EASTERN UNIVERSITY

Final Report
On

Branding of Eastern University

Course Code: MKT-501
Course Title: Marketing Management
Submitted To
Mr. Habib Anwar Pasha
Assistant Professor
Department of Business Administration
Eastern University (EU)

Submitted By
SL.
No.

Name of Group Members

ID

1.

Md. Wahidul Islam Khan

1416000
20

2.

Chowdhury Farzana Shams

1416000
19

3.

Md. Mozibur Rahman

1426000
22

4.

Md. Polash Mia

1426000

[1]

72

Date of Submission: 16th August, 2014

Letter of Transmittal

Mr. Habib Anwar Pasha

Assistant Professor
Department of Business Administration
Eastern University, Dhaka
Subject: Submission of the Report on Branding of Eastern University
Sir,
It is our great pleasure to submit the report titled Branding of Eastern
University.
The report has given us the opportunity to learn about different aspects of
branding of an organization. Before facing the real Business world, we have
gathered a pre idea about the branding methods of a business organization.
We have tried to exert all things that we gathered through working with the
report. We put our best effort to include all the relevant information, which
we have collected both from primary and secondary sources and also from
our personal observation.
We have acquired the valuable experiences through this report under
supervision of you. We would like to thank you for giving us the opportunity
to do this and for helping us to prepare the report.

Sincerely Yours,
[2]

1.
2.
3.
4.

Md. Wahidul Islam Khan

Chowdhury Farzana Shams
Md. Mozibur Rahman
Md. Polash Mia

Acknowledgement

At the very beginning we would like to express our deepest gratitude to the
almighty ALLAH for giving us the strength and the composure to finish the
task within the scheduled time. We would like to thank our honorable course
Instructor Mr. Habib Anwar Pasha, Asst. Professor of Eastern University for
guiding us throughout the course of this report.
In this connection, we would like to give thanks to all the classmates of our
course, who have helped us to complete our report through giving different
kinds of information.

We also very grateful to the librarians of EU, they helped us by giving

information about different reference books.

Sincerely Yours,
1.
2.
3.
4.

Md. Wahidul Islam Khan

Chowdhury Farzana Shams
Md. Mozibur Rahman
Md. Polash Mia

[3]

Executive Summary:
Eastern University is one of the renowned and leading private universities in
Bangladesh. Its main vision to become a leading university in south Asia in
its chosen fields of higher education. Its mission is to be a "Center of
Excellence" by setting a new standard of quality teaching and quality
education in Bangladesh, keeping in view the challenges of the 21st century.
Its goal is to produce future leaders with knowledge and skills essential for
leadership in country's private and public sector enterprises in the
increasingly competitive and globalized environment. In this aspect EU is
increasing their branding strongly and EU follows different strategy for
branding. To achieve its goals EU set its new branding slogan with new brand
essence which is Quality Education. Here we discussed the way of
branding and the open challenges of branding with possible solution of
overcoming that challenges. Also we discussed about branding toolkit, sales
material etc. The main part of branding is Promotion and Advertising. There
are various ways open in this era of marketing which we discussed below
such as Internet advertising, Campaign program, 360 degree communication
etc. We also discussed how EU tries to maintain the customer value
proposition by branding themselves. To fulfill branding activities we also
discussed how to Brand EU Campus and its Library to attract students
towards EU. EU strongly believes that the branding is an integral part of
University reputation and increasing of student admission. EU also ensures
good product that means Students with better future career and excellent
human being. EU always gives priority on the customer empowerment and
[4]

maximum time reviews the customers. For attracting and retaining students
EU plays active roles and increasing student base by doing proper branding
program from all aspects of University services. We also discussed about EU
Conduct and policy program which effect on branding activities. All this
branding efforts are doing by the EU for getting the loyal students and
increasing the reputation of the university with quality education. Through
following the branding methods EU now increasing the publicity and
attracting the students in a large number. So automatically the main vision
and the goal of the university is being acquiring day by day in the process of
branding.

Introduction:
A brand is the idea or image of a specific product or service that consumers
connect with, by identifying the name, logo, slogan, or design of the
company who owns the idea or image. Branding is when that idea or image
is marketed so that it is recognizable by more and more people, and
identified with a certain service or product when there are many other
companies offering the same service or product. Advertising professionals
work on branding not only to build brand recognition, but also to build good
reputations and a set of standards to which the company should strive to
maintain or surpass. Branding is an important part of Internet commerce, as
branding allows companies to build their reputations as well as expand
beyond the original product and service, and add to the revenue generated
by the original brand.
When on branding, or building a brand, companies that are using web pages
and search engine optimization have a few details to work out before being
able to build a successful brand. Coordinating domain names and brand
names are an important part of finding and keeping visitors and clients, as
well as branding a new company. Coordination of a domain name and brand

[5]

names lends identification to the idea or image of a specific product or

service, which in turn lets visitors easily discovery the new brand.
Branding is also a way to build an important company asset, which is a good
reputation. Whether a company has no reputation, or a less than stellar
reputation, branding can help change that. Branding can build an
expectation about the company services or products, and can encourage the
company to maintain that expectation, or exceed them, bringing better
products and services to the market place.

Types of Branding:
Branding is an important marketing tool used to stimulate recognition. When
a product, service, person or place is branded, it develops a personality and
a reputation. A successful branding campaign results in a name, design, logo
or other recognizable symbol that stands out among its competitors.

Product
The most common brand is that associated with a tangible product, such as
a car or drink. This can be very specific or may indicate a range of products.
In any case, there is always a unifying element that is the 'brand' being
referred to in the given case.

Individual product
Product brands can be very specific, indicating a single product, such as
classic Coca-Cola. It can also include particular physical forms, such as Cocacola in a traditional bottle or a can.

Product range
Product brands can also be associated with a range, such as the Mercedes Sclass cars or all varieties of Colgate toothpaste.

[6]

Service
As companies move from manufacturing products to delivering complete
solutions and intangible services, the brand is about the 'service'.
Service brands are about what is done, when it is done, who does it, etc. It is
much more variable than products brands, where variation can be eliminated
on the production line. Even in companies such as McDonald's where the
service has been standardized down to the eye contact and smile, variation
still occurs.
Consistency can be a problem in service: we expect some variation, and the
same smile every time can turn into an annoyance as we feel we are being
manipulated. Service brands need a lot more understanding than product
brands.

Organization
Organizations are brands, whether it is a company that delivers products and
services or some other group. Thus Greenpeace, Mercedes and the US
Senate are all defined organizations and each has qualities associated with
them that constitute the brand.
In one sense, the brand of the organization is created as the sum of its
products and services. After all, this is all we can see and experience of the
organization. Looking at it another way, the flow also goes the other way: the
intent of the managers of the organization permeates downwards into the
products and the services which project a common element of that intent.

Person
The person brand is focused on one or a few individuals, where the branding
is associated with personality.
[7]

Individual
A pure individual brand is based on one person, such as celebrity actor or
singer. The brand can be their natural person or a carefully crafted
projection.
Politicians work had to project a brand that is attractive to their electorate
(and also work hard to keep their skeletons firmly in the cupboard). In a
similar way, rock stars who want to appear cool also are playing to a
stereotype.

Group
Not much higher in detail than an individual is the brand of a group. In
particular when this is a small group and the individuals are known, the
group brand and the individual brand overlap, for example in the way that
the brand of a pop group and the brand of its known members are strongly
connected. Organizations can also be linked closely with the brand of an
individual, for example Virgin is closely linked with Richard Branson.

Event
Events have brands too, whether they are rock concerts, the Olympics, a
space-rocket launch or a town-hall dance.
Event brands are strongly connected with the experience of the people
attending, for example with musical pleasure or amazement at human feats.
Product, service and other brands realize the power of event brands and
seek to have their brands associated with the event brands. Thus
sponsorship of events is now big business as one brand tries to get leverage
from the essence of the event, such as excitement and danger of car racing.

Geography
[8]

Areas of the world also have essential qualities that are seen as
characterizations, and hence also have brand. These areas can range from
countries to state to cities to streets and buildings.
Those who govern or represent these geographies will work hard to develop
the brand. Cities, for example, may have de-facto brands of being dangerous
or safe, cultural or bland, which will be used by potential tourists in their
decisions to visit and by companies in their decisions on where to set up
places of employment.

Good Characteristics of Branding:

1. Different
They hold a clear and defendable point of difference in the market.

2. Authentic
Are relatable and authentic in their relationships.

3. Attractive
they are inspirational and draw others towards them.

4. Dependable
they deliver their promise time after time after time.

5. Clear
they are simple, clear and deliver a well defined message.

6. Loved
they are loved by their own people and those that seek to interact with
them.

7. Worthy
they have worth. Good brands build value back into the organization.

[9]

8. Accountable
they can be held accountable. They can be measured to demonstrate and
improve performance.

Branding of Eastern University (EU)

Brand Essence:
Our Brand Essence is Quality Education
We believe that a Quality Education is the backbone of Quality Graduates
and their better future career. So, EU believes in quality education and so on.
Set Slogan:
Our Slogan is Quality Education brings Better Future

Integration of Brand meaning for EU:

When it comes to student attraction, a university with a well-respected brand
has an enormous advantage. But it takes more than a catchy slogan to stand
out from the crowd. In this rapidly changing marketplace, university branding
is about much more than logos. So, we are giving much more attention to
our core value, which is Quality Education for every student. Quality
Education means not only focusing on Teaching but also research and
scholarship, business-friendly courses with employability appeal, Friendly
Environment for learning and grooming, and the positive student experience
on offer. EU should focus on above mentioning criteria to achieve quality
education.

Target People:

[10]

Our target people are H.S.C/A level passed students & Graduate/degree
passed students from other public & private university.
Challenges in Branding:
There are bunch of challenges in branding of Eastern University. Those are as
following:

Budget

Competitive force

Unrealistic Expectations

Failure of Branding initiatives to conclusion

How to Overcome the Challenges:

Budget:

Sometimes

Branding

initiatives

fail

or

remain

Un-

implemented due to adequate amount of budget. To overcome this

problem EU should arrange loan from Bank or other Financial

Institution.
Competitive Force: EU already has lots of competitors in around.
Sometimes they stole branding idea or plan by any source and thus
the branding initiative faces challenges or problems. To overcome

this EU should research market strategy of branding competitors.

Unrealistic Expectations: Sometimes our expectations are beyond of
our thinking. So it creates problems. To overcome this EU should be

more realistic in branding.

Failure of Branding Initiative to conclusion: Branding initiative fails
sometimes

due

to

many

reason

or

lack

of

stakeholders

responsibility. To overcome this problem EU should make a strict

plan or guideline towards conclusion of branding.
Branding marks and logo:

[11]

We used existing branding marks & logos, because that marks & logos are standard. It should not
be change because of university reputation & past histories are attached with this logo.

Exhibitions and signage:

We think EU should take part & arrange exhibitions or fair in campus premise.
Brand marks on stationery:
Brand marks on stationary remain same because there is no relation with our brand essence with
brand marks on stationary.
Writing and style guide:
Writing and style guide remain same because those are
standard with our brand essence.
Brochures and other printed items:
EU should change orientation guide from black & white
to colorful with various functional photographs. EU also
should publish prospectus for university students as well
as for freshers. EU also should publish monthly news
letter regarding students academic affairs and other programs.
Templates for power point presentations:
This will remain same because there is no relation with our brand essence.
Stationery and conference items:
Stationary and conference item will remain same.
Photography:

[12]

EU should introduce photography exhibition on

educational subject by the university students in
university premise where celebrity and experts
come and judge the photographs and give award
to the students for their success.

New Logos & Corporate Identity:

Eastern University was established in 2003 under the Private University Act 1992, as amended in
1998. It is approved by the Ministry of Education, Government of Bangladesh and by the
University Grants Commission (UGC). The University was set up by Eastern University
Foundation - a non-profit, non political and philanthropic organization. Its founders include
academics, chartered accountants, engineers, industrialists and retired civil servants. At present,
the Foundation has 30 members.So, EU has already a very good corporate identity in the
education industry of Bangladesh. EU has a very good number of reputations so there is no need
of New Logos and Corporate identity for its branding.
Internet Advertising:
In the era of 21st Century, Internet has become one of the most essential tools for communication
towards distance places across the world. Besides that Internet brought us social networking and
other B2B web sites along with lots of E-commerce web sites. So, EU should follow the trends
of advertising through Internet advertising. Now a days lots of famous university are putting
advertising on face book and other website by pop-up advertisement. Which attract students for
their higher educational degree when they roaming in internet.

[13]

Image: Example of Internet Advertising

Trade Show Graphics:
Trades shows and graphical presentation is a new concept of marketing of product and services
in todays business world. There are many educational institutes who practice this method of
marketing or branding to attract and retain customers or students. Trade show will help EU by
gathering visitors from different places and so on. By doing this University can easily reach their
desire position by the word of mouth of various levels students.

Imag
e: Photograph of University Trade show
Sales Materials & Collateral:
Sales collateral includes any type of printed or electronic materials that
support the sales process. The purpose of these materials is to give
prospective buyers the information they need to decide to buy your product
or service. The many types of sales collateral range from traditional
brochures and data sheets to sophisticated online presentations.
[14]

EU has a large number of sales collateral for facilitating students service.

There is Prospectus, Course brochure, Campus magazine, Hand leaflet,
Calendar, Cards, File folder etc.

Promotion for Branding:

Brand means a mark (symbol or sign) or design or some combination of
these used to identify the products of one seller and to differentiate them
from competitive products. A registered brand is known as trade mark. Brand
promotion is that element of marketing mix which is designed to inform,
remind, persuade and influence the customers so that they purchase the
brands of the advertiser company. Brand promotion is applied and
persuasive communication used for informing and reminding the customers
of the company's brands.
EU can easily build awareness of themselves by doing some positive and
social work from their CSR activities where students will play a major role.
They also can arrange some programs for societal & students benefits, such
as:

Blood donation program.

Health campaign.
Donation for poor children.
Warm cloth distribution.
Program for Eco-friendly world etc.
Career related Seminar & Workshops

Besides this EU also can arrange a yearly Book fair and Boishakhi fair
program with some important and prestigious Celebrity. E.g: Prof. Dr. Younus,
Dr. Akbar Ali, and Sir Fazle hasan abed,
Entrepreneur

and

also

some

highly

qualified Career Professional to take a

part in Round table discussion about the
development of education.
[15]

Develop 360 Degree Brand Communications:

Print ads: Now a days print ads are playing a vital role in the area of
promotion for branding. Already EU promoting themselves by giving
ads to the print media, such as Newspaper, Magazine, Students bus

service with marks and logos in bus body etc.

Website ads: Website ads are the modern tools & techniques of
Promotion of product and services. EU can give website ads to any
commercial e-commerce site or any social networking site especially
Facebook,

Linkedin, Bdjobs, Prothom-alo jobs, Bikroy.com, Olx.com,

Ekhanei.com etc site.

There are number of target people roaming regularly these sites. So, If EU
gives catchy ads to these sites then there must be positive results come
out.
Launch Campaign to increase admission:
Launching of different campaign program for admission plays an inevitable
role towards promoting themselves. EU can promote them by doing so. There
is various way of campaign to increase admission. Such as:

College level campaign by sponsoring or arranging any program to

their premise.
Campaign for parents where career guideline will be provided by

Career specialist from university.

Campaign through sponsoring any program or event.
Campaign through university students for any social-welfare related

activities.
Campaign through participation of different types of Fair.
Campaign through regular CSR activities.
Campaign by establishing Bus passengers shelter in road with the
background of educational quote.

[16]

Campaign through arranging award giving ceremony for College

passed students.
Campaign by arranging Photography from all outside level students in

country.
Campaign through arranging Job fair in university premise.

Above mention all this types of campaign program or activities can increase
admission of Undergraduate & Graduate levels students towards Eastern
University.
Branding Library of EU:
Everywhere we look we see brands, logos and the vestiges of corporate
identity.

Our

customers

live

in

branded

world.

But

how

much

consideration do we give the library brand? There are some sort of training
and development program by which EU librarians and Management can
easily able to convert EU library to a brand library by doing some strategic
planning, student focused

book

collection,

various

kinds

of

journal,

educational institute journal, newsletter, Encyclopaedia collection etc.

Image showing a Brand Library

By taking a suggestion or training from a professional brand specialist, EU
will be benefitted for long term branding program. And this kind of training
program will be benefitted to senior managers who devise or influence
library policy, including the development of the library brand at a strategic
[17]

level. It will also be valuable for staff responsible for co-ordinating library
marketing, including the implementation of branding strategies at an
operational level.
Branding your own permanent Campus:
Concept:

A Campus Branding Program is any venture carried out by your business

designed to create and communicate your corporate culture, values, and
identity to a target group of students who are potential employees.

Benefits of Branding:

Your campus brand is important, especially at a university like the

University of Florida. There is lots of competition for students attention
and a good brand helps to grasp their attention. A good campus brand
can:

improve your ranking with students as an employer for whom they

wish to work

shorten time to fill vacancies

gain you a higher number of qualified applicants

increase employee satisfaction

lower employee turnover

[18]

Image of Eastern University Permanent campus at Uttara, Dhaka

Tips & Tricks of Branding your Campus:

To effectively brand your organization, consider the following points:

Target the talent you need

Offer students what they want

Develop a strong online presence .

Involve your University alumni in attending recruiting events and

making introductions to key contacts and students

Consider hiring or designating a student ambassador

Look for opportunities to serve on advisory boards around campus

Let us help! We offer a wide range of services that can help establish
your organization as an employer of choice.

[19]

Set Policy rules and Regulations for the university:

CONDUCT
Eastern University is dedicated to maintaining a scholarly community that
promotes intellectual inquiry and encourages the expression of diverse views
and opinions. When students accept admission to EU, they accept the rights
and responsibilities of membership in the academic and social environments
of that community. Students are expected to support its essential values and
to maintain a high standard of conduct that may exceed federal, state, or
local requirements. These values include the following:

personal and academic integrity;

respect for the dignity of all persons and a willingness to learn from the
differences in people, ideas, and opinions;

respect for the rights, property, and safety of others; and

Concern for others and their feelings and their need for condition that
supports an environment in which they can work, grow, and succeed at
Penn State.

In order to foster these values, the Code of Conduct is based on the following
principles which Eastern University should follow and practice.

Here is some standard of Conduct for University students

1. The University has an obligation to exercise oversight in:

matters that impinge upon academic achievement and integrity;

[20]

conduct that breaches the peace, causes disorder, and substantially

interferes with the rights of others;

behavior that threatens the physical and mental health and safety of
members of the University community;

behavior that threatens its property, or the property of members of its

community, through theft, damage, destruction, or misuse; and

Behavior that is repugnant to or inconsistent with an educational

climate.

2. The University has a commitment to enforce its contractual agreements.

3. The University has an obligation to support and be guided by the laws of

the land. Violations of the Student Code of Conduct shall be responded to by
appropriate University mechanisms established for, and in consultation with,
faculty, staff, and students. There shall be clearly defined channels and
procedures for such responses. Sanctions shall be commensurate with the
seriousness of the offense.

The Student Code of Conduct shall be made public in an appropriate manner

and may be revised by the University in consultation with the faculty, staff,
and students.

THE STUDENT CODE OF CONDUCT

[21]

The Code of Conduct describes behaviors that are inconsistent with the
essential values of the University community. Any student found to have
committed, to have attempted to commit, or to have assisted in the
misconduct listed in the Code of Conduct may be subject to the disciplinary
sanctions outlined in Section V, E. A person engages in an attempt when,
with intent to commit a specific violation of the Code of Conduct, he/she
performs any act that constitutes a substantial step toward the commission
of that violation.

Links are provided for University policy statements that inform the Code of
Conduct. The Code of Conduct behaviors include, but are not limited to:
1. ABUSE/ENDANGERMENT/HAZING OF A PERSON: Physically harming or
threatening to harm any person, intentionally or recklessly causing harm to
any person or reasonable apprehension of such harm or creating a condition
that endangers the health and safety of self or others, including through the
facilitation of or participation in any mental or physical hazing activity.
2. SEXUAL HARASSMENT AND MISCONDUCT: Engaging in unwelcome
conduct of a sexual nature that is sufficiently severe or pervasive so as to
substantially interfere with the individuals employment, education, or access
to University programs, activities and opportunities, and such conduct would
detrimentally affect a reasonable person under the same circumstances.
Sexual harassment may include, but is not limited to, sexual advances,
requests for sexual favors, sexual exploitation, stalking, dating violence, and
domestic violence.
Sexual misconduct is a form of sexual harassment and refers to attempted or
completed unwanted or non-consensual sexual activity, including, but not
limited to the following: rape, sexual assault, sexual battery, forcible sodomy,
[22]

sexual penetration with an inanimate object, intercourse without consent,

sexual touching and fondling, the touching of an unwilling person's intimate
parts (defined as genitalia, groin, breast or buttock, or clothing covering
those intimate parts), forcing an unwilling person to touch another's intimate
parts, sexual exploitation, and sexual coercion.
3. HARASSMENT:

Engaging in behavior that is sufficiently severe or

pervasive so as to threaten an individual or substantially interfere with the

individuals employment, education or access to University programs,
activities or opportunities, and such behavior would detrimentally affect a
reasonable person under the same circumstances.
Behaviors that meet the above definition may include, but are not limited to,
the following:

directing physical or verbal conduct at an individual because of the

individuals age, race, color, ancestry, national origin, religion,
creed, service in the uniformed services, veteran status, sex, sexual
orientation, marital or family status, pregnancy, physical or mental
disability, gender identity, genetic information or political ideas;

subjecting a person or group of persons to unwanted physical

contact or threat of such;

Engaging in a course of conduct, including following the person

without proper authority (e.g., stalking), under circumstances which
would cause a reasonable person to fear for his or her safety or the
safety of others or to suffer emotional distress.

4. WEAPONS, FIREARMS, AND PAINTBALL DEVICES: The possession,

storing, carrying, or use of any weapon, ammunition, or explosive by any
person is prohibited on all University property except by authorized law
enforcement officers and other persons specifically authorized by the
University. No person shall possess, carry, or use any fireworks on University
[23]

property, except for those persons authorized by University and local

governments to discharge such fireworks as part of a public display. Paintball
guns and paintball markers may only be used on the property of the
University in connection with authorized University activities and only at
approved locations.
5. FIRE

SAFETY

VIOLATIONS: Tampering with

fire or other safety

equipment or setting unauthorized fires.

6. ALCOHOL AND/OR DRUGS: Illegally possessing, using, distributing,
manufacturing, selling or being under the influence of alcohol or other
drugs. Anyone, including those under 21, serving alcohol to persons under
21 is in violation of both University regulations and state law. Excessive
consumption of alcohol is also prohibited and occurs when a person is
intoxicated to the degree that the person may endanger self, other persons,
or property, or annoy persons in the vicinity. Use, possession or distribution
of beverages containing alcohol on University property shall comply with the
laws of the Commonwealth of Pennsylvania and University Policies and Rules.
7. FALSE

INFORMATION:

Intentionally

providing

false

or

inaccurate

information or records to University or local authorities. Providing a false

report of an emergency, University rule and/or Code violation. Knowingly
providing false statements or testimony during a University investigation or
proceeding.
8. THEFT AND OTHER PROPERTY OFFENSES: Stealing, vandalizing,
damaging, destroying, or defacing University property or the property of
others.
9. DISRUPTION OF OPERATIONS: Obstruction or disruption of classes,
research projects, or other activities or programs of the University; or
obstructing access to University facilities, property, or programs. Disruption
is defined as an action or combination of actions by one or more individuals
[24]

that unreasonably interferes with, hinders, obstructs, or prevents the

operation of the University or infringes on the rights of others to freely
participate in its programs and services.
10. VIOLATIONS OF ACADEMIC INTEGRITY: Academic integrity is the
pursuit of scholarly activity in an open, honest and responsible manner.
Academic integrity is a basic guiding principle for all academic activity at The
Pennsylvania State University, and all members of the University community
are expected to act in accordance with this principle. Consistent with this
expectation, students should act with personal integrity, respect other
students' dignity, rights and property, and help create and maintain an
environment in which all can succeed through the fruits of their efforts.
Academic integrity includes a commitment not to engage in or tolerate acts
of falsification, misrepresentation or deception. Such acts of dishonesty
violate the fundamental ethical principles of the University community and
compromise the worth of work completed by others.
11. FAILURE TO COMPLY: Failing to comply with reasonable directives from
University or other officials when directed to do so. Failure to provide
identification or to report to an administrative office or, when reasonable
cause exists, failing to leave University-controlled premises or dangerous
situations when directed to do so by properly authorized persons, including
police and/or other University staff. This charge may be added to other
charges, e.g., when a student fails to leave a residence hall during a fire drill
and refuses to leave when directed to do so by a University official.
12. FORGERY/ALTERATION: Making, using or possessing any falsified
University document or official record; altering or forging any University or
official document or record, including identification, meal or access cards.
This includes but is not limited to forging documents (signing anothers name
and/or ID number), manufacturing IDs or tickets, altering parking permits,
misusing of forms (letterhead stationery, University forms) to mislead.
[25]

13. UNAUTHORIZED ENTRY OR USE: Unauthorized entry into or use of

property, residences, or University facilities including the Penn State
computers, computer network, residence halls, classrooms, offices, and other
restricted facilities. Unauthorized entry or use of facilities is described in
more detail in those University policies regarding the rights of individuals and
the rights of the institution. Specifically, students have an obligation not to
infringe upon the rights of all members of the campus to privacy in offices,
laboratories and residence hall rooms, and in the keeping of personal papers,
confidential records and effects, subject only to the general law and
University regulations. The University also has the right to control use and
entry into facilities for reasons of security, safety or protection of property.
This includes closing facilities at specified times. It should also be recognized
that an open or unlocked door is not an invitation to enter and use facilities.
The same concept applies to computer entry or misuse, including violation of
any University computer policy.
14. DISORDERLY CONDUCT: Engaging in disorderly, disruptive, lewd or
indecent conduct, including but not limited to creating unreasonable noise;
creating a physically hazardous or physically offensive condition, inciting or
participating in a riot or group disruption; failing to leave the scene of a riot
or group disruption when instructed by officials; or disruption of programs,
classroom activities or functions and processes of the University.
15. VIOLATIONS

OF

UNIVERSITY

REGULATIONS:

Violating

written

University policy or regulations contained in any official publications,

administrative announcements, contracts and/or postings.
EU should follow and revise the Code of conduct and general rules and
regulations policy to achieve standard in policy, rules & regulations criteria.
This standard brings also success in long run. So its also play a major role in
branding.

[26]

Why Study in EU:

1. Quality education at affordable cost.
2. Highly qualified & experienced Teachers.
3. Hired Teachers from DU, IBA-(DU), BUET.
4. Waiver facility for meritorious student.
5. Establishing permanent campus at Uttara.
6. Having air condition and well furnished digital class room.
7. Campus located at peaceful & residential area at Dhanmondi.
8. Special discount on tuition fee for female/Tribal/physically disabled
students.

Conclusion:
We strongly believe that if Eastern University practically follows above
Branding Strategies, Eastern University would be a one of best private
universities in Bangladesh. To achieve EU goals they have to do the above
mention branding efforts with fulfillment of development program and
ensuring quality education for all levels students. We hope that day is not far
more than from us, EU must achieve its organizational goal and able to stand
up as a best private university in Bangladesh along with quality education for
better future.

[27]

References:
http://www.theguardian.com/higher-education

network/blog/2012/apr/03/branding-universities
http://www.fullsailblog.com/content/uploads/2011/12/library.jpg
http://www.redroostergroup.com
http://www.kreatorseo.com/images/services/BrandPromotion.jpg
http://www.easternuni.edu.bd/
http://marketing-and-branding.knoji.com/what-is-brand-promotion/
http://sparkroom.com/blog/2013/01/10-awesome-education-related-

advertising-marketing-campaigns-of-2012/
http://blog.hubspot.com/marketing/effective-marketing-collateral-list
http://www.eduicon.com/admin/images/News/News_Photo/186_NewsPh
oto.jpg
http://www.neuconcepts.net/
http://www.thehospitalitygeek.com/
http://emerging-advertising-media.wikispaces.com/file/view/webadvertising-banner-ad.jpg/135497495/web-advertising-banner-ad.jpg
www.smashingmagazine.com/images/online-advertising/raw.jpg
http://randallbeard.files.wordpress.com/2010/07/online-ads.jpg
Marketing Management Latest Edition Kotlar/Kellar

[28]