Portfolio

LANA STRATHEARN

Contact
Lana Strathearn
832.444.3295
lana.rose.s@gmail.com

TABLE OF CONTENTS
Photodesign
Montage
Flier
Brochure
Letterhead
Event Ad
Logos
Web Page
Business Card

PHOTODESIGN
Description: Inspirational dance poster
Process (Programs, Tools, Skills): I took a photos of my friend
Kendall dancing on the Kirkhall stage. I then brought the photo
into Photoshop, edited it how I liked it, and started designing.
I wanted to put a dance quote with it, and felt like the words,
Dance like nobody is watching went perfectly with the photo
of her on stage with no one in the audience. The warm analogous color scheme was an easy decision because it went perfectly with the colors in the photograph.
Message: Dont be afraid to dance! or to do what you love, and
do it all out.
Audience: Mainly dancers, but it could also be for youth/young
adults who need some motivation to be themselves or do hard
things.
Top Thing Learned: The main things I learned in photoshop
was basic positioning and coloring, and cloning.
Color scheme: Analogous- Orange, Red, and Burned
Fonts: Snell Roundhand Regular
Avenir Next Condensed

MONTAGE
Description: Montage of a photo I took ontop of R mountain,
and the original bush replaced with a picture of a burning bush
I found online.
Process (Programs, Tools, Skills, Steps taken while designing):
Editing and designing done in Photoshop. I used layers and a lot
of masking and cloning to make the new bush/tree look like it
belonged on that mountain top in my photo.
Message: There is beauty all around us, even in the most common things and we will see it if we open our eyes and look to
God.
Audience: Spiritual and deep thinkers.
Top Thing Learned: I finally can say I am very comfortable
with layers and masking now! It was so confusing to me before,
but now I have the hang of it and find it fun! I am excited to
continue to learn in Photoshop, where before I was intimidated.
Filter / Colorization used and where it was applied: I selected
the tree and decreased the saturation to make the colors less
vibrant.
Color scheme and color names: Triad- blue, red, and yellow
Title Font Name & Category: Kingthings Typewriter (slab serif)
Copy Font Name & Category: Kingthings Typewriter (slab serif)

FLIER
Description: Black & White promotional flier to promote a
Graduate Leadership Conference.
Process: First I created sketches of different layout options for
this flier. I then designed my flier layout from my favorite one
of my sketches. I added a grey background to my title and used
repetition at the bottom of the flier with the same grey strip.
I focused on making this flier simple so that the audience can
clearly and quickly grasp what the flier is trying to say.
Message: I am trying to help recent graduates who have the
desire to become strong leaders in their goals and aspirations in
business.
Audience: Recent graduates who are interested in being leaders.
Top thing learned: I learned the importance of simplification
Title Font Name & Category: Minion Pro Old Style
Copy Font Name & Category: Ariel Sans Serif

BROCHURE
Description: A Brochure for a Tour Australia guided travel
vacation group!
Procress: Oh my, what a lengthy process. Illustrator for my new
logo, then lots of searching online for ideas, inspiration, and
photographs. I sketched different ideas on paper. I used InDesign to make my brochure, and tried many different layouts and
styles. I rotated pictures and text boxes, moved pictures around,
switched the brochure, font, text box a million different colors.
Wrapped text. Different fonts. Used photoshop to crop out the
Australia country picture.
Message: Come on vacation to Australia through Tour Australia where we will show you all the best places to go, and help
your experience be the best!
Audience: everyone interested in traveling and sight seeing.
Younger and more adventurous generation.
Top thing learned: Importance of sketching, planning, and
designing first.
Color scheme: complementary- blue and yellow
Font: Avenir

Front

BACK

Opening flap

LETTERHEAD
Description: A business card and stationary for Lana Rose Photography
Process (Programs, Tools, Skills): In Illustrator I designed the
logo for Lana Rose photography using the pen tool and painbrush to draw a simple rose and write Lana Rose in my own
handwriting. This way I felt it was very personal and very much
me. After countless drawing my name and rose with the paint
tool, I touched it up using the pen tool. I changed the business
card quite a few times, with many different directions I couldve
taken with it, but mostly focused on simplicity and making my
message as a photographer clear. The stationary was a lot of
drawing as well as playing around with opacity and positioning.
Message: My photography business is classy but fun.
Audience: younger generation
Top Thing Learned: How to design a business card! Fonts,
looks, logo making (I felt a lot better about this logo than my last
one)
Color scheme and color names: monochromatic- red
Title Font Name & Category: Plumeria- sans
Copy Font Name & Category:Plumeria- sans

EVENT AD
Description: A color flier to promote a fundraiser event
Process (Programs, Tools, Skills, FOCUS principles):I started by
scanning a number of monkey images from a National Geographic magazine, and editing and aligning it in Adobe Photoshop. In Word, I played around different designs for a lot longer
than I had anticipated, trying a whole bunch of different things.
I ended up keeping it simple with a photo of a monkey covering the whole background bleed of the poster. I then chose a
font that best seemed to fit with the event and photograph, and
continued to design from there. I used repetition of colors as I
decorated the poster with a line under the title, and decorative
circles on the right side.
Message: Spend one-on-one time with monkeys at the zoo
Audience: All ages; animal/monkey lovers.
Color scheme and color names: skin color orange, cream white,
brown.
Top Thing Learned: Choose a direction to go, and stick with itinstead of picking 3 directions and trying to do them all at once
Title Font Name & Category: Cambria (Old Style)
Copy Font Name & Category: Apple Symbols (san serif)
Scanned images used, sources, original sizes, location of scanner
used:
Photo from National Geographic magazine, half a page 57,
scanner in Library Commons.

LOGOS
Description: Logo for my portrait photography business
Process (Programs, Tools, Skills): Illustrator- shapes, fonts, pen
tool, colors
Message: Lana Rose, photographer.
Audience: Younger generation people who are or could be interested in getting their photos professionally taken.
Top Thing Learned:How long it takes to design a logo, and how
much thought and doodling it takes. Also, the importance of
sketching before hand.
Color Scheme and Color Names: Analogous- blue, purple
Title / Body Font Names & Categories: Arual Light, sans serif

Lana Rose

Lana Rose

Lana Rose

WEB PAGE
Description: A webpage presenting my photography logo
Process (Programs, Tools, Skills): I used the material we learned
in class, and from the slideshows online to figure out the CSS
and HTML coding to make this website. I used TextWrangler
to bring everything together and work on my website. I was constantly saving every change and checking the html online to see
what my webpage looked like. If I did the whole thing without
checking, it wouldnt have looked anything like I expected at
the end. This took patience and time. Also creativity with color
scheme, placement, and font choice.
Message: My logo is a logo for my photography business, and is
fun but elegant looking.
Audience: Younger generation.
Top Thing Learned: I feel more comfortable with coding now!
Now it just takes consistency so I can remember what I have
learned.
Color scheme and color hex(s): monochromatic- red
Title Font Families & Category: Times New Roman and Slabo
27px/Arial
Copy Font Families & Category: Oldstyle and sans serif
Changes made to the CSS: I changed the background color to
black, the border and heading background to a pink color that
goes with the red. I changed the colors of the fonts and centered and re-cropped my logo.

BUSINESS CARD
Description: A business card for my personal photography
business
Process (Programs, Tools, Skills): I made a new logo which
seemed to best fit my style and personality, and then sketched
out many different options, and then used illustrator to design. I
found one of my favorite photos Ive taken, and used it to showcase my work on my card.
Message: I am a classy and modern portrait photographer.
Audience: Hip, younger generation.
Top Thing Learned: The importance of sketching everything
out first, so I had an idea and something to go off of. Although,
things still dont usually go as planned! Simplicity is also key, it
always looked best when I kept it simple.
I redesigned this logo, because I knew I could make it better
once I had finally figured out how to use the programs and had
more design ideas.

www.lanarosephotography.com
832.444.3295 lana.rose.s@gmail.com