days vs 45+ competitor days) • Time-series data (166TB of historical imagery since 2009) • Disciplined focus on specific verticals • Visual analytical tools and enriched data layers • Mobile enhanced map browser • Scalable e-commerce platform • Expert and agile development capability • Highly engaged and proven management team • Capital light business model and strong free cash flows 8 .

Business Strategy & Revenue Model IP Protection Initiate Data Collection 3 Stage Approach to Growth and Monetisation Offer Free Personal Use • Establishment: proven intellectual property and business model • Introduce marketing: win market share and build subscriber base • Progress towards market dominance: increase yield and returns Build Subscriber Base Embed nearmap into user workflows Implement Data Usage Model Increase Yield & Returns 9 .

Australian Business • Growth company firmly in the growth phase of the business lifecycle • Sophisticated operation derived from growth and monetisation of subscriber base • Continued investment to facilitate growth: • Industrialising systems • Increasing the sales and marketing capability Revenue • Broadening management bandwidth • Planned investments to support long term expansion • Observed change in sales mix resulting from implementation of the data usage model and preliminary retail offering Customers • Sales aimed at increasing users per enterprise customer • Providing future upsell opportunities based on usage • Retail offering aimed a leveraging fixed cost base Named Users • Adding to incremental gross profit 10 .

• US imagery is stored via Amazon Web Services. • The US strategy will be focused on establishing a sales and marketing organisation that will initially target government and enterprise customers to generate immediate subscription revenue. are expected to be around $8m per year.United States Expansion • The nearmap business model is a natural fit for the US. • Capture and commercialisation will be fully funded from existing cash flows. • Small business and personal users will be given a period of free access to drive adoption. demographic data overlays. • The nationwide US urban capture program is designed to capture 33% of the US population during FY15 (100m people). and features for key verticals such as solar and insurance. • The aspirational sales goal in the US is $30-$50m per year by December 2017. high per-capita GDP and similar business mix to Australia. • Ongoing capture costs. scaling to 50% of the US population during FY16 (150m people). captured multiple times a year. with it’s high level of urbanisation. 11 . including expanding the capture program to 50% of the US population. including Google street maps and address search. • Sales and marketing costs will be incurred as incremental to this capital investment. • The easy-to-use map browser has already been localised for the US. • First-year combined capital and capture costs are expected to be around $8m.

FY15 Outlook • FY15 has started strongly with continued growth in named users • • December 2015 revenue target remains on track • • Supported by extremely low churn Expansion into the US tracking ahead of expectations • • Revenue targets are milestones used to measure performance. not indicators of total market size and maturity Scope for move Advantage pricing model to increase ARPU • • Complimented by the launch of new retail products 110m people in the US already captured Disciplined investments to drive future growth • Industrialise systems and processes • Modest increases in marketing and management resources • Preliminary reporting on a segment and corporate level • Renewed confidence in ability to grow based on assessment of the market opportunities. relentless focus on detail and disciplined execution. experience in building a profitable and sustainable business. current value proposition. and most of all the calibre and quality of the people 12 .

Financial Performance 2.Appendices 1. Corporate File 13 . User Case 3.

Financial Performance .

Adjusted EBITDA reconciliation available on pg.0c (0.2c 0.6m 0.2m 8.3m 0. Adjusted EBITDA / Revenue 4.8)c Total Liabilities 16. Adjusted NPAT reconciliation available on pg.7m 4.0m Other Current Assets 3.4m 74% 4.3m 2.6m 92% EBITDA Margin 3 33% 32% 20% -40% Earnings Per Share 1.5c (0.6m (2.5m 11.1m (1.9c 0.8m Adjusted NPAT 1 0.7m 41% Adjusted EPS 0. No debt 3.1m 1. Adjusted EPS reconciliation available on pg. Represents sales to be recognised as accounting revenue over time 2.4m (1.1m Revenue 9.1m 33% 3.0m Net Profit After Tax 6.3c 0.6)m Total Assets 37.3m 3.9m 7.0m 11% 1. 18 15 .3m 13. 18 1.6)c Equity 20.0m 87% 4 2 1 1.7m Adjusted EBITDA 2 Balance Sheet FY14 FY13 INCREASE Cash 23.9m 7.1m 22. 18 2.7m 63% 0.9m 8.4m 10.2c 0.6m 11.8)m Unearned Income 13.5m 1.6)m Other Current Liabilities 3.Income Statement 2H14 1H14 2H13 1H13 Total Income 11.

1 0.5m relating to “on-request” flights recognised in FY14 16 .6 Increased headcount to support growth initiatives 3 Operating cost base remained largely fixed High return and capital light business model -40% 1H12 2H12 1H13 * $0.5m from IP licencing recognised in 2H13 2H13 1H14 2H14 ^ $0.8 2H13 EBITDA Margin: Adjusted EBITDA / Revenue 6.5 32% 33% 1H14 2H14 FY14 20% 0.5 Non-Recurring 1H13 7.3 Recurring 9.5 17.4 0.Growing Annuity Revenues Scalable Operations Continuing Operations EBITDA Margin 0.5 New capture program aimed at driving cost efficiencies 4 2.

4m Investing Cashflows (1.3 2H14 1H14 2H13 1H13 Receipts from Customers 13.4m Cash at End of Half Year 23.5m 6.5)m 0. Includes government refund for eligible R&D activities (2H14 $1.Cash Flows 23.4 5.5 1 1.1)m (0.7 1H13 2H13 1H14 2H14 Strong Financial Position & Cash Controls 17 .0m 0.5m 13.1m Operating Cashflows 6.1m 7.0m Net Increase in Cash 5.4m 5.2m 7.7m 0.8m 4. 2H13 $1.5m) 13.7m 0.3m 17.1m 0.0m Financing Cashflows 0.7m.7m 17.4m 0.6m 9.0m 0.8m 4.7m 12.

7m 0.2c 0.4m (1.6)m -- -- -- Adjusted EPS 0.6m 324.7m 0.6m (2.3m 2.0m 1.3m 0.3m 0.6)m Income Tax Benefit (3.2c 0.8m 0.7)m -- (1.5)m -- Adjusted NPBT 1. Weighted average number of shares on issue 1.8m 0.8)m -- -- -- -- Shares on Issue 1 326.3)m Share Based Payments 1.3m -- -- -- (0.6)m Net Profit After Tax Depreciation & Amortisation Impairment Reversal 18 .6)m -- -- -- Interest Expense R&D Tax Rebate (1.8m 1.7m 0.3m -- Adjusted EBITDA 3.6)m (0.6m (2.1m 323.6)m Adjusted NPAT 0.1m 1.6m 323.1m Income Tax Benefit (3. Applied statutory income tax rate of 30% Reconciliation Reconciliation 2H14 Net Profit After Tax Adjusted EPS Adjusted EBITDA 2H14 1H14 2H13 1H13 2H14 1H14 2H13 1H13 6.0c (0.2m 0.6m 0.1m (1.Adjusted NPAT Reconciliation 1H14 2H13 1H13 6.3)m (0.2)m -- 0.6)c R&D Tax Rebate (1.0m 1.1m (2.6m 0.7)m -- (1.1m (1.8m 1.0m 0.5)m -- 1.5m 1.8)m Effective Income Tax Adjusted NPAT 1 1.

User Case .

August 2014 Inspect sites from the desktop Review & track assets 20 .Monitor progress remotely Facebook Campus.

1 World Trade Center – September 2014 Use the measurement tool to make informed decisions Building code compliance Safety compliance Measure lengths & areas accurately Measure the area of a property Identify unapproved developments & verify planning compliance Monitor progress remotely 21 .

Use the solar tool to generate quotes Use solar tool to generate immediate location aware quotes Identify roof layouts and features Identify seasonal shadowing using the timeline 22 .

Inspect damage after environmental events Napa Earthquake – September 2014 Understand if properties are at risk from environmental changes Include high resolution images in reports & presentations 23 .

Boston MA – September 2014 Search an address to quickly and clearly identify features Property features Abandoned vehicles and unauthorized parking Unauthorized constructions and extensions Use the measurement tool to survey land and save site visits Use the timeline to track change over time Condition of parks and reserves Condition of roads and paths Overhanging trees 24 .

Corporate File .

2c (0.50 Longfellow Nominees Pty Ltd <Norgard Super Fund> 20.7)m (10.646.98 National Nominees Limited 26.000.775.45 • Launch of nearmap Insurance (31 July 2014) • Launch of new FAA-approved aerial camera system (17 July 2014) Citicorp Nominees Pty Limited 11.86 HSBC Custody Nominees (Australia) Limited 11.75 JP Morgan Nominees Australia Limited 26.000.000 6.295 0 Cliff Rosenberg 2.122 7.93 Mr Paul Arthur Peterson 4.000 5.3m (1.21 • Commencement of US test flights (6 May 2014) • Launch of nearmap Solar (10 April 2014) HSBC Custody Nominees (Australia) Limited <NT-COMNWLTH Super Corp A/C> 6.4m Paul Lapstun 2.4m --- --- .696. nearmap is changing the way governments.8m 5.000 Employees: 84 ASX: NEA 10 Largest Shareholders (As at December 2014) Name No.775.933.205 7.000 Paul Peterson 4. With 85% of Australia’s population covered regularly. Key Milestones and Financials • Announcement of US expansion plan (13 October 2014) Established: 7 December 2000 Shares on Issue: 347. companies and communities see their world.902 3.341 3.958 2.500.500.8m 2013 11.000 7.690.6)m Name Shares Options Ross Norgard 58.3)c (3.141.7m (5.941.88 • Launch of property intelligence tools (29 May 2014) RBC Investor Services Australia Nominees Pty Limited <BKCUST A/C> 7.2)m 2012 5.488 1. nearmap is a visual analytics company with a focus on empowering businesses with timely and reliable information on which to make decisions quickly and with confidence. Our breakthrough technology enables imagery to be updated much more frequently than other providers.576.19 • Receipt of new patent for aerial camera system (19 May 2014) • Generation of maiden profit (24 February 2014) • Launch of nearmap Rail (12 February 2014) • Execution of licence agreement for Google Maps (19 December 2013) Management & Board Ownership Value Metric Revenue Adjusted EBITDA 2014 17. Shares % Shares Longfellow Nominees Pty Ltd <The Aeolus A/C> 38.499 3.2)c Gerhard Beukes 1.000 7.167 10.128 5.978.381.101 Options: 30.4)m Earnings Per Share 2.500.077.000.000 0 Simon Crowther 10.000 Cash Balance Debt 23.341 1.0m (0.3m --- 13.000 Adjusted NPAT 0 Rob Newman 4.000.000 2.450.Company Profile Built around proprietary PhotoMaps™ aerial imagery technology.43 • Seamless integration with Google Earth (10 June 2014) MR Simon Benedict Crowther & Ms Fiona Kyla Crowther <Wisebuddha A/C> 10.

Atmosphere Networks. the largest commercial broadcaster in the UK and one of Europe’s largest content producers. financial advisory. a member of the executive team of the South African Institute of Chartered Accountants of Australia in New South Wales. He has twice founded and built businesses based on Australian technology. including Managing Director of Canada’s largest Communications Agency and Director of Copyright Promotions Group (CPG). Senior VP of Product & Engineering Paul has held various senior executive positions with a primary focus on the development of software products. He has held numerous positions on industry committees including past chairman of the West Australian Professional Standards Committee of the Institute of Chartered Accountants. was established by Rob with US Venture Capital backing of USD34m and he ran it until it was acquired for USD123m. Dr Rob Newman. Chief Technology Officer Paul has over 25 years’ experience in conceiving. Simon was part of the management team that floated CPG on the FTSE in the mid 90’s. where he co-invented and led the research and development of digital pen and paper technologies. Managing Director & CEO Simon has extensive knowledge and experience managing diverse content and data related businesses. Prior to that he developed video and animation products for Canon. He joins nearmap from Hawaiian Telcom where he was Director of Enterprise Software. Australia and New Zealand. Previously. the US and Australia. making him the 3rd most prolific inventor worldwide. Before joining nearmap. Cliff was head of corporate strategy for Vodafone Australasia and also served as an international management consultant with Gemini Consulting and Bain Consulting. Paul Lapstun. 27 . Western Australia. One of those companies. current member of the National Disciplinary Committee. Cliff Rosenberg. Non-Executive Director Cliff is the Managing Director for LinkedIn South East Asia. platforms and services for over 25 years across a wide range of industries. Paul has successfully delivered highly profitable global software products.Management Simon Crowther. he was Head of Global Sales & Licensing for Granada Media (now ITV). Gerhard is a registered Chartered Accountant. He served most of his career at Deloitte in South Africa. Chairman of the Duke of Edinburgh’s Award Scheme and a former member of the University of WA Graduate School of Management (MBA Programme). auditing. the US and UK. Paul was CTO of Netpage at Silverbook Research. Paul Peterson. He was formerly the Managing Director of Yahoo! Australia and New Zealand where he was responsible for all aspects of the local operation for mare than three years. Europe’s largest entertainment and sports IP/ rights management agency. Rank Cintel and Integrated Arts. risk. Previously. both times successfully entering overseas markets. he was Vice President of Engineering for Myriad Australia focusing on social networking platforms for a wide range of mobile devices. and a member of the Financial Executives Institute of Australia. He holds more than 1200 granted US patents. Board Ross Norgard. Previously. Non-Executive Chairman Ross is a Fellow of the Institute of Chartered Accountants and former managing partner of Aurthur Andersen DMP Hungerfords and its successor firms in Perth. developing and commercialising consumer electronics and software products in Australia. Chief Financial Officer Gerhard has held finance and group controller positions in various divisions such as banking. Non-Executive Director Rob has established a unique track record as a successful high technology entrepreneur in both Australia and the Silicon Valley. tax services and specialist consulting. Gerhard Beukes.

nearmap. Universal Studios. assumptions and beliefs about the future. many of which are outside the control of nearmap Oakland Athletics.relations@nearmap. NSW 2000 Australia Telephone: +61 (0) 2 8076 0700 Facsimile: +61 (0) 2 8076 0701 Email: investor. you are urged to view all forwardlooking statements contained herein with caution. 28 . expectations. These forward-looking statements reflect nearmap ltd’s current Website: www. CA – July 2014 Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks.Contact Details Level 6 6-8 Underwood Street Sydney. plans. Because actual results could differ materially from nearmap ltd’s current intentions.September 2014 Disclaimer Some of the information contained in this presentation contains “forward-looking statements” which may not directly or exclusively relate to historical facts. assumptions and beliefs about future events and are subject to risks. plans. uncertainties and other factors. CA . expectations.