Professional Documents
Culture Documents
TERM IV
TERM V
Marketing
1) Consumer
Behavior
1)
(ACH-2Sec/
SMS-1Sec)
2) Advanced
Marketing
2)
Research
(SBD)
(1
Sec)
3) Promotional
Strategy
3)
(NK)
(2
Sec)
4) Sales
and
Distribution
4)
Management
(AD)
(1
Sec)
5) Data
Analysis
in
5)
Marketing
(1
Sec)
SMS
6)
6) Retail
Management
(DDG)
(1
Sec)
7)
7) Brand
Management
SM
(2
Sec)
8)
8) *Personal
Branding
(1.0)
SM
(1
Sec)
Finance
and
Accounting
Strategic
Management
2)
Applied
Theory
in
Strategy
&
Competition
(MA)
(2
Sec)
1)
Management
of
Change
and
Transformation
(AM)
(1
Sec)
2)
Mergers
&
Acquisitions
(AKS)
(2
Sec)
3)
Applied
Theory
in
Strategy
&
Competition
(AP)
(1
Sec)
TERM VI
Remarks
1) Customer
Relationship
Management
(MM)
(2
Sec)
2) Digital
Marketing
(MM)(0.5)
(1Sec)
3) Social
Media
Analytics
(0.5)
(1
Sec)
(MM)
4) Applied
Marketing
Strategy
(3Sec)
(RK)
5) Pricing
Strategy
(2Sec)
(PP)
6) Personal
Branding
(1.0)
(1
Sec)
(SM)
7) #
*Workshop:
Advertisement
(1Sec)
(KC-AF)
8) *Workshop:
Sports
Marketing
(1Sec)
AF
1) Behavioral
Finance
(MCh)
(0.5*)
(1
Sec)
2) International
Finance
(MC)
(2
Sec)
3) Investment
Banking
and
Financial
Services
(AKM)
(1
Sec)
4) Corporate
Banking
&
Risk
Management
(VS)
(2
Sec)
1)
Strategic
Management
of
New
Ventures
(SSS)
(1
Sec)
*All
courses
of
1
credit
except,
Product
Management
and
Workshops
Advertisement,
Sports
Marketing
(0.5
credit)
in
Term
V
&
VI
2)
Mergers
&
Acquisitions
(ND)
(1
Sec)
*All
courses
of
1
credit
except
Behavioral
Finance
Course
(0.5
credit)
in
Term
VI
Human
Resource
Management
Operations
Management
1) #
***Leadership
Clinic
(0.5)(DC)
2) Strategic
Business
Negotiation
(HR)
(1Sec)
3) ***Training
&
Development
(PP)
(0.5)
4) Recruitment
&
Selection
(SS)
1)
Manufacturing
System
Design
(RKS)
(1
Sec)
1)
Operations
Strategy
(AF-RP)
2)
Project
Management
(SK/AF-)
3)
Service
Operations
Management
(SK/OSV)
I
T
and
Systems
1)
Business
Process
Management
Systems
(AA)
(2Sec)
2)
Business
Data
Communications
(ArM)
(2
Sec)
Leadership
Discovery
(SS)
Team
Building
(AS)(2Sec)
**Two
Sections
with
a
cap
of
45
students
each.
To
be
supplemented
by
students
on
exchange
***(0.5)
Credit
Courses
1)
Enterprise
IT
Risk
Management
(ArM)
(2
Sec)
Business
Environment
1) Econometric
Methods
(CS)
(Sec
-No
Constraint)
1)
Industrial
Economics
&
Business
Strategy
(SDM)
(1
Sec)
2)
Economics
of
Growth
and
Development
(HP)
(Sec
-No
Constraint)
Communi-
cation
1)
Leadership
Through
Literature
(NP/HR)
(1
Sec)
1)
Communication
Beyond
Boundaries
(PM)
(0.5)
(1
Sec)
2)
Advanced
Oral
Communication
(NP)
(2
Sec)
Decision
Sciences
General
1)
Business
Sustainability
and
Externalities
1)
FIRE
(Framing
FIRE
which
is
Identities
and
Roles
counted
in
Term
Management
Through
Exploration)
(0.5)
(HR)
2)
JEM
(Justice,
Ethics
and
Morality)
(1.0)
(HR)
TERM IV
Agri-business
Management
TERM V
TERM VI
1. Agri-input Marketing
(S Kp)
1. Agribusiness Finance
(SKp)
2. Management and
Marketing of Food
Quality Certification
(0.5)(MKA)
2. Agricultural Services
Management (MKA)
2. Rural Marketing
(MKA)
3. Marketing Models in
Agribusiness (KBG)
3. Contemporary
Strategies in Food &
Agribusiness Industry
(SK)
3. Agricultural Insurance
Product
Development (0.5 cr)
JA
4. Management of
Agribusiness
Innovations(SB)
5. Global Logistics
Management in
Agribusiness (0.5 cr)
JA
5. Agricultural
Commodity Futures
Markets (1 cr) - JA
6. Procurement of Agri
Commodities for Retail
and Food Processing
Industries (SKp)
7. Strategic Food
Marketing (KBG)
8. Management of
Agribusiness and
Development
Consulting (SB)
9. Social Marketing (1 cr)
JA
10. Consumer Behaviour
for Food Products and
Services (KBG)
11. #Environmental
Economics and
Policy (SB)*
Note:
#
New
Course
ABM
Students
can
take
at
most
one
PGP
Elective
(excluding
Business
Sustainability
and
Carbon
Markets)
course
in
their
second
year.
For
offering
an
ABM
elective
course,
the
minimum
enrollment
of
the
students
during
2015-16
is
1/3rd
of
ABM
batch.
All the ABM elective courses except Agribusiness Finance (SKp, Term V) are open for PGP Students as well.
Marketing
Models
in
Agribusiness
cannot
be
taken
by
students
registering
for
Advanced
Marketing
Research.
Consumer
Behavior
for
Food
Products
and
Services
cannot
be
taken
by
students
who
take
Consumer
Behavior
offered
by
Marketing
Area.