Atanu Sen Gupta

17, Prince Rahimuddin Lane, Ground Floor,

Kolkata 700 033, INDIA.
Mobile : 9830005139
E-Mail : asgcha@yahoo.co.in, asgcha@gmail.com

KEY

SKILLS

Interpersonal Strengths An excellent communicator who can build rapport

with others at all levels
Strong Sales and Marketing Abilities Proven expertise across all aspects of
consumer and industrial sales & marketing including product launching,
tendering, administration and coordination
Technical Products Handled different products in the consumer, electrical and
electronics segments.
Staff Training and Management Can expertly train, manage and assist
others to perform to the best of their abilities in the organisational environment
Computer Literacy Competent in IT, especially in Microsoft applications and
Operating Systems

KEY

ACHIEVEMENTS

Taken Glolite lighting fixtures, electronic ballasts and accessories to new

heights from a turnover of Rs.50000 to Rs.15 Lakhs annually.

Launched Eye Sunlux Ace HPSV lamps (Made in Japan) successfully.

Launched Halonix retrofit compact

revolutionary hexagonal packaging.

Successfully launched Thakral-Casio electronic calculators in the State of

Bihar (including the present State of Jharkhand).

fluorescent

lamps

nationally

in

Achieved remarkable breakthrough in gaining new institutional customers,

including The Tata Iron & Steel Co. Ltd., The Tata Engg. & Locomotive Co.
Ltd., Heavy Engg. Corporation Ltd., National Thermal Power Corporation Ltd.,
Steel Authority of India Ltd., Metallurgical & Engg. Consultants (India) Ltd.,
Reserve Bank of India, State Bank of India, Kolkata Metropolitan Development
Authority, Ranchi Regional Development Authority, Usha Martin Industries
Ltd., Garden Reach Shipbuilders & Engineers Ltd., Central Mine Planning &
Design Institute Ltd., Metallurgical & Engineering Consultants of India Ltd,
Apollo Hospital, National Thermal Power Corporation Ltd., Indian Oil Corpn.
Ltd., etc.

Arranged many seminars which included technical product awareness sessions

and product displays. Participated in National exhibitions and raised brand and
product awareness levels among different clients in a variety of different
forums.

PERSONAL

AT T R I B U T E S

Adaptable and flexible, a quick learner

Helpful and easy to get along with

Loyal, honest and genuine

Positive and enthusiastic

Self-motivated, hardworking and dedicated

Team player, but able to work independently

EMPLOYMENT

HISTORY

September 2005 Present

M/s. Neptune Systems Pvt. Ltd., India
Regional Manager (East)
-

Marketing & Servicing of Ducati (ITALY) Make Power Factor Improvement

Capacitors, Electronic Meters Energy Analysers, Automatic Power Factor Relay,
Energy Management System & Harmonic Filtration Equipment, as also
Insulated Plugs & Sockets and APFC/LT Panels to the various industrial and
trade clients all over the Eastern and North Eastern States of the country.
Appointment of Dealers. Also Sales Administration, as well as co-ordination
jobs between Marketing, Accounts and Works.
Introduction and Launching of different products to the trade and institutional
segments.
Getting approval of the products from clients of national repute. Getting the
brand name and the company name registered with various clients of national
repute.
Imparting commercial training to sales personnel.
Correspondence with clients, government departments, agencies, etc. All
commercial functions, including preparation of quotations independently,

taxing matters, tender and other negotiations, procurement of orders and

materials, ensuring supply of materials within due date and transportation
arrangements, payment procurement, pending matters follow-up, etc.
Preparation of documents on various matters, including introduction of
products to new clients, etc.

December 2002 August 2005

Anchor Daewoo Industries Ltd., India
Business Development Manager (East)

Marketing of Anchor Electrical Products, viz., switches & accessories;

luminaires, lamps & accessories, Wires, Fans, Appliances, M.C.B.s, Energy
Meters, etc. to various industrial and trade clients in the Eastern Region, i.e.,
States of West Bengal, Bihar, Jharkhand, Orissa, Assam, Sikkim, Bhutan and
other North Eastern States
Marketing and Sales Administration as well as co-ordination of jobs between
Head Office, Regional Office and various branch offices
Introduction and Launching of different products to trade and institutional
sectors
Getting approval for products from clients of national repute. Getting the
brand name and the company name registered with various clients of national
repute
Imparting techno-commercial training to sales personnel. Also imparting
technical knowledge to clients.
Correspondence with all clients, government departments, agencies, etc.
Handled all commercial functions including preparation of quotations
independently, taxing matters, tender and other negotiations, procurement of
orders, procurement of materials, ensuring proper supply of materials within
due date, ensuring proper transportation arrangements, payment
procurement, pending matters follow-up etc.
Preparation of documents including introduction of products to new clients,
presentation of papers at seminars, conferences, for inspections, etc.
Arrangement of architect, contractor, consultant, dealer meets seminars etc.
Handling of 05 Branch Sales Offices and 40 subordinates.

February 1996 November 2002

Surya Roshni Limited, India
Deputy Manager

Marketing of Surya and Osram luminaires, lamps and accessories to various

trade and industrial clients in the States of West Bengal, Bihar, Jharkhand,
Sikkim, Orissa, Delhi and Andhra Pradesh.
Introduction and launching of different products to the trade and institutional
sectors. Getting products and brand approvals from different clients of repute.
Imparted techno-commercial training to sales personnel and also to clients
Preparation of quotations independently, tender and other negotiations,
procurement of orders, preparation of invoices and challans, ensuring proper
supply of materials within due date, ensuring proper transportation
arrangements, payment procurement, pending matters follow-up etc

Preparation of documents on various matters including introduction of

products to new clients, presentation of papers at seminars, for conferences
or inspections etc

August 1995 January 1996

Phoenix Electricals (I) Ltd., India
Area Manager Sales

Marketing of Halonix compact fluorescent lamps, adaptors and luminaires in

the states of Delhi, Uttar Pradesh, Bihar, Orissa and West Bengal
Appointment of all India State wise Distributors
Preparation of Invoices, Challans, etc. Procurement of orders. Arrangement
for proper packaging and timely deliveries

November 1984 July 1995

Victo Trading Agencies, India
Manager

Marketing of Glolite, Eye Sunlux Ace (Japan), HMT electrical luminaires,

lamps & accessories, electrical accessories, Union (Korea) maintenance free
sealed batteries, Network, Canon (Japan) fax machines, electronic
typewriters, HRC fuses, welding machines, L&T welding electrodes, liquid
shoe polish, HMV music cassettes, Thakral Casio (Japan) electronic
calculators, Krazy Lines herbal cockroach killer, floor cleaner, adhesives, gas
lamp mantles etc.
Calling for quotations, procurement of products, preparation of quotations,
taxing matters, tender / order negotiations, processing of orders, preparation
of invoices, challans, supply of materials, transportation arrangements,
payment realisation etc
Arrangement and preparation of seminars and conferences
Arranging for brand approval and registration with prominent customers

E D U C AT I O N

AND

TRAINING

Diploma in Marketing Management (Part) Indira Gandhi National Open

University, India, 1993

Bachelor in Commerce Ranchi University, India, 1987

Switching Control (Occupancy Sensors Application; Occupancy Sensors Commissioning;

Occupancy Sensors Technology.) Lighting Controls Association, U.S.A., 2006

Training
Microsoft Certified Professional (MCP)
Microsoft Certified Solutions Developer (MCSD)

AGE

Born on 08th August, 1965

PROFESSIONAL

A F F I L I AT I O N S

Associate Member of the "Indian Society of Lighting Engineers". Instrumental

in getting more than 50 members to join the "Indian Society of Lighting
Engineers" to open the Bihar Chapter of the Society at Ranchi

Was an active member of the "Ranchi Electrical Traders Association".

Member of Greenpeace and CRY.

INTERESTS

AND

Computers, lighting, internet

Reading (specially magazines), music

Football

Chess

HOBBIES