ALAN LINDSAY

Atlanta, GA 30327 aclindsay@hotmail.com www.linkedin.com/in/alanlindsay

SUMMARY
Experienced business executive with proven skills in all aspects of software development, product management, implementation,
sales support and marketing. Driven to create and implement innovative solutions to market problems in a way that delights
customers and shareholders alike. Revels in organizations in a state of chaos due to new or rapidly expanding markets,
geographical penetration or new product launches. A keen focus on revenue growth while building the process foundations to make
growth sustainable.

QUALIFCATIONS

20 years Enterprise Software Experience

Supply Chain Management , Trade Promotion
Management, ERP, Business Intelligence
Management of Product & Services P&L

Consumer Goods, Food & Beverage,

Distribution Centric, Automotive, Discrete &
Process manufacturing Industries
Pragmatic Marketing Certified

WORK EXPERIENCE
WIPRO PROMAX ANALYTICS SOLUTIONS

JUNE 2012 TO CURRENT

SR. DIRECTOR OF PRODUCT MANAGEMENT

Lead a multi-disciplined team with ownership of three products lines and cloud infrastructure.

K EY A CHIEVEMENTS :

Created a completely new product design and development team to build a replacement Trade Promotion solution based
on modern technologies. Focus on SOA architecture, responsive web design, cloud deployment and a rich user experience
while providing functionality to solve existing and new business problems.
Used the Microsoft Azure IaaS/PaaS to build a global demo environment, shared development environment and public
cloud solution for Wipro customers.
Built a process for functional design and user story definition to ensure all members of the agile, distributed development,
design and QA team understand key requirements in order to deliver to sprint timelines.
After identifying a need for a Business Intelligence partner, evaluated a number of vendor solutions, selected a technology
and negotiated to completion an OEM agreement to embed the technology into a new solution Promax Insight
Mentored new product managers who came from sales and consulting backgrounds to ensure they had the skills and
outlook to make them successful in their new roles.
Increased revenue opportunities by creating a business intelligence product line that is complimentary to the existing
product creating both a larger solution foot print for new customers and an upsell opportunity in the existing customer
base.
Ran the first ever Customer Advisory Board (CAB) providing our most valuable clients an opportunity to partner with
Promax to help validate the strategic direction of the product and company.

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ALAN LINDSAY
Atlanta, GA 30327 aclindsay@hotmail.com www.linkedin.com/in/alanlindsay

PROMAX AMERICAS LLC

FEB 2011 TO JUN 2012

SR. PROJECT MANAGER

Responsible for the successful implementation of Promax PX; the market leading solution in trade promotions planning and
optimization. The primary project for Kimberly Clark, was a multi-million dollar license and services deal that implemented the
solution to manage their $1.6B of annual trade spend. I managed a team of consultants, developers and support analysts covering all
aspects of functional and technical work.

K EY A CHIEVEMENTS :

Managed scope, costs and revenue to bring the project live on time and on budget.
Developed the project plan and managed the timeline, budget and resources for each gated stage.
Initialed a scope court process with the customer to formalize the management of changes to scope during the project.
Developed over 20 functional and technical specifications working with the client to understand requirements, obtain sign
off and then worked with development to ensure final code delivery matched original intention.
Worked with development to ensure correct priorities were maintained to ensure that the published release dates were
met on time with the quality expected.

INFOR GLOBAL SOLUTIONS

OCT 2007 TO FEB 2011

SR. PRODUCT MANAGER

Managed a diverse set of supply chain products that drove over $30 million in total revenue, implemented in over 30 countries.
Responsible for requirements documentation of new features, the release management process and associated internal training.
Created campaigns for analysts and media and presented at both customer user conferences and industry trade shows.

K EY A CHIEVEMENTS :

Delivered a brand new solution from concept to market Infor Sales & Operations Planning. Defined the market
requirements by speaking with customers and analysts. Worked with business analysts to create PowerPoint demos and
prototypes to continually validate design against current market needs.
Created media campaigns for new product launches presenting the message directly to journalists.
Worked with analysts both to validate our strategy and to educate them during marketscope exercises. Infors ranking in
the AMR Marketscope for Supply Chain Planning for Process Automation improved each year for 3 years.
Ran the release certification process to ensure all areas of the business - sales, services, support, and marketing were
trained on the product and the messaging around the product to maximize the benefits of the release. Created supporting
tools such as sales presentations and statements of work.
To increase visibility of Infor planning products in print and online articles, engaged in a media outreach program around a
new release announcement. The Outrunning the Lion campaign secured new briefing engagements and ten pieces of
global coverage bringing the total potential impressions to over twenty eight million.
Led a data gathering exercise that involved key sales, services and marketing individuals to understand the state of Infors
Supply Chain Planning business globally. This involved detailed analysis of individual markets, sales and implementation
success, product differentiation, competitive intelligence and core competencies around the world. From this information, I
created a Global Market Assessment that accurately described SWOT in the specific verticals and markets in which we
chose to compete. This analysis allowed us to target development, marketing and training activities to areas that would
drive the most return. The success of this was defined by license revenue for the following financial year increasing by 40%.
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ALAN LINDSAY
Atlanta, GA 30327 aclindsay@hotmail.com www.linkedin.com/in/alanlindsay

INFOR GLOBAL SOLUTIONS

JAN 2005 TO OCT 2007

DIRECTOR, PROFESSIONAL S ERVICES

Responsible for the successful implementation of Supply Chain Planning solutions for new and existing customers in North America.
Led a team of around 20 consultants and contractors with an annual revenue target of over $3 million. Supported sales efforts by
presenting the implementation process and justifying the estimated days to implement. Provided demo support for some solutions.

K EY A CHIEVEMENTS :

Developed the project plans and managed project timelines, budgets and resources for each project.
Exceeded revenue targets for three consecutive quarters and met annual targets of over three million dollars.
Created an implementation methodology that was rolled out to the 13 permanent and 6 contract employees which led to
more predictable projects, allowing implementation times and cost to come down. This reduced TCO for new customers
and helped secure more license deals. In recognition of this achievement I was presented with the Sales Appreciation
Award in 2006.

MERCIA SOFTWARE (UK & USA)

AUG 1996 TO JAN 2005

At Mercia I had a variety of individual and managerial roles in support, development and consulting. In the UK, as support manager, I
was responsible for ensuring that SLA targets with customers were met. I created training programs for the support analysts to
ensure they were always up to speed on the product and drove a rigorous process for managing support calls from initiation to
completion. As a consultant I worked on many software implementations across Europe and North America such as Stihl, General
Motors, H.J Heinz, PrimeSource and Smurfit Stone. This provided grounding on project planning and implementation methodologies.
Finally in the US as Technical Director, I jointly owned the P&L with the Sales VP and worked with him to secure large multi-million
dollar license and implementation deals.

EDUCATION
University of Strathclyde Glasgow, UK. BSc (Honors) in Computer Science, 1995
Pragmatic Marketing Certified, 2007

TECHNOLOGY
MS Office (Word/Excel/PowerPoint/Access/Project), Oracle/SQL Server, HTML, Windows (all), UNIX, SharePoint, Client/Server, Web
Technologies, Public/Private Cloud, SOA architecture. Cube technology such as Analysis Services. Microsoft Business Intelligence.
Liquid Planner, Qlikview, Microsoft Azure, IaaS/PaaS/SaaS

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