SUBMISSION OF PROJECT SYNOPSIS AND GUIDE ACCEPTANCE

FORM
(To be submitted to the project steering committee)

PART A: Synopsis Registration.

I.

Student Details:
1. Name of the program

: Master of Business Administration

2. Name of the Student

: Alisha Gupta

3. Roll Number

: 1302013290

4. Session & Year

: Aug & 2014

5. Name and address of learning centre : IT POINT

HIG-11, D/S, Ratan Lal Nagar, Barra-2
Kanpur-27(U.P)
II.

Project Details

6. Title of the Project

: Various Employee Retention Strategies

used in BPO Sector

7. Problem Statement
: Employee retention strategies help
organizations provide effective employee communication to improve
commitment and enhance workforce support for key corporate initiatives.
These strategies also provide full support to the marketing-communication
efforts by helping the organization build customer loyalty by distinguishing and
positioning the organizations unique products and services in todays crowded
marketplace.
This effort aims at identifying and exploring the shared interests to counter the
pre-existing belief that employees (the human resource) and the human resource
management bodies in both the developing and developed world are divided. One
of the biggest challenges companies are facing is the attraction and retention of
good employees and top performers. The purpose of this project study is also to
prove how employee retention is essential in this day and age, and if the

organizations are not awake to the situation and immediate actions are not taken
to that effect, what repercussions lay ahead and how they would affect the
organization and the industry.

8. Methodology to be used
: The steps in which the project
would be carried out is by collecting both the primary and the secondary data.
The secondary data will be collected first. This collection of data will be done by
means of reading various materials such as books, journals, magazines,
newspaper articles, etc.; looking for similar content online (i.e., on the
Internet).Then a structured questionnaire would be used as a primary data
collecting tool which will be filled by the bpo employees of various organizations
using convenience sampling. Therefore project work would be carried out on the
basis of both primary and secondary data.

III.

Guide Details:
9. Name of Proposed Guide

: Ms. Anjali Singh

10. Guide registration No. (If available)

: NA

11. Designation

: Sr. Lecturer

12. Affiliation

: Sikkim Manipal University, DE

13. Qualification

: Phd(P), MBA

14. Total Experience

: 4 Yrs

15. Communication Address

: HIG-11, D/S, Ratan Lal Nagar, Barra-2,

Kanpur-27

16. Contact No.

: 9648425542

17. E-mail ID

: anjalisingh.kpr@gmail.com

PART B: Guide Acceptance

I Dr./Mr./Mrs. Anjali Singh working as Sr. Lecturer with Sikkim Manipal University, DE
hereby confirm my willingness to guide Mr./ Ms Alisha Gupta Roll No. 1302013290,
attached to Learning Centre (code) 00918 (Name) I T POINT (City) Kanpur in the topic
VARIOUS EMPLOYEE RENTENTION STRATEGIES USED IN BPO
SECTOR,
during the Fall session of 2014 (year) period _________________ (month/year)
to
_________________________ (month/year). I agree to this timeline and also to submit the
project status/ Internal Assessment marks to the University.
Place:
Date:

(Signature of the Guide)

(Note: A Guide needs to get registered with the University if he/ she is guiding a SMUDE
project for the first time. Guide Registration form can be downloaded from the University
Website)

DECLARATION
I hereby declare that this project synopsis is an original work carried by me and will not
submitted to any other University for fulfilment of any course of study.
Place:
Date:

(Signature of the Student)

(*Filled in Application forms to be signed by both student and the Guide. Forms must be
scanned in either .pdf / .doc format and submitted through the EduNxt students Login. For
uploading please refer section 3.1.1 of this document)