SUN LUCK

Pure Sesame Oil

Hilary Hendricks

Table of Contents
Redesign Plan
Style Guide
Label Design
Photography
Advertisement

3
4
6
7
8

Redesign Plan
Product Name:

Sun Luck Pure Sesame Oil

Target Group:

Anyone who cooks Asian food. Sesame oil is a main ingredient

for Chinese, Korean, Japanese and other Asian foods.

Brief History:

The SunLuck brand was introduced in 1968 as a line of sauces, condiments and seasonings for consumers interested in cooking authentic Asian meals at home.
Four decades later, the demand for such items has grown dramatically througout the
United States and SunLuck continues to grow with it.
In the fall of 2005 the SunLuck brand was purchased by Allied Old English, Inc. from its
owners. With more than fifty years of experience manufacturing food products from all
around the world, it was a natural fit.

Big Idea:

This is a highly sought after product and a lot of people buy it, but it doesnt stand out from the
rest of the competition. There are a few different brands that sell sesame oil right next to it and
they have a better look. It is a bit old fashioned and outdated compared to the other designs of
other companies. It needs a complete re-haul. It needs a more modern look to stay in competition with other companies.
The colors are fairly good, but they need to be updated a bit. It also seems dark. If it can stand out
from other brands then it will attract peoples eye and they will buy it. The font and logo will be
changed and the Mandarin will stay on there. If it has better fonts, colors, and a simple design it will
sell a lot more and not look so out dated.

Style Guide

Label Fonts
1. Shrimp Fried Rice
2. Myriad Pro
3. Korean Calligraphy
The logo was recreated with the
shrimp fried rice font. Myriad pro
was used for all the information
on the label. The sizes varied from
4 to 9. Korean calligraphy is used
for the product name.

Colors

CMYK: 62, 58, 78, 61

RGB: 57, 54, 36
Pantone: Black 2 C
Hex: #383524

CMYK: 35, 31, 68, 3

RGB: 169, 157, 105
Pantone: 7503 C
Hex: #a99d68

CMYK: 8, 9, 31, 0
RGB: 234, 222, 183
Pantone: 7401 C
Hex: #eadeb7

CMYK: 9, 100, 100, 2

RGB: 215, 25, 33
Pantone: 485 C
Hex: #d71921

CMYK: 53, 45, 100, 2

RGB: 109, 102, 21
Pantone: 385 C
Hex: #6d6615

style guide
Logos:
There is only one logo. It should be bold and stand
out above everything else. Its dimensions are a width
of 3.75 in and a height of 1.5 in.. It should be placed in
the center of the label about .25 in below the label top
and .5 to .75 in from the sides.
The grayscale is for quick use only (printing, copying,
faxing, etc.)

SUN LUCK
5

SUN LUCK

The label is a simple sticker and wraps around the bottle perfetly.

label layout

Dimensions
Width: 5.7 in
Height: 2.75 in

SESAME OIL
The secret of Asian cooking... a few drops
of flavorful Sun Luck Pure Sesame Oil will
bring out the natural flavor of stir fry,
won tons, egg rools, soups and all meat
and vegetable dishes. For a delicious
taste when deep frying add a few drops
with your cooking oil or shortening.
INGREDIENTS: Pure Toasted Sesame Oil
NO ALLERGENS. NO PRESERVATIVES ADDED.

SUN LUCK
PURE

GLUTEN FREE
Quality Guaranteed
From the Garden of Sun Luck

SESAME OIL
ALL NATURAL

MANUFACTURED BY
ALLIED OLD ENGLISH, INC.
PORT READING, NJ 07064 USA

PRODUCT OF U.S.A.

NET WT. 5 FL. OZ (147 ml)

Photography
Below is the photography of the original packaging and the redesigned packaging. It was
taken with auxiliary lighting and a white background to showcase the product.

Before

after

advertisement
Cooking will never be the same. Once you have used Sun
Luck Pure Sesame Oil in cooking you cant go back. It
not only adds flavor, but it brings out the flavor of other
ingredients. Pick one up at your local grocery store TODAY.

HENDRICKS