Mobilizing

your
Community
and Opening
New Revenue
Streams
 Agenda

•  Executive Summary
•  Market
•  Innovation
•  Integration
•  Business Model
•  Summary
•  Appendix: References
 Executive Summary

•  IcallU is a unique, new and fully integrated voice and SMS

application for social networks and dating communities
•  IcallU offers cutting-edge, informal, safe and anonymous
communication via mobile phones for your customers – no
numbers are being transmitted and no computers needed
•  Communication is between real members of the community
•  Voice and SMS services are reasonably priced compared to
other phone dating services
•  IcallU enables emerging revenue streams by monetisation of
innovative value-added services and generates more traffic for
your site
 Market Strategy

•  Revenue growth is still mainly based on the total

number of internet subscriptions
•  In future conversion rates could be increased by optimized
migration of users to complementary communication
tools
•  implementation of anonymous mobile voice application
will also generate more traffic and enable monetisation
independent of the internet
•  Thus aiming for higher sources of revenues
 Getting Started with IcallU

•  Register for free with IcallU - either online or via your

mobile phone
•  Charge credit on account
•  Get in touch...
 Getting in Touch Functions

•  Four Functions are available to get in touch either by PC

or by mobile phone to an SMS short code:
1.  IcallU (member requests to call another member)
2.  UcallMe (member requests to receive a call by other
member)
3.  ItextU (member sends SMS to other member)
4.  IkissU (member sends opening line to other member)
1. IcallU – you send out a call request to
other member which will be received by SMS

Member sends IcallU request

CALLME + Nickname
Requested member agrees to receive the call

TEXTME + Nickname
Requested member prefers to text first

* In case of no answer the request session ends after 60min

2. UcallMe – member receives an SMS
invitation to call you - and you talk for free!

Member sends UcallMe request

ICALLU + Nickname
Requested member agrees to call

TEXTME + Nickname
Requested member prefers to text first

* In case of no answer the request session ends after 60min

3. ItextU – you send an SMS by internet
(one is free per member) or by mobile phone

Member sends SMS to other member

ITEXTU + Nickname
Requested member answers with SMS

* In case of no answer the request session ends after 60min

4. IkissU – member sends an opening line
via SMS

Member chooses from opening lines list.

CALLME + Nickname
Requested member agrees to call

TEXTME + Nickname
Requested member prefers to text first

* In case of no answer the request session ends after 60min

After successful authorisation of CALLME or ICALL
both members will be anonymously connected

Member chooses from opening lines list.

Both members speak via a double call-

back connection initiated by IcallU
 Anonymous Calling

•  After successful authorisation of CALLME or ICALL both

members will be anonymously connected
Sample Integration
Sample Integration
 Opportunities
Customers
value-added services
increase customer
satisfaction & security
through anonymity
significantly lower costs
compared to other phone
dating services
no hidden costs
MingleNet
Customers
innovative & unique
possibility to generate
new revenue streams &
IcallU additional traffic
significantly lower costs, revenues will be
additionally monetises your independent of future
customer base saturated market sizes
 Commercial Offer/Proposal

•  IcallU offers MingleNet a 50/50 share on generated

revenues after paying out real costs of telco provider
•  User will be charged with US$ 0,99/min. (can be higher if
required)
•  Average telco provider charges are US$ 0,36/min.
 Sample Value Chain

Customers
Customers Site Owner
Site Owner

US$0.315 /
50%
Suggested Suggest Suggest min
Retail Price Retail Price Retail Price

US$0.99 / min US$0.36 / min US$0.63 / min

IcallU IcallU

US$0.315 /
50% min
 Summary

•  IcallU is a fully integrated service for dating

communities and social networks
•  IcallU dramatically increases customer satisfaction
and retention
•  IcallU offers the conversion of customers and the
activation of new revenue streams
 Client Portfolio

SugarDaddyForMe.com (USA)
 Client Portfolio

SugarDaddyForMe.com (USA)
 Client Portfolio

Veltins Community (Germany)

 Client Portfolio

Veltins Community (Germany)

 Client Portfolio

usgang.ch (Switzerland)
 Client Portfolio

usgang.ch (Switzerland)
 Contact

swissmatch AG
Gartenstr. 2
CH-6300 Zug
Switzerland

Markus Diamand
email: mtd@icallu.net
mobile: +41.79.5850550