Assignment

A Business Plan
Course: Introduction to Business
Prepared for:
Md. Latiful Khabir
Lecturer

BBA Department
American International University
Bangladesh

Prepared by:

Kingfisher group
American International University
Bananai
House-58/B, road-21,
kamal ataturk Avenue

December 12, 2009

Md. Latiful Khabir

American International University
kamal ataturk Avenue
Dhaka.
Dear sir
Here is the report on the business plan for a buttons that you have asked us to conduct.
We have decided to pursue a business plan for an already existing buttons company.
Our business

plan consists of the study of the current

business situation of

manufacturgng how that relates to the successful marketing of our company. In our report
we have outlined the various tools and strategies we have used to make Homepage,our
company successful in achieving its goals.
We appreciate you choosing us for this report and for your guidance in our business . If
you should need any additional research or assistance in implementing our study please
feel free to contact us.
Sincerely Yours,
Kingfisher group

Table of Contents
Section
Executive Summary

Page No.
4

Current market situation

Company background

10

Business idea

12

Management Team and HMR

14

Financial plan

15

Marketing plan

17

Location plan

19

Manufacturing plan

20

Executive summary
Marketing a product takes careful planning, deliberation and research. Marketing a
service is bit trickier, as there is an essential interpersonal aspect to it. Nonetheless, there
are many aspects and areas of marketing to be considered. Our marketing plan for our
product, Kingfisher company of the following components.

Current market situation

Company background
Business idea
Management Team and HMR
Financial plan
Marketing plan
Location plan
Manufacturing plan
We first touch upon the current market description. Here we talk about how peoples
wealth is increasing, and more and more of them are moving into our metropolitan cities.
This and other factors have resulted in increasing demand for higher education, especially
for English medium schools. There is brief overview of Homepage as a coaching centre
and its history prior to this marketing plan, and how it has been operating in the current
market for the last two years.
In Market Description, we talk about the targeted segments of Homepage, which is the
entire Alevel student body, with a little more emphasis on private candidates and scienceintensive students. We discuss some of the problems todays students face with the
English medium scene, such as lack of help in foreign admission from schools and how
Homepage hopes to capitalize on this.

Service Review briefly highlights some of the major services we are offering students,
such as dedicated counseling services for admission in foreign universities, extensive lab
classes, an open and welcoming learning atmosphere etc.
In Competitive Review, we have highlighted some of our major competitors among
Alevel colleges Scholastica, Mastermind and Sunbeams. We have studied their
strengths and weaknesses, and assessed their overall market position.

SWOT analysis highlights the various strengths and weaknesses of Homepage, as well
assessing any possible threats and opportunities.
In order to measure the success and effectiveness of our marketing plan, we have devised
a list of Objectives that must be met as well as certain issues we must focus on, such as
ensuring a high quality of education throughout the years.

Current Market Situation

About the business
Kingfisher was initially set up as a small business in 2003 by seven individuals. Our goal
in starting The Button Blog is pretty simple: to educate you on the many wonderful
products you can create and all of the activities you can perform with a button machine.
The mission of our company, American Button Machines, is to provide our customers
with the highest quality button making equipment at the best cost available.

Our extensive inventory includes: Button Makers, Button Making Machines, Fabric
Button Machines, Pin Back Button Supplies, Accessories, Circle Cutters, Paper Punches,
Photo Button Makers, Magnets, Mirrors, Key Chains, Ponytail Kits, Embroidery Buttons,
Rosettes and discount Badge a Minit Supplies.

About the Market

The mistaken deal - caused by a typing error by a trader believed to work for US
investment BRAC bank - sent the leading index to its lowest point of the day and
reawakened criticism of the electronic trading system.
It all happened at 1:40pm. The poor blue-chip index was already some 75 points down hit by the surprise rise in interest rates - when it suddenly nosedived for no apparent
reason. Less than a minute later, the index was showing a loss of 150 points - its lowest
point of the day.
Market watchers immediately pointed the finger at Vodafone. The stock was hovering at
around 1,220p when a flurry of below price deals sent it crashing 20 per cent to 1,013p at
exactly 1:40pm. With Vodafone accounting for more than 6.4 per cent of the FTSE 100, it
was easy to see how the plunge in the mobile phone giant had sent the index reeling.
The market's rumour-mill attributed the slump to a deadly mixture of human error and
technical inadequacies.
Chuckling traders said that their Lehman colleague had started the slide by typing the
wrong price on the electronic order book, say 1,150p instead of 1,250p. The mistake
triggered a wave of 55 below-price deals which savaged the Vodafone share price.
Not every one could see the funny side of it. One trader pointed out that investors selling
at the cut-price will not be pleased with their deals. Another one blasted the Exchange's
prized order book, which allowed such a farce to take place. "These were rotten deals in a
rotten system," he said.

Fortunately, some of the trades were later cancelled and Vodafone ended just 27p down at
1,235p. The real reason for the fall were fears - highlighted by broker SG - that it might
be losing mobile subscribers to Orange, 14p higher at 1,088.5p.
As for the FTSE 100, it ended down 55.9 at 6,253.6 as a firm opening in the Dow helped
pare the losses caused by the Bank of England's surprise tightening. The undercard did
slightly better with the FTSE 250 closing down 29.6 at 6,123.8 and the small cap ending
its 17-day winning streak with a 4.4 point drop to 2,854.7.
With the debate over the order book raging, Morrison Supermarkets stole the limelight.
The northern chain checked out a 17.5p rise to 169.75p on talk of corporate action. A bid
from a European player such as Holland's Ahold was mooted. A merger with troubled
Safeway, down 1.75p at 261.25p, is a more remote possibility.
Mining stocks were the unlikely cause of excitement. Rio Tinto drilled an 18.5p rise to
1,173.5p on vague bid talk. Billiton, down 2.25p to 265p despite Merrill Lynch and
Deutsche upgrades, has been mentioned as a target. Anglo American, down 47p to 3,460p
despite good maiden results, is another potential predator.
The market's fall did not stop Allied Domecq. The drinks group fizzed 9.75p higher to
377.25p on continued talk of an overseas bid. Non-alcoholic rival Cadbury Schweppes
sparkled 7.75p higher to 416p on talk of good trading. Insurer Norwich Union, an old bid
chestnut, jumped 8.75p to 474.25p on revived takeover talk.
Aerospace engineer Smiths Industries rose 15p to 948p despite being dropped from the
FTSE 100 together with bus group Stagecoach, down 2.5p to 207.5p, and publisher
Emap, up 4p to 1,060p. The new-found blue-chip status did not help insurer Old Mutual,
down 6p to 132.25p, software group Sage, 115p lower to 2,835p, and computer specialist
Sema, down 18p at 750p. Securicor locked away a 4.5p rise to 594.5p on returning talk of
a bid from Rentokil Initial, 7.75p lower at 252.5p, despite whispers of a cash back. Blue
Circle, interims next week, climbed 3.25p to 452.75p on hot talk of a sale of its heating
division.
Media groups Granada, 8.5p better to 589p, and United News & Media, 10.5p higher at
640p, were excited by the US merger of CBS and Viacom. However, rival Carlton
plummeted 15p to 473.5p after influential broker Goldman Sachs dropped the stock from
its recommended list and downgraded it on concerns over OnDigital.
Gas group Centrica, interims today, flared 0.75p higher to 170.25p on talk of a tie-up
with telecom group Energis, 30p lower at 1615p. Gallaher, interims today, puffed 4.25p
higher to 445p on continued talk of a bid from Philip Morris or Japan Tobacco.
Drug group Medeva confirmed the predicted talk of a cash bid and injected 32.5p into its
share price to a year's peak of 164p. Elan, flat at 2,150p, Galen Holdings, 26.5p higher to
576.5p, and US rival Ethical Holdings headed the mooted predators' list.

Biotech group Cortecs soared 5p to 17.5p on talk of a major licensing deal and wilder
rumours of a bid. Proteome Sciences, up 1.5p to 14p, and Celltech Chiroscience, 6.5p
higher to 479p, completed the sector's glory day.
Computer midcapper FI climbed 18.5p to 392.5p on optimism over tomorrow's annual
statement and talk of foreign buys. However, bus group National Express, down 45p to
951p, was rammed by fears over tomorrow's interims. Rehashed bid rumours supported
Rugby, up 3.5p to 111p, and glass-maker Pilkington, 3p higher at 115p. Housebuilders
crumbled after the rate hike and poor figures from Beazer, 17.5p lower at 171p. Berkeley,
46p down at 731.5p, Wilson Connolly, 9p lower at 177.5p, and Persimmon, 10.5p worse
at 259.5p, completed the rout. However, tiny Faribriar rose 8p to 72.5p after winning
permission for a London project.
AB Ports sunk 21p to 319p after disappointing numbers, while supermarket chain
Somerfield plunged 14p to 209p on fears over trading and lack of merger partners.
Software superstock Baltimore surged 125p to 1197.5p. Monday's interims could bring
new deals with banks. Ofex minnow Ashpool Telecom firmed 3p to 62.5p after launching
a voice-based e-mail system.
SEAQ VOLUME: 1.03BN
SEAQ TRADES: 74,915
SEAQ GILTS: 104.35 -1.10
Kingfisher, down 1p to 181.5p, is on the acquisition trail. The market information group
could soon announce the takeover of WHF, the largest independent mystery shopper
specialist in the UK. The company, which last year had sales of pounds 1.4m, has a
database of more than 15,000 people who act as cloak-and-dagger "assessors" of a shop's
performance. It also specialises in the use of hidden cameras to monitor customer service.
Kingfisher, company Newlands Scientific debuted on the junior Ofex market yesterday
with a 5.5p rise to 35.5p.
The Hull-based minnow deals in a substance called Terfenol. The material expands and
contracts according to the proximity of a magnetic field. Its unique properties mean that
Terfenol can be used to move large loads and to help complex instruments to generate
inch-perfect movements.

Company background
The company started back to 2003. When the first manufacturing opposition was set up
as a part of leaver Kingfisher.
Kingfisher has worked with clients since 2003 with one overall goal: reduce costs while
supporting mission critical business processes. We have become experts at accomplishing
this objective by focusing our strategies on expenses associated with purchasing of goods
and services as well as expenses associated with headcount and business processes.
Kingfisher is a unique management consulting organization because our primary and sole
focus is to provide measurable and sustainable results quickly and effectively. A
cornerstone our approach lies in forging strong team-based relationships with clients to
which we add proprietary, systematic methodologies. The end results are significant cost
reductions and dramatically improved business processes.

Goal and objectives :

The objectives of kingfisher is to meet the everyday needs of people everywhere- to
anticipate the aspiration of the consumer and customers and to respond creatively and
competitively and competitively with branded products and services which raise the
quality of life.
Kingfisher started 6 years ago operating out of a single room with little more than a
phone and fax machine. Today, is a technology-driven powerhouse and the largest
supplier of apparel trimmings and fasteners in Bangladesh. It is a well-known supplier of
apparel trimmings, trimming products and machinery to the buttons industry.
Mission :
Mission of the king fisher company is make high quality product. The quality of our
products is as good as other. And we expend our products all over the world. We sell our
products in low profit.
From of business :
Kingfisher has worked with clients since 2003 with one overall goal: reduce costs while
supporting mission critical business processes. We have become experts at accomplishing
this objective by focusing our strategies on expenses associated with purchasing of goods
and services as well as expenses associated with headcount and business processes.
Kingfisher is a unique management consulting organization because our primary and sole
focus is to provide measurable and sustainable results quickly and effectively. A
cornerstone our approach lies in forging strong team-based relationships with clients to
which we add proprietary, systematic methodologies. The end results are significant cost
reductions and dramatically improved business processes.
Previous :
In previous the company started back to 2003. When the first manufacturing opposition
was set up as a part of leaver Kingfisher.
Kingfisher has worked with clients since 2003 with one overall goal: reduce costs while
supporting mission critical business processes. We have become experts at accomplishing
this objective by focusing our strategies on expenses associated with purchasing of goods
and services as well as expenses associated with headcount and business processes.
Kingfisher is a unique management consulting organization because our primary and sole
focus is to provide measurable and sustainable results quickly and effectively. A
cornerstone our approach lies in forging strong team-based relationships with clients to
which we add proprietary, systematic methodologies. The end results are significant cost
reductions and dramatically improved business processes.
Current :

In current is a technology-driven powerhouse and the largest supplier of apparel

trimmings and fasteners in Bangladesh. It is a well-known supplier of apparel trimmings,
trimming products and machinery to the buttons industry. . A cornerstone our approach
lies in forging strong team-based relationships with clients to which we add proprietary,
systematic methodologies. The end results are significant cost reductions and
dramatically improved business processes.

Business Idea
kingfisher was initially set up as a small business in 2003 by seven individuals. Our goal
in starting The Button Blog is pretty simple: to educate you on the many wonderful
products you can create and all of the activities you can perform with a button machine.
The mission of our company, American Button Machines, is to provide our customers
with the highest quality button making equipment at the best cost available. Our
extensive inventory includes: Button Makers, Button Making Machines, Fabric Button
Machines, Pin Back Button Supplies, Accessories, Circle Cutters, Paper Punches, Photo
Button Makers, Magnets, Mirrors, Key Chains, Ponytail Kits, Embroidery Buttons,
Rosettes and discount Badge a Minit Supplies.
Making promotional buttons is a great home based business opportunity for the
entrepreneur that is looking for a way to generate extra part-time income. The business is

easy to start, requires little in the way of experience, equipment, or investment capital,
and has the potential to earn you $25 per hour. Promotional buttons have been used by
businesses, charities, and organizations for decades as an highly effective, low-cost
marketing tool to get a message out about a product, service, or event. Creating
promotional buttons could not be easier, especially when you consider that the design or
message featured on the button can be supplied in digital format by the customer. It can
also be easily created on a computer and then simply transferred via software to a
printing stamp or pad to create the finished product. In addition to a computer and
software, you will also need a button press, a pad printing press and a few supplies to get
started--all of which add up to an initial investment of less than a few thousand dollars.
Market the buttons to businesses, charity organizations, schools and just about any other
business, club or group that is seeking a way to create a low-cost promotional campaign.
Join business and social clubs to network for clients and be sure to hand out a lot of
buttons promoting your promotional button business.
Kingfisher has worked with clients since 2003 with one overall goal: reduce costs while
supporting mission critical business processes. We have become experts at accomplishing
this objective by focusing our strategies on expenses associated with purchasing of goods
and services as well as expenses associated with headcount and business processes.
Kingfisher is a unique management consulting organization because our primary and sole
focus is to provide measurable and sustainable results quickly and effectively. A
cornerstone our approach lies in forging strong team-based relationships with clients to
which we add proprietary, systematic methodologies. The end results are significant cost
reductions and dramatically improved business processes.
The objectives of kingfisher is to meet the everyday needs of people everywhere- to
anticipate the aspiration of the consumer and customers and to respond creatively and
competitively and competitively with branded products and services which raise the
quality of life.
Kingfisher started 6 years ago operating out of a single room with little more than a
phone and fax machine. Today, is a technology-driven powerhouse and the largest
supplier of apparel trimmings and fasteners in Bangladesh. It is a well-known supplier of
apparel trimmings, trimming products and machinery to the buttons industry.
Mission of the king fisher company is make high quality product. The quality of our
products is as good as other. And we expend our products all over the world. We sell our
products in low profit.
In current is a technology-driven powerhouse and the largest supplier of apparel
trimmings and fasteners in Bangladesh. It is a well-known supplier of apparel trimmings,
trimming products and machinery to the buttons industry. . A cornerstone our approach
lies in forging strong team-based relationships with clients to which we add proprietary,
systematic methodologies. The end results are significant cost reductions and
dramatically improved business processes.

Management team and HRM

Kingfisher was initially set up as a small business in 2003 by seven individuals. Our goal
in starting The Button Blog is pretty simple: to educate you on the many wonderful
products you can create and all of the activities you can perform with a button
machineEmployees' best work is featured on a company blog, and staffers are encouraged
to be brand ambassadors through social networking sites. "It builds trust. Our employees
see that they have virtual ownership of the company," says Alhan Keser, Blue Fountain's
online marketing director.
It is critical, particularly during these tough economic times, that small-business owners
recognize their employees for their hard work, says Cindy Ventrice, author of Make Their
Day! Employee Recognition that Works. If you can reaffirm your employees' value while
your organization is having difficulty, when there's a turnaround, you won't lose your best
people.

Employee Management and Employee Performance Management

Looking for information about supervision, leadership, management, and performance
management? Find information about supervision, leadership, management, and
performance management here.
Business Management and Policies for Workplace Management
Looking for information about business management, stress management, policy
development, and workplace management? Find information about business
management, stress management, policy development, and workplace management.
Looking for information about any aspect of human resources, motivation, coaching,
training or education for your business or organization? You've found the right resource.
Here are all the resources you'll need to effectively start, manage and develop your
human resources department and all aspects of your business. Find information about
motivation, coaching, training or education.
Career Education, Self Help and Job Search
What can you do to build your career? These sites provide career builders, career
education, career planning, career counseling, career development and job search
information for you. Look for job openings, job hunting essentials, executive search
strategies, temporary employment ideas and more. Boost your own career or locate staff
by exploring these job search and employment sites.

Financial Plan
The financial plan section is the section that determines whether or not your business idea
is viable, and is a key component in determining whether or not your business plan is
going to be able to attract any investment in your business idea.
Basically, the financial plan section of the business plan consists of three financial
statements, the income statement, the cash flow projection and the balance sheet and a
brief explanation/analysis of these three statements.
This article will lead you through the preparation of each of these three financial
statements on the following pages. First, however, you need to gather together some of
the financial data you'll need to prepare these financial statements for your business plan
by examining your expenses.
Think of your business expenses as broken into two categories; your start up expenses
and your operating expenses.

All the costs of getting your business up and running go into the start up expenses
category. These expenses may include:

business registration fees

business licensing and permits
starting inventory
rent deposits
down payments on property

down payments on equipment

utility set up fees

This is just a sampling of start up expenses; your own list will probably expand as soon
as you start writing them down.
Operating expenses are the costs of keeping your business running. Think of these as the
things you're going to have to pay each month. Your list of operating expenses may
include:

salaries (yours and staff salaries)

rent or mortage payments
telecommunications
utlities
raw materials
storage
distribution
promotion
loan payments
office supplies
maintenance

Once again, this is just a partial list to get you going. Once you have your operating
expenses list complete, the total will show you what it will cost you to keep your business
running each month.
Multiply this number by 6, and you have a six month estimate of your operating
expenses. Then add this to the total of your start up expenses list, and you'll have a
ballpark figure for your complete start up costs.
Now let's look at putting some financial statements for your business plan together,
starting with the Income Statement.
A comprehensive evaluation of an investor's current and future financial state by using
currently known variables to predict future cash flows, asset values and withdrawal plans.

Most individuals work in conjunction with an investment or tax professional and use
current net worth, tax liabilities, asset allocation, and future retirement and estate plans in
developing the plan. These will be used along with estimates of asset growth to determine
if a person's financial goals can be met in the future, or what steps need to be taken to
ensure that they are.
While there is no specific template for a financial plan, most licensed professionals will
include knowledge and considerations of the client's future life goals, future wealth
transfer plans and future expense levels. Extrapolated asset values will determine
whether the client has sufficient funds to meet future needs.
A good financial plan can alert an investor to changes that must be made to ensure a
smooth transition through life's financial phases, such as decreasing spending or changing
asset allocation. Financial plans should also be fluid, with occasional updates when
financial changes occur.

Marketing plan
The marketing department of kingfisher is known as revenue generation unit. This is
because of extensive marketing strategies. The activist and organizational behavior of
kingfisher make people aware of their goods and services with its various promotions.
Strength :
Achieved economies of scale, understands the market requirement, gained an impressive
market share.
Weakness :
Not all products are produced in the local plant.
Opportunities :
Improved standard of living results ever increasing market , increased foreign export due
to lower cost of raw materials and cheaper wage rate.

Threats :
Increased price of raw materials especially plastic , stile due to electrical instability labors
cost due to inflation.
This part of the marketing plan focuses on the uniqueness of your product or service, and
how the customer will benefit from using the products or services you're offering. Use
these questions to write a paragraph summarizing these aspects for your marketing plan:
What are the features of your product or service?
Describe the physical attributes of your product or service, and any other relevant
features, such as what it does, or how your product or service differs from competitive
products or services.
How will your product or service benefit the customer?
Remember that benefits can be intangible as well as tangible; for instance, if you're
selling a cleaning product, your customers will benefit by having a cleaner house, but
they may also benefit by enjoying better health. Brainstorm as many benefits as possible
to begin with, and then choose to emphasize the benefits that your targeted customers will
most appreciate in your marketing plan.
What is it that sets your product or service apart from all the rest? In other words, what is
your Unique Selling Proposition, the message you want your customers to receive about
your product or service that is the heart of your marketing plan? The marketing plan is all
about communicating this central message to your customers.
Those who are considering lending your small business money or investing will want to
know how you intend to reach your target market and attain the market share you feel
you can attain, which you've already discussed in the Market Analysis section of your
business plan. Your marketing plan will help them understand that.
Essentially your marketing plan needs to discuss your marketing mix - how the 5 P's of
marketing will be implemented in your small business and what roles each will play.

Location Plan
Bangladesh has a wide variety of natural and agricultural resources. There are
considerably large amounts of coal and gas, hard rock, lime stone and silicone sand in the
country and these are important raw materials for many industries. Bangladesh's main
industries are cotton, textiles, jute, garments, tea processing, paper newsprint, cement,
chemical fertilizers, sugar and light engineering.
In spite of the large quantities of agricultural resources available, the agro-based
industries have not been properly utilized, because of a lack of technology and
investment. Even the country's marine recourses are grossly under-exploited.
Bangladesh's economy depends on the import of both consumer items and industrial raw
materials. Bangladesh's major import products are raw cotton, crude petroleum, wheat,
oil, seeds, edible oil, petroleum products, fertilizer, yarn, capital goods, staple fibers, iron
and steel.

The main export items of Bangladesh are tea, leather and leather products, garments,
seafood, paper, furnace oil, urea, ceramic products, raw jute and jute products such as
Hessian sacking, carpets and carpet backing.
The economic growth rate of Bangladesh has been maintained at a around 5% during the
past ten years in spite of frequent natural calamities. In 2002 2003, the domestic
savings rate was about 18.23% and the GDP was $275.7 billion in 2004. In the same year,
the annual per capita was US$2000, growth rate 4.9%, industrial growth rate at constant
price 6.5%, inflation rate 6% and the investment rate 23.5% of GDP.
Bangladesh's main invested sectors are, Service, Textiles, Chemicals, Food and food
related industries, glass and ceramics and energy based projects.

Manufacturing Plan

Product :
Zipper buttons
Stile button
Plastic button
Lades button
Jens button

The model 225 machine is used to press 2-1/4 inch inch buttons as well as the items
shown below. It works with our Model 2625 Graphic Punch or the Model 2225 Punch for
photo buttons, as well as the 2-1/4" Button Parts sold on our site.
The model 225 machine creates quality, professional buttons. They are the most popular
size in the "serious attention" catagory of button sizes.

This machine is super easy and fun to use. Its great for kids and adults alike. You create
your designs on paper (usually on a computer) cut them into circles, load the button parts
into this machine, and make buttons!! If you want more information about how the
machine works please visit our How-To guide.
It comes with a is backed by the Button Makers.net dedication to customer satisfaction.
We are always here to solve any problem, as well as help you with your projects and
share information.
When used with the Model 2625 Graphic Punch this machine can accommodate paper up
to 5 mil in thickness. That includes standard office or laser paper, as well as many papers
called "Photo Quality Inkjet" or something similar. When used with the Model 2225
Graphic Punch paper of virtually any thickness can be used. That includes glossy and
heavyweight photo paper as well as tradtional silver photos or even coated dyesublimation papers.

Conciliation
kingfisher Is the one of the best button manufacturing company in Bangladesh. We keep
our fame any how. And as soon as it will be make a world wide company. Now-a-days
our company is one of the best company in Bangladesh.