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Fromragsto22luxurycars,asprawlingestateplusabouttwodozenprimepropertiesandan
internationalbusiness.ThisisthestoryofConchitaToribioDelosReyesfeaturedinan
stimulatingepisodeof
GMA7Powerhouse
,whichputsthespotlightonhousesandlivesof
inspiringFilipinos.Onit,Ms.ConchitaToribio,Chetofamilyandfriends,sharesthesecrets
behindhersuccesswhichstartedwithadreamandabeautysoap.
Adaughterofalabanderaandakartero,CheToribiovowedearlyontoovercomegrinding
povertyarmedwithnothingbutgreatreligiosity,aknackforbusinessthatsheshowedatan
earlyage,hardwork,determinationandsinglenessofpurpose.
CheDelosReyes
startedtogiveshapetoherdreamsatage14bysellingfruitsandvegetables
inthemarketinherhometowninBohol.Thefamilythenlivedassquatters,noweuphemistically
calledinformalsettlers,inashackthatwassoondemolished.RenderedhomelessinBohol,
ConchitasmotherbroughtthegrievingfamilytoCavitewhereanunclerunsamodestfurniture
shop.TheuncleagreedtoshelterthedesperaterelativesfromBoholand
CheToribioOrdonez
offeredtorepaythekindnessbyhelpingmanagethefurniturebusiness.Butthenthisfurniture
shopwentoutofbusiness.ThenowfullygrownConchitaToribiowasnotonetogiveupher
dream.Shefaceduptothechallengebydoingoddjobs.Shewentbacktosellingvegetables.
Shesoldkitchenutensilshousetohouse.Shesolicitedinsurance.Thenshediscoveredthe
beautyproductindustry.
ItallstartedwiththewhiteningbathsoapBeauche,whichcomesfromthephrase"beautiful
Che."
CheDelosReyes
,whoisnomeanlookerherself,madeupthenametodemonstratethat
herbeautifyingproductindeedworksonher.Inotherwords,sheofferedherselfasbrandmodel
notonlytosaveuponcostsbutalsotoshowthattheproductissogoodthemakerusesit
herself.TheventureintobeautysoapmakinghadameaslyP20,000startupcapital.Butthe
venturegrewandexpandedintootherlinesofbeautyproducts.BeaucheInternationalnow
exportstocountriessuchastheUnitedStates,Canada,UK,etc.
CheToribioOrdonezandherfamilynowresidesina1,000squaremeterpropertyinCavite.
Shelivedwithherhusband,herfivechildrenandtheirfamilies.Thethreestoreypropertyhasa
coupleofuniquefeaturesthat
ConchitaToribioDelosReyes
,herselfpickedout:aceiling
madeofAntiquewoodfromIsabella,hertreasuredSwarovskichandelier,andacollectionof
royalglassfromItaly.InherCavitemansion,sheholdspartiesforherinvestorswhichiswhy
thishousehasmultiplelivingrooms.
She,likeanyotherwomen,isfondofbeautifulthings.Shoppingisaluxuryshecanafford.
ChristianDior,LouieVuitton,Gucci,Chanelarejustsomeofthedesignersshefindsirresistible.
Eventhough,sheshopsfrequently,herspaceforshoesdidnotgrowasmuch.Hershoesonly
lastthreemonthsinhercloset,assheshareherblessingswiththosewhocan'taffordit.Apart
fromshoes,shealsocollectsexpensivebagsandjewelleries.
Asanownernowofaninternationalcompany,sheneedsfastandefficienttransportation.From
anoldMitsubushiAdventure,shenowtravelsonagrandbulletproofSUV.Hercarsgrew
exponentiallyasherbusinessexpanded.Apartfromherpersonalvehicles,thegarageis
packedwithluxurycarsasifitwereanautoshowroominMakati.Porches,MercedesBenzes,
Fords,BMWs,Chevrolets.Younameit.
Fromasuccessfulwoman,thissimpleyetpowerfuladviceisvaluabletoherachievements:
"Umpisahanniyomunawithaveryclearmotive.Forme,youneedthecleanheart,intention,
justbeverytransparenttoGod.Don'tgiveup.Angkatapatngkawalan,pangangailanganat
kahirapanaysipaglangtalaga."
WatchCheToribioOrdonezvideohere:
http://goo.gl/ddixQo