Professional Documents
Culture Documents
By the 1960s some parts of the West were among the most important
industrial and cultural centers of the nation in their own right
As during WWII much of the growth of the West was a result of federal
spending and investment 1. Dams, power stations, highways, and
other infrastructure projects
The enormous increase in automobile use after WWII gave a large
stimulus to the petroleum industry and contributed to the rapid growth
of oil fields in Texas and Colorado
State governments in the West invested heavily in their universities
Climate also contributedThe New EconomicsThe exciting discovery
of the power of the American economic system
was a major cause of the confident, even arrogant tone of much
American political life in the 1950s
1. There was the belief that Keynesian economics made it possible for
government to regulate and stabilize the economy without intruding
directly into the private sector
By the mid-1950s, Keynesian theory was rapidly becoming a
fundamental article of faith
1. Armed with these fiscal and monetary tools, many economists now
believed, it was possible for the government to maintain a permanent
prosperity
If any doubters remained, there was ample evidence to dispel their
misgivings during the era
Accompanying the belief in the possibility of permanent economic
stability was the equally exhilarating belief in permanent economic
growth by the mid-1950s, reformers concerned about economic
deprivation were arguing that the solution lay in increased production
The Keynesians never managed to remake federal economic policy
entirely to their liking
1. Still, the new economics gave many Americans a confidence in their
ability to solve economic problems that previous generations had
never developed
Captial and Labor
A relatively small number or large-scale organizations controlled an
enormous proportion oft eh nations economic activity
Automatic Computer, which was developed initially for the U.S Bureau
of the Census by the Remington Rand company.
Bombs, Rockets, and Missles
In 1952, the U.S successfully detonated the first hydrogen bomb.The
development of the hydrogen bomb gave considerable impetus to
a stalled scientific project in both the U.S. and the Soviet Union.
The Space Program
The Shock of Sputnik , th e united states had yet perform any similar
feats , and the American government (and much of American society )
reacted to the announcement with alarm , as if the Soviet achievement
was also a massive American failure .
The centerpiece of space exploration , however . soon became the
manned space program , established in 1958 through the creation of a
new agency , the National Aeronautics and Space Administration
(NASA ) and through the selection of the first American space pilots , or
astronauts
They quickly became the nations most revered heroes .
The Apollo Program , Mercury and Gemini were followed by the Apollo
program , whose purpose was to land men on the moon .
July 20 , 1969 , Neil Armstrong , Edwin Aldrin , and Michael Collins
successfully traveled in a space capsule into orbit around the moon .
Armstrong and Aldrin , and Michael then detached a smaller craft
from the capsule , landed on the surface of the moon , and became the
first men to walk on a body other than earth .
People of Plenty
The Consumer Culture
At the center of middle-class culture in the 1950s was a growing
absorption with consumer goods
It was a result of:1. Increased prosperity
2. Increasing variety and availability of products
3. Advertisers adeptness in creating a demand for those product
a. Said that the needs of the child come before everything else
b. Women who could afford not to work faced heavy pressures to
remain in the home and concentrate on raising their children
c. Yet by 1960, nearly a third of all married women were in the paid
workforce
The increasing numbers of women in the workplace laid the
groundwork for demands for equal treatment by employers that
became and important part of the feminist crusades of the 1960s and
1970s
The Birth of Television
Television is perhaps the most powerful medium of mass
communication in history
The television industry emerged directly out of the radio industry
Like radio, the television business was driven by advertisingThe
impact of television on American life was rapid, pervasive, and
profound1. Television entertainment programming replace movies
and radio as the principal source of diversion for American
familiesMuch of the programming of the 1950s and early 1960s
created a
common image of American life1. An image that was predominately
white, middle-class,
and suburban2. Programming also reinforced the concept of gender
roles
3. Television inadvertently created conditions that could accentuate
social conflict
Travel, Outdoor Recreation, and Environmentalism
for conduct
unbecoming a senator
Eisenhower, Dulles, and the Cold War
Dulles and "Massive Retaliation"
Eisenhowers secretary of state, and the dominant figure in the
nations foreign policy in the 1950s, was John Foster Dulles
He entered office denouncing the containment policies of the Truman
years
1. Arguing that the United States should pursue an active program of
liberation which would lead to a rollback of communism expansion
Massive Retaliation1. The United States would, he explained,
respond to
communist threats to its allies not by using conventional forces to local
conflicts but by relying on the deterrent of massive retaliatory power
(nuclear weapons)
By the end of the decade, the United States had become a party to
almost a dozen such treaties of mutual defense in NATO in all areas of
the world
France, America, and Vietnam