BUS 599

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BUS 599 Week 9 Assignment 3

Assignment 3: A New Strategy for Kodak
Due Week 9 and worth 300 points
Review Case 28 The rise and fall of Eastman Kodak: Will it survive beyond 2012? located in the textbook. Assume
that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the
company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.
Write a five to seven (5-7) page paper in which you:
1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource
aspects of the business. Next, argue that each of the established objectives is essential to the success of the company
within the Cloud service industry.
2. Analyze Kodaks horizontal and vertical integration strategy and determine the corporate level strategy that is more
appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale
for the determination.
3. Determine five (5) ways in which pursuing a multi business model based on diversification may increase
profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to
support the rationale.
4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic
control systems, structure, and the type of organizational culture fitting for the organization and its new industry.

Justify the recommendation.

5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended
in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which
ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies
that you have recommended.
6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do
not qualify as academic resources.

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BUS 599 Week 6 Assignment 2

Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express
Due Week 6 and worth 250 points
Review Case 7 The Evolution of the Small Package Express Delivery Industry, 1973 2010, located in the textbook
to complete this assignment.
Write a five to seven (5-7) page paper in which you:
1. Analyze Federal Expresss value creation frontier, and determine which of the four building blocks of competitive
advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to
support the response.
2. Determine the main aspect of product differentiation and capacity control that Federal Express could use in order
to maintain an edge over its rivals. Justify the response.
3. Assess the efficiency of Federal Expresss current business model, and recommend one (1) new business-level
strategy that gives the company a competitive advantage over its rivals. Provide a rationale for the recommendation.
4. Examine the manner in which overall global competition may impact the new business strategy that you
recommended in Question 3. Next, suggest one (1) significant way that Federal Express may confront its global
competition.
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do
not qualify as academic resources.

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bus_599_week_3_assignment_1_yahoo_and_amazon_building_a_competitive_advantage
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BUS 599 Week 3 Assignment

Due in Week 3 and worth 300 points

Review Case 21 How Amazon.com became the leading online retailer by 2011, and Case 23 Is Yahoo!s business
model working in 2011? located in the textbook to complete this assignment.
Write a six to eight (6-8) page paper in which you:
Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each.
Determine the key strategic differences that have impacted the relative success of both Amazon.com and Yahoo.com.
Provide two (2) specific examples of such strategic differences to support the response.
Compare and contrast the approach to strategic planning that each company has pursued in order to achieve a
competitive advantage. Focus specifically on both intended and emergent strategies.
Analyze the manner in which each companys distinctive competencies help to shape the strategies that each company
pursues. Provide a rationale to support the response.
Recommend one (1) functional level strategy for each company which prescribes the essential ways in which each may
achieve superior efficiency, quality, innovation, and customer responsiveness. Provide a rationale to support the
response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title,
and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business
goals.
Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the
firms competitiveness.

Use technology and information resources to research issues in strategic management.

Write clearly and concisely about strategic management using proper writing mechanics.

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BUS 599 Week 10 Assignment 4

Assignment 4: Capstone Project Apple and Samsung Capstone

Due Week 10 and worth 480 points
Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and Samsung
Group.
Write a ten to twelve (10-12) page paper in which you:
1. Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for
both Apple and Samsung. Assess the significant manner in which each companys mission and vision align with the
long-terms goals and strategic direction of the organization.
2. Analyze the business-level strategy of each company by conducting a SWOT (Strengths, Weaknesses,
Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its
competitive position within the industry. Provide rationale to support the response.
3. Analyze the central manner in which the strategies of each companys business leaders have adapted to cultural
differences in order to both facilitate effective operations within global markets and drive new strategic initiatives
with improved innovation excellence. Provide one (1) example of such strategies in use from each company to support
the response.
4. Evaluate the superiority of each companys organizational competencies in terms of entrepreneurial capabilities,
organizational design capabilities, and strategic capabilities geared toward increased performance and profitability.
Include one (1) example of such superiority from each company to support the response.

5. Recommend one (1) appropriate new business strategy for each company that may maximize profitability and
improved competitiveness in the industry. Provide a detailed rationale for this strategy.
6. Evaluate the success of both companies corporate-level strategies in terms of horizontal integration, vertical
integration, strategic outsourcing, or diversification. Next, determine the type of strategy that contributed most
effectively to the creation of a successful and profitable multibusiness model. Provide a detailed rationale to support
the response.
7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical
behaviors. Provide at least three (3) examples of such leadership in action from both companies to support the
response.
8. Assume that both Apple and Samsung are in need of organizational change and must alter existing strategies.
Recommend three (3) specific ways in which Apple and Samsung could change functional, business, and corporate
strategies, as well as organizational structure and control in order to improve business performance and
competitiveness in their industry. Provide a rationale to support the response.
9. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other Websites do not
qualify as academic resources.

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