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Master of Arts in Communication : Corporate Communication Studies
Content
Part 1
Part 2
Post-Issue Review
Part 3
Discourse of Renewal
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S.3
Overview: Today
1.
2.
3.
4.
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1. Normal
No further variables change progress of the issue.
This is the ideal, simplistic situation.
Mostly the life cycle momentum changes course for a range of
reasons.
2. Changing direction
Stopped - new facts or stakeholder actions stop issue.
Interrupted - same as stopped.
Stages skipped - crisis occurs or new facts galvanise attention.
New stakeholders may enter.
Outcomes of other issues push issue along.
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3. Repeating
a. Cyclical
New facts cause reinterpretation
or reassessment of issue.
Stakeholders entering or exiting
cause
issue to move back and
forward.
b. Enduring
New facts constantly enter and
alter face of issue...
...adding complexity.
Bigelow, Fahey & Mahon (1993)
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Barbara Bigelow
Professor of Mgt,
Graduate School of
Mgt, Clark Univ.
(2001-present)
John F. Mahon
Chair of Intl Business
Policy & Strategy,
Professor of Mgt,
Univ. of Maine
(2001Present)
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Issue recovery
consists of the actions and communication
undertaken by an organisation
to recover any setbacks caused by a
major issue.
The loss can apply to:
a. Image or reputation
b. Goodwill
c. Employee support, engagement
d. Customer loyalty
e. Market share
f. Shareholder value.
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S.9
Recovery tends to be put in the background while issues are dealt with.
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d. Lessons learnt
1. Knowledge and experience,
2. Best practices,
3. Good stories,
4. Procedural notes
e. Conclusion
Recommendations
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Matthew W. Seeger
Professor & Chair Dept. of
Communication at Wayne
State Univ.
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References
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elearning.lspr.edu
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