Samuel J.

Cernugel
409 Painted Spindle Court
Wilmington, NC 28405
(910) 540-2739
sjcernugel@gmail.com

Business Development & Operations / Regional Sales Management

 New Business Development  Policy / Procedure Formulation

 Sales and Marketing  Contract Negotiations
 Forecasting, Budgeting, and Cost Controls  Program Development and Training
 Client / Vendor Relations  Public Relations and Speaking
 Human Resource Management  Strategic and Tactical Planning

Highly accomplished and talented management professional with extensive background in business operations,
sales, and retail management. Proven ability to direct and grow highly profitable regions and territories in sales
and management. Experienced in establishing and reorganizing operations, directing start-up activities, and
recruiting highly capable personnel. Skilled in evaluating operations and developing solutions to increase sales
and customer service levels. Excellent in motivation, presentation, and communication skills. Recipient of
multiple performance and sales awards in previously held positions.

PROFESSIONAL EXPERIENCE
SOUTHPORT CONCRETE CORPORATION, Southport, North Carolina 2002-Present
Chief Financial Officer / Owner

Joined this company at the point of inception, launching a business growth and development strategy to achieve its
current market position as a leading provider of ready mixed concrete and pre-stressed materials in the marketplace.

 Assisted in the development and implementation of strategic marketing plans resulting in consistent sales
increases

 Cut receivable write-offs by developing credit policies, instituting aggressive collection strategies and
establishing constructive dialogue with delinquent accounts

 Implemented various cost efficiency strategies that resulted in improved bottom line costs and decreased excess
spending

 Created sales strategies to counter pricing objections and maintain market share despite aggressive competition
from rival companies

 Forged business partnerships with multiple industries and companies while successfully increasing sales by 20%
annually

 Built market share to reflect annual sales increase of 20% by expanding customer base through regular sales calls
and prospects

 Directed the complexities of business operations through recruitment, selection, and management of admission
agents, administrative staff, and sales team

 Guided company from near startup to 7 consecutive years of record profits

TITAN PROPANE, LLC, Supply, North Carolina March 2009-October 2009

 Samuel J. Cernugel
Cell: (910) 540-2739
sjcernugel@gmail.com

Regional Sales Manager

Charged with increasing sales and major accounts while also expanding the local and regional customer base. Focused
on selling solutions to fit customers unique technical needs; flexibility adapt sales tactics and presentations to match
individual sales cycle, chain of command, decision-making process and need for relationship building.

 Launched new business development cost initiatives into the regional market

 Grew existing customer base by an average of 25% quarterly by fundamental sales practices and networking

 Forged a strategic alliance with over 100 clients, generating in excess of $75 thousand quarterly

 Spearheaded the launch of Metro Lift Lite in my sales region into a successful division of our company

 Negotiated long-term contracts with new and current clients for Metro Lift Lite with increased profit margins, all
the while gaining market share

 Persuaded customers to buy based on personalized service and quality, overcoming premium pricing issues

BUILDERS FIRST SOURCE, Wilmington, North Carolina 2001-2008

Regional Sales Manager

Directed sales and business development functions, including new product rollouts, account management, customer
relationship development, contract negotiations, and order fulfillment. Managed P&L and budget responsibilities.
Conducted sales team training, coaching, and mentoring,
 Met or exceeded all sales quotas throughout tenure; averaged more than $35 million in annual sales in region and
earned multiple company awards and recognition of performance

 Rewarded for exceeding company expectations by being promoted to Engineered Wood Division Manager
 Consistently developed strong, sustainable relationships with customers and business partners as well as vendors
of retail products

 Increased regional sales by 100% or more annually

 Met aggressive annual business development goals and delivered consistent annual growth in sales volume

 Resurrected inactive accounts through consistent sales calls and targeted promotions

 Trained, developed, and led a team of sales professionals in engineered wood sales in excess of $1 million within
the first 16 months and produced an excess of $1.8 million in the next 12 months

 Penetrated key prospective accounts and performed consultative selling for engineered wood systems as well as
roof and floor truss systems. Primary focus was customer relationship-building to ensure integration of our
product line into the turnkey packages for their clients

 Held full P&L and financial reporting responsibility through floor-to-ceiling expense control management for
engineered wood division

EDUCATION

University of North Carolina at Wilmington, Wilmington, NC

 Bachelor of Science: Business Management; Minor: Economics – GPA 3.50