Course Content (Weekly)

Class-wise breakdown is given below

Class
30
June

Lecture Topic

Reading

Introduction to the Course

2 July

Introduction to Marketing The Value

Logitech

Exchange

7 July

Customer Lifetime Value

9 July

Decision Making

14
July

Pricing

16
July

Pricing

21
July

Advertising

23
July

Review of Term Release of Final Project

Calyx & Corolla

Population services
International
Coca Cola
Rohm & Haas
BMW Films

Mid Term Exam

4 Aug

Diffusion

6 Aug

Product Development

11
Aug

Research Methods

13
Aug

Customer Satisfaction

Make
up

Product Life Cycle

Make
up

Branding

Make
up

Review of Term Project submissions

Buffer Week
Final Exam

Zenith

Yoplait
Xerox
Barco Projection
Systems
Black & Decker

Course Policies
Class Participation
The students are encouraged and invited to participate actively in class discussion
and activities. You are expected to come to class prepared i.e. read the material and
prepare some opinions/questions to share. It is advised that you discuss your ideas
and experiences with regard to how they relate to the concepts discussed in the
class. Please note that your in-class participation will be closely monitored
throughout the semester. Also, it is advised not to argue for the sake of argument;
reflect and analyze the information given to you, think critically!

Attendance:

If you are absent, please ask a classmate for any missed course materialor
assignments.
Class attendance will be taken anytime during the class. Anyone coming
afterwards will be marked absent for that session.

Assignments:

Please submit all your assignments via LMS unless told otherwise. This is to
check the submissions for plagiarism through plagiarism software.
Late assignments will be marked zero.

Make-ups:
There will be no make-ups for assignments and presentations under any
circumstances.

Academic Dishonesty:
You are responsible for knowing and enacting academic conduct that is in line with
the Universitys statement entitled Academic Dishonesty available at:
http://www.nust.edu.pk/usr/showContents.aspx?mdl=1839

The statement highlights examples of unacceptable behavior which include, but are
not limited to, the following:

Cheating: Intentionally using or attempting to use unauthorized materials,

information, or study aids in any academic exercise; copying from another
students examination; submitting work prepared in advance for an in-class
examination; taking an examination for another person or conspiring to do so.
Plagiarism: Intentionally or knowingly representing the words or ideas of
another as ones own in any academic exercise; failure to attribute direct
quotation, paraphrase, or borrowed facts or information.

It is expected that all work that is handed will be your own. Any ideas or content
that come from another source must be properly cited (including any content taken
from the Internet, books, articles and lectures). A handout How to Avoid
Plagiarism is provided to you along with this course outline. It is expected from
you that all your work (project, assignment and presentations) are referenced using
this handout.

Moreover, TurnItIn will be used as the plagiarism software to evaluate all your
submissions. Any acts of plagiarism and cheating will be dealt strictly and in
accordance with the policy in place by the University.