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IIM

Lucknow, Electives for PGP-II (2015-16) (updated 18.02.2015)


AREA

TERM IV

TERM V

Marketing

1) Consumer Behavior
1)
(ACH-2Sec/ SMS-1Sec)
2) Advanced Marketing
2)
Research (SBD) (1 Sec)
3) Promotional Strategy 3)

(NK) (2 Sec)
4) Sales and Distribution 4)
Management (AD) (1
Sec)
5) Data Analysis in
5)
Marketing (1 Sec)
SMS
6)
6) Retail Management
(DDG) (1 Sec)
7)
7) Brand Management
SM (2 Sec)
8)
8) *Personal Branding
(1.0) SM (1 Sec)

Finance and
Accounting

1) Corporate Valuation &


Restructuring (AG) (2
Sec) & (SCB) (1 Sec)
2) Quantitative
Applications in Finance
(AD) (1 Sec)
3) Investment
Management (V) (2
Sec)
4) Financial Statement
Analysis (SS) (2 Sec)
5) Financial Derivatives
and Risk Management
(AVK) (2 Sec)



1) Strategic Alliances
(AM) (2 Sec)

Strategic
Management

2) Applied Theory in
Strategy &
Competition
(MA) (2 Sec)

Sales and Distribution


Management (RA) (2 Sec)
Consumer Behavior (DDG)
(1 Sec)
International Marketing
(NK) (2 Sec)
*Product Management
(0.5) (AG) (2 Sec) (Pre-
Mid)
Strategic Marketing
(SMS/AD) (1 Sec)
Services Marketing (AChk)
(3 Sec)
Retail Management (AD)
(1 Sec)
Promotional Strategy
(SM/PPD) (1 Sec)

1) Fixed Income Markets (VR)


(2 Sec)
2) Commercial Bank
Management (PS) (2 Sec)
3) Investment Analysis and
Portfolio Management
(MK) (2 Sec)
4) Project Finance (MA) (2
Sec)

1) Management of Change
and Transformation
(AM) (1 Sec)
2) Mergers & Acquisitions
(AKS) (2 Sec)
3) Applied Theory in Strategy
& Competition
(AP) (1 Sec)

TERM VI

Remarks

1) Customer
Relationship
Management (MM)
(2 Sec)
2) Digital Marketing
(MM)(0.5) (1Sec)
3) Social Media
Analytics (0.5) (1
Sec) (MM)
4) Applied Marketing
Strategy (3Sec) (RK)
5) Pricing Strategy
(2Sec) (PP)
6) Personal Branding
(1.0) (1 Sec) (SM)
7) # *Workshop:
Advertisement
(1Sec) (KC-AF)
8) *Workshop:
Sports Marketing
(1Sec) AF



1) Behavioral Finance
(MCh) (0.5*) (1
Sec)
2) International
Finance (MC) (2
Sec)
3) Investment
Banking and
Financial Services
(AKM) (1 Sec)
4) Corporate Banking
& Risk
Management (VS)
(2 Sec)



1) Strategic
Management of
New Ventures
(SSS) (1 Sec)

*All courses of 1
credit except,
Product
Management and
Workshops
Advertisement,
Sports Marketing
(0.5 credit) in
Term V & VI

2) Mergers &
Acquisitions
(ND) (1 Sec)

*All courses of 1
credit except
Behavioral
Finance Course
(0.5 credit) in
Term VI

Human
Resource
Management

Operations
Management

1) # ***Leadership
Clinic (0.5)(DC)
2) Strategic Business
Negotiation
(HR) (1Sec)
3) ***Training &
Development (PP)
(0.5)
4) Recruitment &
Selection (SS)

1) Performance Appraisal &


1)
Management (PK) (1 Sec)
2) **Cross Cultural
2)
Management (PK) (2 Sec)
3) Coaching & Mentoring for
Effective Leadership (PPy)

1) Manufacturing System
Design (RKS) (1 Sec)

1) Operations Planning &


Control (KNS/RKS (1 Sec)

1) Operations Strategy
(AF-RP)

2) Logistics and Supply


Chain Management
(KNS/SKS)

2) Project Management
(SK/AF-)

3) Service Operations
Management
(SK/OSV)
I T and
Systems

1) Business Process
Management Systems
(AA) (2Sec)
2) Business Data
Communications (ArM)
(2 Sec)

Leadership
Discovery (SS)
Team Building
(AS)(2Sec)

**Two Sections
with a cap of 45
students each. To
be supplemented
by students on
exchange
***(0.5) Credit
Courses

3) Quality Management and


Six Sigma (OSV)

1) Business Intelligence Data


Management (AK) (1 Sec)
2) Big Data Analytics (PrK) (2
Sec)

1) Enterprise IT Risk
Management
(ArM) (2 Sec)

3) Spreadsheet Modeling (0.5)


(VG) (2 Sec)


Business
Environment

1) Econometric Methods
(CS) (Sec -No
Constraint)

1) Economic Policy Analysis


(KB) (1 Sec )

1) Industrial
Economics &
Business Strategy
(SDM) (1 Sec)

2) Economics of
Growth and
Development
(HP)
(Sec -No
Constraint)
Communi-
cation

1) Leadership Through
Literature
(NP/HR) (1 Sec)

1) Communication

Beyond Boundaries
(PM) (0.5) (1 Sec)

2) Advanced Oral
Communication
(NP) (2 Sec)
Decision
Sciences

1) Game Theory and


Application (0.5) (YKA)

General

1) Business Sustainability
and Externalities

# Network Models for


Transport and Telecom (1.0)
(YKA/S)

1) FIRE (Framing
FIRE which is
Identities and Roles counted in Term

Management

Markets (1.0) (SK-


CFAM)

Through
Exploration) (0.5)
(HR)
2) JEM (Justice, Ethics
and Morality) (1.0)
(HR)

VI, Though held in


the break
immediately after
Term V exams.

# New Course $ Modified Course


In addition, the elective courses offered by CFAM are open for registration for PGP Students as well.

PGP-ABM Electives 2015-16



AREA

TERM IV

Agri-business
Management

TERM V

TERM VI

1. Agri-input Marketing
(S Kp)

1. Agribusiness Finance
(SKp)

1. Financial Inclusion and


Microfinance (SKp)

2. Management and
Marketing of Food
Quality Certification
(0.5)(MKA)

2. Agricultural Services
Management (MKA)

2. Rural Marketing
(MKA)

3. Marketing Models in
Agribusiness (KBG)

3. Contemporary
Strategies in Food &
Agribusiness Industry
(SK)

3. Agricultural Insurance
Product
Development (0.5 cr)
JA

4. Management of
Agribusiness
Innovations(SB)

4. Land and Real Estate


Valuation and
Marketing (0.5) (MKA)

5. Global Logistics
Management in
Agribusiness (0.5 cr)
JA

5. Agricultural
Commodity Futures
Markets (1 cr) - JA

6. Procurement of Agri
Commodities for Retail
and Food Processing
Industries (SKp)
7. Strategic Food
Marketing (KBG)
8. Management of
Agribusiness and
Development
Consulting (SB)
9. Social Marketing (1 cr)
JA
10. Consumer Behaviour
for Food Products and
Services (KBG)

11. #Environmental
Economics and
Policy (SB)*


Note: # New Course

ABM Students can take at most one PGP Elective (excluding Business Sustainability and Carbon Markets)
course in their second year.

For offering an ABM elective course, the minimum enrollment of the students during 2015-16 is 1/3rd of
ABM batch.

All the ABM elective courses except Agribusiness Finance (SKp, Term V) are open for PGP Students as well.

Marketing Models in Agribusiness cannot be taken by students registering for Advanced Marketing
Research.

Consumer Behavior for Food Products and Services cannot be taken by students who take Consumer
Behavior offered by Marketing Area.

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