PRODUCTION PORTFOLIO

MMC-106
Master of Mass Communication (1st Year)

Directorate of Distance Education

GURU JAMBHESHWAR UNIVRSITY OF

SCIENCE & TECHNOLOGY, HISAR

Enrolment No. :

14041126008

Name : Satyadhar Joshi

Assignments
1) -Editing Tele-Printer Copies

10

2) -News Stories- Covering Major Events

05

3) -Book Review

01

4) -Film Review

02

5) -TV Review

02

6) -Script of Radio News

02

7) -Script of other Radio Programs

02

8) -Script of TV News

02

9)-Script of Advertising (TV and Radio)

04

10) -Print Advertisements

(a) Classified
(b) Display Classified
(c) Display

05
05
03

11) -Posters

02

12) -Pamphlets

02

13) -Leaflets

02

14) -Press Release

02

News Stories- Covering Major Events on Indo Israel Relations

1. Haryana and Israel comes closer after Regime change at State and Centre
Gurgaon: In recent time Israel has taken several projects in Haryana ranging from dairy to
vegetables, vegetables to water treatment. In the last few months, the Indo Israel Research
would be opened in Hisar to work on dairy production. The old projects of drip irrigation
would also pick up speed.
The political reaction on this has been on the same old lines where the Aam Admi Party,
which is the new Left Wing political party opposed military relations with Israel and also was
not impressed with the recent development. Congress, on the other hand, didnt comment on
this issue.

Other Links:
http://www.dailypioneer.com/state-editions/chandigarh/indo-israel-centre-of-excellence-inhisar-soon.html
http://www.news18.com/news/haryana/israels-agency-conducts-irrigation-workshop-inkarnal-703151.html
http://www.business-standard.com/article/news-ani/haryana-israel-sign-mou-to-raiseproductivity-of-diary-sector-115041600062_1.html
http://www.aamaadmiparty.org/india-must-stop-purchasing-arms-from-israel

2. Agriculture and Israel: Many state heads now taking Israel seriously
New Delhi: With the change of regime in many Indian states and the new Right wing
government at the Centre, states heads have been over in their way of doing business with
Israel.
Maharashtra, Haryana, Madhya Pradesh, Rajasthan, and other BJP ruled states have seen an
increase in affinity in increasing relations to enhance agriculture productivity. It should be
noted that rainfall, and land acquisition has already made BJP feel the wrath of the farmers.
Many state representatives attend Agro fair in Israel. Out of the CMs that have been most
active to get the deal sealed, Fadnavis seems to be the best pick.
Other Links:
http://economictimes.indiatimes.com/news/economy/agriculture/agricultural-ties-with-israelhelping-indian-farmers/articleshow/45265558.cms

3. Israeli Defence companies wooing Indian Government

New Delhi: It is not a secret that Indias most favoured nation when it comes to defence
equipment is Israel. The problem here is lack of structures, transparency, and old fashioned
bureaucracy. Although, at the top most level things have changed, but structural reforms
needs to be made to truly realize the potential of this relationship.

4. Emerging Business Relations between India Israel with the Private Equity
Players and Start-ups now trusting India more than ever
Private Equity continues to struggle in India as per a report published by Wall Street Journal.
As per Mr Joshi the co-founder of Qcfinance, the structural reforms to make private equity
work is still lacking. Although, he added that some of the big players like Ola Cabs, flip kart,
etc are still able to thrive, there is no level playing ground in this area.
Yet in 2014 there was jump of 30% - the highest ever- in private equity due to regime change
and global factors (like lowered interest rates in west).
How would this effect the Israeli India PE relations? Israel is known as the start-up nation
and has many MBA programs focused on PE, and many players residing in Tel Aviv which
might just get in based on how India opens up.

http://www.livemint.com/Companies/NjJdvzTcZeXqsBHLJnczsJ/Private-equity-push-toIndia-sees-many-firsttimers.html
http://blogs.wsj.com/indiarealtime/2014/01/03/private-equity-continues-to-struggle-in-india/
5. MBA abroad for Indian students: Israel is the new player but there is a long way
to go
New Delhi: Israeli Universities are have been traditionally interested in post doc students, but
trend is changing. The place where the best talent goes is US, probably due to its size and
momentum. And the not very best goes to Canada and Australia primarily because of two
reasons guaranteed 2 year work permit and 20 hours off campus employment.
Although, due to security reasons and size, Israel is not offering these two coveted measures
but the ideological attraction of Indian students still make Israel the best place to study
entrepreneurship and defence.
6. Modis Kashmir policy is it really like Israel?

New Delhi: Modis rehabilitation of Kashmiri pundits have come under fire. There have been
large scale protest, and even more tricky part is that BJP is having a coalition with a party
which has a soft corner for the separatists. The only way to get the rehabilitation done is to
remain in power in state and centre which BJP is rightly doing, but the voters of BJP would
like to see action and results to justify the means to remain in power. Although, this time
the RSS and the Hindutva organizations are much more organized to get a meaningful and
constructive solution of Pundit rehabitation, there are black sheeps in the ruling government
which might just pull things off.

1) Movie Review: PK (2014)

PK starting Amir Khan and from the makers of 3 Idiots was seen as the most controversial
movie of the year and was politicized. The movie went ahead and discussed some of the
aspects of faith that might be redundant, mundane, and outdated which it claims from a
neutral viewing of an alien.
The political reactions was divisive and the movie did arouse some bad feelings and hurt the
sentiment of some of the people from Hindu Faith. The ideological right wing suggested that
the reply to these movies would be the movie suggesting how the cultural aspects like Yoga,
Ayurveda, Gita can help achieve a better society. But, there were many other Hindu
organization that wanted a Ban on this movie.
The new left, reformed as AAP stand in support of movie, and AAP head Arvind praised the
movie. As the old lines, where Bollywood is ruled by Liberal and Minority Winged
ideologies, the movie was unanimously praised. The older version of this movie can be linked
to OMG.
What I didnt like about the movie is the open biasness and blunt agenda of the western
liberals who are political motivated and hand in gloves with the sympathisers of terrorism and
scared to touch that subject.
Similarity with OMG: The earlier version of Paresh Rawals OMG tried to denigrate not only
Prabhpad who is the greatest scholar and re-created lots of Vaishanavite Literature, but also
Shri Shri Ravishankar who is the current favourite of spiritual people. The freedom of speech
gives a right to the movie makers to talk about Hindu Gurus, but the trend of denigration by
the bolloywood, which is also has remained sympathizer of terrorist continues in spite of the
Indian right.
Overall I would rate this movie 4/10.
More Links:
http://www.indiatvnews.com/entertainment/bollywood/pk-movie-review-starring-aamirkhan-anushka-sharma-19299.html

2) Movie View: Lucy (2014 film)

Lucy is a 2014 English-language French science fiction action film written and directed by
Luc Besson and produced Europacorp.
It stars Scarlett Johansson, Morgan Freeman, a woman who gains psychokinetic abilities
from a nootropic drug being absorbed into her bloodstream.
Science fiction movie with a touch of time as defined in mysticism- and activating hidden
part of brain again a topic of meta physics. I could clearly see the connect of this movie
with spirituality that time is the only relative thing and the biggest truth of the world.
The acting of Scarlett was very good, and the direction was also very good. What I didnt
liked about the movie was the lack of depth and lack of meta physical literature review and
also the graphics were ordinary.
In Indian context, we have literature that talks about increasing functioning of mid brain or
the cortex by various meditation techniques, mostly in the Kudalini awakening. It would be
interesting to see some Indian cultural movie makers to touch and go in Science fiction this
theme but the current left wing liberal media controlled mostly by the minatory might not just
admire the depth of the Hindu mysticism and its connectivity with the Sci Fiction.
Overall I would rate this movie 8/10 an would like to see an Indian Version of the same
movie.

Editing 10 Tele-Printer Copies on Indo Israel Relations

1. Narendra modi and Israel How the relations are going between the two nNations

New Delhi: Narendra Modi is undoubtedly one of the most Pro-Israeli Prime Minister as
expressed by various articles in the media. But it might take time for him to understand the
importance of structural and systematic reforms that are required in foreign affairs and
diplomacy to make irreversible changes. A recent interview by the former senior BJP leader
Arun Shorie suggested the importance of structural, irreversible, policy change,
institutionalization, bringing-in-the-expert and other long term sustainable framework that needs
to be build up in various spheres.
While his during his reign in GujratGujarat, he had traditionally good relations with Gujrat Israel
as it Gujrat is geographically closer to Israel, sea route has built up historic ties, diamond trade,
areas of desert management, and his limited acceptability post 2002.
His Gujrat model, while being successful, needs some critical changes to be used in centre. As a
PM, he has more power over legislative aspects, rather than management aspect, hence his work
now become even more challenging. This requires more collaboration with party, bureaucracy
and sometimes even opposition. Powered by strong irreversible changes he will be able to
achieve great success in bringing the changes required. Hence even from Israeli sides, the focus
should be helping Modi do the changes over small goodies.
Narendra Modi intends to carry out liberalization and privatization of defense sector and also
provide more liberty to military to carry out what the NSA of India calls offensive defense.
The current NSA Ajit Doval is also a friend of Israel and has worked for years in Pakistan as
secret agents and understands the working of ISI and also the threat of nuclear proliferation to
terrorists. Although in recent time, Indias current cold start doctrine where it would do a very
fast war is developed, yet there needs to other strategic positioning against Pakistan.
Gujarat also have the strongest anti-terror cells and training based on Israeli Krav Maga. Hence
as an appreciator of the anti-terror capabilities Modi stands as another all time favorite.

2. Gita and its way of dealing with International Relations, Terrorism and State Policy
under the New Right Wing Government
Gita has being the main tenant of the Indian right wing, and it interesting to note that this was the
book that Modi gifted to Obama and Japanese PM in 2014.
Gita has been traditionally linked to policy making as early pre independence when Gandhi used
to carry Gita and also wrote a detailed interpretation of Gita using concepts of nonviolence.
1

Gita has being the main tenant of the Indian right wing, and it was the book that Modi gifted to
Obama and Japenese PM.
Gita talks about the decision making for the greater good, detaching personal ambitions from the
goal, focusing on contribution and not achievements, humans relation with God, interpretation
of duties, and many other tenants. It also talks about personality crisis, personal goals vsvs.
national goals, and other dilemma that would haunt a warrier. It could be taken literary or taken
as symbols of fight between good and bad. Gandhis view oin gGita is different, where he states
that that the war of Mahabharata is not literal and but it happensed in minds of all humans
although all other Hindus believes that the war was real and happened in reality where thereby
making Mahabharata is not mythology text but a part of history. The same Ggita is so strongly
imprinted in Hindus such that it is always used by not only Gandhi but all Hindus as a principle
text to take moral high ground by citing suitable example.
Gita and Ramayana are two epics where Hindus often cite the correct most ideal
behaviorbehaviour during critical decision making. Broadly speaking these are two books that
Hindus refer to when in doubt as the two are based on avatar of GodLord Vishnu. While
mythological do believes suggest that Mahabharata happened 5000 years ago (making it a part of
History) at the starting of Kalyuga, whereas it suggest that Ramayana happened 10 lack years
ago [cite]. Thus in Mahabharata and an avatar of Lord Vishnu- Krishna and how God behaved
forms a basis of Hindus would behave and the same role is played by Lord Ram (again avtar of
Vishnu).
3. Applying Corporate Finance in Emerging India Israel Business Rrelations 2015 and
ahead beyond
Gurgaon: Research published by Qcfinance.in at IndiCom 2015 on India Israel Relations has
provided new theoretical realms to the subject of corporate Finance. Corporate Finance provides
theories that could can be used to value different strategic moves for companies between India
and Israel. Semiconductor Nanotechnology is an overlapping technology for energy and defence
and one of the major areas of cooperation beaten India and Israel.
It can be seen that Like in India, Israeli companies are backed by government which is feature
similar to India but Israeli defence companies they are closely integrated and coupled to US
which is not there the case with Indian companies.
India and Israel have similar structure and a zeal for innovation in nanotechnology which is an
emerging area. Commercialization and research in nanotech is one area both countries draw their
parallels; also the fact that India is turning into a knowledge economy makes its essential for
both countries to join hands. This can be done by understanding valuation perspectives of
nanotech companies. In this section we have listed the Nanotech companies.
Finding implications of nanotech using financial data for using the analysis to get consensus
estimates on marked implied growth and volatility. These statistical can be used to draw
consensus sales and consensus growth in nanotechnology. Now, specially looking at semiconductor companies as we did before, we can do an analysis of the related companies to get a
general idea of the sectors movement. This Also, is important to understand macro and global
trend in the area of nanotech investing.
2

Formatted: Justified

Companies for both countries have less use of debt (not so mature fixed income markets) in
semi-conductor and also an erratic return on eqity. The theory of diversification and optimal debt
might help companies of both companies to increase their shareholders return. India is federation
of many states and we propose that valuation done from Israeli side should consider the
dynamics of the states that these companies are located into. This is not the case while doing
valuation from Indian side of the Israeli companies which is more homogenous.
Indian Companies and their Correlation with Multiple suggests that semiconductor companies
are dependent on debt also that return on equity is not clearly the measure that can be trusted to
value the multiple.
4. International Business and the Emerging trends in 2015

International business is dependent on politics and while doing joinjoint venture or expansion
one needs to consider all aspects of game theory. Thus decision making of company in IB needs
to done differently in the ever changing world with new risks and complexities.
International Politics & Game Theory can be used in conjunction to formulate the best strategy.
These games are based on understanding IB, JV, risks, synergies and other games. A lot of these
aspects are already covered in financial risk research. The lack of game theoretical understanding
can be removed by applying the proposed model in companies of India and Israel.
Quantization of political risk cannot be done hence in our decision tree we have assumed some
of the values. Synergy computation of joint version under international business is in itself a
topic of immense research but they are calculated using market implied numbers.
The solution to all above problem lies in the creation of the optimal Nash equilibrium strategy
where both nation knows that deviating from the equilibrium points would cost both the nations.

5. Indian Start-ups lacks fundinged by from many VCVenture Capitalist, while Israel
is the worlds VC specialistt - can the gaps be bridged in Defence Sector?
Gurgaon: Israel exports defence components to three major buyers: India, China and US. While
the major proportion of equipment areproportion of equipment is air defence based, not all type
of defense exports can be done to all nations where there is an approval required from
Washington. The top four players here in Israeli defence sector are Israeli Aerospace Industries,
Rafael Advance defence system, Israel Military Industry, and Elbit systems. Venture Capital,
Private Equity (PE) and other investors in defence is one area that will pick up very fast.
While the top Israeli Private Equity funds are Apax partners, Everest Special situations, Galil
Capital, Plenus and Vintage ventures; yet they none of them have great presence in India. Israel
is known as the startupstart-up nation and has very high proportion of PE funds raised globally,
3

Formatted: Justified

which is only challenged by the Silicon Valley - California. Yet there is very less penetration of
these funds in the Indian Silicon Valley Bangalore.
Although Indian GDP is $1.8t while Israel is $0.3t where the difference is six times in 2014, yet
as per rough estimate the PE deals value are three times where Indian PE deals are around $1012b while Israel is $3-4b (estimate of 2014). This clearly depicts a void in India PE, although
recently this void has been catching up rapidly. There is very less PE in Defence in India while
this is not a problem in Israelthis problem would also get solved after defence clearance and
make in India project recently taken by the Right wing Government.

6. Nano manufacturing for energy, water and other areas

Nanotechnology Manufacturing is leaded by US in terms of Intellectual property and China in
terms of manufacturing volume and plants. The reason for this is the liberal and traditional
education system of USA which gives it edge over any other nation.
Israel specializes on small tech start-ups, and that is the reason all top Tech Giants have their
presence in Israel.
India doesnt have any Nano manufacturing where we India lacks Carbon Nano tube
manufacturing and & assembly, Micro electro mechanical system, 3D printing technology and
other related ideas.
Yet Indian companies like Micromax was able to become the biggest mobile company by
making their custom manufacturing implemented in China. This is one of the big proof evidence
of the intellectual property expertise that can be created in India Likewise Motorola is also
planning to buy manufacturing play of Nokia in Chennai.
Also, many Indian state governments ordedordered big amount of soalrsolar cells from China.
Again with the development of high efficient solar cells, this will change.
Hence for all these, the Make in India supported by Israel can be used to boost up
manufactutiongmanufacturing in India. Thus Nanotechnology aginaagain can be used for large
scale water purification plans for various rivers of India.

7. Cyber Defence or SMC in defence India Israel sharing confidential information

India Israel would be sharing various ifnromationinformation during war time as well as peace
time, in this regard secuiresecure multiparty shjaringsharing becaimesbecomes an important
aspect.
There is recent research paper in which the authors have applied research on secure
computation to discuss about various solutions on data sharing for defense data that can be
used to share information between India, Israel and USA. The information on terrorists and or
on an act on terrorism is generated in raw form, where it has difference level of reliability. Thus
sharing of information can cause difficulty for the secret services if the anonymity breaks down.
4

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We have shared also a scenario of blitzing war where there is war scenario which gets freeze
after tactical strikes on PoK terror camps or camps in North East UP by joint forces of India, US
and Israel. Although there is overlap but the list of most wanted terrorist between India and US
is still different and information on the combined data is often received by both the countries.

8. Emerging Spiritual Dimensions in India and its comparison with Jewish Kabbalah
Contemporary religious leaders have been very successful in propagating various thought on
spirituality while cannot be directly called religious but still very cloeclose to the soul of
HindusmHinduism.
Many teaching have penetrated and reached many people beyond boundaries like Vipassaana,
Sadguru, Ravi Shankar, Pillia, etc. Likewise, the adaptation of defence techniques mixed with
Yoga seems an area that can be explored.

9. ESG Engine and India Israel Relations & Pricing Political and Terror risks
While developing a risk model for India and Israel, terrorism and wars play a very important rile.
Any valuation for long term in India would take in effect any possible war (whether limited or
full scale) with Pakistan. While the smesame with valuation would include any possible attack
on attack my Israel on Iran. Both of these wars could be triggered by terrorist and hence it
important ot to quantify efeteffect of suychsuch warfare on future GDP as well as markets of
both the nations. This would require revisiting all extreme events like Mumbai terror attacks or
terror attacks by Hamas. These events would help back test and validate the VaR in the limited
data that is available.

10. PrincplePrinciple compoenetcomponent Analys Analysis of Indian right Wing

governemntgovernment 2015 and beyond

Any right wing government in world adhere to some common prociucespractices. Conscious of
conservative, tender box, and India wins Freedom are some books that the right wing should read
to get educated about the right way to right wing works!.
It took long time for the Right wing to become pragmatic and understand the importance of
economic liberalization and creating a open and fair market where everyone from small to big
players can compete. This was not working very good till the right wing was having a rigid stand
by swadeshi movement. The approach should be helping the swadeshi but not blocking anyone
in this free world.
Moreover, lack of think tanks on economy limits the right wing to take the compatible and
consensus decision on issues like FDI, Land Acquisition which also comes at the cost of
sometimes pushing the masses to the Left wing organizations.

Resources and applications:

Book
Right Wing chapter
Business Paper
Defence Paper
VC part deleted

Two papers
Defence paper re-editing
Book chapters re-editing
Business paper re-editing

Book review
Title: The Evolution of Indias Israel Policy: Continuity, Change, and Compromise
since 1992
Author(s): Nicolas Blarel 9780199450626
ISBN:
Link:
I found this book as one of the most comprehensive reviews of India's policy toward
Israel (for the contemporary period) which considers factors that Indian Establishment
would consider while having an open and overt relationship. This books looks at
history that starts with the establishment of Muslims League, partition of India, Need
for Arab states in oil, Kashmir, and various factors that define Indian Israel
Relationship. As the friendship is getting overt, the book also is straight in listing
visits and deals between India and Israel.
What I liked the most about the book is the detailed statistical exploration of trade,
military imports and the effort the author has put to gather the data. The author also
has done great work at explaining the dilemmas India has while having an Indian
policy to Israel and Indian policy with the Middle East.
What I disliked about the book is not overtly stating that the main problem in India
Israel relation is Indian Muslim population and the voting patter of Indian Muslims
(block voting) to parties that favour them beyond or rather at the cost of Indian Nation
interest.
This book will be good for any Israeli or any Indian who want understand relations
with Israel and the reasons of why things have moved slow in the past years and the
reasons for the momentum in the last two decades.
Overall, a much awaited book that delineates current Indian policy toward Israel and
anyone who wants to understand the current and future India Israel Relations.

Asan Mudra Pranayam

Author:
ISBN:
Link:
This books it the best all time book on Yoga and physical exercise and takes a look at
the exercise in a very scientific and easy way.
The book starts with the first few chapters on sitting, standing, laying down exercise
and then moves to breathing exercise.
The best part of the book is the picture and the description which makes it very easy to
understand and the selection of the exercises which a common person disconnected
from India can do.
The exercise in books are explained keeping in mind how to not press upon the
readers to do the tougher ones.
While all things related to exercise are explained the book still lacks about
categorizing exercise on difficulty for steps 1 group or level for starters. This makes it
a daunting task for someone to select which to start with as a new person would select
one kind of each exercise.

TV News
Indian billionaire hosts Israeli start-up targets

Video:
VTR of Mukesh Ambani in his meeting with Fadvanis and followed by clip of Reliance industries
headquarter. This is followed by Israeli Ambassador meeting with Chief Minister of Maharashtra.
Websites of the startup in Israel: SimilarWeb and Perion and interview of owners of these
startups.
Audio:
(VO) Ambani attended the presented from SimilarWeb, which has developed a traffic monitoring
and analysis tool for websites and applications and has $40 million to date. He also attended
presentation of Celltick, a provider of medical services for mobile platforms, which has raised
$42 million to date, and Israeli startup Winapp, which has developed technology linking the print
world with the digital world.
Other participants included large Israeli technology companies, which are apparently looking for
cooperation, rather than investments. One is Perion Network Ltd. (Nasdaq:PERI: TASE:PERI),
which markets software and applications, and another is Outbrain Inc., which has developed an
engine for recommending contents for websites.
Reliance has an investment fund named GenNext Ventures, which "Bloomberg" has reported
conducted talks with venture capital funds and private investors in Israel, the US, and the UK in
order to help Ambani and his company find startups suitable for investment and cooperation.
According to "Bloomberg", Reliance has $10.6 billion in available cash. In addition to its
business in the oil and oil refining market, its Reliance Retail subsidiary owns marketing and
lifestyle chains in India, and plans to enter the online commerce sector.