Professional Documents
Culture Documents
Page | 1
1.0 INDRODUCTION
We named our company as Missy Murukku.The choosing of this name as symbolic of
our first product is murukku. Missy stands for our partners are all ladies and murukku as
because our product is murukku. We also make a product that is Halal and good for health.
Missy Murukku is a company related to the production of traditional snacks. We vary the
production of murukku by difference taste of flavor. The aim for creating this business is to
promote and develop the market of traditional snacks in Malaysia country.
This business is based on partnership which is consisted of five members. The
members consist of CEO, Administration Manager, Operational Manager, Marketing and
Admin manager, and Financial Manager. There are a lot of advantages of partnership
business. As there is more than one owner, a lot of idea talents and skill can be pooled
together for better management
All partners had agreed to commence the business at july 2015. Before date of
commencement, each partner already does research for production murukku. This is to
ensure that the partners have enough knowledge about this product and have idea or effort to
develop this company.
Our company name is MISSY MURUKKU. Our business is started with 5 partners
who were (CEO) Vigneswari Ganesan. (Marketing manager) Teivistri palaniandy, (Financial
manager) Previna maheswararaue, (Operation manager) Rathina paramasivam and (Admin)
Saraswathy nagarajan. Our contribution for this business is CEO (RM 35,000), Marketing
manager (RM 20,000), Operation manager (RM 10,000), Financial manager gives a van for
our company and Admin (RM 5,000). All together our investment for this company is RM
70,000 and a van. The total capital for this company is RM 100,000.00 with bank loan Rm
30,000 and our contribution Rm 70,000. Our business is an Indian traditional snacks which is
murukku. And our company gives that with different flavors such as chocolate and spicy.
Definition of Logo
Lady Chef:
Background with Pink:
Word Missy Murukku:
CEO
Name
: Vigneswari Ganesan
Position
: CEO
: 831015-14-5499
Telephone number
: 0102389702
Age
: 32
Maritial status
: single
Qualifications
Malaysia
Experience
Skill
MARKETING MANAGER
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Name
: Teivistri Palaniandy
Position
: Marketing manager
: 860307-10-6424
Telephone Number
: 0102083191
Age
: 29
Maritial status
: Married
Qualification
Experience
Skill
OPERATION MANAGER
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Name
Identity Card Number
: Rathina Paramasivam
: 880415-10-5998
Telephone Number
: 0102084015
Age
: 27
Maritial Status
: Married
Qualification
Experience
Skill
FINANCIAL MANAGER
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Name
Identity Card Number
: Previna Maheswararaue
: 850704-10-5994
Telephone Number
: 0124456891
Age
: 30
Maritial Status
: Single
Qualification
Experience
Skill
ADMIN MANAGER
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Name
: Saraswathy Nagarajan
: 881009-08-5244
Telephone Number
: 0179943588
Age
: 27
Maritial Status
: Single
Qualification
Experience
: Admin at ASTRO
Skill
Member
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ADMINISTRATION
PLAN
2.0 INDRODUCTION
Page | 11
Page | 12
2.1.1 VISION
Our Missy Murukkus vision is to develop the opportunities among employees as a
part of our family in Missy Murukku industry, to produce Indian traditional food as daily
sneak and to be one of the biggest names in industry food in our country.
2.1.2MISSION
As our long term target, Missy Murukku mission is to open at least 3 new branches
and also to gain good profit.
2.1.3OBJECTIF
Create work opportunity
To provide the best quality of Indian traditional sneak every time in order to attract
more customers.
To help entrepreneurship assess business performance.
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GENERAL MANAGER
(VIGNESWARI GANESAN)
ADMINISTRATION
MANAGER
(SARASWATHY
NAGARAJAN)
FINANCIAL MANAGER
(PREVINA
MAHESWARARAUE)
workers
OPERATION
MANAGER
MARKETING
MANAGER
(RATHINA
PARAMASIVAM)
(TEIVISTRI
PALANIANDY)
workers
workers
workers
Page | 14
NO
POSITION
General Manager
NUMBER OF
PERSONNEL
1
Administration Manager
Financial Manager
Operation Manager
Marketing Manager
Workers
TOTAL
10
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General Manager
Administration Manager
Determine the wages and salaries received by workers and contribute the percentage
Financial Manager
Operation Manager
Make sure the entire worker under their responsibility do their work
As a quality control to make product in good
Ensure all packing, food and materials in good
Ensure all materials to make product enough
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Marketing manager
Workers
NO
POSITION
General
Manager
Administratio
NO OF
EMPLOYE
E
1
MONTLY EPF
SALARY (12%)
(RM)
3000.00
360
SOCSO
(2.5%)
TOTAL
75.00
3435
2500 .00
62.50
2862.50
300
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n Manager
3
Financial
Manager
2500.00
300
62.50
2862.50
Operation
Manager
2500.00
300
62.50
2862.50
Marketing
Manager
2500.00
300
62.50
2862.50
TOTAL
13000.00
1560
325.00
14885.00
ITEM
PRICE(RM/UNIT)
QUANTITY
TOTAL(RM)
EQUIPMENT
Computer
2000.00
10000
Page | 18
Fax Machine
300.00
300.00
Air-conditioner
1600.00
3200.00
Telephone
100.00
300.00
Fire Extinguisher
200.00
200.00
300.00
300.00
Vacuum
150.00
150.00
TOTAL
14450.00
List of equipment
ITEM
PRICE(RM/UNIT)
QUANTITY
TOTAL
FURNITURES
File Cupboard
50.00
250.00
Desk
70.00
350.00
Chair
20.00
10
200.00
Executive Chair
60.00
300.00
Conference Table
1500.00
1500.00
Sofa Set
1000.00
1000.00
Stationary
150.00
150.00
TOTAL
3750.00
List of Furniture
ITEM
FIXED ASSET
Land and
Building
60000.00
MONTHLY
OTHERS(RM)
TOTAL(RM)
6000.00
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Equipment
14450.00
14450.00
Capital
4000.00
4000.00
Furniture
3750.00
3750.00
MONTHLY
Salary, EPF ,
SOCSO
Rent
Utilities
1000.00
1000.00
200.00
200.00
200.00
200.00
Stationary
OTHERS
Registration and
licence
300.00
300.00
Renovation
1200.00
1200.00
Road
tax/insurance
200
200
1700.00
31300.00
TOTAL
28200
1400.00
Administration Budget
Page | 20
MARKETING
PLAN
3.0 INDRODUCTION
Page | 21
The management process through which goods and service move from concept to the
customer. Marketing is based on thinking about the business in terms of customer needs and
their satisfaction. Marketing differs from selling because (in the words of Harvard Business
schools retired professor of marketing Theodore C. Levitt)Selling concerns itself with the
tricks and techniques of getting people to exchange their cash for your product. It is not
concerned with the values that the exchange is all about. And it does not, as marketing
invariable does, view the entire business process as consisting of a tightly integrated effort to
discover, create, arouse, and satisfy customer needs. In other words, has marketing less to do
with getting customers to pay for your product as it does developing a demand for that
product and fulfilling the customers needs.
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A target market is a group of customers towards a business which has decided to aim
its market efforts and ultimately its merchandise. A well-defined target market is the first
element to a marketing strategy. Target markets are group of individuals that are separated by
distinguishable and noticeable aspects. Target market can be separated by the following
aspects:
and Christmas so that we can provide target market. This table below show the percentages
for each of customer outlet.
Customer Outlet
Retailers and Wholesalers
Individuals
Total
Percentages (%)
50
50
100
Market size is the potential purchase that is expected from the target market. Our target
market is resident and visitors around Kuala Lumpur area.
Total Population
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Estimate Demand
= 25 % X 60 000 people
= 15 000 people
Market Share
= 10 %
Price
= RM 3.80
= 15 000 X 4 X 3.80 X 12
= RM 2 736 000
Total Sales
= RM 2 736 000 X 10 %
= RM 273 600
3.4 COMPETITION
3.4.1. Strength and Weakness of Competitors
There are already several company produce similar product as our company going to
produce. That several company is our competitors. We have to analyze the strength and
weakness of our competitors in terms of size, experience and years in business, financial
Page | 26
ability and product line in order to compete together with them. For example our competitors
is Baba`s, Alagappa`s and Gemini.
Competitors
Strengths
Have been in
market for long
Weakness
Expensive price.
time.
Have permanent
customer.
Cheap price.
Can get easily in
market.
Brings out new
Less promotion.
Packing broke
easily.
Less of advertising.
Less promotion.
Competitor`s Company
Baba`s
Alagappa`s
Gemini
Total
Market Share ( % )
40
30
30
100
Value (RM)
1 094 400
820 800
820 800
2 736 000
Market Share ( % )
35
27
28
10
100
Value (RM)
957 600
738 720
766 080
273 600
2 736 000
Baba`s
30%
40%
Alagappa`s
Gemini
30%
Page | 29
10%
35%
28%
Alagappa`s
Gemini
Missy Murukku
27%
Page | 30
UNIT
VALUE (RM)
3000
3500
4500
5488
6000
5511
7000
8000
8500
9000
3750
7750
72 000
79 200
83 160
(RM)
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
3.80
11 400
13 300
17 100
26 053
22 800
15 747
26 600
30 400
32 300
34 200
14 250
29 450
273 600
314 640
346 104
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Our company is located Jalan Tun Sambathan, Brickfields, Kuala Lumpur. The
location which our company selected is a tourism spot and it also a town which always busy
with peoples. It will easy to us to do business.
Quality
Our product is high in quality because it is made by natural ingredients. We provide clean and
control quality of our products as well as the equipments that we used in our factory. For
maintain our quality we will do inspection on our machines and equipments.
ii.
We will use high quality plastic bag which is designed colourful and beautiful with Missy
Murukku trademark. So that our product can attract customer from the packaging.
iii.
Labelling
On the label outside the plastic bag, we provide the ingredients and nutrients information.
This information will make it easier for our customer to find out about the ingredients and
nutrients content in our product.
Page | 32
charged based on ingredient and the price will be reasonable with the product. Our company
produce 3 types of murukku. Our estimate price are as below:
1. Original Flavour
2. Spicy Flavour
3. Chocolate Flavour
- RM 3.20/per packet
- RM 3.50/per packet
- RM 3.80/per packet
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ii. Flyers
Flyers will be distributed to the residents around Kuala Lumpur area so that they can know
about our product.
3.8
MARKETING BUDGET
Page | 34
FIXED
ASSET
(RM)
ITEMS
Fixed Asset
Signboard
and Banner
Flyers
Business
Card
Travel Cost
Other
Expenses
Sponsor
Event
Grand
Opening
Total
MONTHLY
EXPENSES
(RM)
OTHER
(RM)
TOTAL
(RM)
2500.00
2500.00
800.00
800.00
500.00
500.00
1500.00
3800.00
1500.00
1500.00
1500.00
1500.00
2000.00
2000.00
3500.00
8800.00
Page | 35
OPERATION
PLAN
Page | 36
4.0 INDRODUCTION
Operation management is process of produce output through the transformation
process. The operation process comprises three main components. There are business input,
transformation system and output.
Business input is refers to all required to produce a particular output. Examples of
input are raw materials, machines and equipment. The transformation system refers to the
activities involved in transforming input into output. Then more, the processing system
involves planning of raw materials, designs of operational process, planning of floor layout
and distributing. Business output can be categorized into either products or services. As input
is transformed into output, it acquires added value, whereby the value of the output is higher
than the total input value.
Our purpose focus in operational plan is to ensure our Missy Murukku that we
produce is high quality to fulfil our customer needs and wants. It also to recognize and list
down all the materials needed to effort by making some arrangement for the quantity and
quality of material needed and recognized supplier.
Page | 37
Our business operation starts from 9.00am 6.00pm. We picked this time as it is the
appropriate time for any company or business to start and close their business daily.
They are our operation time.
Monday Saturday: 9.00am 1.00pm
: 2.00pm 6.00pm
Sunday: Holiday
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The small packaging has been used for packing the murukku around 300g
(SPICY MURUKKU)
4.2.2. Representation of the operation flow
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Mixed with rice power, planta, coconut milk, chili powder and some salt
The small packaging has been used for packing the murukku around 300g
(CHOCOLATE MURUKKU)
4.2.3 Representation of the operation flow
Mixed with rice powder, planta, coconut and some salt
The small packaging has been used for packing the murukku around 300g
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Distributing
Page | 42
Distributing
Distributing
ACTIVITY
DESCRIPTION
Operation
Inspection
Store
Distributing
Keep in store
Distributing the murukku
Page | 44
=RM 3.80
Page | 45
If the number of working day per month 26 days, then the amount of output to be produced per
day is:
Number of output per day = RM 1579 units / 26days
= 61 units per day
If one works can produce 8 packets in 1 hour, then works standard produce time per packets is:
Standard production time per = 1hour / 8 units
= 0.125 hour/unit
MATERIAL
Rice Powder
Bengal Gram Flour
Chickpea Flour
Wheat Flour
Ajwan Sesame Seed
Cumin Seed
Chili Powder
Salt
Planta
Chocolate
Coconut Milk
TOTAL
QUANTITY
20kg
20kg
20kg
20kg
10g
10g
5packet
3packet
10kg
5packet
3litter
PRICE (RM)
RM 3.00 (1kg)
RM 2.80 (1kg)
RM 2.50 (1kg)
RM 2.80 (1kg)
RM 1.50 (1g)
RM 1.50 (1g)
RM 2.70 (1packet)
RM 1.00 (1packet)
RM 4.80 (1kg)
RM 5.50 (1packet)
RM 2.10 (1 litter)
TOTAL PRICE
RM 60.00
RM 56.00
RM 50.00
RM 56.00
RM 15.00
RM 15.00
RM 13.50
RM 3.00
RM 48.00
RM 27.50
RM 6.30
RM 350.30
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QUANTITY
SAFETY TOTAL
STOCK
Rice Power
50kg
20kg
Bengal Gram
50kg
20kg
Flour
Chickpea Flour
50kg
20kg
PRICE
TOTAL
MATERIAL
PRICE
REQUIREMENT
70kg
RM 3.00
RM 210.00
70kg
(1kg)
RM 2.80
RM 196.00
70kg
(1kg)
RM 2.50
RM 175.00
RM 196.00
Wheat Flour
50kg
20kg
70kg
(1kg)
RM 2.80
Ajwan Sesame
30g
10g
40g
(1kg)
RM 1.50
RM 60.00
Seed
Cumin Seed
30g
10g
40g
(1g)
RM 1.50
RM 60.00
10packet
(1g)
RM 2.70
RM 27.00
RM 8.00
RM 288.00
Chili Powder
Salt
Planta
7packet
3packet
6packet
2packet
8packet
(1pac)
RM 1.00
40kg
20kg
60kg
(1pac)
RM 4.80
(1kg)
Page | 47
Chocolate
8packet
2packet
10packet
RM 5.50
RM 55.00
6litter
3litter
9litter
(1pac)
RM 2.10
RM 18.90
Coconut Milk
(1litter)
TOTAL
RM1293.90
NO ITEM
1.
2.
3.
4.
5.
6.
EQUIRMENT
Flour Kneader
Frying Machine
Murukku Making Machine
Packing Machine
Air Condition
Other
TOTAL
RM 848.00
RM 1000.00
RM 900.00
RM550.00
RM 1200.00
2
3
2
1
2
RM 1696.00
RM 3000.00
RM 1800.00
RM 550.00
RM 2400.00
RM 700.00
RM 10146.00
QUANTITY
1.
2.
3.
4.
FURNITURE
Desk
Rack
Chair
Others
TOTAL
2
5
6
RM 47.00
RM 135.00
RM 23.00
RM 94.00
RM 675.00
RM 138.00
RM 100
RM 1007.00
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DOOR
FRYING
DRYING
PACKING
AREA
STORE
ROOM
KITCHEN
ROOM
HALL
30 FEET
OFFICE
BATHROOM
MAIN DOOR
30 FEET
DOOR
CHAIRS
DESK
TELEVISYEN
SOFA
Page | 49
Page | 50
POSITION
NO. OF
MONTHLY
SALARY
EPF
SOCSO
(11%)
(2.5%)
TOTAL
EMPLOYEE
1.
Store
(RM)
1
RM 900
RM 99.00
RM 22.50
RM1021.50
2.
Keeper
Van Driver
RM 900
RM99.00
RM 22.50
RM1021.50
3.
Workers
RM 900
RM 99.00
RM 22.50
RM1021.50
TOTAL
RM 2700
RM297
RM 67.50
RM3064.50
ITEM
O
1.
RM 500.00
2.
Maintenance of Machinery
RM 150.00
3.
Indirect Material
RM 350.00
TOTAL
RM 1000.00
Page | 51
ITEM
FIXED
MONTHLY
OTHER
TOTAL
ASSETS
EXPENSES
EXPENSES
(RM)
(RM)
(RM)
(RM)
Fixed Assets
Machine and
RM 10146.00
RM 10146.00
Requirement
Furniture
RM 1007.00
RM 1007.00
Monthly
Expanses
Raw Materials
RM 1293.00
RM 1293.00
Salary, EPF,
RM3064.50
RM 3064.50
SOSCO
Other
Expenses
Deposit for
RM 1000.00
RM 1000.00
utility
Factory
RM 1000.00
RM 1000.00
RM 2000.00
RM17510.50
Renovation
TOTAL
RM 11153.00
RM4357.50
JA
FE
MA
AP
MA
JUN
JUL
AU
SEP
OC
NO
DE
Page | 52
Incorporatio
n of
business
Application
of licence
and premise
Searching
for business
premise
Renovation
of premise
Procurement
of machine
and raw
material
Requiremen
t of labour
Installation
of machine
Page | 53
FINANCIAL
PLAN
5.0 INTRODUCTION
Page | 54
The financial plan is the final step in the preparation of business plan. Focuses on the
specific needs of decision makes external to the organization, such as stockholders, suppliers,
banks, and government agencies.
In a business a financial plan play an important role besides administration, marketing and
operational plan. Financial plan is important to ensure that the company financial resource is
adequate. Financial plan is a budget that is estimated by the owners before setting up the
business. Financial system is basic thing or features in a business and it is the main source to
control the journey of a business. Therefore, we have set up several objectives that we want
to achieve in our financial plan. There are:
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CONCLUSION
Page | 59
Based on the business plan that has been done, we have not only shown the financial
performance of this business but also the capability of the business. Our company is
confident that we can penetrate the market share. Throughout preparing this proposal which
comprises our administration, marketing, operation and financial plan, we are very
confidence that we are capable of achieving our aim. All the four important plans were
explain in details and precise in order to execute our business.
At the same time, while collecting and searching information and details to create
all the plans, we gain greater understanding about entrepreneurship. However, success is far
away from our fate if we are afraid to become a risk taker.
Lastly this business plan of ours will not be achievable if it was not for the
collective effort among the managers. As a conclusion, we strongly believe that Missy
Murukku has a potential in running this business and has the competitive edge to succeed.
Page | 60