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Roddena Irene Kirksey

757-839-5065

roddenakirksey@gmail.com
Professional Highlights

Created, implemented, and managed $26,000 advertising campaign targeting key audiences
Consistently improves social media engagement for TCC Portsmouth: Facebook page likes increased 149% ,
Twitter followers increased by 158% , and Instagram followers increased by 60%
Increased social media outcomes for Habitat for Humanity: Facebook page likes increased by 8%, Twitter
followers increased by 67%, and Instagram likes more than quadrupled
Developed social media campaign for Give Local 757 and raised $1,536 for Habitat for Humanity
Secured media coverage from area outlets including: WAVY-TV 10, WTKR/WGNT News Channel 3, WVEC 13
News, The Virginian Pilot, Inside Business, The Flagship, Norfolk Perspectives, and Thinking Out Loud

Education
Master of Arts in Mass Communications & Journalism, 2011
Norfolk State University, Norfolk, VA
Bachelor of Science in Business Administration: Marketing, 2007
Old Dominion University, Norfolk, VA

Public Relations Experience


National Association for the Advancement of Colored People
January 2015 - present
Chief Communications Officer/Press Secretary, Portsmouth Branch (Volunteer Opportunity)
Develop and implement an integrated strategic communications plan to increase awareness of NAACP
Portsmouths programs and mission across a variety of stakeholders, including general public, donors, media
outlets, churches, government agencies, and foundations
Manage all NAACP Portsmouth social media including blog, Facebook, Twitter, Instagram, and YouTube
Prepare talking points, speeches, presentations and other supporting material as needed
Actively engage, cultivate and manage media relationships to ensure coverage surrounding NAACP Portsmouths
programs, special events, public announcements, and other projects
Identify significant media and public policy issues that can be leveraged to support NAACP Portsmouths work
Tidewater Community College
August 2014 present
Student Activities Social Media and Office Manager
Assist Associate Director of Student Activities with planning, marketing, and implementation of events and programs.
Write, edit, proofread, format, and accurately post stories on various social media channels including Facebook,
Twitter, and Instagram
Stay up to date on all platform innovations, user experience changes, and trends
Maintain a consistent conversational and fun messaging style across all platforms
Create and maintain an editorial calendar of content across social media outlets
Work closely with members of the Web Communications Team to effectively promote organization-wide
initiatives across social media channels
Analyze social media metrics to develop reports and adjust social media messaging accordingly to meet goals
Create, manage, and execute event marketing plans
Advise student clubs and organizations, including establishing new clubs, developing charters, identifying faculty
advisors, collaboration among organizations, and programming

The Kinetic Brand Development Group


January-August 2014
Account Executive
Manage client accounts utilizing knowledge of media relations, branding, social media and web content management.
Assist in development of campaign launch and rebranding materials for Habitat for Humanity of South Hampton
Roads
Assist in planning and execution of events for clients including Habitat SHR campaign launch, The Kam
Chancellor Memorial Day Family & Friends Cookout, and the Mid-Atlantic Film Festival
Coordinate volunteer staff for the Mid-Atlantic Film Festival
Manage and develop content for blogs and social media platforms (Facebook, Twitter, and Instagram)
Develop social media campaign for Give Local 757 and Phillip Phillips/O.A.R. benefit concert on behalf of
Habitat
Update website via Wordpress utilizing HTML coding
Oversee media relations and produce media coverage reports
Collaborate with graphic designers and webmaster to design marketing collateral and campaign webpage
Manage workload for account team, including delegating team responsibilities and supervising and mentoring
junior staff
Freelance Public Relations Consultant
March 2012-January 2014
Provide clients with public relations expertise in media relations, social media, web site evaluation, and internal and
external communications.
Write and coordinate the distribution of news releases and announcements according to AP Style to media outlets
Schedule interviews with various media outlets
Advise clients about social media platforms
Create and manage social media accounts
City of Norfolk
Marketing Assistant
June 2012-August 2012
Created marketing materials for NEL program, engaged in internal and external communications, assisted in coordination
of large-scale events
Served as lead for branding initiative
Served as assistant to Editor in Chief for Pipeline newsletter
Wrote and proofread Spotlights, press releases, and newsletter articles
Supervised 25 Emerging Leaders at their work sites
City of Norfolk
Communications Assistant (Executive Intern II)
September 2011-March 2012
Performed various public relations functions including internal and external communication, collaborated with multiple
departments to ensure messaging objectives were achieved, utilized writing, editing, and project management skills.
Created, implemented, and managed $26,000 advertising campaign targeting key audiences
Developed and managed organizational branding initiative
Developed communications plan for roll-out of Consolidated Courts Complex
Wrote Spotlights and press releases for various City departments
City of Norfolk
Executive Intern I
June 2011-September 2011
Utilized AP style writing and editing, desktop publishing, social media know-how, web content management, and
volunteer coordination to assist education manager.
Wrote and proofread press releases (Spotlights) for the Citys website
Wrote and proofread blog posts for I Keep Norfolk Beautiful! blog
Updated Keep Norfolk Beautifuls website weekly
Developed talking points for television interview(s)

Office of Marketing & Communications, Norfolk State University


Public Relations Intern
January 2011-June2011
Performed public relations activities including media relations, served as editor for multiple organizational publications,
assisted in development of large scale projects.
Developed media kit for 2010 Signature Conference: Slavery, Race and the American Civil War
Assisted in design of promotional material and the multi-media presentation for the Presidential College Tour
Compiled information for Experts Resource Guide
Wrote and edit press releases and media advisories
Proofread, edited, and wrote various internal and external communications, such as news releases, newsletter
articles, and brochures.
WNSB 91.1 FM Radio Station
Public Relations Intern
August 2010-December 2010
Produced promotional materials for internal and external marketing, learned about client relationship management and
listener demographics.
Designed Hot 91 Highlights (newsletter) for distribution to 220 current clients and NSU community
Designed promotional brochure for distribution to potential clients
Assisted Development Chief identify potential underwriting clients

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