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Channel Strategy, Selection, and Management Plan

ID
1

ID
1.1
1.1.1
1.1.2
1.1.3
1.1.4

ID
1.2
1.2.1
1.2.2
1.2.3
1.2.4
1.2.5
1.2.6

Project Information
Project Name
Owner
Channel Strategy, Selection, and Management
Plan
R. Ihrig
Planned (to date):
Actual (to date):
Variance:
Dependencies on:
Dependencies for:

Budget

Duration

End

9-Jul

16-Jul

Gantt Chart
23-Jul

95,600 33 days
5-Jul 18-Aug
85,200
30
5-Jul 13-Aug
89,000
30 Actual
(3,800)
0
Comments: Provide comments on ove

Deliverable Name/Task Name


Assigned To
Channel Strategy
R. Ihrig
Define objectives
R. Ihrig
Develop channel schema
S. Abbas
Assess channel pros and cons
S. Abbas
Determine channel alignment with
objectives
R. Ihrig
Summary
Planned (to date):
Actual (to date):
Variance:
Dependencies on:
Dependencies for:
Comments:

Cost
4,800
800
800
2,400

Duration
5 days
0.5 days
1 day
3 days

Deliverable Name/Task Name


Assigned To
Channel Plan
D. Daniels
Develop channel tactical calendar
B. Gage
Develop high-level positioning for preferred
channel type
R. Ihrig
Develop pricing, discounts, and promotion
guidelines
R. Ihrig, D. Daniels, S. Abbas
Define channel functions
D. Daniels
Develop a budget for overall channel
B. Gage, R. Ihrig, D. Daniels,
management
S. Abbas
Develop channel plan
S. Abbas, D. Daniels
Summary
Planned (to date):

Cost
Duration
24,000 7 days
1,200 1 day

800 0.5 days


4,800
6,000
(1,200)

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Start

Start
5-Jul
5-Jul
5-Jul
6-Jul

End
9-Jul
5-Jul
6-Jul
9-Jul

9-Jul

9-Jul

5
5-Jul
5 Actual
0

9-Jul

16-Jul

23-Jul

9-Jul Comments: Provide comments.

Start
12-Jul
12-Jul

End
20-Jul
12-Jul

1,600 1 day

12-Jul

12-Jul

8,800 2 days
4,000 2 days

13-Jul
15-Jul

14-Jul
16-Jul

5,600 1 day
2,800 1 day

19-Jul
20-Jul

19-Jul
20-Jul

12-Jul

20-Jul Comments: Provide comments.

24,000

9-Jul

16-Jul

23-Jul

Comments: Provide comments.


Actual (to date):
Variance:
Dependencies on:
Dependencies for:

25,400
(1,400)

ID
1.3
1.3.1
1.3.2

Deliverable Name/Task Name


Channel Selection
Develop channel partner selection criteria
Create a channel selection matrix

1.3.3
1.3.4
1.3.5
1.3.6
1.3.7

Identify target channel partners


R. Ihrig, D. Daniels, S. Abbas
Develop channel partners profile
D. Daniels, S. Abbas
Determine contractual terms
R. Ihrig, S. Ito
Negotiate contract
R. Ihrig, S. Ito
Sign off on contract
R. Ihrig
Summary
Planned (to date):
Actual (to date):
Variance:
Dependencies on:
Dependencies for:

13,200
5,600
6,400
6,400
1,600

Deliverable Name/Task Name


Assigned To
Channel Management
R. Ihrig
Define training needs
S. Abbas, D. Daniels
Define promotion needs
D. Daniels, R. Ihrig
Develop timing requirements and budget
R. Ihrig, B. Gage
Develop a channel communication plan
B. Gage
Determine channel performance criteria
R. Ihrig
Develop channel marketing management
plan
D. Daniels, S. Abbas, R. Ihrig
Summary
Planned (to date):
Actual (to date):
Variance:
Dependencies on:
Dependencies for:

Cost
24,400
2,800
7,200
2,800
1,200
1,600

ID
1.4
1.4.1
1.4.2
1.4.3
1.4.4
1.4.5
1.4.6

Assigned To
R. Ihrig
R. Ihrig, D. Daniels
D. Daniels, S. Abbas

Planned
Planned to date
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Cost
42,400
3,600
5,600

7 Actual
0

Duration
13 days
1 day
2 days

Start
21-Jul
21-Jul
22-Jul

End
6-Aug
21-Jul
23-Jul

3 days
2 days
2 days
2 days
1 day

26-Jul
29-Jul
2-Aug
4-Aug
6-Aug

28-Jul
30-Jul
3-Aug
5-Aug
6-Aug

42,400
43,000
(600)

13 21-Jul
13 Actual
0

Duration
8 days
1 day
2 days
1 day
1 day
1 day

8,800 2 days
14,000
14,600
(600)

Start
9-Aug
9-Aug
10-Aug
12-Aug
13-Aug
16-Aug

9-Jul

16-Jul

23-Jul

6-Aug Comments: Provide comments.

End
18-Aug
9-Aug
11-Aug
12-Aug
13-Aug
16-Aug

9-Jul

16-Jul

23-Jul

17-Aug 18-Aug
5 9-Aug today
5 Actual
0

Comments: Provide comments.

Actual

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Gantt Chart (End of Week)


30-Jul 6-Aug 13-Aug 20-Aug Status

Comments: Provide comments on overall health of the project.

30-Jul

6-Aug 13-Aug 20-Aug Status

Comments: Provide comments.

30-Jul

6-Aug 13-Aug 20-Aug Status

Comments: Provide comments.


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30-Jul

6-Aug 13-Aug 20-Aug Status

Comments: Provide comments.

30-Jul

6-Aug 13-Aug 20-Aug Status

Comments: Provide comments.

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