Professional Documents
Culture Documents
757-839-5065
roddenakirksey@gmail.com
Professional Highlights
Created, implemented, and managed $26,000 advertising campaign targeting key audiences
Consistently improves social media engagement for TCC Portsmouth: Facebook page likes increased 149% ,
Twitter followers increased by 158% , and Instagram followers increased by 60%
Increased social media outcomes for Habitat for Humanity: Facebook page likes increased by 8%, Twitter
followers increased by 67%, and Instagram likes more than quadrupled
Developed social media campaign for Give Local 757 and raised $1,536 for Habitat for Humanity
Secured media coverage from area outlets including: WAVY-TV 10, WTKR/WGNT News Channel 3, WVEC 13
News, The Virginian Pilot, Inside Business, The Flagship, Norfolk Perspectives, and Thinking Out Loud
Education
Master of Arts in Mass Communications & Journalism, 2011
Norfolk State University, Norfolk, VA
Bachelor of Science in Business Administration: Marketing, 2007
Old Dominion University, Norfolk, VA